Iannarino

MAY 8, 2024

Learn how to supercharge your sales strategy and consistently increase revenue with these proven methods.

Sales 141

Sales 141

Martech

MAY 8, 2024

The increasing use of biometric data, such as facial recognition and fingerprints, for authentication raises new privacy risks, especially in a world where virtual try-on is an increasingly widely used marketing tool. Unlike passwords, biometric identifiers are permanent and can be stolen by hackers to impersonate victims and gain unauthorized access.

Government 123

Government Legal Trust Represent 123

SaaStr

MAY 8, 2024

So Datadog remains one of the most iconic Cloud and SaaS leaders of this generation. Growth is still epic at almost $2.5 Billion — it’s still growing 27% a year (!). But like Snowflake, it’s a bit less of a mind-bending rocketship that it used to be, and has focused on efficiency as well. Today its non-GAAP operating margins are 27%, and it’s generating almost $800m of free cash flow a year!

Non-Profits 111

Non-Profits Growth Customers Product 111

Martech

MAY 8, 2024

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. In the inevitable cookieless future, quantifying marketing’s ROI and articulating its value for the organization will require a strategic shift. It’s time to rethink our performance measurement strategies to safeguard budgets and ensure marketing’s worth remains quantifiable. 1.

Technique 119

Technique B2C User Experience Strategize 119

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

SaaStr

MAY 8, 2024

Everyone loves Ask Me Anything sessions with SaaStr founder and CEO Jason Lemkin, and for good reason. As a SaaS veteran who built and sold a software company for nine figures, invested in startups since 2013, 10x-ing his fund, and continues to build a powerhouse community of SaaStr fans, he offers some hot takes on the communities’ burning questions.

Quota 110

Quota Price GTM Finance 110

Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. Google’s monopoly power This was defined by the DOJ as “the power to control prices or exclude competition.

Click Through Rate 116

Click Through Rate Price User Experience Launch 116

Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. The new ad solution taps into Curb TaxiTV — original content shown on in-vehicle screens — and mobile ad units that run before, during and after rides. “Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech

Click Through Rate 115

Click Through Rate Campaign Networking Technology 115

Search Engine Land

MAY 8, 2024

Reddit is exploring monetizing its search results pages, teasing a significant untapped opportunity for the popular online forum. Logical next step. With over 1 billion monthly searches on the platform, Reddit sees advertising against user searches as a logical next step to improve monetization after enhancing the core search experience. Reddit has also long benefited from Google search traffic , with indexed Reddit content attracting new users actively seeking information and communities.

User Experience 99

User Experience Trust Presentation Product 99

Martech

MAY 8, 2024

Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by Constant Contact’s AI capabilities. What is BrandKit? Brand assets are automatically imported from web locations and used to create appropriate themes and templates that can then be used for future campaigns.

Contact 114

Contact Campaign Launch Non-Profits 114

Search Engine Land

MAY 8, 2024

TikTok is positioning itself as a prime destination for search discovery, touting its community-driven approach as a key differentiator from traditional search engines. New insights. TikTok released new insights emphasizing the platform’s role in driving discovery across the marketing funnel: 61% of TikTok users discover new brands/products on the app, 1.5x more than other platforms. 1 in 2 users go to TikTok to research products or brands. 91% of those inspired by the TikTok search follow

Entertainment 98

Entertainment Government Engineering Technology 98

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

David Meerman Scott

MAY 8, 2024

In a massive fail, Apple used a truly heartbreaking video to launch its new iPad Pro yesterday. I’m not the only one who is disappointed in a company that was founded to aid in creativity.

Launch 90

Launch 90

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. At first glance, these two objectives may seem contradictory. However, as search engines like Google continue to prioritize user satisfaction, the lines between SEO and UX are blurring.

UX 86

UX Objectives and Key Results User Experience Legal 86

Membrain

MAY 8, 2024

As a kid, my dream was to become a loudspeaker engineer. Building speakers was my passion–small speakers, large subwoofers, car systems. Because of this, my first job was at a DIY loudspeaker store. I certainly never thought I’d end up founding a software company. The two couldn’t be further apart, right?

