Iannarino

JANUARY 19, 2024

The email showed up in my inbox. The salesperson was pitching me for a meeting. I deleted the email, as I had no need for what the salesperson was selling. Two days later, the salesperson was in my inbox again, with a new message, the first one below it. Still lacking any need or interest, I deleted the email. I didn’t hear from the salesperson for two more days, and on the third day, I was greeted with another email with both first two emails forwarded below.

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Pitch Up-sell Prospecting Meeting 172

Partners in Excellence

JANUARY 19, 2024

We live in worlds of constant interruption. Each morning, our inboxes and feeds are filled. Our attentions are drawn to those, we go through them, dealing with each one. Some one has asked a question, we have to respond with an answer. Someone has raised an issue, we have to address it. Something has happened in our social feeds, we have to jump into the conversation, if only to click a like.

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Clients Meeting Conversion Customers 126

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Today’s consumers receive a lot of email across their personal and business email accounts.

A/B testing 122

A/B testing B2C Appointment Campaign 122

Search Engine Land

JANUARY 19, 2024

LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. Why we care. As LinkedIn users will not have the hassle or inconvenience of having to leave the platform to read the sponsored content, this could result in higher engagement.

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Launch UX Lead generation Promote 114

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Heinz Marketing

JANUARY 19, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing Do you have a difficult time choosing the right tools for your team? Feel like maybe you have too many tools in your stack collecting dust? Perhaps different members on your team, or different cross-functional teams, are not aligned on tools, leaving communications and data in silos? Worst of all, do these silos create roadblocks in getting your campaigns to market?

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Campaign Represent Education Clients 110

Search Engine Land

JANUARY 19, 2024

404 page errors can frustrate users and cause them to leave your site. However, with some foresight, these errors can become an opportunity to provide help and encourage users to explore more of your website. This article covers best practices for crafting 404 pages, with real examples from over 50 brands. You’ll also find answers to frequently asked questions about 404 error pages.

User Experience 114

User Experience Sports Contact Follow-up 114

Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. It must consider cultural nuances to resonate with diverse audiences with different languages and needs. This article explores the dos and don’ts of SEO localization , guiding you through creating visible, culturally appropriate content that engages diverse audiences. Understanding cultural sensitivity Cultural sensitivity in SEO means recognizing and respecting the unique cultural, social and linguistic elements that

Territory 110

Territory Legal UX User Experience 110

Martech

JANUARY 19, 2024

“Students in Europe are just now writing research papers versus students in the U.K. and U.S. who start writing them in high school.” This comment was made by a British professor to my son who is a graduate student in Italy. The professor went on to say that, as a result, he and other professors, are more lenient when it comes to plagiarism. The point of view the professor expressed seemed similar to the current state of AI content generators.

Legal 102

Legal Technology Technology Presentation 102

Search Engine Land

JANUARY 19, 2024

Google Ads now provides a new “Getting Started” Performance Max guide, assisting advertisers with step-by-step instructions for building more effective campaigns. Additionally, the platform has updated various other guides to enhance the overall experience of creating, managing, and reporting on PMax campaigns using the Google Ads API, including: Asset Requirements.

Retail 102

Retail Campaign Conversion Process 102

Sales Hacker

JANUARY 19, 2024

LinkedIn has exploded as a social channel. You might have even initially heard of my newsletter through LinkedIn. The noisier it gets, the more challenging organic growth becomes. Plus, we’re always at the mercy of the ever changing algorithm. There are tons of ‘hacks’ you can do for social growth, but we always look longterm. “Play longterm games with longterm people”.

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Growth GTM CRM Launch 99

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care. Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment.

Campaign 100

Campaign Engineering Technology Technology 100

Search Engine Land

JANUARY 19, 2024

Major shifts in 2024 will disrupt the PPC industry. Third-party cookies will be retired, accelerating privacy-focused measurement. Meanwhile, automation through AI will transform campaign types, creative, and search engine results pages. This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. 1.

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Campaign Retail Engineering Gaming 94

SaaStr

JANUARY 19, 2024

So Auren Hoffman did a SaaStr workshop a few years back that was one of my favorites, I’ve embedded it below. He made many great leadership points, but one in particular rattles around my head a lot and I think deserves its own post: You usually won’t know if you’ve made a 10x hire … when you make the hire. They more often rise up. I’ve never seen a bad or mediocre hire become a great hire either But … as @auren said at a SaaStr session a few years back — most of his 10x hires he didn’t know we

Gaming 86

Gaming Start-ups Technology Technology 86

Highspot

JANUARY 19, 2024

In previous discussions, I’ve emphasized the pressing need for investment in enablement to drive lasting revenue growth , especially in today’s volatile economy. Now, let’s delve into how you can maximize the return on these investments by incorporating operational rigor and focusing on metrics that truly matter across your enablement programs.

Strategize 64

Strategize Growth Quota Sports 64

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

The Digital Technology

JANUARY 19, 2024

If you have landed on this page then you must be contemplating whether investing in a progressive web app development for your business in 2024 is a good call or not.

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Anthony Cole Training

JANUARY 19, 2024

For centuries, community banks have invested in their local communities and promoted relationship banking. They have been founded on the bank's knowledge of community families, their spending histories, or their small business's finances. Enter the world of high-speed tech, digital banks and AI, offering options never even dreamed about ten years back.

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Finance Promote Clients Drivers/motivators 46