Iannarino
DECEMBER 6, 2023
In the realm of B2B sales, credibility isn't just an asset; it's the currency that powers success. There are many ways a salesperson can earn credibility—and there are even more ways to undermine it. To prove to clients that you deserve their trust, consider the following ways to demonstrate your credibility.
Martech
DECEMBER 6, 2023
This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles.
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Force Management
DECEMBER 6, 2023
This month, the Revenue Builders podcast features conversations with some truly inspiring leaders. In their discussions with John Kaplan and John McMahon, these leaders shared stories of leading and scaling some of the most influential sales organizations of our time. They didn't always get it right on the first try, but now their lessons can be yours too.
Salesforce
DECEMBER 6, 2023
Generative AI and LLMs (large language models) have turned the world of conversation design upside down. People were already on the fence about automation and chatbots. And now, they’re also learning about autonomous agents. When experimenting with conversational AI, it’s easy to get lost in the innovation and forget the principles behind it. That’s when resources, such as our recently launched Conversation Design Guidelines for Salesforce Lightning Design System (SLDS) can provide direction in
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Search Engine Land
DECEMBER 6, 2023
Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. Marketers now have the capability to build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process Why we care. This new capability helps marketers understand their audience better through Google Ads.
Martech
DECEMBER 6, 2023
Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 6, 2023
We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content. This report is essential reading for anyone looking to maximize their content marketing results.
Search Engine Land
DECEMBER 6, 2023
Google today announced Gemini, a multimodal large language model, and confirmed the AI model will be added to Search and Ads next year. Gemini in Search. Gemini will become available in Search, Ads and other Google products in the coming months. Meanwhile, Google Search is already testing Gemini, which has reduced the latency of Search Generative Experience responses by 40% for English in the U.S. and led to other unspecified quality improvements, Google said.
Martech
DECEMBER 6, 2023
Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective.
Search Engine Land
DECEMBER 6, 2023
Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
DECEMBER 6, 2023
Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. From defining core needs to mastering emotional intelligence, here is a roadmap to navigate the nuances of vendor dynamics. Dealing with martech vendors Martech vendor negotiations are never the same – even when dealing with a company you already do business with.
Salesforce
DECEMBER 6, 2023
Salesforce Admins have the power to deliver success for their companies. How do they do it? Here are my four Salesforce Admin tips to deliver success for your organization. 1. Hone your skills To be a great Salesforce Admin, it’s not just about having great technical skills. Technical + soft skills = admin success! The Salesforce Admins Skills Kit features 14 skills Salesforce Admins need to be successful in today’s world.
Search Engine Land
DECEMBER 6, 2023
Google’s November 2023 core update took about 26 days to fully roll out and was completed on November 28th. Now that the update is done, I wanted to share some data on how this November core update compared to the data on the October 2023 core update. In short, the data shows that the November 2023 core update was more volatile than the October 2023 core update.
SaaStr
DECEMBER 6, 2023
So there’s a quiet SaaS leader you probably haven’t heard of in the financial reporting space that’s doing just fine today. They manage financial reporting, audit, risk and more. Many of you will end up using it as you scale to later stages. That’s Workiva. They’ve crossed $600,000,000 in ARR, growing a steady 19%, and are worth a cool $5.5 Billion in today’s world.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
DECEMBER 6, 2023
For years, CTV and linear television have been battling it out for viewership numbers. And it looks like CTV is coming out on top. Seeking more flexibility and lower costs, consumers have cut cords en masse , resulting in CTV viewership surpassing linear. With ~230 million users in the U.S. alone, CTV offers a clear opportunity for advertisers to reach new audiences.
Search Engine Land
DECEMBER 6, 2023
In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. This partnership has its challenges. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. By harnessing the methodical prowess of SEO and the storytelling of PR, the enterprise can orchestrate an integrated marketing campaign that resonates in a way that influenc
Martech
DECEMBER 6, 2023
Can you recall a piece of content you were working on that was either all text or all imagery? As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Our best tactics combine words and images to help tell a memorable story, emotionally connect with our audience, and create meaning.