Sell 83

Sell Engineering 83

Search Engine Land

MAY 8, 2024

March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. How did your website fare? Join us for an insightful webinar as we delve into the seismic shifts brought about by Google’s March 2024 updates and explore strategies to not just survive but thrive in this dynamic digital landscape.

76

76

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

GTM

Partners in Excellence

MAY 8, 2024

It’s always a bummer to show up late to the party. The best drinks are gone, all that’s left is the cheap beer. One is left with picking a few crumbs of potato chips from the bottom a the bowl, all the good food has been eaten. And the most interesting people and most interesting conversation are all gone. The people that remain are exhausted, not interested in talking more, they just want to escape.

Price 71

Price Up-sell Conversion Presentation 71

Adaptive Business Services

MAY 8, 2024

The great graphic newsletter experiment is over. Thank God! What you see now is as good as it will get:) All things being back to normal, let’s get started. … Updates We do have a couple of interesting updates to report … Web hooks – I have not personally tested this new feature but a web hook is used to connect one cloud-based application to another.

CRM 71

CRM Contact Consult Service 71

Understanding the Sales Force

MAY 8, 2024

It’s been twenty-two years since I converted from Judaism to Catholicism and I found myself thinking back to the conversion. RCIA ( The Rite of Christian Initiation of Adults) is a process that welcomes non-baptized adults into the Catholic Church. RCIA by any other name is onboarding and my Catholic onboarding took around a year. Regular readers know that most of my life experiences pass through a sales filter, meaning that there is always an analogy to sales and while sales onboarding h

Outside Sales 69

Outside Sales Quota Up-sell Drivers/motivators 69

Spiro Technologies

MAY 8, 2024

Transcript Paula Gamer: My mother was in sales. So that’s where I got it. And I remember I was like in ninth grade. And they get, “What do you want to do when you grow up?” And I am like, “I want to be in sales.” It’s like, “Well, what do you want to sell?” I don’t care, I just wanted to be in sales because my mother was. Adam Honig: Hello and welcome to the “Make it.

Customers 59

Customers Manufacturing Up-sell Cross-sell 59

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

RAIN Group

MAY 8, 2024

For consultative sellers , having successful sales discovery calls is essential because they underpin the entire sales process. These calls provide sellers with an opportunity to deeply understand their buyers' challenges, objectives, and operating environment. In turn, this in-depth knowledge of the buyers’ needs allows sellers to design solutions that are tailored to fit the unique circumstances of each buyer.

Consult 59

Consult Sales Process Conversion 59

Salesforce

MAY 8, 2024

Here’s a customer service statistic that will stop you in your tracks: 80% of customers say the experience a company provides is as important as its products and services. The same study reveals that 88% of customers say good customer service makes them more likely to purchase again. With so many customers staking their purchasing decisions on high-quality experiences, it makes you wonder — are you doing enough to meet customer expectations?

Service 52

Service Customers Technology Technology 52

PandaDoc

MAY 8, 2024

Thousands of small and midsize businesses (SMBs) are joining the market every week. In the U.S. alone there are about 33.2 million small businesses , which constitutes up to 99.9% of all the businesses across the country. Such huge numbers equate to huge revenue potential in terms of SMB sales. Which approach and tools should you implement to make the most of this potential?

Objectives and Key Results 52

Objectives and Key Results B2C Legal Lead generation 52

Salesforce

MAY 8, 2024

How well can you explain (or defend) the way your company compensates sales employees? In today’s world, where pay transparency and compensation fairness are increasingly in the spotlight, sales employees and high-quality job candidates want to know more than just “how” your sales reps are paid. The “why” behind your compensation strategy — your compensation philosophy — is just as critical.

Drivers/motivators 52

Drivers/motivators Commission Finance Sales 52

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell