Iannarino

JUNE 26, 2024

Discover how to transform your B2B sales approach and achieve exceptional results.

B2B 171

B2B Technique Sales 171

Search Engine Land

JUNE 26, 2024

Google today announced updates to Google Analytics 4 (GA4). The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some integration with Chrome Privacy Sandbox. What’s new. These are the five new features Google announced: Third-party ad data: Users will be able to import advertising data from Pinterest, Reddit and Snap directly into GA4.

Campaign 122

Campaign Launch Engineering Product 122

Martech

JUNE 26, 2024

We’ve all attended high-production-value industry events that feel like festivals and spawn their own YouTube channels filled with more content than you’d ever be able to consume. Those event teams are rock stars, for sure. Their large teams mean more choices and more channels. But you can be tiny and still achieve mighty results with your events. We brought the receipts to prove it.

B2C 98

B2C Launch B2B Prospecting 98

Search Engine Land

JUNE 26, 2024

Google today announced four significant updates to its Ads platform, enhancing query matching and brand controls for advertisers. Why it matters. These changes aim to improve ad performance and give advertisers more control over their brand-related traffic. Key updates. New recommendation for brand inclusions in broad match. Brand exclusions across all match types and Dynamic Search Ads.

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Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

Martech

JUNE 26, 2024

Google announced updates to Google Analytics 4 (GA4) today. The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some integration with Chrome Privacy Sandbox. “Measurement is essential for marketers to understand the impact of their efforts and make more informed decisions,” Steve Ganem, director of product management for Google Analytics, wrote in a blog post.

Campaign 92

Campaign Launch Engineering Start-ups 92

Search Engine Land

JUNE 26, 2024

Google is updating its consent management requirements for AdSense for Search, AdSense for Domains, and Programmable Search Engine in Switzerland. Key points: Effective July 31. Applies to ads served to users in Switzerland, in addition to the EEA and UK. Aims to comply with the EU User Consent Policy. New requirements. Publishers must either: Use a certified Consent Management Platform (CMP) that integrates with the Transparency and Consent Framework (TCF), or Implement the ‘ivt’ pa

Legal 90

Legal Engineering 90

Search Engine Land

JUNE 26, 2024

In this guide, we’ll cover everything you need to know about how to successfully implement your SEO recommendations. We’ll also tackle one new exciting way you can implement SEO without needing CMS access or developer resources. Whether you work in-house or at an agency, if implementation has been a challenge for you, you’ll find this discussion useful.

X-functional 90

X-functional Drivers/motivators Clients Growth 90

Membrain

JUNE 26, 2024

Sometimes, in complex B2B sales , low activity and slow pipelines are blamed on the idea that the sales process is “ complex.” I’ve always been interested in this excuse because it’s never rung true for me.

Pipeline 78

Pipeline Sales B2B Process 78

Search Engine Land

JUNE 26, 2024

Want to win over customers in today’s competitive market? Loyalty is key. But how do you build lasting relationships that keep them coming back? Marigold’s 2024 State of Loyalty Report is here to help. Packed with insights from the latest Marigold Global Consumer Trends Index, it unveils the secrets to building unshakeable consumer loyalty in 2024.

Customers 89

Customers Growth Conversion 89

Sales Hacker

JUNE 26, 2024

In this milestone 100th episode, Scott is joined by Sophie Buonassisi , VP of Marketing at GTMfund and GTMnow and a key architect behind the media brand’s growth. Sophie leads media, marketing and community across the fund and the media company. Discussed in this Episode: The evolution of GTMfund’s media strategy to multi-channel brand. Insights on building a profitable media company within a venture capital firm.

GTM 77

GTM Finance Growth Go To Market 77

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Search Engine Land

JUNE 26, 2024

Google Chrome for Android has added new local places features to Chrome Actions, that will allow Chrome users to quickly call, get directions and read reviews from a local business directly from the Chrome search bar. What Google said. Google announced it added “new Chrome Actions to help you save time when you’re trying to engage with places like a local business.

Launch 91

Launch 91

Partners in Excellence

JUNE 26, 2024

I’ve been in various businesses in a variety of jobs for close to 4 decades. I’m experiencing and observing something I’ve never encountered. Over the last several weeks, I’ve had a number of conversations–some I initiated, some initiated by others. Conversations with clients, colleagues, business friends. We are all seeing similar things, each from different perspectives.

Technology 62

Technology Technology Conversion Trust 62

Search Engine Land

JUNE 26, 2024

Google is testing moving the link cards from the bottom of the AI Overviews to the top, making those links much more visible and much more likely to be clicked on by a searcher. Currently, these link cards were below the AI Overview answer and are hard for searchers to see and click on. What it looks like. Here is a screenshot of this new AI Overviews test in Google Search.

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G2

JUNE 26, 2024

Most businesses no longer operate strictly on a local network with in-house applications and software. At some point, your company connects to the internet, even if it’s for tasks as simple as email and payroll.

Networking 64

Networking 64

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Land

JUNE 26, 2024

Link building is more relevant than ever in SEO today. Why? Despite Google’s advancements in AI and content comprehension, relevant links continue to be essential ranking signals. They act as endorsements, boosting your site’s credibility and authority. Without effective link building, great content can be invisible in search results. And it’s not just about quantity.

Service 81

Service Real Estate Strategic partnership Niche 81

Salesfolks

JUNE 26, 2024

What really matters is the customer and how that product can change their life. Welcome to the world of customer-centric sales models, where we shift the spotlight from the product to the customer and their needs.

