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'Managing a sales team can be described as complicated, difficult, tough, impossible, thankless, endless. OR. you could make a case for and describe it as rewarding, exciting, challenging, critical for success, important, simple. So. which is it? From my experience, your answer will depend on: Your experience. Your bias towards the work required for success.
'Social CRM and social selling are two terms which I have seen go from obscurity to mainstream business topics in the past 24 months. Jon Ferrara CEO and Founder of Nimble , an early innovator in social CRM and social selling technology, took time out of his schedule to share with us the latest innovations in the space. “Social selling is about inspiring and educating the customer as a trusted advisor.” - Jon Ferrara , CEO and Founder of Nimble.
'You’ve spent 2 hours on that prospecting email. You desperately want this client. You’ve been chasing this company for a year now. You finally know they have a need. You know they have a big problem you can fix. You’ve gotten the CTO’s email address. She’s the person that can make the decision. Everything is teed up and ready to go.
'Think about every lead magnet you ever signed up for. Of all of those free ebooks, courses & discount codes, how many of those companies did you ever actually become a customer of? How many of them do you still buy from? I don’t know about you, but judging by my own inbox, what happens after I hand over my email address is just… disappointing.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
'I just got a great question, “How much follow up is too much?” The sales person was concerned about annoying the customer with too much follow up—even though the customer had requested the follow up. All of us face this challenge, we’re anxious to move forward, we want to know what’s happening, what the customer thinks, and where they are in their buying process.
'Understanding the Sales Force by Dave Kurlan I don''t write about Inside Sales as often as I should. After all, everyone else is writing about it, some bloggers are devoted to it, and if you read what the inside sales bloggers are writing you would think that inside sales is king. Of course, it is the king of the top of the funnel where everything begins, but with few exceptions, selling rarely ends in that department.
'Yasiel Puig - ( yah-see-EL PWEEG ) is your "A" player that you signed at the beginning of last year to a 7-year $42,000,000 contract. He finished the year with a "Best of the Best" type of performance that you would expect from a seasoned verteran and he looks to have another great year this year. As with most top performers, he has his own quirks and issues of "bending" the rules.
'Yasiel Puig - ( yah-see-EL PWEEG ) is your "A" player that you signed at the beginning of last year to a 7-year $42,000,000 contract. He finished the year with a "Best of the Best" type of performance that you would expect from a seasoned verteran and he looks to have another great year this year. As with most top performers, he has his own quirks and issues of "bending" the rules.
'Do you know there are 6 things top-performing salespeople do to sell more in less time? The beautiful thing is anyone can do them. You don’t need special skills, but rather the discipline to make it happen. Here’s the list: Secret #1: Never end today until tomorrow is planned. Don’t allow yourself to start the […].
'What do your sales pipeline stages look like? How many do you have? Are they working, does your pipeline tell you what you need to know? If you’re like most sales organizations your pipeline stages are average. They do just enough for you to track sales, to manage opportunities and to provide a rough forecast. But, also like most sales organizations, when it comes to crunch time, when it comes to the end of the quarter, your pipeline fails you and you’ve missed your number again.
'The four different media tools for communicating with your customer on the web are text, graphics, moving images and sound – that’s it. Those are the only tools you have to explain concepts, convey emotions , and create an “experience” online. Take a step back & you see that what “converts best”, is really just how these elements are designed and combined to get a user into a “flow” state , where each click comes more naturally than the next.
'Not long ago, I was meeting with the top management team of large organization. They had traditionally, had a large field sales organization. The performance of the organization was OK, they were making the numbers, but increasingly challenged. Sales people were just overworked, stretched very thin. Volumes and expectations were increasing. The needs for recruiting and bringing more sales people on board were skyrocketing.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
'Understanding the Sales Force by Dave Kurlan Earlier this week the world was once again focused on the city of Boston and the 118 th running of the Boston Marathon. I don’t run but I know several people that do and the preparation for running this, or any other marathon, is daunting. This isn’t an event that one can take lightly. Consider the length of time that a runner must train to prepare for running a 26.2-mile race.
'I’m normally one to watch a movie, read a book or listen to a song and tie it to sales and/or sales management. And, even though I use a lot of sports analogies, I rarely use sport stories or examples in my blog post or Sales Brew Newsletters. But given the recent victory by my alma mater, THE University of Connecticut, I want to share some observations about their road to the Final Four and eventual Championship.
'In January I wrote the blog: How to Diagnose if Inbounditis is Killing Your Sales Pipeline , which was published by DemandGen Report. In the article I assert: "A healthy, driven inbound marketing department is great, but over-reliance on inbound marketing (what I call ''inbounditis'') negatively affects the revenue backbone of any company. In fact, it makes the whole sales pipeline sick.
