Partners in Excellence

JANUARY 22, 2025

“If you can’t do it yourself, you probably shouldn’t be using AI!” This was a brilliant observation by James Pursey in an outstanding seminar on AI in sales. The only modification I would make would be to say, “If you can’t do it excellently yourself, you probably shouldn’t be using AI!” James gets at the root of so many of the issues we see about the terrible use of LLMs in selling, marketing, customer service.

Manufacturing 124

Manufacturing Engineering Technology Technology 124

Membrain

JANUARY 22, 2025

Traditional wisdom suggests that following a well-defined sales process can significantly improve both individual and organisational sales performance. The evidence certainly suggests that this approach can be effective in relatively simple, high-volume, predictable and repeatable sales environments.

Process 121

Process Sales 121

G2

JANUARY 22, 2025

Ive tested countless online survey apps over the years. Here are the 12 best survey software with their pros and cons for all your survey needs in 2025.

Trust 52

Trust 52

Martech

JANUARY 22, 2025

Business owners, managers and digital service providers often face a simple yet complex question: “How much will this cost?” Whether you’re a service provider offering a quote or a client seeking a price, answering that question isnt as straightforward as it seems. The key to avoiding miscommunication, budget overruns and unsatisfied expectations lies in how you define the project upfront.

X-functional 117

X-functional Price Clients Education 117

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

G2

JANUARY 22, 2025

In a compelling session at G2 Reach, visionary marketing legend Seth Godin delivered a masterclass on strategy. It was my pleasure to introduce my longtime friend, who shared profound insights on how leaders can navigate change and make strategic decisions as technology continues to evolve and improve.

Strategize 40

Strategize Technology Technology 40

Martech

JANUARY 22, 2025

Data enrichment provider Clay raised $40 million in a Series B expansion Wednesday, which gives the company a valuation of $1.25 billion. If data truly in the new oil, Clay is beginning to look like its John D. Rockefeller. Clay has a couple of proffers that it hopes will excite users. First, like a number of its competitors, AI and automations to help ease the manual burden of researching accounts and prospects.

Campaign 112

Campaign Prospecting Technology Technology 112

Martech

JANUARY 22, 2025

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year.

Represent 112

Represent Growth Networking Up-sell 112

SaaStr

JANUARY 22, 2025

So IPOs are back in SaaS and Cloud. Look for many more in the coming 12-18 months. And a lot of what we talk about are the next generation — Databricks, Canva, Stripe, Wiz, etc. Amazing companies. But there’s another huge batch of folks getting ready to IPO. Companies bought previously public and private bought out by Private Equity firms.

Contract 110

Contract Growth Customers 110

Martech

JANUARY 22, 2025

After years of virtual-only connections and hesitant hybrid attempts, in-person events are roaring back and it’s a breath of fresh air. Even more fascinating is how companies aren’t returning to traditional event marketing. They’re reinventing it. This is one reason why nearly 65% of corporate event planners expect attendance figures for live meetings to increase over the next three years.

Tradeshows 109

Tradeshows Finance Promote Follow-up 109

SaaStr

JANUARY 22, 2025

Hiring a Chief Revenue Officer (CRO) is a huge moment for any SaaS company, yet its often misunderstood. Founders and CEOs expect the world. CROs expect to hit the ground running. But all too often, misalignment of goals and expectations derails what could have been a great partnership. In our recent Workshop Wednesday , SaaStr CEO and Founder Jason Lemkin sat down with Kathy Lord, CRO of Zensai (and formerly of Intacct), to talk about what CEOs and CROs should really expect from one another, es

Pipeline 103

Pipeline Strategic planning Drivers/motivators Territory 103

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

Martech

JANUARY 22, 2025

Change is the only thing you can rely on in digital marketing. Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) are a big part of that something. RMNs let brands reach consumers with laser-like precision when they are ready to buy. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstra

Campaign 106

Campaign Retail Networking Drivers/motivators 106

G2

JANUARY 22, 2025

We all know that B2B buyers rely heavily on peer reviews and marketplace insights to inform their purchasing decisions. And as the leading software review platform, G2 is a critical touchpoint in the buyer's journey, with hundreds of millions of buyers visiting the platform annually. For software companies, an optimized G2 profile isn't just a nice-to-haveit's become a crucial element of their digital presence and lead generation strategy.

Lead generation 64

Lead generation B2B 64

Adaptive Business Services

JANUARY 22, 2025

We are still expecting big things to be coming soon from Nimble. Nothing new to report this week, but lets start with a Correction/Apology – Note to self wait for things to finalize before opening my big mouth. There will be a $15 up-charge per account, per account not per user , to access the upcoming bulk email features. I originally reported that no such fee was expected.

CRM 62

CRM Contact Service Consult 62