David Meerman Scott

APRIL 7, 2025

New graduates should learn about AI and how it relates to the work you are interested in build a personal website to showcase who you are.

57

57

G2

APRIL 7, 2025

I identified the six best enterprise risk management software for 2025 based on real G2 user reviews to help teams manage compliance and reduce risk.

52

52

Martech

APRIL 7, 2025

Most marketers define their competition too narrowly and it’s costing them. They focus on companies that offer similar products or services, but customers don’t make decisions based on industry categories. They care about outcomes. If you want your positioning to resonate and drive real growth you need to redefine who you’re competing against.

Customers 105

Customers Gaming Growth Service 105

Partners in Excellence

APRIL 7, 2025

I was listening to my friend Matt Heinz. He said something obvious, yet profound, “Every day there is an excuse.” There has always been and will continue to be any number of reasons to make excuses. We’ve seen the rapid change, disruption create new reasons for excuses. This week, we see global economic turmoil. And then there is always AI.

Pipeline 95

Pipeline Price Presentation Technology 95

Speaker: Frank Taliano

Document-heavy workflows slow down productivity, bury institutional knowledge, and drain resources. But with the right AI implementation, these inefficiencies become opportunities for transformation. So how do you identify where to start and how to succeed? Learn how to develop a clear, practical roadmap for leveraging AI to streamline processes, automate knowledge work, and unlock real operational gains.

High impact

Martech

APRIL 7, 2025

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. But in our quest to prove the return to our CEO and CFO, we’ve tried to apply metrics to tactical outcomes to justify our budgets. Complex B2B buying situations take months, involve many stakeholders and rely on things we can’t know or see because buyers choose to self-educate until they refine their shortlist.

B2B 104

B2B Drivers/motivators Finance Pipeline 104

SaaStr

APRIL 7, 2025

After just a month of launching our own SaaStr AI (trained on a decade of content and hundreds of founders, speakers, and events), we’ve already had over 34,000 (!) conversations with our AI in just the first 30 days. This has completely opened my eyes to what AI can truly do in the real world – not just in coding and support, but what it will do for all our apps.

Launch 85

Launch B2B UX Conversion 85

Martech

APRIL 7, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Certainly! Here are five basic applications that a GPT (Generative Pre-trained Transformer) can create to assist marketers in their daily tasks.

Campaign 82

Campaign Follow-up Start-ups Engineering 82

Salesforce

APRIL 7, 2025

Last month, Own products officially became part of the Salesforce Platform. What does this mean for you? With Own security product capabilities now integrated into Salesforce Shield and Security Center , your organization can strengthen its security posture faster and more comprehensively than ever before. Additionally, the introduction of Backup & Recover , Data Mask & Seed , and Archive bolsters data protection and resilience for Salesforce customers.

Objectives and Key Results 79

Objectives and Key Results Technique Commission Territory 79

Martech

APRIL 7, 2025

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Digital experience vendors gobbled up three CDPs in a couple of months which got everyone talking about the future of the CDP as a standalone tool. Here we are a few months later, and another target is catching the eye of large agencies in particular.

Territory 65

Territory Clients Campaign Networking 65

Salesforce

APRIL 7, 2025

No matter how great your brand is, bad customer service can drive people away faster than you think. In fact, our research finds that 67% of customers feel frustrated when their issues arent resolved instantly. A customer might not always notice flawless service. But get it wrong one too many times, and that customer might never come back. People want quick answers and smooth experiences.

Service 79

Service Growth Customers CRM 79

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B2B

Hubspot

APRIL 7, 2025

Im not sure theres any activity more closely associated with sales than cold calling. It can be the trial by fire that preps SDRs for a career in the field, the day-to-day responsibility that keeps reps diligent and engaged, and the basis for a ton of sales org's prospecting infrastructures. Its been a staple of several salespeoples professional lives one that can be every bit as obnoxious as it is essential.

Cold Call 45

Cold Call Sales CRM Prospecting 45

Salesforce

APRIL 7, 2025

Despite years of diversity initiatives and corporate promises, many women in insurance continue to face deeply entrenched challenges that can limit their advancement and impact. The insurance sector is now at an important juncture continuing to work toward embracing the contributions of women will help create a more dynamic, efficient, and successful industry.

Networking 57

Networking Technology Technology Promote 57