Iannarino

JANUARY 21, 2025

Imagine a world where AI helps you sell smarter, not harder. Welcome to the future of sales innovation.

Sales 264

Sales Sell 264

Sales Gravy

JANUARY 21, 2025

Ron wants to know how to get CEOs to actually answer his cold calls (or at least respond). He runs a recruiting firm and finds that his cold calls to top executives often go unanswered, and its driving him nuts. He wants to know if theres a better way to break through all the noiseor if he just needs to buckle down and make more calls. On this Ask Jeb podcast episode I give Ron specific strategies for connecting with hard-to-reach prospects like CEOs.

Cold Call 96

Cold Call Pitch Follow-up Prospecting 96

Martech

JANUARY 21, 2025

As you set your 2025 professional goals, why not add one more elevating your advertising creative ? A fresh, intentional approach can be the key to standing out in an increasingly competitive landscape. Connected TV (CTV) is the perfect platform to make it happen , combining the precision of digital targeting with the storytelling power of high-quality video.

110

110

G2

JANUARY 21, 2025

B2B buyers decide emotionally but justify those decisions using rational means. Learn how to apply behavioral science to marketing to win more customers.

B2B 59

B2B Customers 59

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Martech

JANUARY 21, 2025

Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. It often underperforms in reach, engagement and ROI, leaving opportunities untapped. Content atomization addresses this challenge. Instead of producing endless new material, this strategy involves breaking down high-value content into smaller, focused pieces designed for specific platforms and audiences.

Niche 134

Niche Campaign Networking High impact 134

G2

JANUARY 21, 2025

I tested and reviewed G2's 8 best video conferencing software to help you find the perfect fit for your meetings. Check out my top picks and insights.

Meeting 52

Meeting 52

SaaStr

JANUARY 21, 2025

Zylo is one of the leaders in managing SaaS and B2B app spend, covering $40 Billion of SaaS app spend, and has their latest report out SaaS Management Report out here. It has a ton of data. For SaaS execs and founders the pieces I found most interesting: #1. The Average Number of SaaS Apps Across All Buyers is 275. 152 for Small Tech Customers, 660 for Enterprises.

B2B 117

B2B Price Customers 117

Martech

JANUARY 21, 2025

Its the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. We examined the updates for Salesforce Marketing Cloud, Marketing Cloud Account Management (formerly Pardot) and the newly renamed Personalization (formerly Einstein Personalization) to find the most interesting and helpful updates for marketers.

Campaign 116

Campaign B2B Account management Prospecting 116

SaaStr

JANUARY 21, 2025

So recently a founder doing really well at $30m ARR reached out to me and asked if they fly out to take a meeting with a big potential partner in the SF Bay Area. A very important partner yes, but one they didn’t have a super deep relationship. It wasn’t clear it was worth all the time flying to the SF Bay Area, staying in a hotel, and flying back.

Meeting 113

Meeting Customers 113

Martech

JANUARY 21, 2025

I use AI tools like ChatGPT, Gemini and Copilot to explore career plans, obligations, ambitions and even moments of self-doubt. It’s not just about finding answers it’s about gaining clarity by seeing your ideas reflected, reframed, or expanded. Millions rely on AI for guidance, trusting these systems to help navigate life’s complexities.

Retail 112

Retail Trust Commission Promote 112

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives. Rob joins Canva from HubSpot, where he was also Chief Customer Officer, and before that, he was the Chief Marketing Officer at Docusign.

GTM 103

GTM Gambling B2B E-commerce 103

Martech

JANUARY 21, 2025

Lin-Manuel Miranda, creator and star of Hamilton and In the Heights, excels in acting, singing and dancing. Gene Kelly was a master of acting, singing and dancing, best known for films like Singin in the Rain and An American in Paris. These artists are triple threats literally one in a million. In fact, Miranda has talent that exceeds a triple threat as he is also a songwriter and producer, making him a quintuple threat.

Entertainment 110

Entertainment Campaign Technology Technology 110

SaaStr

JANUARY 21, 2025

Dear SaaStr: What Do You Do When a Top Employee Slacks Off? Its a tough one. Taking a bit of a break, needing to collect yourself, needing to even vent a bit — that’s OK. But what do you do when a top, trusted resource slacks off … for months ? Ive found this is especially common in sales. One of your top reps gets really, really good at the playbook.

Territory 94

Territory Start-ups Trust Conversion 94

Hubspot

JANUARY 21, 2025

Being a business owner comes with tough decisions is it time to seek investors, or should you self-fund a little longer? Should you sell? Is it time to revamp your product? You cant make the most critical business decisions without knowing whether your business is financially stable. Enter: profit and loss statement. In this piece, Ill go over what a profit and loss statement is, how it helps you drive business decisions, and walk you through the step-by-step process of creating your own.

Profit margin 77

Profit margin Finance Manufacturing Negotiate 77

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

Sales Hacker

JANUARY 21, 2025

Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives. Rob joins Canva from HubSpot, where he was also Chief Customer Officer, and before that, he was the Chief Marketing Officer at Docusign.

GTM 52

GTM X-functional B2C B2B 52

Salesforce

JANUARY 21, 2025

Over the past two years, generative AI has transformed the way we work and as the technology has evolved, users engagement has changed, as well. As we move into 2025, how are developers embracing generative artificial intelligence (AI)? Our Research & Insights team surveyed developers across the community in 2024 and 2023 to discover their hopes and concerns for AI in development-related tools, and to learn how their use of AI has evolved.* Developers have come a long way in embracing gener

Follow-up 52

Follow-up Technology Technology Strategize 52