Iannarino

SEPTEMBER 26, 2024

Disqualification doesn’t happen often enough because salespeople have trouble recognizing how much we're connected to the idea of pain or dissatisfaction.

Clients 243

Clients B2B Sales Prospecting 243

Martech

SEPTEMBER 26, 2024

This article was co-authored with Ronen Shnidman , Head of Content at okoora. With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.

Territory 136

Territory Contact Pitch Cross-sell 136

SaaStr

SEPTEMBER 26, 2024

So if you’ve been around startups for a while, and especially sat on any boards, you’ll see a VP of Sales answer a slow Q1 and even Q2 with this: “We’ll make up for it in Q4.” And many variations thereof. In fact, in so many sales plans, you often see Q4 bookings at 2x-3x or more Q1! Even when growth overall is slow.

Campaign 124

Campaign Up-sell Sales Start-ups 124

Martech

SEPTEMBER 26, 2024

This year’s Dreamforce and Inbound user conferences were all about AI agents. “When we look back at this event years from now, you’re going to remember it as the year of AI agents,” said HubSpot co-founder and CTO Dharmesh Shah. “The only thing we’re going to do at Salesforce is AgentForce,” said CEO Marc Benioff. (So long Customer 360 and Data Cloud, hope you enjoyed your time in the spotlight.

Price 130

Price Networking Start-ups Technology 130

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Search Engine Land

SEPTEMBER 26, 2024

The Google Ads landscape continues to evolve, with a growing emphasis on data usage that complies with strict privacy guidelines. To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. A key part of this transformation is Ads Data Hub (ADH), a platform built on Google Cloud.

SQL 94

SQL Territory CRM Campaign 94

Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. How can marketers overcome office politics to build cross-organization relationships needed to do their jobs?

Government 115

Government Drivers/motivators Consult Trust 115

Martech

SEPTEMBER 26, 2024

WordPress co-founder Matt Mullenweg is mad. “WP Engine needs a trademark license, they don’t have one. I won’t bore you with the story of how WP Engine broke thousands of customer sites yesterday in their haphazard attempt to block our attempts to inform the wider WordPress community regarding their disabling and locking down a WordPress core feature in order to extract profit.

Engineering 98

Engineering Legal Customers Product 98

SaaStr

SEPTEMBER 26, 2024

The 9th All Star SaaS Conference is November 20 in Tokyo and we’ve been meaning to go for a while. The stars aligned this year and I’ll be there speaking, including an AMA, along with several other top SaaStr speakers: Rob Bernshteyn, CEO of Coupa, and now GP at Iconiq Capital Claire Hughes Johnson, former COO of Stripe Jay Simons, former President of Atlassian, now GP at Bond Capital All 3 are some of the top all-time SaaStr speakers and we’re so excited to catch up with them

Meeting 118

Meeting 118

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! But this is the time of year that seems to pick up speed, and before you know it we’ll be drinking eggnog and singing Christmas Carols. So, if you’re not already thinking about your marketing budgets for next year, you could be falling behind.

Objectives and Key Results 91

Objectives and Key Results Strategize Growth Start-ups 91

Search Engine Land

SEPTEMBER 26, 2024

Relying solely on content and technical SEO is no longer enough to achieve sustainable success, especially for businesses operating in multiple markets. While these elements are crucial, they fail to fully account for the diverse factors influencing a website’s global performance. The complexities of managing SEO across different regions, languages and market conditions add layers of challenges, many of which fall outside the direct control of local SEO teams.

Territory 86

Territory Technique Promote Presentation 86

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Sales Gravy

SEPTEMBER 26, 2024

Sales professionals are always looking for fresh strategies to boost their performance and outshine the competition. Surprisingly, one key factor that’s often neglected is their physical fitness for sales. On this episode of the Sales Gravy Podcast, Jeb Blount discusses how physical fitness impacts sales success with online fitness coach Josh Hulsebosch.

Growth 83

Growth Sales Promote Product 83

Martech

SEPTEMBER 26, 2024

Picking stocks is high on most people’s list of things you shouldn’t use AI for, right behind making health care decisions. Despite this, an Israeli regulator this week approved a chatbot that gives stock-picking advice. The bot, named Bridget, is the product of the tech startup Bridgewise. The company is working with one of the country’s largest banks, Israel Discount Bank, to roll out the product.

Commission 75

Commission Retail Campaign Strategize 75

Search Engine Land

SEPTEMBER 26, 2024

Are you a search marketer looking to expand your reach and drive even more impactful results? Look no further. Join us for How Search Marketing Turned the Tide for CTV Audience Targeting and learn how your existing search marketing expertise can be a valuable asset on this powerful advertising platform. Connected TV (CTV) has a new feature that you may recognize right away: keyword targeting.

Engineering 80

Engineering Conversion 80

Martech

SEPTEMBER 26, 2024

WordPress co-founder Matt Mullenweg is mad. “WP Engine needs a trademark license, they don’t have one. I won’t bore you with the story of how WP Engine broke thousands of customer sites yesterday in their haphazard attempt to block our attempts to inform the wider WordPress community regarding their disabling and locking down a WordPress core feature in order to extract profit.

Engineering 98

Engineering Legal Customers Process 98

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Search Engine Land

SEPTEMBER 26, 2024

Let’s face it: Turning raw data into actionable insights can be as cryptic as decoding ancient hieroglyphics, especially for the SEO rookies in your crew. That’s the challenge I addressed in my SMX Advanced 2024 session. Didn’t catch it? No worries. I’m recapping it all in this article series, one juicy nugget at a time. This is Part 2, so if you missed Part 1 , check it out.

Engineering 107

Engineering Clients Networking Start-ups 107

Salesforce

SEPTEMBER 26, 2024

It’s cold and lonely. You’re a month into the quarter, and your pipeline is near empty. Maybe it’s the leads. Maybe it’s the offer. Maybe it’s you. You want a little advice, but you don’t want your supervisor to think you’re incompetent. And you definitely don’t want the other reps thinking you’re desperate.

Territory 98

Territory E-commerce Sales Networking 98