Customers 59

Customers Sales Product 59

G2

JUNE 26, 2024

Databases become complex quickly and protecting the data they hold poses a challenge for many IT teams. As both a mix of technological systems and practical steps, database security must be done correctly to protect critical data from threats to your system and your business.

Technology 59

Technology Technology 59

Hubspot

JUNE 26, 2024

As a freelancer, I have to accept many types of payments from my clients. Some prefer to pay via credit card, while others can set up ACH payments for direct deposit. I’m not too picky about how they want to pay as long as I get paid. This is my approach because I want to make sure it’s as easy as possible for clients to pay. Not only does this help maintain a steady cash flow, but it also keeps my clients happy by removing any hassles.

E-commerce 48

E-commerce Up-sell Service Clients 48

Advertisement

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

G2

JUNE 26, 2024

Database encryption provides enhanced security for your at-rest and in-transit data. Learn about the types, advantages, and different levels of encryption.

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Sell Or Die

JUNE 26, 2024

Natalie is the author of The Power of Trust: How Top Companies Build, Manage and Protect It and President of Success Through Trust. She’s been named one of the world's Top Thought Leaders in Trust for 5 consecutive years in a row by Trust Across America. Other leaders who have been named include Howard Schultz founder and CEO of Starbucks and author Stephen M.R.

Trust 40

Trust Contact Closing Customers 40

Martech

JUNE 26, 2024

The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. A year later, that had dropped to 4%. Slightly souring the news is the fact that digital ad spend is projected to grow by 16% in 2024, so that’s 4% of a larger number.

Represent 96

Represent Networking B2C Niche 96

Search Engine Land

JUNE 26, 2024

Let’s start by bringing you back in time. In 1901, Wilbur Wright told his brother Orville that man would not fly for 50 years. Two years later, in 1903, the brothers built the first airplane. The next evolution of search is here now. But we still need to find out when it will be ready to fly. Now, Google has announced that AI Overviews get a higher click-through rate than normal web search results.

CTR 95

CTR Click Through Rate Education Launch 95

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

Martech

JUNE 26, 2024

For data-driven marketing teams, a unified customer view is the holy grail for personalization — critical for driving higher conversion rates, great customer experiences and higher lifetime value. As companies mature with their data platforms (and ingestion becomes easier), leveraging the existing data assets in data warehouses becomes more valuable, creates stronger foundations and enables richer insights and activation.

Represent 67

Represent Price Meeting Customers 67

Salesforce

JUNE 26, 2024

With today’s customers expecting seamless service, personalized interactions, and solutions that anticipate their needs, smooth partnerships – including those between sales and service – within businesses are crucial. When sales and service functions are working in different systems and processes, it becomes difficult to deliver on these high expectations.

Service 52

Service Cross-sell Profit margin Strategic planning 52

SaaStr

JUNE 26, 2024

The message in 2022 was to keep going. You couldn’t raise at 27x ARR anymore because that era ended. Last year, the message was that it’s harder, so what is the theme for many SaaS companies this year? Just build. SaaStr founder and CEO Jason Lemkin shares his take on the current SaaS landscape midway through 2024 and what might be coming next in 2025 at the opener to this year’s SaaStr Europa.

B2C 58

B2C Non-Profits Contract Growth 58

Salesforce

JUNE 26, 2024

In today’s world of artificial intelligence (AI), data is the key to success. But simply collecting data isn’t enough — data is only valuable if it’s accurate, secure, and private. In fact, a recent survey found that 92% of analytics and IT decision makers say trusted data is needed more than ever before. That’s where your data governance solution comes in.

Government 52

Government Trust Legal Retail 52

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

Heinz Marketing

JUNE 26, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In Brittany’s blog “How to Build a VoC Strategy from the Ground Up ” , you learned how to define a Voice of the Customer (VoC ) strategy and what you need to start building one in your own organization. In this blog, we will talk about: Patterns we’ve seen auditing existing customer-led growth (CLG) initiatives How those patterns impact your growth Best practices to address those patterns in your VoC strategy.

Growth 52

Growth Represent Trust Education 52

Salesforce

JUNE 26, 2024

What you’ll learn: What is nonprofit CRM software? Who is a nonprofit CRM for? How does a CRM for nonprofits work? Why use a CRM? What are the advantages of a nonprofit CRM? How do you choose the best nonprofit CRM? Benefits of a CRM for nonprofits Strong relationships are everything for nonprofits. These organizations rely heavily on building and maintaining relationships with donors, volunteers, and supporters to achieve their missions.

CRM 52

CRM Customer Relationship Management Relationship Management Growth 52

Search Engine Land

JUNE 26, 2024

Content creation drives marketing success and requires significant investment. You pour hours into crafting blog posts, videos, infographics and more, all designed to engage and convert. However, with the rapid consumption of content, the lifespan of these assets can be alarmingly short. The solution? Repurposing content. By reshaping and reusing existing content, you can extend its lifespan, reach broader audiences and create unique content for different personas, maximizing your return on inve

X-functional 77

X-functional Campaign Networking Start-ups 77

Adaptive Business Services

JUNE 26, 2024

I recently developed this networking checklist for a client and felt that I might share it with everyone. Becoming an effective business networker, while it does require work, is a relatively simple process. However, the potential rewards are enormous. I have previously owned and operated for-profit professional networking groups. While I spent the majority of my career in B2B management positions, I spent my later years in commission sales, by choice.

Networking 71

Networking Referrals Cold Call Commission 71

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Service