February, 2024

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Amplifying Your Presence: Elevating Your Status Among Clients

Iannarino

Struggling to make your mark in the competitive world of sales? Elevate your presence. Dive into proven strategies that not only lift your standing but also turn you into the indispensable partner your clients trust and value. Begin your journey to becoming the unrivaled authority in your domain.

Clients 287
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Should Your Company Hire a Fractional Sales Manager?

Anthony Cole Training

Many companies are struggling with finding talent in today’s environment, and it is particularly difficult to find top-notch sales management talent. Depending on the industry, this role can be a very expensive one to fill, and it is critical to get it right. Every organization needs to grow revenue, and this person is the driver of keeping your sales team focused on the right activities, target clients, industry knowledge, technology solutions, and most importantly, sales skills.

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Trending Sources

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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

Looking for the best sales podcasts to boost your numbers and master the art of the deal? With over 10,000 podcasts to choose from, you’ve come to the right place! Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff.

Gaming 233
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How Does Your Field of Dreams Appear?

Sales Pop!

The first step for any endeavor is to envision our field of dreams to realize what we want to accomplish, and then set goals to achieve it step by step. Most don’t realize the setbacks that are about to come their way to leave them in a quandary of quitting or continuing. One vital decision to make is the percentage of spending time alone, collaboratively, or competitively.

Negotiate 200
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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What Value Are Your Customers Creating For You?

Partners in Excellence

We’ve been taught we have to create value with our customers. There are a lot of definitions to this, including: Proving our product is the best choice of all the alternatives. Tying the capabilities of our solutions to the needs our customers have prioritized. Assuring we help the customers solve their problems. Articulating the value the customer should realize from the implementation of our solutions.

Customers 147
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Article complaining about being outranked on Google being outranked by Reddit

Search Engine Land

How Google is killing independent sites like ours from HouseFresh talks about an ongoing complaint from smaller publishers and site owners about how they are constantly being outranked by larger publishers and site owners in Google Search. The irony here is that story is currently being outranked by Reddit – no joke. Google ranking Reddit above HouseFresh.

Niche 144

More Trending

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4 Rules to Help Your Salespeople Have Better Initial Calls

Anthony Cole Training

How important is it that you or your sales team close more business, more quickly at higher margins? We can guess that it is pretty important.

Closing 254
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Top 5 strategic trends for social media marketing in 2024

Martech

The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories. Mention Vine to a Gen Z colleague and see what happens. It takes a discerning marketer to know where their brand should invest time and resources. Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 1.

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The Art of Recruiting Salespeople

Sales Pop!

As a podcast host, I recently had the pleasure of interviewing Gabe Lulu , a sales expert based in New York. We had an insightful conversation about the challenges of recruiting salespeople, the impact of technology on sales, and the importance of understanding individual motivations. Here’s a recap of our discussion. The Challenges of Recruiting Salespeople Recruiting salespeople is no easy task, especially for entry-level positions.

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Do Your Customers Feel Heard?

Partners in Excellence

We are driven to pitch our products and solutions. Our questioning and discovery strategies each have an agenda, we seek answers that enable us to pitch. We have presentations focusing on us, our products, our companies and how great we are. We have closing strategies focused on getting the order. Somehow, our customers are lost in the process. They don’t feel heard.

Customers 146
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Google Search officially retires cache link

Search Engine Land

Google officially removed the cache link from the Google Search results snippets last week and Google confirmed that it will remove the cache functionality completely in the near future. Danny Sullivan, Google’s Search Liaison told us that Google has “decided to retire it” and removed it from the Google Search result pages and will soon remove the cache completely.

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Transform Your Sales Conversations with a Library of Client Insights

Iannarino

What if you could walk into every sales meeting armed with a mental database of insights into why clients succeed, why they fail, and how you've helped other similar clients achieve success? Building and organizing such a library gives you a major competitive advantage.

Clients 288
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Do Your Salespeople Have the Ability to Push Back?

Anthony Cole Training

One of the most important skills that a salesperson needs to possess is the ability to engage in what I refer to as “appropriate and respectful confrontation” with a prospect…at least when the need arises. For the sake of simplicity, let’s just refer to that as the ability to push back.

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Why B2B marketing needs brand building more than lead gen

Martech

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Everyone wants to believe it’s a science. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Experiments are not repeatable and playbooks are not fully transferable between companies.

B2B 141
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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5 Key Strategies For Cybersecurity Supply Chain Risk Management

Sales Pop!

Did you know that 68% of computer applications use open-source software libraries without the company’s knowledge, according to CSO? There’s also an increase in supply chain threats, making you more vulnerable. It’s impossible to overestimate the significance of cybersecurity supply chain risk management in the modern digital environment. Besides, today, supply chains are interconnected across enormous networks and systems.

Contract 173
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The Way Things Are, The Way Things Might Be (Seduced By The Sounds Of Our Own Voices)

Partners in Excellence

Every day I think we have reached bottom with the level of stupid advice I see in my social feeds. Every day, I’m surprised that we can find new depths of stupidity. Sadly, too much of this is from smart people who should know better. Yet, somehow they are seduced by the sounds of their own voices reinforced by countless, “100% man…… Such great insight… Wow brilliant… !