'Sales is not a lottery ticket. It’s not a way to get rich quick, sorry MLM world. Sales isn’t a sleazy chick looking to sell some old unsuspecting man a beater car to make some quick coin. That’s a crook. Sales is not a lay-over profession while you look for a job in your field, that’s lack of commitment. Sales is a profession for the skilled, creative and driven.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
'According to Forrester research analyst Sucharita Mulpuru , product recommendations are responsible for an average of 10-30% of eCommerce site revenues. . Way back in 2006, Amazon reported that 35% of it’s revenues were as a direct result of it’s cross sales and upselling efforts. If you want to increase your Q2 revenues & you don’t currently have a upselling testing program in place, you need to read this.
'When you think about it, sales people have an awesome amount of freedom–but also a huge amount of personal responsibility. In many senses, we really are entrepreneurs. Entrepreneurs run their own businesses. They have goals, translated both to financial (revenue, earnings, growth), and strategic (share, market visibility, brand reputation, etc.
'Understanding the Sales Force by Dave Kurlan Yesterday I was in the office, preparing for the today''s formal introduction of Objective Management Group''s (OMG) award-winning, new and improved, fourth generation, Sales Candidate Assessment ( View the 25-minute Webinar here ) when the phone rang and I answered. Not only was it a cold call, but it was one I could write about - the best kind!
'Using email as part of your prospecting plan is a good idea — if you do it right! Here are 6 ways you can be more effective with your prospecting email: 1. Subject line Nothing will sink an email faster than a subject line. The subject line needs to be as powerful as the title of a […].
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
'In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer. If your sales are down, perhaps you should reconsider your timing and preparation for making contacts. Why Cold Calling Still Works. Cold calling, contacting someone you don’t already to know, is one of the most effective ways to make a business connection because it’s so direct and per
'Sales people fail all the time. Depending on how you look at it, or who you ask, they fail more often than not. Sales people fail for two reasons, they fail themselves or the company fails them. Today’s post will address why sales people fail themselves. I’ll drop my 2 cents on how companies fail sales people in a follow up post. Sales people fail, because they simply fail themselves.
'If you’ve heard of Dropbox , Eventbrite , LogMeIn or Qualaroo , you’re familiar with my work. I’m Sean Ellis & I’d like to tell you how Conversion Rate Optimization played a critical role as the growth engine for the companies I’ve worked with. I’m going to lay out the specific tests & processes I’ve used to grow these startups into incredibly valuable businesses.
'Too often, both we sales people and our customers confuse wants and needs. They are similar but very different. The outcomes we get from selling to what our customers want, versus what they need are profoundly different. As sales people, we’re taught to understand customer needs–in reality, what happens is we focus on customer wants. When we sell to a customer’s wants, we are primarily focused on a “future state.” We and the customer talk about new things they w
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
'Understanding the Sales Force by Dave Kurlan You want to hire better salespeople, don''t you? And you''ve been told that if you use a sales assessment, you will be able to select better salespeople, right? And if you have a strong HR background, you may believe that benchmarking is a good first step. There are many uses for benchmarking in sales, and while the approach taken by most assessment companies helps them, it doesn''t really help you.
'Just because somebody wants to negotiate a deal with you doesn’t mean you should. Too much time is wasted negotiating with people you shouldn’t negotiate with. Yes, the challenge is to be able to identify these people, and that’s what I’m providing you with here. Not only is this a list of who not to […].
'My longtime friend and colleague James Obermayer has strong feelings about who is responsible for lost leads among salespeople. Jim, who is principal of a California-based sales and marketing consulting firm Sales Leakage Consulting, lays the blame squarely at the feet of sales managers, who aren’t putting the necessary pressure on their sales force to follow up on leads, he said.
'Yesterday, I talked about why sales people fail themselves. Today, I’m breaking down why sales people fail because of the company. Yes! Sales people fail because their company fails them. It happens all the time. The only difference between when sales people fail themselves vs when sales people fail because of their company — the company rarely gets blamed.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
'Marketing doesn’t end after you’ve attracted new users to your website. Marketing doesn’t end after you’ve made the sale. If you’re interested in increasing customer lifetime value , know the real journey begins after that first sale is made. Personalized marketing – messages and actions tailored to the visitor based on their previous viewing & purchasing behavior- is the key to all of this.
'It seems virtually every discussion I get into about advances in sales, marketing, or business eventually gets to technology. I guess it’s sexy and cool to talk about neat technologies and other things we leverage. It’s cool to show mobile devices, display screens, wearables, and other sorts of things. They are things we can embrace and start to use, then subsequently blame, when they don’t produce results.
'Understanding the Sales Force by Dave Kurlan Last week I wrote this article questioning the Death of SPIN Selling. Over the years I have questioned the impending death of other important areas like cold-calling, selling, sales process, salespeople and more. As we continue to discuss these issues and more like them, let''s think about why there are two camps - those who continue to prophecise the eventual death of salespeople and selling; and those who defend its existence and continued importan
'If I were a betting man, I would bet your goals (if you have them) are set too low. Why are your goals so low? The easy answer is because there’s no sense in setting goals that are impossible to achieve. If that’s the case, then why don’t you set tomorrow’s goal as merely waking […].
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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