Iannarino

DECEMBER 7, 2023

By focusing on value creation and relationship building, you will set yourself apart in today's competitive market.

Relationship building 265

Relationship building Sales 265

Partners in Excellence

DECEMBER 7, 2023

The Rime of the Ancient Mariner has a famous line, “Water, water everywhere, but not a drop to drink… ” There’s another saying, “You can lead a horse to water, but you can’t make it drink… ” I’m reminded of variants of these sayings as I see the glut of tools/techniques leveraging the latest generation of AI and generative language tools.

CRM 138

CRM Technique Conversion Customers 138

Search Engine Land

DECEMBER 7, 2023

As Google evolves with new AI capabilities, SEO strategies must also adapt. Here’s an overview of key trends and actionable tips to future-proof your presence in search results pages (SERPs). The evolving SERPs SERPs today are dominated by rich results, images, videos, social mentions and AI-powered snapshots. As searchers find answers to their queries directly within the search results, zero-click results continue to rise.

Niche 123

Niche User Experience Real Estate CTR 123

Salesforce

DECEMBER 7, 2023

With the rise of AI , everyone has seen how businesses can use AI to simplify and improve their processes. But how can we be confident that we are using AI to the best of our ability and pursuing AI excellence? First, recognize enduring principles, such as prioritizing customer success and ensuring a personalized user experience. Then, learn how to use AI to reach your goals.

Objectives and Key Results 119

Objectives and Key Results Government User Experience Trust 119

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Search Engine Land

DECEMBER 7, 2023

Google AdMob will support programmatic bidding on inventory eligible for limited ads in early 2024. This new serving mode enables contextual programmatic demand for publishers serving limited ads and allows demand from: Google Demand. Authorized Buyers. Open Bidders. SDK Bidding. Why we care. This feature offers publishers the chance to potentially increase revenue through programmatic demand.

Legal 118

Legal Consult Process 118

Martech

DECEMBER 7, 2023

Put away the fruit cake and ugly sweaters. This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. Channeling the spirit of Oprah’s “Favorite Things,” I’ve put together a selection of innovative gift ideas designed to impress. From cutting-edge gadgets that redefine work efficiency to bespoke items that add a personal touch, each suggestion is handpicked to surprise and delight the marketers in

Presentation 113

Presentation Tradeshows Strategize Gaming 113

SaaStr

DECEMBER 7, 2023

So discounting is such a surprisingly nuanced and complex topic in SaaS. While a few leaders like Atlassian do pursue a mostly “no discounts” policy for the most part — that just doesn’t work in practice for 99% of us. As much as we’d love to have a No Discounts policy … it’s tough in practice. First, it’s often impossible to get through many procurement departments without one.

Closing 107

Closing Prospecting Customers Price 107

Search Engine Land

DECEMBER 7, 2023

Understanding your competitors’ content strategies is crucial, whether you’re running a comprehensive SEO campaign or focused on semantic SEO. I’ve developed a free Python script to analyze your competitors’ publishing frequency. It leverages sitemap data to reveal how often your competitors publish new – or update existing – content pieces.

Niche 108

Niche Technique Presentation Gaming 108

Martech

DECEMBER 7, 2023

Digital platforms that focus on conversation provide a unique extension to performance campaigns. Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. These platforms hold a distinctive position as hubs where social and search seamlessly intersect and provide advertisers with a roadmap to leverage unique features for effective performance campaigns.

Conversion 104

Conversion Campaign Price Trust 104

Search Engine Land

DECEMBER 7, 2023

Google Analytics 4 has updated its explorations feature and data retention settings. When you save an exploration with a preset date range (like the last 28 days), GA4 will now display data from the last 28 days from when you opened the exploration, not from when you initially created it. Regarding data retention, if a GA4 property becomes large, event-level data retention will automatically reduce to two months when exceeding 25 billion (for standard) or 250 billion (for 360) billable events in

Technique 99

Technique Process Customers 99

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Martech

DECEMBER 7, 2023

“If you got a gift card from a traditional gift card company, you would never say ‘Hey, that’s a great experience, let me give it to my niece as well.’ Today it’s just an email, digital, flat, static gift card — there’s no experience there to share.” That’s a landscape Du Nguyen is seeking to transform with his AR-powered gift card start-up Cardii.

