Thu.Sep 26, 2024

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When to Disqualify a Potential Client in B2B Sales

Iannarino

Disqualification doesn’t happen often enough because salespeople have trouble recognizing how much we're connected to the idea of pain or dissatisfaction.

Clients 207
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Sales Kickoffs: Removing Roadblocks and Friction

Force Management

The sales kickoff (SKO) is where you the stage for what’s coming, explain what’s changed and chart the path for success in the next year. But let’s get real. Rallying the troops and rah-rah speeches are great, but they are not what helps land high-value accounts or meet the growth imperative. Moving the needle comes by taking direct action on the day-to-day selling motion.

Sales 123
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Why AI’s agents and commodification are good news for marketers

Martech

This year’s Dreamforce and Inbound user conferences were all about AI agents. “When we look back at this event years from now, you’re going to remember it as the year of AI agents,” said HubSpot co-founder and CTO Dharmesh Shah. “The only thing we’re going to do at Salesforce is AgentForce,” said CEO Marc Benioff. (So long Customer 360 and Data Cloud, hope you enjoyed your time in the spotlight.

Price 106
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Key Google Search Console metrics to monitor every month

Search Engine Land

Let’s face it: Turning raw data into actionable insights can be as cryptic as decoding ancient hieroglyphics, especially for the SEO rookies in your crew. That’s the challenge I addressed in my SMX Advanced 2024 session. Didn’t catch it? No worries. I’m recapping it all in this article series, one juicy nugget at a time. This is Part 2, so if you missed Part 1 , check it out.

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Building Your BI Strategy: How to Choose a Solution That Scales and Delivers

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Overcoming workplace politics: A marketer’s guide to cross-functional partnerships

Martech

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. How can marketers overcome office politics to build cross-organization relationships needed to do their jobs?

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Can a Sales Team Ever Catch Up For a Slow Year in Q4?

SaaStr

So if you’ve been around startups for a while, and especially sat on any boards, you’ll see a VP of Sales answer a slow Q1 and even Q2 with this: “We’ll make up for it in Q4.” And many variations thereof. In fact, in so many sales plans, you often see Q4 bookings at 2x-3x or more Q1! Even when growth overall is slow.

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WordPress moves to ban WP Engine from accessing its resources

Martech

WordPress co-founder Matt Mullenweg is mad. “WP Engine needs a trademark license, they don’t have one. I won’t bore you with the story of how WP Engine broke thousands of customer sites yesterday in their haphazard attempt to block our attempts to inform the wider WordPress community regarding their disabling and locking down a WordPress core feature in order to extract profit.

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The future of keyword targeting by Edna Chavira

Search Engine Land

Are you a search marketer looking to expand your reach and drive even more impactful results? Look no further. Join us for How Search Marketing Turned the Tide for CTV Audience Targeting and learn how your existing search marketing expertise can be a valuable asset on this powerful advertising platform. Connected TV (CTV) has a new feature that you may recognize right away: keyword targeting.

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WordPress moves to ban WP Engine from accessing its resources

Martech

WordPress co-founder Matt Mullenweg is mad. “WP Engine needs a trademark license, they don’t have one. I won’t bore you with the story of how WP Engine broke thousands of customer sites yesterday in their haphazard attempt to block our attempts to inform the wider WordPress community regarding their disabling and locking down a WordPress core feature in order to extract profit.

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Transform Your Health and Sales Success With Proud Posture feat. Josh Hulsebosch

Sales Gravy

Sales professionals are always looking for fresh strategies to boost their performance and outshine the competition. Surprisingly, one key factor that’s often neglected is their physical fitness for sales. On this episode of the Sales Gravy Podcast, Jeb Blount discusses how physical fitness impacts sales success with online fitness coach Josh Hulsebosch.

Growth 62
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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

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SaaStr Comes to JAPAN November 20 for the All Star SaaS Conference!

SaaStr

The 9th All Star SaaS Conference is November 20 in Tokyo and we’ve been meaning to go for a while. The stars aligned this year and I’ll be there speaking, including an AMA, along with several other top SaaStr speakers: Rob Bernshteyn, CEO of Coupa, and now GP at Iconiq Capital Claire Hughes Johnson, former COO of Stripe Jay Simons, former President of Atlassian, now GP at Bond Capital All 3 are some of the top all-time SaaStr speakers and we’re so excited to catch up with them

Meeting 62
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Master Your Marketing Budget: Essential Steps for Planning Ahead

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! But this is the time of year that seems to pick up speed, and before you know it we’ll be drinking eggnog and singing Christmas Carols. So, if you’re not already thinking about your marketing budgets for next year, you could be falling behind.

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Why public relations is thriving in today’s global marketing mix

Martech

This article was co-authored with Ronen Shnidman , Head of Content at okoora. With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.

Territory 117
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5 ways to scale global search management

Search Engine Land

Relying solely on content and technical SEO is no longer enough to achieve sustainable success, especially for businesses operating in multiple markets. While these elements are crucial, they fail to fully account for the diverse factors influencing a website’s global performance. The complexities of managing SEO across different regions, languages and market conditions add layers of challenges, many of which fall outside the direct control of local SEO teams.

Territory 105
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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AI-powered martech news and releases: September 26

Martech

Picking stocks is high on most people’s list of things you shouldn’t use AI for, right behind making health care decisions. Despite this, an Israeli regulator this week approved a chatbot that gives stock-picking advice. The bot, named Bridget, is the product of the tech startup Bridgewise. The company is working with one of the country’s largest banks, Israel Discount Bank, to roll out the product.

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5 Reasons to Join a Sales Community Right Now

Salesforce

It’s cold and lonely. You’re a month into the quarter, and your pipeline is near empty. Maybe it’s the leads. Maybe it’s the offer. Maybe it’s you. You want a little advice, but you don’t want your supervisor to think you’re incompetent. And you definitely don’t want the other reps thinking you’re desperate.