Anthony Cole Training
JULY 25, 2024
As sales manager, business line leader, or CEO, is your team finding, qualifying and closing as much business as you think they should? Most say "No" when we ask that question, which means that something in your client outreach and sales process has to change. And that change, we believe, starts at the very beginning. The call or outreach to set up an appointment is key.
Iannarino
JULY 2, 2024
I had already written the book when the publisher approached me and asked if I had ever considered writing a book. I told him that I already had. He asked me why he couldn’t find it, and I told him that it wasn’t out yet. It would be available early next year, on January 15, 2016. Then, he asked me what it was called. I told him what I planned to call it.
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Martech
JULY 17, 2024
Eighty-three percent of Chinese business decision-makers say their organizations are using AI. This contrasts with the U.S. (65%) and the U.K. (70%). However, closer questioning reveals that U.S. organizations are ahead in terms of genAI maturity, having fully implemented solutions. These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics ven
Search Engine Land
JULY 29, 2024
Change is the only constant in today’s rapidly evolving digital marketing landscape. Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Salesforce
JULY 10, 2024
As magical as artificial intelligence (AI) feels when it pumps out recommendations, recipes, or works of art in seconds, its greatest trick may be helping humanity build a more sustainable future. Experts are still trying to understand the true energy cost of training and deploying AI, but there is no question we must act now to scale this technology responsibly and minimize environmental impacts.
Partners in Excellence
JULY 17, 2024
I suppose it’s human nature to be self centered, focused on those things that impact each of us, our goals, dreams, and aspirations. Within business, we focus relentlessly on our own performance objectives/goals/comp. We are consumed by the day to day activities and tasks critical to achieving those goals. I talk to many sellers frustrated by the “obstacles” standing in their way, “Just leave me alone, let me do my job!
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Iannarino
JULY 30, 2024
Are you tired of sales reps who feel more like actors than genuine partners? Here are some clues that can help you identify reps that are more style than substance.
Martech
JULY 29, 2024
Change is constant, but one thing is certain: hype cycles grab attention and influence budgets, for better or worse. Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the last. Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint.
Search Engine Land
JULY 31, 2024
Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. This article explores how SEO professionals can leverage GA4’s features to refine their strategies, from linking with Google Search Console to analyzing organic traffic and setting up custom events.
Heinz Marketing
JULY 30, 2024
By Tom Swanson Engagement Manager at Heinz Marketing Let’s get straight to the point: there is no one-size-fits-all approach to integrating AI. Part of this is because of regular change management rules (every change is different, etc.), but another part is just how nebulous the term “AI” is. Somewhere in the past 6 months I lost sight of what the term actually means.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Partners in Excellence
JULY 24, 2024
Our inboxes, social feeds, text messages, voicemail (does anyone use it anymore), are filled with outreaches. If your experience is anything like mine, 99.9% are a pure waste. Poorly targeted, personalized in the most impersonal manner, AI authored. The volume grows. Fortunately I’ve trained my spam filters to take out a lot, but inevitably a few sneak through.
Anthony Cole Training
JULY 12, 2024
Every salesperson has attended sales meetings and left thinking “Why do I have to go to these meetings? They are a waste of time and not helping me get better at selling.” Sales leaders and managers must own and address this problem.
Iannarino
JULY 22, 2024
Discover how waking up early can transform your productivity and well-being, and learn practical tips to make it a habit.
Martech
JULY 10, 2024
No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on socia
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
JULY 22, 2024
Google is reversing course and won’t phase out third-party cookies in Chrome as previously planned, instead opting for a new approach that gives users more control, the company announced today. Why we care. This decision marks a significant shift in Google’s privacy strategy and will come as a relief to many in the advertising industry who have been scrambling to prepare for a cookieless future.
Force Management
JULY 18, 2024
Consumption pricing is associated with some of the fastest-growing SaaS companies of the past few years, including Snowflake , Datadog , Zscaler , and MongoDB. The consumption-based pricing model is popular because it helps these types of companies manage costs and gives the customer more control and transparency in how much they’re billed. But if the customer doesn’t directly see the value of your solution, they may stagnate or even fall in their usage.
