Iannarino

JULY 10, 2024

Discover the hidden ways technology is eroding our personal connections and learn actionable steps to reclaim meaningful relationships.

Technology 229

Technology Technology 229

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on socia

Clients 134

Clients Strategize Launch Technology 134

Salesforce

JULY 10, 2024

As magical as artificial intelligence (AI) feels when it pumps out recommendations, recipes, or works of art in seconds, its greatest trick may be helping humanity build a more sustainable future. Experts are still trying to understand the true energy cost of training and deploying AI, but there is no question we must act now to scale this technology responsibly and minimize environmental impacts.

Electricity 130

Electricity Agriculture Territory Manufacturing 130

Search Engine Land

JULY 10, 2024

Internal linking is one of the most under-utilized arrows in the quiver of a site owner. Although inbound link building gets all the press, it’s the correct use of internal linking that can really move a site algorithmically when done strategically. Need to provide increased UX to users accessing content ? Use internal linking. Need to promote an inclusive, accessibility-compliant experience ?

UX 131

UX Strategize Promote Follow-up 131

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Martech

JULY 10, 2024

This article was co-authored by Rene Cizio. The proliferation of marketing channels and evolving consumer behaviors have created new challenges for content creation and delivery. To meet these demands, organizations are turning to modular content. Learn how this approach supports a comprehensive channel strategy that aligns with brand objectives, addresses consumer needs and optimizes the content pipeline.

Government 122

Government Legal Pipeline Technology 122

Partners in Excellence

JULY 10, 2024

Deal slippage is a huge issue for all sellers, but also for buyers. Let’s dive into what drives deal slippage. Most deal slippage is not really deal slippage. Let me call it “faux slippage.” This slippage has nothing to do with the buyer, their sense of urgency, or when they need to have a solution in place. Faux slippages is a result of seller error.

Closing 114

Closing Pipeline Up-sell Meeting 114

SaaStr

JULY 10, 2024

So there’s a vertical SaaS company at over $600m ARR that is extremely well known to its customers that you’ve probably never heard of — Instructure. Instructure is one of the leading learning management systems for education with its Canvas product. Your kids may well use it. You may have in college, too. It was founded in 2008 but took a while to get going, hitting $1m in revenue in 2011 selling to Utah schools — and then scaled from there.

Non-Profits 112

Non-Profits Education Growth Market share 112

Martech

JULY 10, 2024

TikTok implemented new restrictions on ads targeting U.S. teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. It’s also an example of a social platform choosing to build stronger guardrails for user privacy rather than having those guardrails imposed on them by legislators.

Follow-up 124

Follow-up Process 124

Search Engine Land

JULY 10, 2024

SEO has reached a pivotal point. Never before has there been a meaningful update followed by one of the most significant document leaks in SEO history. The SEO industry has been turned on its head. This change has brought both challenges and opportunities for SEO professionals. Despite the turbulent times, there is a clear direction for developing effective SEO strategies.

A/B testing 91

A/B testing UX User Experience Referrals 91

Martech

JULY 10, 2024

Sources have told Bloomberg that Alphabet’s potential deal to acquire HubSpot has been shelved. “Parties didn’t get to due-diligence stage in deal talks,” said the report. Early rumors about the talks seemed to solidify at the end of May, when CNBC’s David Faber reported the companies continued to have discussions and an all-stock deal was on the table.

Negotiate 124

Negotiate Launch Price Follow-up 124

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Search Engine Land

JULY 10, 2024

TikTok’s advertising momentum is slowing as uncertainty over a potential U.S. ban looms. By the numbers: Ad spend on TikTok grew 19% year-over-year in March, cooling to 11% in April and 6% in May. Total ad spend from January to May 2024 reached $1.5 billion, up 11% from the same period in 2023. Nine out of 20 advertising categories saw month-over-month increases in April.

Growth 80

Growth Click Through Rate 80

Martech

JULY 10, 2024

From time to time, you’ll see a story about what is and what is not a customer data platform (CDP). It’s a legit question. If I buy something that’s labeled as soap, I want it to do what I expect soap to do. In the same way, the label “customer data platform” should include some things and exclude others. Companies shouldn’t call their product a CDP if it doesn’t fit the requirements.

Closing 80

Closing Customer Relationship Management Relationship Management Technology 80

G2

JULY 10, 2024

It isn’t called the attention economy for nothing. Today’s brands don’t just compete with their products or services – they’re vying for a spot in the lives of their customers. One of the most powerful ways to achieve comes down to crafting core memories , those deeply emotional moments that stick with customers long after they’ve interacted with a brand.

Customers 92

Customers Service Product 92

Hubspot

JULY 10, 2024

As someone who makes a lot of in-person and online transactions, I’m amazed at how much payment processing has evolved. If I’m scrolling Instagram and see a skincare product I’m interested in, I can go to the brand’s shop and make a purchase without even leaving the app. Not to mention how much tap-to-pay transactions have sped up my coffee runs. No matter what kind of purchase I’m making or whether it’s being made online or off, I know that the payment process is taken care of.

Process 74

Process Retail Appointment Price 74

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Membrain

JULY 10, 2024

When I set out to build Membrain , it wasn’t just about adding another tool to the sales team’s toolbox. I was on a mission to elevate the sales profession. As an entrepreneur and sales professional myself, I saw a need for a powerful human and process-centric platform that would serve as more than a database and instead drive behaviors, skills, and processes to help complex B2B sales teams become more effective.

B2B 81

B2B Process Sales CRM 81

Search Engine Land

JULY 10, 2024

Imagine a world where your marketing message finds its perfect match. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream. It’s Connected TV (CTV) advertising. Picture television’s massive reach, sharpened to a digital marketing laser. Join MNTN for Everything You Need to Know About CTV Audience Targeting (in under 60 minutes) as they discuss everything there is to know about Connected TV audience targeting.

Education 66

Education Conversion 66

Adaptive Business Services

JULY 10, 2024

This is something that I don’t get to do very often. While I am frequently implementing and training businesses on how to use Nimble CRM, I rarely (like never) have a chance to use it with a client in a practical application. This year I was tasked with hiring and then training a sales rep for a local company. I know the company, its people, and their industry very well.

CRM 77

CRM Referrals Pipeline Sales 77

Search Engine Land

JULY 10, 2024

Amazon is rolling out its Sponsored TV ads in the UK, currently in beta, following a successful launch in the U.S. market. Why we care. This move opens new advertising opportunities for brands on popular streaming platforms like Freevee and Twitch, leveraging Amazon’s extensive data for targeted ad delivery. The details. Available to sellers in the Amazon Brand Registry, vendors, agencies and U.S. brands not selling on Amazon.

Launch 80

Launch Campaign Sell Process 80

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

G2

JULY 10, 2024

Start boosting your email marketing success with data hygiene hacks and insights with these tips from Phonexa Dir. of Email Marketing, Alexander Cartigan.

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TaskDrive

JULY 10, 2024

Discover how to foster a culture of ownership and accountability in your workplace. Our guide provides actionable steps to enhance productivity, morale, and overall success through effective leadership, clear expectations, and open communication. The post How to Create a Culture of Ownership in the Workplace appeared first on TaskDrive.

Product 52

Product Education 52