July, 2008

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Would Your Like Fries With That | Cross Selling

Sales Gravy

My first exposure to cross selling was as a teenager in high school working part-time at McDonalds during summer vacation.

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Why Sales Superstars May Not Become Sales Management Superstars

Sales Gravy

Although sales representatives and sales managers both work within the realm of selling, many of the strengths required for success in the roles of sales manager differ than the strengths required for success in the role of sales person.

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Selling Is All About The Whys

Sales Gravy

Your prospect wants to know what's in it for me (WIIFM) if I buy your product or service? What problem does your product or service solve and what outcome is it going to deliver? What difference is your product or services going to make for me?

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