Iannarino
FEBRUARY 14, 2024
For fourteen years, I have written and published a daily post. When I started, I wrote long posts that were poorly edited, but contained important ideas and strategies. Later, I started to write 500-word posts, as I was trying to make it easier for the reader to read my work during their busy day. For some number of years now, I have crafted a daily post of roughly 1,000 words.
Search Engine Land
FEBRUARY 14, 2024
Even experienced PPC advertisers can struggle with bid strategies in Google Ads. There are over half a dozen options, each serving different objectives and use cases. You can easily lose track of when to use what. Each bid strategy gives Google’s systems a different mandate around spend, target metrics and profit. Media buyers constantly bounce from one bid strategy to the next, and it’s not uncommon for a campaign to switch between strategies depending on where it’s at in the lifecycle.
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Partners in Excellence
FEBRUARY 14, 2024
I had a frustrating evening. My mom has a very old Iphone. She wanted to get some new apps, but was struggling to get them on her phone. Normally, she can install these apps with no problems, but she needed help. I found the apps in the App store, clicked on “Get” and nothing happened. Eventually, I figured it out. She was on IOS 13 (she has a very old phone) and the apps needed a minimum of IOS 15.
Search Engine Land
FEBRUARY 14, 2024
Google Analytics 4 has a new consent setting section that is now available to all users globally. The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy (EU UCP), which will require advertisers to send it verifiable consent signals if they want to serve personalized ads in the UK and European Economic Area (EEA).
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
FEBRUARY 14, 2024
The word “omnichannel” always bugged me. For ages, I thought it was nothing more than a trendy made-up word, dreamed up by Gen Z to sell software and consulting hours. It’s also a shameless hijacking of well-established linguistic terms: “omni” is Latin for “every” or “all,” and is used as a prefix for common words like omnidirectional (all directions), omnivore (consumption of both plants and animals) and weightier terms like omnipotent, omnipresent and omniscient.
Search Engine Land
FEBRUARY 14, 2024
Reddit shows up 97.5% of the time in Google Search product review queries and accounts for nearly two-thirds of the slots reserved for Google’s Discussions and forums SERP feature, a new analysis finds. Why we care. Reddit can be a valuable resource for searchers but has an obvious spam problem. More than half of Reddit’s top-ranked threads have spam as the top comment, as called out in the analysis by author Glen Allsopp, who wrote that “Google’s promotion of them feels excess
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
FEBRUARY 14, 2024
YouTube introduced a range of updates designed to assist brands and creators in enhancing conversions, expanding their reach, and facilitating the sharing of content: Product tagging in live streams. Post only feeds. Video and Short uploads from mobile. Product tagging. Creators in the YouTube Shopping Affiliate program can now tag products from participating merchants across in live streams, as well as videos and Shorts.
Salesforce
FEBRUARY 14, 2024
IT teams are at the center of AI implementation. This means they are also at the center of a constant tug-of-war between people who reject AI and people who recognize it’s here to stay. We interviewed three CIO experts to get to the bottom of how AI doesn’t have to be at odds with the people it’s ultimately designed to help. Why AI implementation is often a headache — and what to do about it According to our recent State of IT report , three-quarters of IT leaders (74%) anticipate a surge in upc
Search Engine Land
FEBRUARY 14, 2024
Google Search currently has a bug when the local pack, the local search results box, is not being served in its desktop of mobile search results. This is affecting a lot of searchers right now and seems to have started at about 8:40 am ET on Wednesday, February 14. Some searchers are able to see the local packs but here in the United States and in many other countries, it seems the local pack is not rendering for any searcher.
Martech
FEBRUARY 14, 2024
Consumer expectations for highly personalized marketing interactions have reached an all-time high. Eighty percent say the experience a company provides is as important as its products and services, 73% expect better personalization as technology advances and 65% expect companies to adapt to their changing needs and preferences, according to Salesforce’s “State of the Connected Customer” report.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Search Engine Land
FEBRUARY 14, 2024
Artificial intelligence (AI) is reshaping social media marketing in significant ways. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. The results speak for themselves through boosted engagement, reduced costs, and streamlined operations.
Salesforce
FEBRUARY 14, 2024
Are your service agents drowning in mundane daily tasks? Then your business might be a good candidate for customer service automation. According to our research , 65% of high-performing service organizations rely on automated customer service to save time, reduce human error, and make time for new projects, compared to only 41% of underperformers. If you’re thinking, Great!
Search Engine Land
FEBRUARY 14, 2024
Google Analytics 4 (GA4) added a new trend detection insight that highlights “subtle but long-lasting and important changes in your data.” How it works. The new feature works like anomaly detection, helping identify changes in data. But, there’s a key difference: while anomaly detection spots sudden spikes or drops, trend change detection focuses on slower changes happening over a longer time.