Partners in Excellence
JULY 15, 2024
We’re taught, and I have taught about the importance of “Need Identification.” We sophisticated discovery questions focused on probing customer needs, understanding their requirements. “Do you need these capabilities in your CRM system?” “How important is it to have these features on this machine?” “What if your new financial system enabled you to do these things?
Anthony Cole Training
JULY 5, 2024
Remember the tagline and series of commercials by American Express, “Don't leave home without it?” In this case, we don't want salespeople to leave the office without pre-call planning and pre-call preparation. This is a specific discipline, a hallmark and habit of all great salespeople.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Iannarino
JULY 12, 2024
Unlock the secret to mastering cold calling and all-bound sales strategies with OutBound 2024!
Martech
JULY 24, 2024
Lately, it seems like everyone is focused on AI. To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. The reality is that, at least in marketing, AI is not new. We’ve been using it for years and its use continues to grow as new opportunities for automation appear with each advancement in AI capabilities.
Search Engine Land
JULY 10, 2024
Internal linking is one of the most under-utilized arrows in the quiver of a site owner. Although inbound link building gets all the press, it’s the correct use of internal linking that can really move a site algorithmically when done strategically. Need to provide increased UX to users accessing content ? Use internal linking. Need to promote an inclusive, accessibility-compliant experience ?
Veloxy
JULY 23, 2024
The Predictive AI Market is estimated to reach $108.0 billion by 2033. This remarkable growth underscores the critical role of AI in driving innovation and efficiency across industries. As businesses strive to stay competitive, investing in predictive AI solutions is essential for enhanced decision-making and operational efficiency. When your sales team is stuck with an overflowing pipeline of non-converting opportunities, you know how crucial it is to prioritize the right leads.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Partners in Excellence
JULY 19, 2024
In the press of developing and executing our GTM strategies, there’s a tendency to be preoccupied with our own organizations, products, goals. It’s easy to understand how that happens, and it happens to all of us. But over time, it’s easy to get distracted. We get focused on our actions. More marketing programs, more outreach, higher levels of activity, more pipeline, and on and on.
SaaStr
JULY 13, 2024
So Coate a leading multi-stage VC firm put up a ton of great data in its East West conference. A few that I thought we were super helpful for SaaS folks: “At the 8th annual East Meets West (EMW) conference, we gathered technology leaders from around the world for three days of thought-provoking conversations and connection building. We kicked off the event with our annual “Coatue View on the State of the Markets” to provide an outlook on the macroeconomic landscape that helps guide our vi
Iannarino
JULY 29, 2024
Discover the timeless elements of traditional sales that still make a difference in today's digital world.
Martech
JULY 19, 2024
Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Search Engine Land
JULY 25, 2024
OpenAI today announced SearchGPT, its long-awaited search product. SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. OpenAI plans to integrate the “best” parts of the new search features directly within ChatGPT in the future. How SearchGPT works. SearchGPT responds to queries using its AI models plus information pulled from the web.
Force Management
JULY 4, 2024
Last month, the Revenue Builders Podcast welcomed leaders who have embraced risks and unique approaches that have led to true transformation for their organizations, teams and careers. From the transformative power of knowing your purpose to navigating new and untapped markets, these conversations provide insight and inspiration that could help you transform your approach to reach even greater success.
Partners in Excellence
JULY 8, 2024
It is human nature to look at things from our own points of view. But it’s restricting our thinking in those ways that blinds us to things that are changing around us, threats, opportunities, challenges, disruptions. Retention, renewal, expansion is key to our success with customers. We want to create customers for life! We want to have the continue to buy from us.
SaaStr
JULY 15, 2024
So obvious AI is a generational change in software. Where it will exactly all go we can’t 100% predict. But there’s a general sense of the Haves and Have Nots. That the Open AIs, Microsofts and Databricks “get it”, that Nvidia is the fuel, that all the hot start-ups are AI native and still raising at unicorn valuation … and that many SaaS leaders are sort of being left in the dust.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
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