Iannarino
FEBRUARY 5, 2024
One way to better understand the modern sales approach is by focusing on the decision your prospective client is considering, or the decision they have already made, without having chosen a sales organization, the salesperson they want to work with, or the potential solution they will eventually buy.
Martech
FEBRUARY 5, 2024
Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Love ‘em! They’re useful, and we use the return data in our email program, customer profiles and product development B. Hate ‘em! We don’t get much helpful info from them and readers generally ignore them. C. Meh … They don’t do much for our email program, but we send them anyway to stay in the inbox and every once in a while, we get interesting comments.
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Search Engine Land
FEBRUARY 5, 2024
Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). The search engine needs to do more to address issues raised around its proposed Privacy Sandbox changes or else it will not be able to deprecate third-party cookies from Chrome in the second half of 2024 as planned.
SaaStr
FEBRUARY 5, 2024
So most of you can probably infer from funding posts and press releases just how much B2B funding is going into GenAI startups. But exactly how much? Sapphire Ventures has the latest data. In 2023: GenAI funding was up a stunning +271% (!) But overall, B2B VC funding was down -36% 2024 seems to be pretty much the same. Top SaaS VCs are investing 80%+ in AI-first startups: This is where the VC frenzy is right now.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
FEBRUARY 5, 2024
Unlike paid media, which is overwhelmingly purchased programmatically today, B2B lead generation remains full of manual processes and hampered by inefficiencies. Think about how your organization deploys its B2B marketing tactics. Running a paid media campaign is relatively easy for an experienced B2B marketing team. Search ads are efficient, but they’re not often scalable because they’re often targeting bottom-of-the-funnel leads.
Search Engine Land
FEBRUARY 5, 2024
The traditional approach to SEO KPIs often falls short of capturing the dynamic nature of user interactions and search patterns. This article proposes a paradigm shift: integrating dynamic, user-centric metrics into established SEO KPI frameworks. By doing so, we can go beyond static measurements like organic traffic volume and keyword rankings and tap into behavioral insights that reflect the fluidity of user needs and search trends.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
FEBRUARY 5, 2024
In case you missed the latest podcast episode of Search Off the Record, Google’s Gary Ilyes stirred up some controversy when he made a comment about HTML structure not mattering much for SEO. He later clarified on Linkedin that “not mattering much” doesn’t mean “doesn’t matter at all.” Still, that didn’t stop any of the SEO controversy. Being unable to avoid controversy, I couldn’t help but jump in – in an attempt to clarify a few common points and misconceptions I keep seeing pop up.
Martech
FEBRUARY 5, 2024
Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. Interactive webinars add on-demand functionality Our schedules can get in the way of attending live events, but this is no longer a blocker for interactive webinars. Thanks to the January updates, on-demand webinar functionality is now available.
Search Engine Land
FEBRUARY 5, 2024
It’s a topic concerning many in the SEO industry at the moment. And with increasing discussions and scaremongering in the media about how AI will lead to job losses, it’s no wonder. “Will AI replace SEO professionals?” No, I don’t believe it will. But there is palpable fear in the industry, and understandably so. There are people nervously considering side-moves into more stable professions.
Martech
FEBRUARY 5, 2024
As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. IBM provides the following definition for hallucinations: “AI hallucination is a phenomenon wherein a large language model—often a generative AI chatbot or computer vision tool—perceives patterns or objects that are nonexistent or imperceptible to human observers, creating outputs that are
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Search Engine Land
FEBRUARY 5, 2024
Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). The search engine needs to do more to address issues raised around its proposed Privacy Sandbox changes or else it will not be able to deprecate third-party cookies from Chrome in the second half of 2024 as planned.
Sales Hacker
FEBRUARY 5, 2024
Andy Jolls is 25+ year executive with several years in CMO roles. As a full stack marketer, Andy has re-architected six brands and identities, and built three funnels from the ground up. He’s been a B2B leader in businesses from pre-revenue to $600MM. Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities.
