Iannarino

APRIL 10, 2024

Discover the delicate balance of professional relationships and strategic client management through real-life business scenarios.

Clients 197

Clients Strategize Sales 197

Partners in Excellence

APRIL 10, 2024

Any reader who was trained as an engineer or anyone with experience in assembling machines (or Ikea furniture) will recognize the Tolerance Stack Up Error. But, too often, I see the equivalent of this problem in our GTM strategies and execution efforts. For those of you scratching your heads, let me describe the tolerance tack up error. When we are designing a machine, we specify the dimensions and performance characteristics of each part in the assembly.

GTM 131

GTM Manufacturing Meeting Quota 131

Search Engine Land

APRIL 10, 2024

Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and return-on-ad-spend have both plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Why we care. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platfo

Campaign 125

Campaign Sales Technology Technology 125

SaaStr

APRIL 10, 2024

So I’ve been doing SaaS long enough to remember when Dropbox was a super hot SaaS startup. Fast forward to today, it’s settled into a very mature leader, with slow growth but impressive efficiency … at a stunning $2.4 Billion in ARR. Operating Margins are a wildly impressive 33%, but revenue growth has slowed to a very mature 6%, and paid customer count actually dropped last quarter.

Drivers/motivators 122

Drivers/motivators Price Contract Growth 122

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. It changed everything. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. How do you keep up with all those changes? How do you learn the optimal strategies? By following the best in the business. So here, in alphabetical order, are MarTech’s CRM experts to follow.

CRM 115

CRM B2B Follow-up Consult 115

SaaStr

APRIL 10, 2024

Sam Parr was kind enough to bring me on to The First Million Podcast. He has a broader audience than just B2B so it we touched on more topics that usual, and it was a great convo: Pricing in the early days Why you have to get to $300k+ in revenue per employee When to go multi-product Why your second product has to be bigger than your first How to double your pricing over time The challenge in low NRR models The One-and-Done VC fundraising model The full convo and pod here: The post SaaStr on M

Engineering 115

Engineering Price B2B Product 115

Search Engine Land

APRIL 10, 2024

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Each year, the search giant updates these specifications in a bid to try and improve shopping on its platform. The updates for 2024 have now been announced – and below is a summary of all the changes you should be aware of.

Product 112

Product Government Finance Price 112

Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. The move responds to consumer interest in AI for commerce, with Emarsys’ own data showing 64% of consumers believe AI has improved their commerce experiences.

Launch 112

Launch Product Retail Campaign 112

Salesforce

APRIL 10, 2024

There’s no doubt your business collects more data than ever – especially in the generative AI era. Pinpointing relevant insights for your end user, however, is a significant challenge many organizations face. There is a way to improve the user experience and make business insights more accessible: Transform static dashboard designs into intelligent app designs.

User Experience 97

User Experience Trust Technique Education 97

Search Engine Land

APRIL 10, 2024

If you’re an advertiser with a brick-and-mortar presence, it’s more important than ever to claim and advertise your business on Google Maps. However, cracking the code on how to serve and control Google Maps ads may feel like a moving target over the last few months. With changes to Performance Max goals , Google Business Profile (GBP) guidelines and how folks search for places, a lot is happening within Maps.

Campaign 97

Campaign Territory Promote Engineering 97

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Martech

APRIL 10, 2024

YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. They are: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content.

Commission 88

Commission Promote Up-sell Start-ups 88

Membrain

APRIL 10, 2024

Most complex sales are lost long before the sales team realizes it. That’s the contention of a new book by the father-daughter duo, Terry Slattery and Jennica Dixon of Slattery Sales. Wimp Junction , released in March, identifies the key places where most sales go wrong, and what sales teams can do to bring them back.

Sales 87

Sales 87

Adaptive Business Services

APRIL 10, 2024

I remember 20 years ago selling a sign to an attorney. He had a Jaguar convertible with personalized plates … Luddite. I had no idea what that meant so I asked him. He rejected technology which, in his case, meant no computers. This was before cell phones were widely in use but I would assume it would have meant those as well. How odd. While I was rarely an early adopter, I had sold various products that featured cutting edge technologies and I was always quite successful at doing so.

CRM 71

CRM Sales Technology Technology 71

Salesforce

APRIL 10, 2024

How much do your customers like their self-service customer service experience with your business? If they’re not impressed yet, here are three ways you can improve it. Self-service lets your customers find the answers they need on their own time, without the help of an agent. Most importantly, it’s what they prefer: our research found that 61% of customers would rather use self-service for simple issues.

Service 59

Service Customers Objectives and Key Results Angle 59

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

GTM

G2

APRIL 10, 2024

Staying on top of every part of a project is always a challenge, but an effective project management strategy helps prevent important tasks and milestones from falling through the cracks. One of the best ways to achieve this is through visualization, specifically using PERT charts to schedule and organize different aspects of your projects.

Product 52

Product 52

Salesforce

APRIL 10, 2024

The world of data and artificial intelligence (AI) is constantly evolving, making it challenging for organizations to keep up, or even get started. With the rapid growth and advancement of generative AI, it has become crucial for companies to skill up their teams with AI expertise. But, having a skilled team is only part of the equation; it’s also about having the right data in place to use it efficiently.

CRM 59

CRM Represent Trust Retail 59

RAIN Group

APRIL 10, 2024

Whether you call it cross-selling, upselling, or growing accounts , maximizing revenue from existing clients often represents an untapped revenue growth opportunity.

Cross-sell 52

Cross-sell Clients Sell Represent 52

The Digital Technology

APRIL 10, 2024

In the current world of digital environment, efficiency of application blaze is a top priority.

40

40

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

Salesforce

APRIL 10, 2024

You want your data to be safe. And your customers expect it. But there is a growing AI trust gap among consumers that compels companies to examine all internal practices regarding data. Enter: digital sovereignty. Digital sovereignty, or how companies manage their digital data and infrastructure, is the bedrock for building back this trust. In fact, 87% of IT and analytics leaders agree that higher priority needs to be placed on data management.

Legal 59

Legal Transportation Trust Territory 59