Iannarino

JULY 10, 2024

Discover the hidden ways technology is eroding our personal connections and learn actionable steps to reclaim meaningful relationships.

Technology 210

Technology Technology 210

Search Engine Land

JULY 10, 2024

Internal linking is one of the most under-utilized arrows in the quiver of a site owner. Although inbound link building gets all the press, it’s the correct use of internal linking that can really move a site algorithmically when done strategically. Need to provide increased UX to users accessing content ? Use internal linking. Need to promote an inclusive, accessibility-compliant experience ?

UX 139

UX Strategize Promote Follow-up 139

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on socia

Clients 124

Clients Strategize Launch Technology 124

Search Engine Land

JULY 10, 2024

SEO has reached a pivotal point. Never before has there been a meaningful update followed by one of the most significant document leaks in SEO history. The SEO industry has been turned on its head. This change has brought both challenges and opportunities for SEO professionals. Despite the turbulent times, there is a clear direction for developing effective SEO strategies.

A/B testing 108

A/B testing UX User Experience Referrals 108

Speaker: Jamie Bernard

Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.

Product

Martech

JULY 10, 2024

Sources have told Bloomberg that Alphabet’s potential deal to acquire HubSpot has been shelved. “Parties didn’t get to due-diligence stage in deal talks,” said the report. Early rumors about the talks seemed to solidify at the end of May, when CNBC’s David Faber reported the companies continued to have discussions and an all-stock deal was on the table.

Negotiate 112

Negotiate Launch Price Follow-up 112

Search Engine Land

JULY 10, 2024

TikTok’s advertising momentum is slowing as uncertainty over a potential U.S. ban looms. By the numbers: Ad spend on TikTok grew 19% year-over-year in March, cooling to 11% in April and 6% in May. Total ad spend from January to May 2024 reached $1.5 billion, up 11% from the same period in 2023. Nine out of 20 advertising categories saw month-over-month increases in April.

Growth 95

Growth Click Through Rate 95

Search Engine Land

JULY 10, 2024

Amazon is rolling out its Sponsored TV ads in the UK, currently in beta, following a successful launch in the U.S. market. Why we care. This move opens new advertising opportunities for brands on popular streaming platforms like Freevee and Twitch, leveraging Amazon’s extensive data for targeted ad delivery. The details. Available to sellers in the Amazon Brand Registry, vendors, agencies and U.S. brands not selling on Amazon.

Launch 95

Launch Campaign Sell Process 95

Martech

JULY 10, 2024

This article was co-authored by Rene Cizio. The proliferation of marketing channels and evolving consumer behaviors have created new challenges for content creation and delivery. To meet these demands, organizations are turning to modular content. Learn how this approach supports a comprehensive channel strategy that aligns with brand objectives, addresses consumer needs and optimizes the content pipeline.

Government 102

Government Legal Pipeline Technology 102

G2

JULY 10, 2024

It isn’t called the attention economy for nothing. Today’s brands don’t just compete with their products or services – they’re vying for a spot in the lives of their customers. One of the most powerful ways to achieve comes down to crafting core memories , those deeply emotional moments that stick with customers long after they’ve interacted with a brand.

Customers 92

Customers Service Product 92

Martech

JULY 10, 2024

Today, CDP BlueConic announced it acquired Jebbit, a software company that helps build interactive experiences that marketers can use to capture a type of first-party data widely referred to as “zero-party data.” Zero-party data goes beyond basic identifiers like name and email to include personal information and especially preferences, from product-related preferences to messaging preferences.

Growth 88

Growth Customers Process Product 88

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Sales

Partners in Excellence

JULY 10, 2024

Deal slippage is a huge issue for all sellers, but also for buyers. Let’s dive into what drives deal slippage. Most deal slippage is not really deal slippage. Let me call it “faux slippage.” This slippage has nothing to do with the buyer, their sense of urgency, or when they need to have a solution in place. Faux slippages is a result of seller error.

Closing 80

Closing Pipeline Up-sell Meeting 80

Membrain

JULY 10, 2024

When I set out to build Membrain , it wasn’t just about adding another tool to the sales team’s toolbox. I was on a mission to elevate the sales profession. As an entrepreneur and sales professional myself, I saw a need for a powerful human and process-centric platform that would serve as more than a database and instead drive behaviors, skills, and processes to help complex B2B sales teams become more effective.

B2B 80

B2B Process Sales CRM 80

Adaptive Business Services

JULY 10, 2024

This is something that I don’t get to do very often. While I am frequently implementing and training businesses on how to use Nimble CRM, I rarely (like never) have a chance to use it with a client in a practical application. This year I was tasked with hiring and then training a sales rep for a local company. I know the company, its people, and their industry very well.

CRM 77

CRM Referrals Pipeline Sales 77

SaaStr

JULY 10, 2024

So there’s a vertical SaaS company at over $600m ARR that is extremely well known to its customers that you’ve probably never heard of — Instructure. Instructure is one of the leading learning management systems for education with its Canvas product. Your kids may well use it. You may have in college, too. It was founded in 2008 but took a while to get going, hitting $1m in revenue in 2011 selling to Utah schools — and then scaled from there.

Non-Profits 84

Non-Profits Education Growth Market share 84

Speaker: Conrado Morlan

In this engaging and witty talk, industry expert Conrado Morlan will explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, he’ll uncover how AI can be the ultimate sidekick, aiding in data management and reporting, enhancing productivity, and boosting innovation.

Product

Search Engine Land

JULY 10, 2024

Imagine a world where your marketing message finds its perfect match. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream. It’s Connected TV (CTV) advertising. Picture television’s massive reach, sharpened to a digital marketing laser. Join MNTN for Everything You Need to Know About CTV Audience Targeting (in under 60 minutes) as they discuss everything there is to know about Connected TV audience targeting.

Education 75

Education Conversion 75

G2

JULY 10, 2024

Start boosting your email marketing success with data hygiene hacks and insights with these tips from Phonexa Dir. of Email Marketing, Alexander Cartigan.

64

64

Hubspot

JULY 10, 2024

As someone who makes a lot of in-person and online transactions, I’m amazed at how much payment processing has evolved. If I’m scrolling Instagram and see a skincare product I’m interested in, I can go to the brand’s shop and make a purchase without even leaving the app. Not to mention how much tap-to-pay transactions have sped up my coffee runs. No matter what kind of purchase I’m making or whether it’s being made online or off, I know that the payment process is taken care of.

Process 65

Process Retail Appointment Price 65

TaskDrive

JULY 10, 2024

Discover how to foster a culture of ownership and accountability in your workplace. Our guide provides actionable steps to enhance productivity, morale, and overall success through effective leadership, clear expectations, and open communication. The post How to Create a Culture of Ownership in the Workplace appeared first on TaskDrive.

Product 52

Product Education 52

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

Salesforce

JULY 10, 2024

As magical as artificial intelligence (AI) feels when it pumps out recommendations, recipes, or works of art in seconds, its greatest trick may be helping humanity build a more sustainable future. Experts are still trying to understand the true energy cost of training and deploying AI, but there is no question we must act now to scale this technology responsibly and minimize environmental impacts.

Electricity 130

Electricity Agriculture Territory Manufacturing 130

Martech

JULY 10, 2024

From time to time, you’ll see a story about what is and what is not a customer data platform (CDP). It’s a legit question. If I buy something that’s labeled as soap, I want it to do what I expect soap to do. In the same way, the label “customer data platform” should include some things and exclude others. Companies shouldn’t call their product a CDP if it doesn’t fit the requirements.

Closing 73

Closing Customer Relationship Management Relationship Management Technology 73