Salesforce
JULY 10, 2024
As magical as artificial intelligence (AI) feels when it pumps out recommendations, recipes, or works of art in seconds, its greatest trick may be helping humanity build a more sustainable future. Experts are still trying to understand the true energy cost of training and deploying AI, but there is no question we must act now to scale this technology responsibly and minimize environmental impacts.
Search Engine Land
JULY 10, 2024
Internal linking is one of the most under-utilized arrows in the quiver of a site owner. Although inbound link building gets all the press, it’s the correct use of internal linking that can really move a site algorithmically when done strategically. Need to provide increased UX to users accessing content ? Use internal linking. Need to promote an inclusive, accessibility-compliant experience ?
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Martech
JULY 10, 2024
No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on socia
Search Engine Land
JULY 10, 2024
SEO has reached a pivotal point. Never before has there been a meaningful update followed by one of the most significant document leaks in SEO history. The SEO industry has been turned on its head. This change has brought both challenges and opportunities for SEO professionals. Despite the turbulent times, there is a clear direction for developing effective SEO strategies.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Martech
JULY 10, 2024
This article was co-authored by Rene Cizio. The proliferation of marketing channels and evolving consumer behaviors have created new challenges for content creation and delivery. To meet these demands, organizations are turning to modular content. Learn how this approach supports a comprehensive channel strategy that aligns with brand objectives, addresses consumer needs and optimizes the content pipeline.
Iannarino
JULY 10, 2024
Discover the hidden ways technology is eroding our personal connections and learn actionable steps to reclaim meaningful relationships.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
JULY 10, 2024
TikTok’s advertising momentum is slowing as uncertainty over a potential U.S. ban looms. By the numbers: Ad spend on TikTok grew 19% year-over-year in March, cooling to 11% in April and 6% in May. Total ad spend from January to May 2024 reached $1.5 billion, up 11% from the same period in 2023. Nine out of 20 advertising categories saw month-over-month increases in April.
Martech
JULY 10, 2024
TikTok implemented new restrictions on ads targeting U.S. teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. It’s also an example of a social platform choosing to build stronger guardrails for user privacy rather than having those guardrails imposed on them by legislators.
Hubspot
JULY 10, 2024
As someone who makes a lot of in-person and online transactions, I’m amazed at how much payment processing has evolved. If I’m scrolling Instagram and see a skincare product I’m interested in, I can go to the brand’s shop and make a purchase without even leaving the app. Not to mention how much tap-to-pay transactions have sped up my coffee runs. No matter what kind of purchase I’m making or whether it’s being made online or off, I know that the payment process is taken care of.
Martech
JULY 10, 2024
Sources have told Bloomberg that Alphabet’s potential deal to acquire HubSpot has been shelved. “Parties didn’t get to due-diligence stage in deal talks,” said the report. Early rumors about the talks seemed to solidify at the end of May, when CNBC’s David Faber reported the companies continued to have discussions and an all-stock deal was on the table.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Search Engine Land
JULY 10, 2024
Imagine a world where your marketing message finds its perfect match. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream. It’s Connected TV (CTV) advertising. Picture television’s massive reach, sharpened to a digital marketing laser. Join MNTN for Everything You Need to Know About CTV Audience Targeting (in under 60 minutes) as they discuss everything there is to know about Connected TV audience targeting.
Martech
JULY 10, 2024
From time to time, you’ll see a story about what is and what is not a customer data platform (CDP). It’s a legit question. If I buy something that’s labeled as soap, I want it to do what I expect soap to do. In the same way, the label “customer data platform” should include some things and exclude others. Companies shouldn’t call their product a CDP if it doesn’t fit the requirements.
SaaStr
JULY 10, 2024
So there’s a vertical SaaS company at over $600m ARR that is extremely well known to its customers that you’ve probably never heard of — Instructure. Instructure is one of the leading learning management systems for education with its Canvas product. Your kids may well use it. You may have in college, too. It was founded in 2008 but took a while to get going, hitting $1m in revenue in 2011 selling to Utah schools — and then scaled from there.
Partners in Excellence
JULY 10, 2024
Deal slippage is a huge issue for all sellers, but also for buyers. Let’s dive into what drives deal slippage. Most deal slippage is not really deal slippage. Let me call it “faux slippage.” This slippage has nothing to do with the buyer, their sense of urgency, or when they need to have a solution in place. Faux slippages is a result of seller error.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
G2
JULY 10, 2024
It isn’t called the attention economy for nothing. Today’s brands don’t just compete with their products or services – they’re vying for a spot in the lives of their customers. One of the most powerful ways to achieve comes down to crafting core memories , those deeply emotional moments that stick with customers long after they’ve interacted with a brand.
Membrain
JULY 10, 2024
When I set out to build Membrain , it wasn’t just about adding another tool to the sales team’s toolbox. I was on a mission to elevate the sales profession. As an entrepreneur and sales professional myself, I saw a need for a powerful human and process-centric platform that would serve as more than a database and instead drive behaviors, skills, and processes to help complex B2B sales teams become more effective.
Adaptive Business Services
JULY 10, 2024
This is something that I don’t get to do very often. While I am frequently implementing and training businesses on how to use Nimble CRM, I rarely (like never) have a chance to use it with a client in a practical application. This year I was tasked with hiring and then training a sales rep for a local company. I know the company, its people, and their industry very well.
G2
JULY 10, 2024
Start boosting your email marketing success with data hygiene hacks and insights with these tips from Phonexa Dir. of Email Marketing, Alexander Cartigan.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
TaskDrive
JULY 10, 2024
Discover how to foster a culture of ownership and accountability in your workplace. Our guide provides actionable steps to enhance productivity, morale, and overall success through effective leadership, clear expectations, and open communication. The post How to Create a Culture of Ownership in the Workplace appeared first on TaskDrive.
Search Engine Land
JULY 10, 2024
Amazon is rolling out its Sponsored TV ads in the UK, currently in beta, following a successful launch in the U.S. market. Why we care. This move opens new advertising opportunities for brands on popular streaming platforms like Freevee and Twitch, leveraging Amazon’s extensive data for targeted ad delivery. The details. Available to sellers in the Amazon Brand Registry, vendors, agencies and U.S. brands not selling on Amazon.
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