The Unrecognized Benefits of Cold Calling
Iannarino
JULY 28, 2021
The Gist: Teaching salespeople to avoid making cold calls stunts their growth and development. Synchronous communication offers many benefits for salespeople, including improved confidence. Asynchronous prospecting does not provide the experience necessary to become a great salesperson. There is a bottomless pit of people, especially on social media, who will tell you why you should not make cold calls.
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