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The upcoming new year influences many to reconsider where they are today and where they wish to be heading, making today the perfect time to reflect on their good and bad experiences over the current year. The first dilemma is whether the time is right to quit one’s job. If so, the question becomes, ‘What shall I do next?’ The first step is to take time to reflect on all previous experiences, what was learned from them, and authentic desires for moving forward.
So the best of the best in SaaS and Cloud are still on fire. Canva, Stripe, Databricks, ServiceTitan, Gusto, Wiz should all have epic IPOs in 2025 or maybe 2026. But one thing is clear: it’s taking longer to IPO: It used to take 10.4 years on average to IPO in SaaS. More on that data here. The last 3 SaaS IPOs took 11.3 years to IPO (Klaviyo, Rubrik, OneStream) And the current top of top performers below?
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Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. We’re at an inflection point where workforces are overwhelmed with low-value tasks and stalled productivity, but customers expect more personalized experiences and empathetic conversations.
Black Friday might dominate the headlines, but savvy software buyers know the real deal —pun fully intended. Cyber Monday software deals are here to keep the savings rolling.
I was recently assigned the task of forecasting demand for a project. I set to work using my usual methods, but I’ve not explored AI in demand forecasting. My recent project got me thinking about AI's role and whether AI could (a) aid the demand forecasting process and (b) save time. I needed expert advice to help me with this, so I connected with 23 professionals, including sales professionals, directors, and heads of growth and marketing, to hear how AI is revolutionizing demand and sales fore
I was recently assigned the task of forecasting demand for a project. I set to work using my usual methods, but I’ve not explored AI in demand forecasting. My recent project got me thinking about AI's role and whether AI could (a) aid the demand forecasting process and (b) save time. I needed expert advice to help me with this, so I connected with 23 professionals, including sales professionals, directors, and heads of growth and marketing, to hear how AI is revolutionizing demand and sales fore
The AI landscape is a lot like a New York minute — fast and relentless. Marketing and MarTech leaders are constantly overwhelmed, and we understand that keeping up with everything is tough. We recapped all things AI from October to prepare you for Q4!
TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The tool generates TikTok-style video clips based on a product description or URL. It can pull images directly from a website to build videos that align with TikTok’s popular trends. How it works: Brands input product info or assets, or import them from a URL.
Each fall, I look forward to what I call my “World Tour” in the EMEA and APAC regions, where I get to spend time with G2 employees, partners, customers, and other SaaS leaders and entrepreneurs.
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Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
We live in a world where online search is part of everyday life — whether it’s finding a nearby coffee shop or a solution to a business problem. As a startup, you want to grow — you want your website to appear in search results and reach more potential customers, we get it. But standing out in this crowded market can be tough. That’s why you need search engine optimization (SEO) to help people find you — instead of the other way around.
Project management is more than just a tool to keep your marketing campaigns on track. It’s a strategic asset that can streamline operations, help you stay ahead of the curve and drive creative breakthroughs. Tools and workflows are essential, but the real MVP is the data these tools generate. It provides insights that drive innovation and empower your team to make quicker, more informed decisions.
When I started my career, I struggled through internet searches and industry-specific events to find “my tribe” — those people who understand the professional journey and can help navigate the path to success. I looked all over to find community. Along the way, I was introduced to someone who I identified with and welcomed me into her network. She served as my mentor and was instrumental in giving me confidence to make meaningful connections, actively engage in discussions, and bounce ideas off
Zeta Global announced it will hold a video call on Wednesday to address accusations that caused its stock price to drop 34% in the last week. A report last week from Culper Research claims the AI marketing cloud company “formed ‘two-way’ contracts with third-party consent farms wherein the Company simultaneously acts as both a supplier and a buyer of consumer data, not only allowing the Company to flatter reported revenue growth, but raising round tripping concerns.
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
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