Consult 147
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Google says it took down 45% more fake reviews in 2023 thanks to new algorithm

Search Engine Land

Google has a new review algorithm that the search company says it better anf faster at taking down fake reviews from local listings in Google Search and Google Maps. “In 2023, this new algorithm helped us take down 45% more fake reviews than the year before ,” Google announced. Google receives a lot of contributions to its Google Maps and local listings, this includes reviews, photos, updates to listings and more.

Technique 140
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Overcoming Solution Bias: Strategies for Elevating Your Sales Approach in 2024

Iannarino

Discover the pivotal shift from product obsession to strategic selling that can set you apart in the competitive landscape of 2024. Join us in unraveling the art of winning without the blinders of solution love.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Achieving Sales Team Excellence – No Micro Managing!

Anthony Cole Training

Most organizations and sales managers think of accountability or performance management as “micro-managing.” Jim Collins has been quoted as saying “There is no such thing as 'micro-managing.' There is either managing or not managing.” There is a lot that a manager must bring to the table to be effective at setting standards and gaining accountability with their team.

Sales 223
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How marketers can reinvent the IT-marketing dynamics

Martech

One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants to review marketing’s technology expenses, top to bottom. In the meeting, you’re asked to work with IT and identify the tools you can cut to save the company millions. Are you ready for that meeting?

Finance 138
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A Deep Dive into Customer-Centric Sales

Sales Pop!

I am your host, and today I am thrilled to share with you the insights from a recent podcast episode where I had the honor of interviewing Karl Becker , the founder of Improving Sales Performance and author of several insightful books on sales and marketing alignment. Our conversation centered around his new book, “Iceberg Selling,” and the critical importance of understanding customers on a deeper level.

Customers 162
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The Tenure Crisis……

Partners in Excellence

Preface: My apologies, this is very long. But it needs to be. The tenure crisis is not a simple issue. The impact of the tenure crisis robs all of us of opportunity. There is so much potential–both revenue growth, organizational and individual growth. We need to pay attention to, not adopt “work arounds.” We have a tenure crisis.

Pipeline 146
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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How to speed up site migrations with AI-powered redirect mapping

Search Engine Land

Migrating a large website is always daunting. Big traffic is at stake among many moving parts, technical challenges and stakeholder management. Historically, one of the most onerous tasks in a migration plan has been redirect mapping. The painstaking process of matching URLs on your current site to the equivalent version on the new website. Fortunately, this task that previously could involve teams of people combing through thousands of URLs can be drastically sped up with modern AI models.

Process 138
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Elevating Corporate Sales Dynamics: A New Strategy for Team Development and Market Achievement

Iannarino

One reason sales leaders complain about sales training is because they believe that the training will cure their sales force of whatever challenges they have. Most sales organizations don’t have a competency model that would permit them to see each salesperson’s strengths and areas of improvement.

Sales 264
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Latest Podcasts: Building Culture As a Leader

Force Management

Whether you're leading an early-stage startup or an established organization, one of the most important things a leader can do is to cultivate a culture of accountability, curiosity and excellence. This month, our guests on the Revenue Builders podcast offered some insightful perspectives on building a successful sales culture. These leaders have spearheaded culture transformations and spurred massive growth at some of the most influential sales organizations of our time.

Growth 138
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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce

For many people, a sudden tingling in the leg or a feeling of numbness in the arm isn’t too much cause for alarm. The tingling or the numbness goes away after a little while, and they go on with their lives. But for Brooke Eby, an abrupt limp on her way to a conference one day ultimately led to a diagnosis of amyotrophic lateral sclerosis (ALS) at the age of 33.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Unleashing the Power of Collaboration

Sales Pop!

John Golden is your host from Pop Online Sales Magazine and Pipeline CRM. I recently had the pleasure of having a fascinating conversation with Julie Thomas , President and CEO of Value Selling Associates. We delved into the concept of a revenue engine and its implications for sales organizations. I’m excited to share the insights from our discussion with you.

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Settling For What We Get, Rather Than Getting What We Want……

Partners in Excellence

I read a fascinating article about the response rates for a variety of outbound email prospecting techniques. The author, with a client, had tested 8 techniques to pitch their solutions. The response rates were anywhere between 0.29% and 1.25%. The sample sizes was 200K, which is significant. The argument the author was making was the technique that produced 1.25% was the best approach (which aligned with what they sold).

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New Google structured data carousels (beta)

Search Engine Land

Google has added new search developer documentation for structured data carousels (beta). The new documentation can be found here and is under the “early adopters program.” This structured data is for a new carousel rich result that’s in beta, “which is a list-like rich result that people can scroll horizontally to see more entities from a given site (also known as a host carousel),” Google wrote.

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A Curated List of Influential Books for Enhancing Sales Skills

Iannarino

Non-Sales Books That Transformed My Selling Techniques Unlocking Personal and Professional Effectiveness with Seven Habits of Highly Effective People The first book that helped me sell was not a sales book, but a book about how to interact with people effectively. That book was Stephen Covey’s Seven Habits of Highly Effective People. The chapter on being proactive did much to improve my ability to sell effectively.

Technique 253
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!