October, 2021

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A Better Way To Data Driven Discovery

Tibor Shanto

By Tibor Shanto. I had the opportunity to dissect a recorded Discovery call with a team last week. Great exercise, more companies should follow their lead. A chance to help some great sellers evolve, and a chance to take some learning away for yourself as well. For me an opportunity to validate an approach most mismanage, and I normally avoid. Specifically, how we use positive data in prospecting and Discovery, in this case the latter.

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ClickFunnels Named as Most-Loved Workplace for 2021

ClickFunnels

The post ClickFunnels Named as Most-Loved Workplace for 2021 appeared first on ClickFunnels. New York, NY, October 22, 2021 – ClickFunnels was featured in Newsweek’s Most Loved Workplaces list for 2021, ranking at 37 among the top 100 companies recognized for employee happiness and satisfaction at work. Produced in collaboration with the Best Practice Institute (BPI), a leadership development and benchmark research company, the Newsweek list results were determined after surveying more than 800,

Follow-up 264
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What Is Sales Enablement? Goals, KPIs, And Tools

Gong.io

Have mercy, it’s your everything. For a long time, sales leaders thought that the way to give sales teams a leg up was to help them target the right buyers in the right ways. Tons of software came along to do that quite effectively in recent years. And yes, it’s been helpful. But if you thought that gifted reps and some targeted marketing would get your team to the top, pull up a chair.

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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Brand tracking is how you measure if those efforts are paying off. Brand tracking provides both qualitative and quantitative answers to crucial questions: How do your customers perceive your brand?

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How sales and marketing can engage real buyers

Membrain

Marketing and sales could be so much more effective if they could find, engage, and facilitate not-yet buyers through their Pre-Sales, change management issues - the stuff that precludes them from identifying as buyers initially but who will be once they’re ready.

Sales 151
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“The Joy Of Selling…,” Have We Lost It?

Partners in Excellence

As a preface, my friend, Hank Barnes , wrote me saying he and several others are declaring October 12 as “World B2B Pet Peeve Day.” He asked me to contribute a post commemorating this occasion. I struggled a moment. Regular readers know that I write a lot about “pet peeves.” Whether it’s bad prospecting, bad Social Channel interactions, bad selling, weak sales management, ineffective training, and so forth.

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3 Lead Generation Strategies For Higher Education

ClickFunnels

The post 3 Lead Generation Strategies For Higher Education appeared first on ClickFunnels. Want to attract more students to your higher education institution? Then you first have to figure out how to generate more leads. Here’s what we are going to discuss today: The basics of lead generation. How to build a lead generation funnel. Top 3 lead generation strategies for higher education.

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Introducing Gong’s New Visual Identity

Gong.io

Few things are as comforting as the presence of a dog in the workplace. Dogs greet you at the door, humor you in the conference room, nuzzle you at your desk. They roam the halls like zombies in search of a quick morsel, a friendly glance, a belly rub. Ya, having dogs at work somehow made you forget you were there at all. Gong embraces the company of dogs as well.

Angle 153
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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life.

Product 142
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What got us here won’t get us to where we need to be!

Membrain

The one thing constant in this world is change! Thankfully, if this wasn’t a universal constant, the prospects for all sellers would be bleak. If our customers see no reason to change, there is no reason to buy.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Privacy matters: Marketoon of the Week

Martech

In this week’s Marketoon, we see a less virtuous stance on privacy. Fishburne’s take: “We value your privacy” is one of those meaningless marketing phrases, like “your call is very important to us” or “we’re all in this together”, where actions speak louder than words. A Deloitte survey found that 91% of US consumers consent to terms of service without reading them.

Legal 144
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Coaching For Sales Performance – 5 x Reasons Why

The 5% Institute

In this article, we’ll look at five reasons as to why coaching for sales performance is so important, and what it can do for you and your team. Although many businesses – both big and small invest in sales training and coaching, we’ll unpack as to why it should be something you should look at investing in too. Read on to learn why coaching for sales performance is critical for your business, and how it too can boost your profits and revenue.

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11 Lead Generation Campaign Examples That Work Very Well

ClickFunnels

The post 11 Lead Generation Campaign Examples That Work Very Well appeared first on ClickFunnels. Lead generation is a critical part of growing a business. And what better way to learn lead generation than by analyzing examples of past successful lead-gen campaigns? That’s what we’ll do here! We’ll look at 11 lead generation campaign examples from many different industries and niches — there’s bound to be something here that’ll work for you.

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On Questions And Questioning

Partners in Excellence

Questions are probably one of the most critical tools for sales people and all leaders. They provide a powerful means of learning and growth. It’s through questions and questioning, we think about change, doing things differently. But sometimes, our questions are less effective or actually weaponize our intent. They don’t help us or the people we are posing the questions to learn and grow.

Legal 136
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

If you’ve been in business for any amount of time, you may well have heard the phrase, “the money is in the list.”. It’s a proverb as old as the internet, probably older. It’s also true. And more relevant than ever. If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. However, it’s not without challenges.

Customers 136
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How to stop chasing symptoms and get to the root of your sales problems

Membrain

When I ask sales leaders to talk about problems they’re experiencing with their sales, they all seem to have different ideas about what’s in the way of higher performance. For some, it’s poor forecasting. For others, it’s low win rates. Many invest in training only to be disappointed when it's quickly forgotten.

