Iannarino

MAY 7, 2024

Elevate your B2B sales game by harnessing expertise and authority to consistently win more deals.

B2B 225

B2B Gaming Sales 225

Partners in Excellence

MAY 7, 2024

Preface : Lori Richardson is one of the most passionate promoter of sales excellence, I’ve ever encountered. She’s a “4-time Salesforce Sales Influencer, teaches entrepreneurial sales at HBS, and runs Score More Sales. Among her most important work is promoting and mentoring Women In Sales. She is one of the co founders of Women Sales Pros , and an advisor to many other sales groups.

Sell 139

Sell Commission Sports Promote 139

Search Engine Land

MAY 7, 2024

“Google is not about blue links. It’s about organizing the world’s information,” according to former executive chairman and CEO of Google Eric Schmidt, speaking earlier today on CNBC. Schmidt was asked about the “blue link economy,” and all the brands and businesses that have benefited from Google Search. But Google is changing.

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Partners in Excellence

MAY 7, 2024

I was having a round table discussion with a bunch of sales people. They started by saying, “We sell solutions… ” “That’s interesting, tell me more. What do your solutions do?” I responded. They started to describe their solutions and products. They talked about the features and functions, they talked about the user interface and ease of use, they compared their solutions to competition, they even offered to give me a demo. “I’m sorry,” I sai

Start-ups 139

Start-ups Up-sell Conversion Product 139

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

SaaStr

MAY 7, 2024

Does outbound still work? It’s one of the questions so many sales leaders are asking out loud these days. The outbound playbook from the past 5-10 years in SaaS clearly … isn’t. Hiring 10, 20, 50 SDRs straight out of school to send the exact same email sequences to try to get meetings for an AE with more experience that them isn’t performing for 90%+ of us anymore.

Pitch 124

Pitch Meeting Follow-up Up-sell 124

Sales Hacker

MAY 7, 2024

Noah Marks is a transformative growth leader focused on building GTM engines and scaling organizations for sustainable growth. He has been in the strategy & operations world for the last decade (with Udemy, WalkMe, Okta and Salesforce), and has spent almost the entirely of his career in the B2B technology market (with the lone exception being a slight deviation into the world of M&A investment banking).

GTM 124

GTM B2B Growth Strategize 124

Search Engine Land

MAY 7, 2024

Meta today introduced new generative AI features to help businesses create more engaging ad content across Facebook and Instagram. The big picture. Meta’s latest update will allow advertisers to automate parts of ad creation using brand products and guidelines to inspire the creations. Why we care. Automating the ad-creation process frees up time for advertisers to work on other parts of account management tasks that can’t be automated.

Launch 116

Launch Account management Campaign Up-sell 116

SaaStr

MAY 7, 2024

Dear SaaStr: What’s a Resonable Discount for an Annual Contract? How About a 3 Year Contract? First — you don’t want a true net discount at all. What I mean what you want is a pricing structure that anticipates discounts so the net effect is revenue positive. Later, when you implement a CPQ and other more sophisticated systems to manage pricing for a large sales team, these processes and systems will be designed to help you do just that, at least in part.

Contract 115

Contract Price Commission Closing 115

Martech

MAY 7, 2024

Early in my career, I was surprised when a co-worker told me they didn’t realize I wanted them to complete a task that I thought I had asked them to complete. In hindsight, I now know that my language was vague. We were in a meeting, and I said something like, “Alex, I think it would be helpful if we could cut the data in a different way to figure out what’s really happening.

X-functional 113

X-functional Follow-up Meeting Strategize 113

SaaStr

MAY 7, 2024

At SaaStr AI Day, Siqi Chen, founder, and CEO of Runway , discussed his belief of why every role will become a prompt engineering role, along with some no-code AI tips showing how to build products without knowing how to code. Why Is Every Role a Prompt Engineering Role Runway is a next-generation finance platform. They’ve built four AI tools, three without writing code, and have developed an AI-first culture at Runway where everyone can develop and utilize these AI tools without a formal engine

Engineering 112

Engineering Finance Strategize Follow-up 112

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Martech

MAY 7, 2024

Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text and images in ads on the company’s social platforms. New tools and features will be added incrementally, but the aim is to have them available globally by the end of the year. The company also announced Meta Verified for Businesses, a multi-tiered subscription service for businesses to help build credibility with customers.

Technology 113

Technology Technology Price Trust 113

Search Engine Land

MAY 7, 2024

The Killer Whale is back. The latest Knowledge Graph update, released in March, continued the laser focus on person entities. It appears Google is looking for person entities to which it can fully apply E-E-A-T credibility signals and aims to understand who is creating content and whether they are trustworthy. In March, the number of Person entities in the Knowledge Graph increased by 17%.