Martech
FEBRUARY 14, 2024
As we step into a new year and quarter, marketing operations teams face the perennial challenge of setting new annual goals that are both ambitious and achievable. Goal setting for marketing operations teams isn’t just about hitting numbers but crafting a roadmap for growth and innovation. When setting goals, Marketing Operations teams should consider crafting different sets of goals for two audiences: your public goals, which will be shared with your marketing and sales partners, and your
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
FEBRUARY 14, 2024
Google issued an urgent warning to Universal Analytics 360 users, reminding them that they must migrate to Google Analytics 4 (GA4) and complete a historical data export before March. Why we care. Failure to take action within the next two weeks could result in the loss of critical advertising capabilities. Next steps. If you are a UA360 user, Google advises taking the following steps before the end of February to ensure a smooth transition to GA4.
SaaStr
FEBRUARY 14, 2024
The landscape of customer success has been evolving rapidly. So much so that we seem to be releasing new content on customer success just about every week. Today we’re focusing on actionable insights you can use to drive down churn with customer success in today’s new era of SaaS efficiency. You Mon Tsang, CEO and co-founder of ChurnZero, Colleen O’Sullivan, VP of Integrated Customer Experience at Hubspot, and Jason Lemkin, SaaStr founder and CEO, give their take on where the custome
Search Engine Land
FEBRUARY 14, 2024
Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce.
SaaStr
FEBRUARY 14, 2024
So times are tougher for some, but for the most part, not in leaders in Cloud security. Cloudflare is a great example. While it saw some slowdown last year, it’s now accelerating again with 2 record quarters of new bookings in a row. At ~ $1.5 Billion in ARR, it’s still growing 32% and it’s gotten pretty darn efficient, with 14% free cash flow margins now.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
The Advantexe Advisor
FEBRUARY 14, 2024
As we settle into the new year, some employees are also settling into new manager roles. Let’s keep the momentum of enhancing our skills and continue making this year the best year yet. At Advantexe, we recently spent the better part of a year researching and developing the re-launch of our core, Foundational Business Leadership training program that provides the critical skills needed for new managers to be successful.
SaaStr
FEBRUARY 14, 2024
Dear SaaStr: How often will a sales engineer also wear a customer success hat in an early stage of an SaaS startup? Pretty darn common. The “traditional” role of a sales engineer is to support the sales team through the close of a deal. And as you scale, the role should likely end there. Traditional customer success, and/or a specific team for deployments, can take the baton from there.
Membrain
FEBRUARY 14, 2024
Tracking Key Performance Indicators (KPIs) can be a salesperson’s worst nightmare. Why should they have to meet arbitrary goals as long as they’re making the sales you hired them to make? This is especially painful when the KPIs don’t seem connected to outcomes.
Adaptive Business Services
FEBRUARY 14, 2024
I believe it was Bill Clinton who famously coined the phrase … “It’s the economy, stupid!” and he then rode those words directly into the White House. It would be nice to see that focus again right about now. The same can be said for the sales process. Proving that you have a proven process, one that delivers the highest levels of consistent results , why would you not wish to follow that?
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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.
Membrain
FEBRUARY 14, 2024
Tracking Key Performance Indicators (KPIs) can be a salesperson’s worst nightmare. Why should they have to meet arbitrary goals as long as they’re making the sales you hired them to make? This is especially painful when the KPIs don’t seem connected to outcomes.
Sales Hacker
FEBRUARY 14, 2024
The post How to Build and Execute a Signal-Based Sales System appeared first on GTMnow.
Hubspot
FEBRUARY 14, 2024
The last thing you want from a sales email is sleazy, spammy… or even sales-y copy. That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Plus, insights into how the best emails perform and what your audience wants from you. Ackerman’s top tips are listed below, with further industry insights, including the anatomy of the perfect sales email from five email experts.
Sales Hacker
FEBRUARY 14, 2024
Join Jesse Williams, Founder of Stori, to learn how you can use messaging and positioning to actually impact your bottomline.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Highspot
FEBRUARY 14, 2024
A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan? Sales Plan vs. Marketing Plan Marketing Plan Template: The Essential Components Sales Plan Template: The Essential Components Steps to Create a Sales and Marketing Plan What is a Sales and Marketing Plan?
The Advantexe Advisor
FEBRUARY 14, 2024
As we settle into the new year, some employees are also settling into new manager roles. Let’s keep the momentum of enhancing our skills and continue making this year the best year yet. At Advantexe, we recently spent the better part of a year researching and developing the re-launch of our core, Foundational Business Leadership training program that provides the critical skills needed for new managers to be successful.
Highspot
FEBRUARY 14, 2024
A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan? Sales Plan vs. Marketing Plan Marketing Plan Template: The Essential Components Sales Plan Template: The Essential Components Steps to Create a Sales and Marketing Plan What is a Sales and Marketing Plan?
Salesforce
FEBRUARY 14, 2024
Looking for design at TrailblazerDX ’24 , the AI conference for the AI era? We’ve got you covered. The Trailblazer community is coming back together on March 6-7, 2024 , in San Francisco and on Salesforce+. We’re in the midst of one of the biggest revolutions in application development. So it’s time to get the skills you need to lead your company into the future.
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Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A
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