Iannarino

MAY 6, 2024

Discover how the One-Up sales methodology gives you a competitive edge over competitors using outdated sales strategies.

B2B 218

B2B Sales 218

Search Engine Land

MAY 6, 2024

Google has started its enforcement of the new site reputation abuse policy by deranking or deindexing portions of websites from the Google Search index. This seems to have launched in the past hour or so, where sites as large as CNN, USA Today, Fortune, and LA Times are seeing their coupon directories no longer ranking for coupon-related keyword phrases.

Education 141

Education Launch Trust Closing 141

Martech

MAY 6, 2024

Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. At the same time, customers are increasingly concerned about the what, why, and how of their data. They want to know what’s being collected, why we’re collecting it and how it’s being used.

Customers 133

Customers Trust Closing Campaign 133

Partners in Excellence

MAY 6, 2024

Preface: I met Cassi Roper a number of years ago. She ran EMEA Strategic Accounts for Redgate Software. She learned I was working with the North American teams in changing their approach to their markets and driving more aggressive sales growth. Curious, she came to the US to participate in strategy and other workshops, adapting what we were putting in place to her strategies in EMEA.

Sell 128

Sell Up-sell Technical Sales Technology 128

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Martech

MAY 6, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Cross-sell 124

Cross-sell Customers Referrals B2B 124

Search Engine Land

MAY 6, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. Google’s monopoly power This was defined by the DOJ as “the power to control prices or exclude competition.” Also, monopolists don’t have to consider ri

Click Through Rate 121

Click Through Rate Price User Experience Launch 121

Force Management

MAY 6, 2024

This April, on the Revenue Builders Podcast, we shared wisdom from hosts John Kaplan and John McMahon along with their world-class guests. The result was some of our best insights yet on leading a relationship-based sales motion that helps sellers connect with buyers and have greater influence. We dove into how new technologies are changing the sales process in The Impact of AI on Sales with James Underhill, and discussed where many B2B Sales startups go wrong in defining and connecting with the

B2B 117

B2B Technology Technology Growth 117

Salesforce

MAY 6, 2024

Is your business ready for an audit? No, not the kind involving accountants and IRS agents. We’re talking about an AI audit, a kind of check-up on your AI systems to ensure they’re operating ethically, transparently, and within regulatory guidelines, with an eye toward understanding how they make decisions. As generative artificial intelligence (AI) has proliferated, ethics and transparency have quickly emerged as key considerations among regulators, consumers, academics, and even private compan

Legal 116

Legal Territory Trust Technology 116

Search Engine Land

MAY 6, 2024

If you’ve been investing in SEO for some time and are considering a web redesign or re-platform project, consult with an SEO familiar with site migrations early on in your project. Just last year my agency partnered with a company in the fertility medicine space that lost an estimated $200,000 in revenue after their organic visibility all but vanished after a website redesign.

Drivers/motivators 115

Drivers/motivators Meeting Launch Referrals 115

Martech

MAY 6, 2024

Salesforce announced a new source of intelligence for service agents, Unified Knowledge. The solution aggregates information from third-party sources and makes it available in Salesforce, complementing the customer data in Data Cloud. Within Salesforce Service Cloud, Einstein for Service uses AI to deliver timely information to service agents dealing with customer queries.

Service 115

Service Manufacturing Retail Customers 115

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

SaaStr

MAY 6, 2024

Dear SaaStr: What Should Founders Do To Get Noticed By An Established Company’s M&A Team? Don’t bother too much with trying to get “corporate development” or the M&A team’s attention. That’s not their job. Probably the most important thing to understand is that in 95%+ of tech companies, the “M&A team” does not drive M&A.

Gaming 115

Gaming Meeting 115

Search Engine Land

MAY 6, 2024

How does anyone document the amazing force for good that was Mark Irvine in a way that captures all that he was and all that he did for everyone? Mark would often call me his unpaid PR team, but what he didn’t realize is that he “paid” for it with his warmth, kindness and wit. When I was asked to write this…I was stuck. It was so easy to talk about how amazing Mark was when he was standing right there…but now all the words feel like shadows to the bright light he represented to me and so m

X-functional 109

X-functional Sports Represent Start-ups 109

SaaStr

MAY 6, 2024

So long time friend of SaaStr Tomasz Tunguz, now heading his own VC fund Theory Ventures, has again summarized a lot of data into a few great charts. This time, on Mergers & Acquisitions. My biggest take-away: there are barely more than 50 acquisitions of $50,000,000 or more, at least disclosed one, in software of U.S.-based startups each year.

