Anthony Cole Training
AUGUST 16, 2024
Every business that has ever been started has done so by wanting to position its products or services on a continuum between the two extremes of value and price. Some businesses (think Apple, Ritz Carlton) are focused on delivering a high value experience. Some businesses (think Walmart) are focused on being the low-cost provider in their industry. Most businesses land somewhere in the middle.
Iannarino
AUGUST 26, 2024
I started writing and publishing daily, including weekends, holidays, and any day that ends in the letter "y." Since making the decision in 2008 to write and publish daily, I have published every day, minus 13 days I was in Tibet. Over 14 years, I have published something like 5,400 articles. I will continue to write every day, as this is my practice, one I will keep until I can no longer push the keys on my computer.
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Force Management
AUGUST 22, 2024
We’ve been a part of making many sales kickoffs successful over the years. One early indicator of a SKO that drives the company’s core revenue objectives all year: front-line manager preparedness. Managers are a critical instrument to driving results after your sales kickoff, helping to reinforce new concepts and best practices throughout the year. Getting them onboarded early and preparing them to lead during and after your event can transform the outcome of your SKO.
Search Engine Land
AUGUST 15, 2024
Google has released the August 2024 core update, which will take about a month to fully roll out. This update is not just a normal core update, but also takes into account the feedback it heard since the September 2023 helpful content update that seemed to have a negative impact on many small and independent publishers. What Google said. “Today, we launched our August 2024 core update to Google Search.
Speaker: Jamie Bernard
Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.
Understanding the Sales Force
AUGUST 31, 2024
My wife and I add around 200 plants to our perennial gardens each year. She chooses the plants, decides where they should be placed, and I have the important job of digging holes. One thing I have excelled at in my hole digging responsibilities is cutting into the coaxial cable that makes up Dinger’s invisible fence, rendering it useless. As long as I know where I cut it I can splice it back together again and I have spliced that cable back together so many times that there are more splices th
Salesforce
AUGUST 29, 2024
Agents are assistive and autonomous software systems. Based on user input or environmental conditions, they reason, plan, and take action to achieve given tasks or goals. They are like intelligent digital assistants, equipped with the aggregated knowledge and experience of human experts, and access to all relevant data. Agents are set to become ubiquitous across every area of our lives, and to profoundly transform how businesses operate and interact with customers.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Iannarino
AUGUST 23, 2024
Unlock the true potential of your sales force by leveraging marketing in innovative ways that go beyond lead generation.
Force Management
AUGUST 29, 2024
The sales kickoff is a galvanizing moment for a sales organization, rallying the team around their purpose, strategy and goals for the year. As a sales leader, you've likely been a part of many of these kickoff events, and you may be familiar with the quick fizzle that sometimes happens once everyone gets back to their daily responsibilities. Driving behavior change with a SKO is no small feat, but consider the stakes - increasing competition, aggressive sales objectives, and highly guarded budg
Search Engine Land
AUGUST 13, 2024
It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how the rankings work. The structure of organic search results is now so complex – not least due to the use of machine learning – that even the Google employees who work on the ranking algorithms say they can no longer explain why a hit is at one or two.
Partners in Excellence
AUGUST 29, 2024
Communicating, engaging other people in conversations to achieve a goal, underlies every business decision, every complex B2B opportunity. Without, somehow coming to agreement, nothing happens. Yet, we are overwhelmed with all sorts of data and research that customers don’t want to talk to sellers, that our people are disengaged in their conversations with their managers.
Speaker: Brendan Sweeney, VP of Sales at Allego
Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.
Martech
AUGUST 26, 2024
Like just about everything in marketing, B2B marketing is changing — and fast. Some of the trends I’m seeing have been developing for a while, but now they’re really taking off. What’s going on? Here are five of the most important developments. 1. Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves.
Anthony Cole Training
AUGUST 23, 2024
All salespeople and their managers want to understand the psychology of selling and in fact, is it a highly searched phrase on google. Giving credit where credit is due, The Psychology of Selling is a well-regarded book by legendary sales professional Brian Tracy that should certainly be on every salesperson’s list of must-reads.
Iannarino
AUGUST 16, 2024
Struggling to connect with your dream clients in an era dominated by AI-powered prospecting? Here’s how to stand out and secure those vital meetings.
SaaStr
AUGUST 31, 2024
So is it a downturn in SaaS or Cloud — or not? There are so many mixed signals: Unicorn product is up 2x over last year, but layoffs continue AI spend is fast and furious, with Google Cloud, Microsoft Azure, etc. seeing record acceleration in growth. The U.S. economy overall still has record low unemployment and strong growth Gartner is seeing overall Cloud spend up 20% this year But : Overall, SaaS leaders are seeing their lowest growth ever.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Search Engine Land
AUGUST 5, 2024
Google Search Console is rolling out recommendations within Google Search Console for some users. Google said this is an experimental feature and gives you insights and recommendations to improve your site’s performance on Google Search. What are Search Console recommendations. Search Console recommendations is a “feature that provides websites with optimization opportunities and suggests actions they can take to improve their presence on Google Search,” Google wrote.