Salesforce
DECEMBER 6, 2023
What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? The good news is that it’s out there, and it can help in this challenging competitive landscape. Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Search Engine Land
DECEMBER 6, 2023
For years, CTV and linear television have been battling it out for viewership numbers. And it looks like CTV is coming out on top. Seeking more flexibility and lower costs, consumers have cut cords en masse , resulting in CTV viewership surpassing linear. With ~230 million users in the U.S. alone, CTV offers a clear opportunity for advertisers to reach new audiences.
Salesforce
DECEMBER 6, 2023
Small and midsize businesses (SMBs) represent a huge opportunity for sellers. According to the U.S. Small Business Administration (SBA), 99.9% of U.S. businesses are small businesses. That means there are a lot of prospects to go after. Even better, SMBs tend to make decisions faster than enterprise companies, in part because there are fewer decision-makers involved.
Search Engine Land
DECEMBER 6, 2023
Google Search Console will stop reporting on the product search results within the Performance reports in Search Console and the Search Console API starting in January 2024. Those websites that have product pages will soon no longer be able to click on the search appearance filter and see the product results option. Announcement. Google posted this news at around 3:45 am ET on X, saying, “Earlier this year, Search Console split the Product results search appearance into two: Merchant listi
G2
DECEMBER 6, 2023
Building extraordinary is a continuous process that requires commitment and a clear vision. Leaders must focus on fostering a culture of excellence, empowerment, and transparency to create alignment with the company's goals.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
SaaStr
DECEMBER 6, 2023
SaaStr founder and CEO Jason Lemkin chats with Box CEO and Co-Founder Aaron Levie to talk about what’s new at Box, SaaS fatigue, hiring a new COO, operating margins and efficiency, the future of AI, and what to expect for 2024. Let’s jump into Aaron’s advice, hot takes, and of course, What’s New. On How to Go Long in SaaS There are a variety of factors involved in keeping the energy up to continue building a business in SaaS.
Search Engine Land
DECEMBER 6, 2023
The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey. Understanding the B2B buyer’s journey The buyer’s journey can still be viewed through the traditional purchase funnel lens of awareness, consideration and decision.
Membrain
DECEMBER 6, 2023
If there’s nothing else to do, salespeople should default to prospecting. That’s a pretty decent rule of thumb, one we’ve all heard more than once. After all, effective prospecting is the key to keeping the pipeline full and sales results consistent.
Partners in Excellence
DECEMBER 6, 2023
Preface: This post has no redeeming value other than some possible humor and letting off steam…… Increasingly, my social feeds are posts filled with emojis. While I use the occasional , , emojis; I struggle with posts that are filled with these. Am I missing some sort of meaning or hidden implication ? Our language continues to evolve, we adopt new jargon or buzzwords.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
The Advantexe Advisor
DECEMBER 6, 2023
As we race to the end of the year, business leaders are busy trying to close up 2023 with a flourish as they prepare for what feels like a very bumpy beginning to 2024. The Advantexe research team has been busy surveying industry leaders, conducting research, and leveraging our daily global interactions with participants of our Business Acumen learning programs to cull three big macro business trends that are about to hit.
David Meerman Scott
DECEMBER 6, 2023
I love this quote from Kim Gordon, founding member of the band Sonic Youth: “ People pay to see others believe in themselves ”. Gordon, as one of the early women of rock and roll, is a role model for a generation of women.
Salesforce
DECEMBER 6, 2023
It’s the time of year when we reflect on the past year and look ahead. There are signals showing us what design trends are coming – from the most attended Dreamforce sessions to the design discussions on LinkedIn and Trailhead design groups. What we’re noticing is that whether you’re a developer, admin, architect, or business leader, design will matter more than ever.
G2
DECEMBER 6, 2023
Unlock the secrets of software buying with Joe Kevens! Dive into B2B SaaS Reviews' surveys and review insights about buyer trust, usage, and preferences.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
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