Growth 114

Growth 114

G2

MAY 6, 2024

Most of us receive hundreds of emails every single week. Whether they’re personal or professional, almost no one likes sorting through all of them. And when it comes to the marketing emails you get, you may not even remember registering with half of the companies whose names pop up in your inbox.

105

105

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

SaaStr

MAY 6, 2024

So every week, Wednesday at 10am PST, we do an amazing, free, live Workshop Wednesday with the top SaaStr speakers, from CEOs to CROs to CMOs and more. And we do live, open Q+A at the end! Sign up here. Some of the great upcoming ones include the CRO of Salesloft, G Cabane, ex-VPM at Segment, Drift and Gorgias; Logan Barlett of Redpoint Ventures, and so much more!!

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111

Search Engine Land

MAY 6, 2024

A PPC professional’s job goes beyond just launching paid search campaigns. An equally important task is optimizing and scaling those campaigns for maximum effectiveness and impact. This requires diving deep into the performance data to uncover valuable insights that can inform optimization strategies. The data from your paid search campaigns contains a wealth of insights waiting to be uncovered.

CTR 80

CTR Objectives and Key Results Click Through Rate Campaign 80

Partners in Excellence

MAY 6, 2024

Everyday, we see horrible applications of GenAI tools. And in a very large sense, it’s not the fault of the tools–even many of the hallucinations, they suffer from. It’s how we use these tools. Too often, we ask it do things for us, “Generate a prospecting letter…, Tell me how to handle an objection… , Write a response for me…” Responding to our requests, it does exactly what we ask it to do.

Prospecting 77

Prospecting 77

Hubspot

MAY 6, 2024

Unicorns are all around us — unicorn companies , that is. Your favorite graphic design software or AI tool may just be a unicorn startup dazzling in plain sight. The term unicorn refers to a company that‘s been given a shiny billion-dollar valuation, and the public can’t help but stare at these mystical creatures. Since the term‘s inception in 2013, they’ve attracted immense attention and praise; there's even a reality television show called Unicorn Hunters that capitalizes on this public fascin

Manufacturing 72

Manufacturing Pharmaceutical Technology Technology 72

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Salesfolks

MAY 6, 2024

Sales compensation is a pivotal element of a sales organization's success. It not only motivates sales professionals but also aligns their activities with the strategic goals of the business. This detailed guide delves into the various components of sales compensation, explores different compensation structures, and provides insights into effectively implementing and managing these plans.

Drivers/motivators 59

Drivers/motivators Strategize Sales 59

Salesforce

MAY 6, 2024

Telecommunications companies are under intense pressure. The past decade witnessed the erosion of traditional revenue sources, with significant new growth opportunities having yet to emerge. Now, carriers are pivoting to a new growth strategy to increase sales profitability through productivity, efficiency, and personalization at scale. Many are hoping Artificial Intelligence (AI) integrated into a business support system (BSS) can help them achieve these goals.

Cross-sell 52

Cross-sell Price Sales Growth 52

G2

MAY 6, 2024

Dive into the comprehensive guide on offshore software development. Approach delivering robust solutions by coping with the evolving digital landscape.

Networking 52

Networking 52

Salesforce

MAY 6, 2024

Telecommunications companies are under intense pressure. The past decade witnessed the erosion of traditional revenue sources, with significant new growth opportunities having yet to emerge. Now, carriers are pivoting to a new growth strategy to increase sales profitability through productivity, efficiency, and personalization at scale. Many are hoping Artificial Intelligence (AI) integrated into a business support system (BSS) can help them achieve these goals.

Cross-sell 52

Cross-sell Price Sales Up-sell 52

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Sales

Sales Pop!

MAY 6, 2024

What is a salaried employee, the latest relevant changes in legislation, payroll services for calculating work hours, and interesting facts about salary vs. hourly pay? The Fair Labor Standards Act defines a salaried employee as someone who’s paid a salary, or set amount of compensation, on a fixed basis. A minimum amount of compensation is guaranteed for any given period in which they’ve done work.

Healthcare 52

Healthcare Legal Finance Service 52

G2

MAY 6, 2024

Transform your business with a continuous improvement strategy. Uncover the impact of compound interest on sustainable growth.

Growth 52

Growth Networking Product 52

The Digital Technology

MAY 6, 2024

Wedding photography is a hard competitive industry because many photographers are competing to attract clients by displaying their skills.

Clients 40

Clients 40