Martech
DECEMBER 17, 2024
Apple is expected to release iOS 18 publicly this year, and it includes significant changes to Apple Mail. That means big changes to email marketing strategies. Heres a look at the new features, their likely impact and steps you can take now. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners.
Sales Hacker
DECEMBER 17, 2024
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering.
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Martech
DECEMBER 17, 2024
2025-26 will be the years when what you dont know will really, really hurt you. Thats a generally true statement, but its especially true for go-to-market functions, particularly those that find their meaning as multipliers of sales effectiveness and efficiency. The facts are that very few C-suites understand why they spend so much money on marketing; and a lot of them are also rethinking how much their sales team costs them in the AI era.
SaaStr
DECEMBER 17, 2024
So SaaS is back. Top SaaS stocks are on fire the past few months, and the SaaS downturn in B2B2B appears to be behind us. And as stock prices rip higher, growth VC floods back in. It’s natural. But how aggressive will late stage investors be? In AI, it’s insane. As is growth, in some cases. The 300x ARR round is here. It’s 2021 but all over again, and different But in SaaS overall, the growth playbook hasn’t totally worked out on the last 4 SaaS IPOs.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Hubspot
DECEMBER 17, 2024
Not-so-spoiler alert: I am fully on the AI train. And the more I learn about it, the more Im convinced using AI in payments and other processes is a good thing. Recently, I sat down with Emanuel Darlea , an entrepreneur who dubs himself the ChatGPT for clients, to discuss how artificial intelligence is changing the financial landscape. In this post, Ill share the insights I learned from my conversation with him, plus share the many reasons and benefits businesses like yours can gain from incor
Martech
DECEMBER 17, 2024
With budgets for 2025 set, marketing leaders face a familiar challenge: limited resources and growing skills gaps. With the intense competition for specialized talent, the solution may be in embracing a training culture. This will close critical skills gaps and drive long-term success. Why talent gaps are a major threat to marketing success Ed Gordon, author of Winning the Global Talent Showdown, observed: You can have all the latest technology you want, but if you dont have the talent behind it
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
G2
DECEMBER 17, 2024
Looking for the best free SEO tools to try in 2025? Check out my top 10 picks, their pros, cons, and pricing to find whats best for your website's needs.
SaaStr
DECEMBER 17, 2024
When Dan O’Connell stepped into the CEO role at Front , a customer service platform with nearly 9,000 customers and nearly $100M in revenue, it wasn’t his first rodeo. Having previously taken over from the founder as CEO at TalkIQ (pre-revenue), Dan brought to SaaStr Annual his valuable insights about managing change at different company stages.
G2
DECEMBER 17, 2024
"'Sorry for the delay, we're experiencing higher than usual volume." If your customer support team sends this message more often than you'd like, you're not alone.
Sales Pop!
DECEMBER 17, 2024
The creator economy is thriving exponentially; a 2022 study from Adobe estimated an increase in the number of creators from 165 to 303 million over the last two years, almost 4% of the global population! The market itself was estimated at $16.4 billion in 2022, a growth of more than 860% since 2016. And its only getting bigger: The Influencer Marketing Benchmark Report 2023 predicted it would grow by another 29% to $21.1 billion in 2023.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
David Meerman Scott
DECEMBER 17, 2024
In the past month, Ive been a guest lecturer in marketing classes at a half dozen Universities that use my book The New Rules of Marketing and PR in class. Ive also worked with several marketing teams at companies. While people ask the question in different ways, Im frequently asked in these sessions something like: What makes a great marketer?
Salesforce
DECEMBER 17, 2024
If you could create your ideal customer in a lab, who would they be? Where would they work? What needs would they have that only you could help solve? What would make them so uniquely suited to your product or service that they become a lifelong customer? These are the questions an ideal customer profile (ICP) helps sales organizations answer. So once you’ve identified your dream customer, you can start going after them.
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