Sales 138
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5 Key Ways to Get More Leads from Your Trigger Offers

SalesProInsider

Trigger events. Those events that trigger something that is changing, has changed unexpectedly, or may need to change soon also trigger some sort of emotional reaction for people! And those emotions create an opportunity for you to connect to people you already know and leverage those existing relationships into opportunities to meet new people. How?

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How to Close The Sales Deal In A Consultative Way

The 5% Institute

The most important skill for any Sales Professional or Business Owner, is learning how to close the sales deal in a consultative way. Meaning – you need the framework to consistently close more sales, without being pushy or having to rely on outdated scripts. In this article we’ll give you 8 x solid tips, so you can learn how to close the sales deal in a consultative way, time and time again.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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11 Tips For Building An Explosive Sales Funnel

ClickFunnels

The post 11 Tips For Building An Explosive Sales Funnel appeared first on ClickFunnels. Direct response marketing is often touted as the pinnacle of marketing brilliance — it’s designed to elicit immediate engagement from an audience that’s never heard of your business before. For example, a TV commercial will tell viewers to call a specific number to get something for free.

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The Great Reinvention!

Partners in Excellence

There’s a lot of talk about the Great Resignation. Partly, a result of the changes in work resulting from pandemic, partly things that have been building in people’s attitudes toward work since years before the pandemic. We’ve seen the precursors to the Great Resignation for some time. Sharply declining employee engagement and satisfaction, systemic reductions in performance, higher levels of voluntary attrition and sharply lowering tenures.

Trust 135
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How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

“You have to spend money to make money.”. This seemingly good-natured advice has spelled doom for millions of businesses worldwide. While it’s true that businesses occasionally need to spend more upfront to validate their idea, doing so with a complete disregard for unit economics can be fatal. That’s why Customer Acquisition Cost (CAC) is such a critical metric.

Customers 135
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Come and “fika” with Membrain

Membrain

In the US, there’s a long-standing tradition of grabbing coffee with someone when you want to get to know them better, learn more about them, or share information in a warm and friendly setting. In Britain, there’s a similar social tradition called taking tea. In Sweden, we have fika. And here at Membrain, we’d like to have fika with you.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Why a Great Rep Can Close 9x More Than a Poor Rep, and Even 2.5x More Than a Good Rep

SaaStr

As it turns out, all of these are within your control [link]. — Robby Allen (@_RobbyAllen) February 23, 2021. We’ve talked a lot on SaaStr about great sales professionals, on driving up Revenue Per Lead, on not capping sales comp systems, and on why you need to manage out your worst reps (because leads are precious). What we haven’t done yet is put it all together in a simple, quantitative spreadsheet.

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The Consultative Sales Process – Your Ultimate Guide

The 5% Institute

In this article, we’ll detail the consultative sales process that works perfectly for Sales Professionals and Business Owners in service based and consulting industries. Learning, implementing and following a sales process is one of the most important things you can learn in sales. A sales process will give you consistency and will simple to use framework to guide your potential clients towards the sale.

Consult 145
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A Guide To Sales Compensation For Lead Generation

ClickFunnels

The post A Guide To Sales Compensation For Lead Generation appeared first on ClickFunnels. How should you compensate your lead generation team? Today we are going to take a look at three popular compensation structures for full-time lead generation specialists: Salary. Salary + Commission. Salary + Bonuses. We will discuss the pros and cons of each option so that you could decide what makes the most sense for your business.

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Loyalty Is an Inside Job, Too

Engage Selling

Recently, I talked about customer loyalty and how it’s your job—not theirs—to create ideal conditions for them to stick with you. But what about within your organization? It matters here, too. Especially now: everyone’s scrambling to keep their best people … Read More » The post Loyalty Is an Inside Job, Too first appeared on The Sales Leader.

Customers 134
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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The Customer Is NOT Always Right!

Partners in Excellence

For decades, there’s the image of the “customer is always right.” Sales people have been deferential to the customer, not wanting to seem disagreeable or contentious. Somehow, there’s a feeling that if we disagree with the customer, we become “unlikeable,” scaring the customer away. We’ve invested millions in techniques for handling customer objections and disagreements.

Customers 131
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Is this problem important for your customer to solve?

Membrain

We struggle to get in front of customers, to find opportunities, to nurture them through the buying cycle, and, ultimately, to win. Yet, the majority of those complex buying opportunities end in “No Decision Made.”.

Customers 138
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Sales Forecasts Do Not Have to Be as Wrong as Fortune Cookies

Understanding the Sales Force

There has been much talk in the news about forecasts - and while most have been wrong they are still more accurate than Fortune Cookies! Thanks to satellites, computer modeling and doppler radar, weather forecasts are more reliable than ever before. Yet despite those advances, they are still guessing - educated guesses to be sure - but guessing about what will happen, when it will happen, and where it will happen.

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The 6 Steps Of Selling For Consistent Sales

The 5% Institute

In this guide, you’ll learn the 6 steps of selling – without coming across as pushy, needy, or manipulative in any way. Learning and following a sales process would have to be the most important thing you’ll ever learn in sales, because it’ll deliver something you’ll need to thrive in selling. And that thing – is consistency. Read on to learn the 6 steps of selling, and how you can implement it into your sales strategy.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten