Iannarino

JUNE 26, 2024

Discover how to transform your B2B sales approach and achieve exceptional results.

B2B 216

B2B Technique Sales 216

Martech

JUNE 26, 2024

Clara Shih, CEO, Salesforce AI, speaks at IAB Tech Lab Summit in New York. Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. At the IAB Tech Lab Summit in New York this month, tech leaders discussed real applications for the technology, either available now or soon. The theme of the conference, “The End of the Beginning: Nothing Will Be the Same,” was fitting.

E-commerce 109

E-commerce A/B testing Retail Represent 109

Search Engine Land

JUNE 26, 2024

Google today announced updates to Google Analytics 4 (GA4). The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some integration with Chrome Privacy Sandbox. What’s new. These are the five new features Google announced: Third-party ad data: Users will be able to import advertising data from Pinterest, Reddit and Snap directly into GA4.

Campaign 106

Campaign Launch Engineering Product 106

Martech

JUNE 26, 2024

The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. A year later, that had dropped to 4%. Slightly souring the news is the fact that digital ad spend is projected to grow by 16% in 2024, so that’s 4% of a larger number.

Represent 101

Represent Networking B2C Niche 101

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Search Engine Land

JUNE 26, 2024

Google today announced four significant updates to its Ads platform, enhancing query matching and brand controls for advertisers. Why it matters. These changes aim to improve ad performance and give advertisers more control over their brand-related traffic. Key updates. New recommendation for brand inclusions in broad match. Brand exclusions across all match types and Dynamic Search Ads.

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Martech

JUNE 26, 2024

For data-driven marketing teams, a unified customer view is the holy grail for personalization — critical for driving higher conversion rates, great customer experiences and higher lifetime value. As companies mature with their data platforms (and ingestion becomes easier), leveraging the existing data assets in data warehouses becomes more valuable, creates stronger foundations and enables richer insights and activation.

Represent 99

Represent Price Meeting Customers 99

Martech

JUNE 26, 2024

We’ve all attended high-production-value industry events that feel like festivals and spawn their own YouTube channels filled with more content than you’d ever be able to consume. Those event teams are rock stars, for sure. Their large teams mean more choices and more channels. But you can be tiny and still achieve mighty results with your events. We brought the receipts to prove it.

B2C 98

B2C Launch B2B Prospecting 98

Membrain

JUNE 26, 2024

Sometimes, in complex B2B sales , low activity and slow pipelines are blamed on the idea that the sales process is “ complex.” I’ve always been interested in this excuse because it’s never rung true for me.

Pipeline 81

Pipeline Sales B2B Process 81

Martech

JUNE 26, 2024

Google announced updates to Google Analytics 4 (GA4) today. The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some integration with Chrome Privacy Sandbox. “Measurement is essential for marketers to understand the impact of their efforts and make more informed decisions,” Steve Ganem, director of product management for Google Analytics, wrote in a blog post.

Campaign 92

Campaign Launch Engineering Start-ups 92

Search Engine Land

JUNE 26, 2024

Want to win over customers in today’s competitive market? Loyalty is key. But how do you build lasting relationships that keep them coming back? Marigold’s 2024 State of Loyalty Report is here to help. Packed with insights from the latest Marigold Global Consumer Trends Index, it unveils the secrets to building unshakeable consumer loyalty in 2024.

Customers 87

Customers Growth Conversion 87

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Sales Hacker

JUNE 26, 2024

In this milestone 100th episode, Scott is joined by Sophie Buonassisi , VP of Marketing at GTMfund and GTMnow and a key architect behind the media brand’s growth. Sophie leads media, marketing and community across the fund and the media company. Discussed in this Episode: The evolution of GTMfund’s media strategy to multi-channel brand. Insights on building a profitable media company within a venture capital firm.

GTM 79

GTM Finance Growth Go To Market 79

Search Engine Land

JUNE 26, 2024

In this guide, we’ll cover everything you need to know about how to successfully implement your SEO recommendations. We’ll also tackle one new exciting way you can implement SEO without needing CMS access or developer resources. Whether you work in-house or at an agency, if implementation has been a challenge for you, you’ll find this discussion useful.

X-functional 85

X-functional Drivers/motivators Clients Growth 85

Partners in Excellence

JUNE 26, 2024

I’ve been in various businesses in a variety of jobs for close to 4 decades. I’m experiencing and observing something I’ve never encountered. Over the last several weeks, I’ve had a number of conversations–some I initiated, some initiated by others. Conversations with clients, colleagues, business friends. We are all seeing similar things, each from different perspectives.

Technology 62

Technology Technology Conversion Trust 62

Search Engine Land

JUNE 26, 2024

Google is testing moving the link cards from the bottom of the AI Overviews to the top, making those links much more visible and much more likely to be clicked on by a searcher. Currently, these link cards were below the AI Overview answer and are hard for searchers to see and click on. What it looks like. Here is a screenshot of this new AI Overviews test in Google Search.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

G2

JUNE 26, 2024

Most businesses no longer operate strictly on a local network with in-house applications and software. At some point, your company connects to the internet, even if it’s for tasks as simple as email and payroll.

Networking 64

Networking 64

Search Engine Land

JUNE 26, 2024

Google is updating its consent management requirements for AdSense for Search, AdSense for Domains, and Programmable Search Engine in Switzerland. Key points: Effective July 31. Applies to ads served to users in Switzerland, in addition to the EEA and UK. Aims to comply with the EU User Consent Policy. New requirements. Publishers must either: Use a certified Consent Management Platform (CMP) that integrates with the Transparency and Consent Framework (TCF), or Implement the ‘ivt’ pa

Legal 75

Legal Engineering 75

Salesforce

JUNE 26, 2024

In today’s world of artificial intelligence (AI), data is the key to success. But simply collecting data isn’t enough — data is only valuable if it’s accurate, secure, and private. In fact, a recent survey found that 92% of analytics and IT decision makers say trusted data is needed more than ever before. That’s where your data governance solution comes in.

Government 59

Government Trust Legal Retail 59

Search Engine Land

JUNE 26, 2024

Google Chrome for Android has added new local places features to Chrome Actions, that will allow Chrome users to quickly call, get directions and read reviews from a local business directly from the Chrome search bar. What Google said. Google announced it added “new Chrome Actions to help you save time when you’re trying to engage with places like a local business.

Launch 75

Launch 75

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Salesfolks

JUNE 26, 2024

What really matters is the customer and how that product can change their life. Welcome to the world of customer-centric sales models, where we shift the spotlight from the product to the customer and their needs.

Customers 59

Customers Sales Product 59

Search Engine Land

JUNE 26, 2024

Link building is more relevant than ever in SEO today. Why? Despite Google’s advancements in AI and content comprehension, relevant links continue to be essential ranking signals. They act as endorsements, boosting your site’s credibility and authority. Without effective link building, great content can be invisible in search results. And it’s not just about quantity.

Service 73

Service Real Estate Strategic partnership Niche 73

G2

JUNE 26, 2024

Databases become complex quickly and protecting the data they hold poses a challenge for many IT teams. As both a mix of technological systems and practical steps, database security must be done correctly to protect critical data from threats to your system and your business.

Technology 59

Technology Technology 59

Search Engine Land

JUNE 26, 2024

Content creation drives marketing success and requires significant investment. You pour hours into crafting blog posts, videos, infographics and more, all designed to engage and convert. However, with the rapid consumption of content, the lifespan of these assets can be alarmingly short. The solution? Repurposing content. By reshaping and reusing existing content, you can extend its lifespan, reach broader audiences and create unique content for different personas, maximizing your return on inve

X-functional 71

X-functional Campaign Networking Start-ups 71

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Sales

SaaStr

JUNE 26, 2024

The message in 2022 was to keep going. You couldn’t raise at 27x ARR anymore because that era ended. Last year, the message was that it’s harder, so what is the theme for many SaaS companies this year? Just build. SaaStr founder and CEO Jason Lemkin shares his take on the current SaaS landscape midway through 2024 and what might be coming next in 2025 at the opener to this year’s SaaStr Europa.

B2C 56

B2C Non-Profits Contract Growth 56

G2

JUNE 26, 2024

Database encryption provides enhanced security for your at-rest and in-transit data. Learn about the types, advantages, and different levels of encryption.

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Salesforce

JUNE 26, 2024

With today’s customers expecting seamless service, personalized interactions, and solutions that anticipate their needs, smooth partnerships – including those between sales and service – within businesses are crucial. When sales and service functions are working in different systems and processes, it becomes difficult to deliver on these high expectations.

Service 52

Service Cross-sell Profit margin Strategic planning 52

Heinz Marketing

JUNE 26, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In Brittany’s blog “How to Build a VoC Strategy from the Ground Up ” , you learned how to define a Voice of the Customer (VoC ) strategy and what you need to start building one in your own organization. In this blog, we will talk about: Patterns we’ve seen auditing existing customer-led growth (CLG) initiatives How those patterns impact your growth Best practices to address those patterns in your VoC strategy.

Growth 52

Growth Represent Trust Education 52

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

User Experience

Salesforce

JUNE 26, 2024

What you’ll learn: What is nonprofit CRM software? Who is a nonprofit CRM for? How does a CRM for nonprofits work? Why use a CRM? What are the advantages of a nonprofit CRM? How do you choose the best nonprofit CRM? Benefits of a CRM for nonprofits Strong relationships are everything for nonprofits. These organizations rely heavily on building and maintaining relationships with donors, volunteers, and supporters to achieve their missions.

CRM 52

CRM Customer Relationship Management Relationship Management Growth 52

Hubspot

JUNE 26, 2024

As a freelancer, I have to accept many types of payments from my clients. Some prefer to pay via credit card, while others can set up ACH payments for direct deposit. I’m not too picky about how they want to pay as long as I get paid. This is my approach because I want to make sure it’s as easy as possible for clients to pay. Not only does this help maintain a steady cash flow, but it also keeps my clients happy by removing any hassles.

E-commerce 61

E-commerce Up-sell Service Clients 61

Sell Or Die

JUNE 26, 2024

Natalie is the author of The Power of Trust: How Top Companies Build, Manage and Protect It and President of Success Through Trust. She’s been named one of the world's Top Thought Leaders in Trust for 5 consecutive years in a row by Trust Across America. Other leaders who have been named include Howard Schultz founder and CEO of Starbucks and author Stephen M.R.

Trust 40

Trust Contact Closing Customers 40

Adaptive Business Services

JUNE 26, 2024

I recently developed this networking checklist for a client and felt that I might share it with everyone. Becoming an effective business networker, while it does require work, is a relatively simple process. However, the potential rewards are enormous. I have previously owned and operated for-profit professional networking groups. While I spent the majority of my career in B2B management positions, I spent my later years in commission sales, by choice.

Networking 71

Networking Referrals Cold Call Commission 71

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Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A

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