B2C 103

B2C Sports B2B Gaming 103

SaaStr

DECEMBER 7, 2023

Dear SaaStr: When Should I Expect New Sales Hires to Be On Target? At least by 1.5 sales cycles. And yes, that’s true today, too. You should know well before that if you are managing her or him — you’ll usually know by half a sales cycle. But if you have say a 60-day average sales cycle, and a new rep isn’t more or less on target by month 90 … or at the very least 60%-70% of the way there … she or he probably never will be.

Sales 91

Sales Closing Growth 91

Martech

DECEMBER 7, 2023

This was the year AI went mainstream, so what will next year hold? My guess is that after 12 months of basking in (or being told) all the positives about AI, we’re going to get some real introductions to its drawbacks. For marketers that may mean fake content. AI is great at creating reproductions and the world is full of troublemakers. Put them together and you get some nerve-wracking brand safety issues.

E-commerce 101

E-commerce User Experience Campaign Conversion 101

SaaStr

DECEMBER 7, 2023

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Kicking us off is Jay Levy, Managing Partner at Zelkova Ventures. #1. What’s your most recent disclosed investment? Why did you do the deal? We recently invested in Respondology. The company provides a platform for brand and audience protection via social media comment moderating.

Launch 87

Launch Finance B2B Consult 87

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Martech

DECEMBER 7, 2023

True potential lies in your marketing endeavors if you embrace a composable stack that separates reality from fallacy. In a world where competitors mimic your style and strategy, your data is the secret weapon that sets you apart. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences.

Market share 89

Market share Presentation Customers 89

Search Engine Land

DECEMBER 7, 2023

Google is updating its Cryptocurrencies and related products policy to provide clear guidance on the scope and requirements for advertising Cryptocurrency Coin Trusts. Starting Jan. 29, advertisers offering Cryptocurrency Coin Trust targeting the U.S. will need to be certified and meet Google’s specific requirements, according to Google’s announcement.

Product 86

Product Territory Legal Trust 86

Hubspot

DECEMBER 7, 2023

It’s here, the biggest sales quarter of the year. The very moment deal-seekers everywhere shoot their shot, turn prospects into buyers, and score buzzer-beating slam dunks that accelerate the business to record-breaking sales. Q4 sales are often the most lucrative of the year, but successful sales don’t come simply because of the season. Sales professionals who are doing their best work in Q4 are executing their sales processes to perfection.

Quota 85

Quota Strategize B2C Transportation 85

Search Engine Land

DECEMBER 7, 2023

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. It offers free analytics on product performance, pricing, demand and more. This article shows how to extract these insights to make smarter inventory, pricing and assortment decisions. We’ll cover how to pull Merchant Center data into BigQuery for powerful analysis and use the Shopping Content API to automate feed updates.

Retail 84

Retail Product Non-Profits Profit margin 84

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Martech

DECEMBER 7, 2023

Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. Over the next three articles, we’ll explore: The important role data plays across the customer journey.

Customers 74

Customers Objectives and Key Results Click Through Rate Campaign 74

Search Engine Land

DECEMBER 7, 2023

Google Ads is updating its gambling and games policy U.S. country-specifics. Starting Dec. 12, Google announced it will start accepting and running Ads from: Sports betting from state-approved entities in Vermont. Lottery-couriers (who must provide a state license) in Arkansas, Montana, New Jersey and New York. You must apply for certification to be eligible to promote these ads.

Gambling 83

Gambling Gaming Sports Campaign 83

Sales Pop!

DECEMBER 7, 2023

The world of bartending and sales may seem like two entirely different professions, but there are actually many surprising parallels between the two. Just as a bartender strives to create a welcoming and memorable experience for each customer, salespeople aim to build relationships and ultimately close deals. By drawing on the lessons learned behind the bar , salespeople can enhance their skills and achieve greater success in their field.

Repeat business 64

Repeat business Promote Sales Price 64

Search Engine Land

DECEMBER 7, 2023

Digital platforms that focus on conversation provide a unique extension to performance campaigns. Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. These platforms hold a distinctive position as hubs where social and search seamlessly intersect and provide advertisers with a roadmap to leverage unique features for effective performance campaigns.

Conversion 78

Conversion Campaign Price Trust 78

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Sales

Search Engine Land

DECEMBER 7, 2023

True potential lies in your marketing endeavors if you embrace a composable stack that separates reality from fallacy. In a world where competitors mimic your style and strategy, your data is the secret weapon that sets you apart. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences.

Engineering 70

Engineering Market share Presentation Customers 70