Iannarino
OCTOBER 10, 2024
Struggling to break through the noise with your cold outreach? Here’s how to turn challenges into opportunities and secure those elusive meetings.
Force Management
OCTOBER 10, 2024
Force Management Co-Founder John Kaplan and five-time CRO John McMahon recently had an in-depth discussion on the Revenue Builders Podcast about sales kickoffs. Combining their years of experience, they hashed out what works and what doesn't when it comes to planning and leading a kickoff event as a revenue leader. Listen to the full podcast conversation here.
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Martech
OCTOBER 10, 2024
Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. As a result, many companies invested less in technology than they had in previous years. Dotdigital’s CMO Tracker survey asked 750 CMOs from the U.S., U.K. and Australia about their spending priorities. In this episode of the MarTech.org podcast, Juliette Aiken, CMO of Dotdigital, sits down to discuss the findings of the report.
SaaStr
OCTOBER 10, 2024
So Thomasz Tunguz put together a great chart summarizing one of my top worries over the past 24+ months in SaaS. He summarized the M&A (acquisitions) of The Top 10 Software Acquirers. And what you can see is there is really almost no liquidity for startups and scale-ups in SaaS and Cloud at the moment. And there hasn’t been for a while: It was great times for SaaS liquidity in late 2020 through the end of 2021.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
OCTOBER 10, 2024
Oracle this week unveiled new AI-powered capabilities for Oracle Fusion Cloud Service and Oracle Fusion Cloud Field Service. The ambitious aim is to automate the entire customer service lifecycle. These enhancements come at no additional charge, said Jeff Wartgow, VP of product management, CX Service at Oracle: “Oracle does not believe in charging for AI advancements within applications.
SaaStr
OCTOBER 10, 2024
Dear SaaStr: I’m at $50m ARR Losing $10m A Year. We are growing about 20% and have limited cash in the bank. How Do I Get to Break-Even Fast? 1/ You probably have 50+ sellers at $50m ARR. You probably need half of them. That’s tough but true. Cut anyone below mid-pack. Concentrate leads in those that close the best. Especially when growth slows, you almost always do better concentrating leads in your top closers.
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Sales Gravy
OCTOBER 10, 2024
On this episode of The Sales Gravy Podcast, Lucy Beth Adams sits down with Master Sales Trainer, Jessica Stokes to discuss her journey in sales, from her early days in cold calling to becoming a top trainer. She offers valuable insights on maintaining customer relationships, handling objections, and staying motivated in a challenging sales career. Key Takeaways: – Facing Rejection with Determination: Early sales careers can involve a lot of cold calling, rejection, and setbacks.
Martech
OCTOBER 10, 2024
Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. TL;DR Clarity is a free, no-frills heatmapping and user session recording tool.
Partners in Excellence
OCTOBER 10, 2024
LLMs are providing sellers the opportunity to reshape their engagement strategies. Ideally, enabling higher impact first conversations. We can ask the LLM to research the organization, identifying the key issues the company is facing. We can ask the LLM to write a relevant prospecting letter focusing on a certain persona. We can ask it to script a conversation we’d like to have with the customer.
Martech
OCTOBER 10, 2024
A martech center of excellence (COE) is about more than just building a team; it’s about creating a hub of innovation within your digital marketing efforts. Whether your team is in-house, outsourced or a mix of both, understanding the key expertise required is essential for success. Let’s explore the various roles critical to building a strong martech COE. 6 essential pillars of a martech COE In the well-structured ecosystem of a martech COE, six primary groups collaborate to form a cohes
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Partners in Excellence
OCTOBER 10, 2024
“Objections,” more specifically, “Objection Handling” have been a fundamental part of sales training, probably since the first sale. I can imagine Adam saying to Eve, “But that’s not a Granny Smith, I prefer those… ” Fear strikes at the heart of too many sellers. “This call will be great as long as they don’t bring up these issues?
Martech
OCTOBER 10, 2024
Holiday promotions got off to a slow start this week as consumers in Florida braced for the second of two big storms in as many weeks. Amazon’s Prime Big Deal Days concluded yesterday while Hurricane Milton made landfall near Tampa Bay. The extreme weather left its mark during a month when many have already started their holiday shopping. Salesforce found U.S. digital traffic down 6% in Southeast states in the days preceding Prime Big Deal Days.
Hubspot
OCTOBER 10, 2024
GDPR compliance is a messy process to begin with, but trying to stay ahead of the regulation while B2B cold calling presents a whole other set of problems. In trying to wrap my brain around how to make cold calls under GDPR, I discovered two things: It’s totally doable (and legal) and it’s actually not that hard if you have a set of systems in place to carry it out.
G2
OCTOBER 10, 2024
Learn how to build a robust capability framework aligned with your organization's goals to enhance talent management, employee development, and business performance.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Salesforce
OCTOBER 10, 2024
The healthcare and life sciences (HLS) industry is experiencing a rapid digital transformation. From advancements in personalized medicine to the integration of AI and IoT, the potential for innovation is immense. HLS organizations are feeling the pressure to adopt new technologies that improve patient care , boost operational efficiency, and make better use of data.
G2
OCTOBER 10, 2024
Stay home for Black Friday this year. Forget waiting until Cyber Monday. Pop your leftovers in the microwave and shop these software deals from the comfort of your parents’ living room.
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