Search Engine Land

JULY 22, 2024

Google is reversing course and won’t phase out third-party cookies in Chrome as previously planned, instead opting for a new approach that gives users more control, the company announced today. Why we care. This decision marks a significant shift in Google’s privacy strategy and will come as a relief to many in the advertising industry who have been scrambling to prepare for a cookieless future.

Technology 136

Technology Technology Conversion 136

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. Blindly repeating them is easy. What’s hard is validating the data, understanding it and then putting it into a meaningful, useable format. Context matters in data analysis “Numbers out of context are just numbers!

Campaign 120

Campaign Manufacturing Technique Presentation 120

Heinz Marketing

JULY 22, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing As part of my Marketing Operations role, one of my focus areas is to understand how our website is performing and where we have opportunities for optimization. But we don’t have a dedicated website team, advanced tools, or even a budget to put toward the effort. In my research, however, it seems it’s not all totally necessary.

Angle 111

Angle User Experience Engineering Start-ups 111

Iannarino

JULY 22, 2024

Discover how waking up early can transform your productivity and well-being, and learn practical tips to make it a habit.

Product 285

Product 285

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Martech

JULY 22, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Campaign 108

Campaign Territory Technique Service 108

Search Engine Land

JULY 22, 2024

This year’s shopping season is unusually short. Instead of the normal four and a half to five weeks, we have just 27 days between Thanksgiving and Christmas. On top of that: Hanukkah starts on Christmas, and Kwanzaa is on the day after. Christmas and Hannukah are on Wednesdays, eliminating the ease of shopping retail over the weekend for last-minute gifts.

Niche 98

Niche Retail Promote Follow-up 98

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. Optimizing for PPC conversion rates A common conversion rate optimization (CRO) methodology involves three steps: Step 1: Investigation.

A/B testing 96

A/B testing UX Campaign Conversion 96

Hubspot

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Okay, maybe I'm not always saying that — nor have I ever actually said it word-for-word out loud — but it's still an important sentiment.

Clients 78

Clients Referrals Prospecting Sales 78

Partners in Excellence

JULY 22, 2024

This is one of those more reflective posts. I don’t know that I have solutions or ideas about what we might do. I’m not even sure if I understand the issue or the problem. I’ve written a little bit about it before, “Something’s Happening Here…” But I find more people talking to me about this issue, with the same confusion.

Technology 139

Technology Technology Closing Growth 139

Hubspot

JULY 22, 2024

Why would you need a script for making a cold call? Consider this. You have your list of names and phone numbers. Before the end of the day, you need to make 100 calls. Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. Imagine how stressful it would be to go into each of these calls blind. Now, imagine what you could accomplish with a script that’s clear and persuasive.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

SaaStr

JULY 22, 2024

So lately I’ve watched a lot of new VPs of Sales crash and burn when they start. Is it their fault? The CEO’s? The VCs? It really doesn’t matter in the end. One thing I do know is a lot of mistakes are avoidable. You’re going to possibly laugh at a few, but here are the Top 10 Mistakes I’ve Seen New VPs of Sales Make The First Week on the Job.

GTM 124

GTM Territory Start-ups Sales 124

G2

JULY 22, 2024

AI in sales has taken off since the advent of ChatGPT. But how are salespeople actually using it? Let's find out how they’re using AI in their outreach.

Sales 116

Sales Networking 116

SaaStr

JULY 22, 2024

Dear SaaStr: What Should One Do After a Failed Startup? If it “failed” after < 12-24 months or so, and you didn’t raise any or too much money — it doesn’t matter too much. No one will care. And there’s no need to explain yourself, apologize, or feel like a failure. No need. Dust yourself off, and decide if you want to do another one.

Start-ups 119

Start-ups Trust Growth 119

Salesfolks

JULY 22, 2024

Avoid the temptation to hire sales help until you've sold your solution yourself. Get your hands dirty, learn from your mistakes, and refine your process. When you're ready, hiring a salesperson will be a strategic move that propels your business forward, rather than an expensive gamble with uncertain outcomes.

Gambling 59

Gambling Strategize Process Sales 59

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

GTM

SaaStr

JULY 22, 2024

We’re getting so close now to SaaStr Annual 2024 – the 10th-ever SaaStr Annual event! We’ll be back in the SF Bay Area at the San Mateo County Events Center, this September 10-12. We’re looking forward to hosting 12,000+ SaaS founders, execs, and VCs across 3 days and our massive 40+ acre indoor/ outdoor campus. About 92% of our sponsorships are sold out, but we have a few good opportunities left!

Networking 111

Networking Start-ups Meeting Closing 111

G2

JULY 22, 2024

The coaching industry is growing fast. With new coaches gaining their certifications and countless others making a switch from professional life to coaching, is proof that you’re building a coaching business at the right time.

Niche 59

Niche Networking 59

Topline Leadership

JULY 22, 2024

Every month you and your salespeople get judged and paid on sales results. So having a sales team culture focused on results is healthy and necessary. But one of the most important messages I try to imprint on my clients is that there is a huge difference between monitoring results and improving results. Imagine a. Read full article The post 2 Sales Management Tips For Improving Team Results appeared first on TopLine Leadership.

Sales 52

Sales Clients 52

Sell Or Die

JULY 22, 2024

Renée Garcia is a lifelong entrepreneur and the leading advocate for Reality Transurfing worldwide. She is the author of "Quantum Capitalist," a transformative guide based on the principles of Reality Transurfing, which has swept the globe and changed hundreds of thousands of lives. Having ventured deeply into the metaphysical world of Reality Creation, Renée has transformed personal failure into success, poverty into abundance, sickness into healing, and a bleak worldview into one brimming with

Entertainment 40

Entertainment Closing Sales 40

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

Martech

JULY 22, 2024

Netflix is phasing out its cheapest ad-free plan in Canada and the U.K., with plans to do the same in the U.S. and France. Netflix added eight million global subscribers in Q2, with its ad-supported plan gaining significant traction. The lower-priced tier now accounts for over 45% of new signups in markets where it’s available, signaling a potential shift in Netflix’s business model.

Growth 107

Growth Territory Price Start-ups 107