Martech
SEPTEMBER 11, 2024
We now can generate more content than ever before, but should we? What if we knew what buyers wanted and made more of that instead of producing what’s fast and/or easy? Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content.
Search Engine Land
SEPTEMBER 11, 2024
Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. Ineffective audits waste time and resources, leave critical issues unaddressed and can damage client relationships. This results in missed opportunities for better search rankings and increased organic traffic. Drawing from five years of experience conducting audits for prominent U.S. brands, I’ve developed seven essential tips for creating impactful technical SEO au
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Martech
SEPTEMBER 11, 2024
Do your customers feel like you’re giving them enough attention? Forty-four percent of Americans say they feel ignored by the media and most advertisers. And it’s not that consumers aren’t hearing from brands. Part of the problem is they’re inundated with ads and worry about being tracked online. A full 67% of consumers said they hate being “trailed” by targeted ads.
Search Engine Land
SEPTEMBER 11, 2024
Google Search is rolling out a change to its About this page/result feature where it includes links to the Internet Archive’s Wayback Machine. This enabling searches to view the previous version of a given webpage. Google added this feature likely because of the complaints about Google removing the cache link from that feature. What Google said. “We know that many people, including those in the research community, value being able to see previous versions of webpages when available.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
SEPTEMBER 11, 2024
Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy but could complicate ad targeting and reporting for you. Key changes. Automatic restriction of certain URL parts and custom parameters. Potential pausing of ads using highly targeted UTMs.
Iannarino
SEPTEMBER 11, 2024
Discover why letting go of early qualification methods can open doors to valuable sales opportunities and long-lasting client relationships.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
SEPTEMBER 11, 2024
Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. The U.S. Department of Justice claimed that through acquisitions and anticompetitive conduct, Google seized sustained control of the full advertising technology (“adtech”) stack: the tools advertisers and publishers use to buy and sell ads, and the exchange that connects them.
Sales Pop!
SEPTEMBER 11, 2024
Should it appear you are experiencing unstable selling, it’s wise to review what is in place and how to improve the process. An all-too-familiar approach offering a ‘golden opportunity’ appears to be in vogue, but it’s the wrong one for earning a returning and referring clientele—defining the Smooth Sale. If anything, these company types are experiencing high waves and rocky sailing, not to mention the possibility of capsizing.
Search Engine Land
SEPTEMBER 11, 2024
Google is experimenting with a new way to make ads more distinguishable in its search results. The update introduces a taller gray background for ads, accompanied by a “Sponsored” label and subtitles like “Promoted products” or “Promoted results.” This is a shift from Google’s current more subtle labelling approach.
Partners in Excellence
SEPTEMBER 11, 2024
Ask yourself a question, “Are you taking your people where they want/need to be taken?” Too often, we tend to focus on where we need to go/what we want to accomplish, but we fail in engaging our people as effectively, taking them where they need to be taken. Recently, I’ve had a fascinating experience working with a very high potential CRO.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
SaaStr
SEPTEMBER 11, 2024
So there have only been 3 SaaS IPOs since 2021. Just 3. But all 3 are pretty good ones: Klaviyo, blowing past $1B in ARR; OneStream, growing 37% at $500m ARR; and Rubrik, growing a stunning 35% at $920,000,000 in ARR. (Note: Rubrik’s ARR and growth numbers remain a bit confusing as it transitions 100% to SaaS-based revenue). Woah. The demand for cybersecurity products that work remains unbowed!
G2
SEPTEMBER 11, 2024
We live in a world where software purchases are no longer driven by human intuition. AI algorithms that predict business needs with uncanny precision have stepped in to do that work.
SaaStr
SEPTEMBER 11, 2024
Dear SaaStr: In B2B Startups, How Useful is Cold Calling? Look, I hate getting those calls. Especially the really pushy, dumb ones from SDRs that barely know their own products. Do those work? I don’t know. However … cold calling, done by folks who have done it well before, always works a bit. Especially if you include “cold emailing” and “cold door knocking” into the definition of cold calling.
The Advantexe Advisor
SEPTEMBER 11, 2024
When Advantexe develops our customized simulation-centric Business Acumen training programs , we typically will include a few metrics or key performance indicators (KPIs) that our clients want us to focus on and teach to. The most common metrics we are asked for include Gross Margin, EBIT, EBITDA , and Total Shareholder Return (TSR). This week, one of our clients asked us to lift up and teach our Business Acumen training participants about the Price-earnings (P/E) ratio.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adaptive Business Services
SEPTEMBER 11, 2024
These are my personal feelings only. You may disagree strongly. That’s ok. You work your CRM however you wish! That being said … I’m not a fan of … Integrations With Other Apps While I am generally not in favor of asking your CRM to do too much, and when you start connecting a variety of disparate apps … that’s too much, my main issue with integrations lies with client expectations.
Predictable Revenue
SEPTEMBER 11, 2024
Finding your footing in a career isn’t always straightforward, especially if you’re feeling lost or struggling to connect with what you do. The post From Cancun Dreams to Sales Success appeared first on Predictable Revenue.
Salesforce
SEPTEMBER 11, 2024
NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. AGREEMENT TO OFFICIAL RULES: Participation in the Sweepstakes constitutes entrant’s full and unconditional acceptance of the Sweepstakes Details and Standard Sweepstakes Terms and Conditions, (collectively, these are the official rules “Official Rules”) and the decisions of the judges, administrators and Sponsor, which are final and binding in all aspects.
SaaStr
SEPTEMBER 11, 2024
Lucid is the leading provider of visual collaboration software with over 70M users worldwide. Stephanie Couzin, the VP of GTM Strategy and Ops, and Roderick De Greef, the VP of Sales and GM EMEA, share Lucid’s transition from a PLG company to a PLG and Sales-Led company. As we know today, a strong product-led motion starts with a strong product. Lucid launched in 2010 (before PLG was a term), and their team had an intense focus on product early on, so much so that the COO at the time read throug
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Search Engine Land
SEPTEMBER 11, 2024
For businesses that prioritize profit margins and cash flow, the ability to manage an advertising budget is a fundamental skill. Overspending due to human error almost always means a difficult conversation with clients and stakeholders. Allocating and managing a budget in PPC looked very different a decade ago. Today, as nearly everything gets automated, the terms of engagement are very different.
Hubspot
SEPTEMBER 11, 2024
Gen Z is poised to overtake Boomers in the workforce this year as the oldest members of the age group turn 27. Despite this, Gen Z is wearier than other generations about the “traditional” work options, craving autonomy, evidenced by a Quickbooks survey that found that Gen Z is more interested in starting their own businesses than any other generation.
Search Engine Land
SEPTEMBER 11, 2024
As businesses race to adopt artificial intelligence , many struggle with a crucial question: How can they harness this powerful technology without losing the trust of their customers and employees? Recent high-profile AI failures, like Google’s flawed AI Overviews , have made headlines, leaving the public wary of AI’s potential risks. With trust being harder to earn and easier to lose, even a small misstep could damage your brand’s reputation, eroding years of hard-earned loyalty.
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