Search Engine Land
FEBRUARY 5, 2024
Yandex, N.V. has agreed to sell its Russian assets – including the Yandex search engine – as part of a deal worth 475 billion rubles (roughly $5.2 billion). Reports of a coming sale emerged in November. The sale still will need regulatory and shareholder approval. About the sale. Yandex N.V., the Dutch parent company of the Yandex Group, agreed to sell all of its Russia-based assets, including Search, to a consortium made up of: Members of the senior management team of its Russian businesses.
Sales Pop!
FEBRUARY 5, 2024
The first step for any endeavor is to envision our field of dreams to realize what we want to accomplish, and then set goals to achieve it step by step. Most don’t realize the setbacks that are about to come their way to leave them in a quandary of quitting or continuing. One vital decision to make is the percentage of spending time alone, collaboratively, or competitively.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
FEBRUARY 5, 2024
Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. Why we care. As advertisers explore options beyond third-party cookies for targeted ads, this deal offers inspiration for alternative approaches to reach high-value consumers online.
Hubspot
FEBRUARY 5, 2024
Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Every time you use a selfish sales tactic, you’re destroying the trust between you and your buyer — but you’re not just hurting yourself. When a salesperson uses a slimy sales tactic, the entire sales profession takes one step backward.
Search Engine Land
FEBRUARY 5, 2024
Google will face allegations of using underhanded tactics to secure its position as the world’s leading search engine in a jury trial set for September 9, brought by the U.S. Justice Department and a coalition of states. The tech giant, which owns a 90% market share in search, is accused of paying massive sums to companies like Apple to make it the default search engine on products like the iPhone.
G2
FEBRUARY 5, 2024
Voice over internet protocol (VoIP) lets users make voice calls using an internet connection rather than a traditional phone line. It’s a cloud phone that makes communication cheaper and more flexible. You can make calls from a computer, a VoIP phone, or a regular phone connected to a special adapter. Call forwarding and queuing features make it suitable for business use cases.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Search Engine Land
FEBRUARY 5, 2024
As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. IBM provides the following definition for hallucinations: “AI hallucination is a phenomenon wherein a large language model—often a generative AI chatbot or computer vision tool—perceives patterns or objects that are nonexistent or imperceptible to human observers, creating outputs that are
The Digital Technology
FEBRUARY 5, 2024
Every interaction your customer has with your brand is part of the customer experience (CX) you’ve set up.
G2
FEBRUARY 5, 2024
Business networking plays a vital role in business development, and digital business cards are a potent networking tool in this digital age.
The Digital Technology
FEBRUARY 5, 2024
We believe that everyone is familiar with TikTok. It is an application that users can use to record 15-second videos. It has become one of the most popular applications with more than 300 million monthly active users.
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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.
Salesforce
FEBRUARY 5, 2024
Which strategy is the right one for your business — inbound vs. outbound sales? It’s usually a combination of both. If your brand is already well-known and in demand, you probably already have a steady stream of inbound sales. If you’re a new business with less familiar offerings, you’ll need to create a more aggressive outbound sales strategy.
David Meerman Scott
FEBRUARY 5, 2024
I took this photo at 11:30 in the morning on February 2, the first day that the much-hyped Apple Vision Pro headset was available for sale in USA Apple stores. My local store in the tech company heavy Boston suburbs was expecting substantial crowds that didn’t materialize.
PandaDoc
FEBRUARY 5, 2024
CRM, short for customer relationship management, is an approach to managing customer data that helps you maintain close relationships and drive better results. Having the right CRM software is essential to achieve this. The right CRM puts your customers first, streamlines collaboration, and provides a single source of truth, updated in real-time. It also enables a seamless omnichannel experience, crucial for sales.
Martech
FEBRUARY 5, 2024
When it comes to marketing and Black History Month, remember the words of chess grandmaster Savielly Tartakower as looked at an empty board, “The mistakes are all there, waiting to be made.” If you do not have a diverse marketing team and a real, long-term commitment to working with whichever marginalized group you are featuring, you’re riding a pogo stick across a minefield.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
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