Iannarino

APRIL 10, 2024

Discover the delicate balance of professional relationships and strategic client management through real-life business scenarios.

Clients 179

Clients Strategize Sales 179

Search Engine Land

APRIL 10, 2024

Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and return-on-ad-spend have both plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Why we care. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platfo

Campaign 125

Campaign Sales Technology Technology 125

Partners in Excellence

APRIL 10, 2024

Any reader who was trained as an engineer or anyone with experience in assembling machines (or Ikea furniture) will recognize the Tolerance Stack Up Error. But, too often, I see the equivalent of this problem in our GTM strategies and execution efforts. For those of you scratching your heads, let me describe the tolerance tack up error. When we are designing a machine, we specify the dimensions and performance characteristics of each part in the assembly.

GTM 102

GTM Manufacturing Meeting Quota 102

Search Engine Land

APRIL 10, 2024

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Each year, the search giant updates these specifications in a bid to try and improve shopping on its platform. The updates for 2024 have now been announced – and below is a summary of all the changes you should be aware of.

Product 112

Product Government Finance Price 112

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. But those days are over. Today’s consumers are digital detectives with a wealth of information at their fingertips.

Pitch 102

Pitch Product Electricity Healthcare 102

Salesforce

APRIL 10, 2024

There’s no doubt your business collects more data than ever – especially in the generative AI era. Pinpointing relevant insights for your end user, however, is a significant challenge many organizations face. There is a way to improve the user experience and make business insights more accessible: Transform static dashboard designs into intelligent app designs.

User Experience 97

User Experience Trust Technique Education 97

Search Engine Land

APRIL 10, 2024

If you’re an advertiser with a brick-and-mortar presence, it’s more important than ever to claim and advertise your business on Google Maps. However, cracking the code on how to serve and control Google Maps ads may feel like a moving target over the last few months. With changes to Performance Max goals , Google Business Profile (GBP) guidelines and how folks search for places, a lot is happening within Maps.

Campaign 97

Campaign Territory Promote Engineering 97

Membrain

APRIL 10, 2024

Most complex sales are lost long before the sales team realizes it. That’s the contention of a new book by the father-daughter duo, Terry Slattery and Jennica Dixon of Slattery Sales. Wimp Junction , released in March, identifies the key places where most sales go wrong, and what sales teams can do to bring them back.

Sales 86

Sales 86

SaaStr

APRIL 10, 2024

Sam Parr was kind enough to bring me on to The First Million Podcast. He has a broader audience than just B2B so it we touched on more topics that usual, and it was a great convo: Pricing in the early days Why you have to get to $300k+ in revenue per employee When to go multi-product Why your second product has to be bigger than your first How to double your pricing over time The challenge in low NRR models The One-and-Done VC fundraising model The full convo and pod here: The post SaaStr on M

Engineering 90

Engineering Price B2B Product 90

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. It changed everything. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. How do you keep up with all those changes? How do you learn the optimal strategies? By following the best in the business. So here, in alphabetical order, are MarTech’s CRM experts to follow.

CRM 89

CRM B2B Follow-up Consult 89

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

SaaStr

APRIL 10, 2024

So I’ve been doing SaaS long enough to remember when Dropbox was a super hot SaaS startup. Fast forward to today, it’s settled into a very mature leader, with slow growth but impressive efficiency … at a stunning $2.4 Billion in ARR. Operating Margins are a wildly impressive 33%, but revenue growth has slowed to a very mature 6%, and paid customer count actually dropped last quarter.

Drivers/motivators 88

Drivers/motivators Price Contract Growth 88

Adaptive Business Services

APRIL 10, 2024

I remember 20 years ago selling a sign to an attorney. He had a Jaguar convertible with personalized plates … Luddite. I had no idea what that meant so I asked him. He rejected technology which, in his case, meant no computers. This was before cell phones were widely in use but I would assume it would have meant those as well. How odd. While I was rarely an early adopter, I had sold various products that featured cutting edge technologies and I was always quite successful at doing so.

CRM 71

CRM Sales Technology Technology 71

Martech

APRIL 10, 2024

YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. They are: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content.

Commission 79

Commission Promote Up-sell Start-ups 79

Salesforce

APRIL 10, 2024

You want your data to be safe. And your customers expect it. But there is a growing AI trust gap among consumers that compels companies to examine all internal practices regarding data. Enter: digital sovereignty. Digital sovereignty, or how companies manage their digital data and infrastructure, is the bedrock for building back this trust. In fact, 87% of IT and analytics leaders agree that higher priority needs to be placed on data management.

Legal 59

Legal Transportation Trust Territory 59

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

G2

APRIL 10, 2024

Staying on top of every part of a project is always a challenge, but an effective project management strategy helps prevent important tasks and milestones from falling through the cracks. One of the best ways to achieve this is through visualization, specifically using PERT charts to schedule and organize different aspects of your projects.

Product 52

Product 52

Salesforce

APRIL 10, 2024

How much do your customers like their self-service customer service experience with your business? If they’re not impressed yet, here are three ways you can improve it. Self-service lets your customers find the answers they need on their own time, without the help of an agent. Most importantly, it’s what they prefer: our research found that 61% of customers would rather use self-service for simple issues.

Service 59

Service Customers Objectives and Key Results Angle 59

RAIN Group

APRIL 10, 2024

Whether you call it cross-selling, upselling, or growing accounts , maximizing revenue from existing clients often represents an untapped revenue growth opportunity.

Cross-sell 52

Cross-sell Clients Sell Represent 52

Salesforce

APRIL 10, 2024

The world of data and artificial intelligence (AI) is constantly evolving, making it challenging for organizations to keep up, or even get started. With the rapid growth and advancement of generative AI, it has become crucial for companies to skill up their teams with AI expertise. But, having a skilled team is only part of the equation; it’s also about having the right data in place to use it efficiently.

CRM 59

CRM Represent Trust Retail 59

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

The Digital Technology

APRIL 10, 2024

In the current world of digital environment, efficiency of application blaze is a top priority.

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