Trust 101

Trust Growth Start-ups Education 101

Martech

MAY 7, 2024

“Nothing exists except atoms and empty space.” So said Democritus, but he wasn’t talking about the marketing technology landscape. Adobe, HubSpot, Oracle, Salesforce — these aren’t atoms; nor are they empty spaces. They are obvious examples of suites one might find at the center of martech stacks. What surrounds them might be atoms; often tiny atoms; often a lot of them.

Hospitality 112

Hospitality Manufacturing Retail Technology 112

The Advantexe Advisor

MAY 7, 2024

Some analysts thought a fast-food slowdown would never happen, but it is here and a lot of economists and business leaders are trying to make sense of it. KFC, McDonald's, Starbucks, Pizza Hut, and many other similar fast-food retailers are reporting significant sales slowdowns and it should be very concerning to all business leaders. Starbucks, in particular, experienced a notable drop in same-store sales for the latest quarter, sending its shares plummeting by 17% on Wednesday.

Retail 98

Retail Sales 98

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

GTM

Martech

MAY 7, 2024

Google’s deprecation of third-party cookies is causing disruption in digital marketing. Many businesses are increasing their focus on first-party data and tools to help them better identify and reach their audience members. Among the tactics available to help marketers navigate a cookie-less world: Technology solutions like Google Privacy Sandbox , customer data platforms (CDPs) and data clean rooms.

Customers 110

Customers Retail Networking Technology 110

Search Engine Land

MAY 7, 2024

Have you ever clicked on a brand’s ad and ended up on a website you weren’t expecting? That’s ad hijacking. And it hurts advertisers and users. Keep reading to learn how ad hijacking works, the risks it poses and how to protect your brand. What is ad hijacking? Ad hijacking is when an affiliate mimics a brand’s ads to steal clicks and revenue on their trademarked keywords.

Commission 96

Commission Campaign Legal Referrals 96

Hubspot

MAY 7, 2024

Let’s talk about emotional resilience — that’s the ability to respond to stress, unpredictable outcomes, and setbacks. Why do I bring this up in the context of entrepreneurship? Sometimes, life just happens. No matter your niche, product, or service, and no matter how prepared you are, your business will throw you a curveball. That simple fact makes emotional resilience a cardinal competency to master as an entrepreneur.

Start-ups 77

Start-ups Teamwork Follow-up Service 77

Search Engine Land

MAY 7, 2024

Technical SEOs aren’t concerned that the rise of artificial intelligence (AI) will negatively impact their job security. That’s one insight from the State of Technical SEO Report 2024, released by digital marketing agency Aira and the Women in Tech SEO community. 64% said they were “not at all” worried. 36% said they were either “a little worried” (30% in-house; 33% agency) or “very worried” (6% in-house; 3% agencies). “While such worries are

Represent 94

Represent Market share Growth 94

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

PandaDoc

MAY 7, 2024

An effective lead management process is one of the most critical factors driving sales through your funnel. When you capture the attention of a potential customer, this is the moment a lead is born. However, how that lead plays out, whether that person becomes a paying customer or client, is another matter. Optimizing your lead management process , in other words making sure all leads, once hooked, have the maximum chance of converting to a sale, is vital to your business’s success.

Process 52

Process Lead generation Objectives and Key Results Legal 52

Search Engine Land

MAY 7, 2024

Google Search now has made it harder to find the number of search results for a search query. Instead of it being displayed under the search bar, at the top of the search results, now you need to click on the “tools” button to reveal the results count number. What it looks like. Here is a screenshot of the top of the search results page: To see the results, you need to click on “Tools” at the top right of the bar and then below that you will see Google show you the estima

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TaskDrive

MAY 7, 2024

Unlock the latest insights into the virtual assistant industry with our roundup of the top virtual assistant stats for 2024. The post Top 22 Virtual Assistant Stats for 2024 appeared first on TaskDrive.

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Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. At a glance Massive traffic increase: Organic clicks rose from 37,000 to 210,000 per month by targeting high-search commercial keywords. Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by

CTR 83

CTR Electricity Real Estate X-functional 83

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

TaskDrive

MAY 7, 2024

From remote work to virtual assistance, discover the latest insights and statistics on the evolving role of executive assistants in 2024. The post Unmasking The Role of an Executive Assistant in 2024: Latest Insights and Statistics appeared first on TaskDrive.

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