Partners in Excellence
AUGUST 27, 2024
There are never ending, and important discussions, about our Go To Market (GTM) strategies. We talk about organizational structures and functions involved in our GTM implementation. We talk about metrics we leverage to understand performance, and goals driven to scale growth. The discussions about our GTM strategies are endless. And they are important.
Martech
AUGUST 27, 2024
Google today introduced four updates to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. AI-powered insights. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queri
David Meerman Scott
AUGUST 20, 2024
It’s the new, new! The 9th edition of my international bestseller The New Rules of Marketing & PR is available today in print and ebook editions the USA and Canada and will soon be available in other countries! First published in 2007, in the same month as the iPhone 1 was released, New Rules has been completely updated with new stories and strategies to reach buyers directly.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Iannarino
AUGUST 27, 2024
Unlock the secrets to handling complex sales meetings with multiple stakeholders and ensure your next deal is a success.
Salesforce
AUGUST 15, 2024
Every year our customers gear up for what is typically their busiest sending season of the year: Black Friday and Cyber Monday (or as it has become known in recent years, Cyber Week). Last year was no exception. From November 21 through 27 our customers sent a record-breaking 54 billion messages on the Marketing Cloud platform. Our peak sending day on Black Friday saw double-digit growth at 12% year over year, surpassing 10.2 billion sends.
Search Engine Land
AUGUST 22, 2024
SEO can seem overwhelming, with so much information and numerous tools available. In less experienced hands, the masses of recommendations from these tools can often waste a lot of time while delivering little in the way of results. Fortunately, Google Search Console (GSC) offers accurate diagnostic information about your website, including rankings and traffic.
Partners in Excellence
AUGUST 26, 2024
Charlie Green and I were talking about “modern sales outreach/success.” We contrasted what we see in too many demand gen and prospecting programs, with what we have seen that drives higher quality customer engagement. Most of “modern outreach,” is a variant of two approaches: “This is what our product does, buy my product……,” alternatively called the sledgehammer approach. “Customers like you have this problem, buy my product… ,”
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
AUGUST 14, 2024
I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. These calls are always energizing because we talk about people’s struggles, what kinds of success they’re looking for, and what we can do to help. After the call, I felt more optimistic than I had in weeks. I wasn’t just talking with someone who understands the advantages email can bring to their organization.
G2
AUGUST 28, 2024
Jeffrey Gitomer, author of "The Sales Bible," famously said, "Great salespeople are relationship builders who provide value and help their customers win.
Iannarino
AUGUST 14, 2024
Discover the essential metrics and strategies that can transform your sales team's performance and drive your business success.
Salesforce
AUGUST 8, 2024
Blast emails have been a go-to tool for marketers for years. They’re easy, cost-effective, and quick to get your message out to a large audience. But email marketing has come a long way since the days of batch-and-blast strategies. While blast email tools make it easy to send mass messages, the era of one-size-fits-all approaches is fading fast. Now, personalized email marketing is essential for creating meaningful connections and driving better engagement.
Speaker: Conrado Morlan
In this engaging and witty talk, industry expert Conrado Morlan will explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, he’ll uncover how AI can be the ultimate sidekick, aiding in data management and reporting, enhancing productivity, and boosting innovation.
Search Engine Land
AUGUST 27, 2024
Google Ads now allows advertisers to create remarketing lists based on viewers of specific YouTube creator videos, unlocking new possibilities for targeted campaigns. Previously, advertisers could only create remarketing lists based on viewers’ interactions with their own linked YouTube channels. This update opens up new opportunities for targeting based on creator content.
Partners in Excellence
AUGUST 12, 2024
I’ve been reading a number of articles about people being terminated, or put on PIPs, 30 days to fix the problem. It culminated, today, in a discussion I had with one of the most talented CROs I’ve met. She was being recruited by another company. She said, “Dave, their key issue in recruiting someone is how to fix their Q3 EBITDA problem!
Martech
AUGUST 9, 2024
Google unveiled new features for Local Services Ads (LSA) this week. One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. Profile photos This update aims to increase ad engagement and potentially improve ad rankings for local service providers. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement.
SaaStr
AUGUST 17, 2024
Dear SaaStr: Does It Make Sense to Have Post-Sales Functions Report into Sales? In theory — maybe. In theory, why not let sales “keep” the customer longer? They already know the customer, after all. But in practice — this doesn’t work that well. Even if having a CRO own post-sales and CS is becoming much more common these days. A “true” VP of Sales often wants nothing more to do with a customer after a deal closes.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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