December, 2018

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SALES MANAGERS ARE STRUGGLING

STAR Results

I have said it before and I will say it again – SALES MANAGERS ARE STRUGGLING! Only 10-20% of Sales Managers are Crushing It! The rest are struggling to make their sales numbers. They find themselves overwhelmed, overstressed and lacking the tools and training to be the best they can be. Here is the question you need to ask yourself. Where does your region fall in terms of sales to quota this year?

Territory 238
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Go for the "No" Early in the Sales Process

Anthony Cole Training

One of the keys for more effective selling is going for the ‘no’ early in the sales process. I learned this concept years ago especially when I was vulnerable to ‘think it overs’ (TIO).

Process 176
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Trending Sources

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Problem-Centric Selling vs Product-Centric Selling: It’s Time We Change the Way We Sell

A Sales Guy

For years, I mean for most of modern day sales, we have been taught how to sell and pitch our products. The product has been at the center of all that is sales, and unfortunately, it’s a problem, and we need to stop. It’s not that we haven’t attempted to move away from product-centric selling, leveraging terms like; Trusted Advisor , or Consultative Sales, or Solutions Selling , but the reality has been these approaches have been little more than window dressing, in spite of so

Sell 162
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Google Analytics 360: The Features Worth $150k a Year

ConversionXL

For many, Google Analytics 360 is a black box. Marketing and sales collateral from Google is spartan, and common refrains about key features—like unsampled data—seem unworthy of a six-figure bill for most sites. That disconnect exists because many, myself included, have understood Google Analytics 360 primarily as an expansion of the data caps we encounter with the free version.

CRM 126
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Get More Women Applicants for Sales Roles – Carbon Black Video

Women Sales Pros

WOMEN Sales Pros is on the lookout for more great videos like the one I’m sharing below which makes the case for more women in sales and sales leadership at companies around North America. This one is from Carbon Black, a Boston-area cybersecurity solutions company. In this video, Senior Sales Director Susan An talks about her seven years at Carbon Black and addresses things like having a culture in the company around discussions around maternity leave and support for work-life balance – without

Sales 118
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2 Reasons Hiring Remote Salespeople Will Help You Grow in 2019

Openview

I talk to many startups these days who aren’t keen on hiring remote salespeople. And it genuinely baffles me as to why. The main pushback I see as someone who helps businesses build sales teams is “collaboration and culture.” And while I understand where my clients are coming from when they’re hung up on this, I have to respectfully disagree with them.

Clients 111

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Sell Better, Sell Faster, Sell Smarter

Anthony Cole Training

When a company first starts out, there probably isn’t much of a sales process, or team, in place. The one or two advisors target prospects, introduce them to the company, and close deals according to their own preferred methods. Of course, as the business grows, sales leaders must implement a repeatable, scalable process to turn a trickle of income to a steady, predictable stream.

Sell 163
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3 Character Traits That Will Make You a Successful Sales Person

Jeff Shore

By Amy O’Connor. ?Proper influence and persuasion is about making it easy for people to do what is in their best interest to do. Our job in sales is to help people achieve whatever mission they are on. The best helpers are the most successful sale people. How do you become more helpful? Focus on these three character traits. Character Trait #1: Awareness of Self.

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Optimizing Mobile Forms for More Conversions—and a Competitive Advantage

ConversionXL

Done right, optimized mobile forms can deliver more than an increased conversion rate: They can become a competitive advantage—a reason users choose to fill out a form on your site. It’s not hyperbole. Consider the number of interactions it takes to book a room on Hotel Tonight compared to its competitors, something Luke Wroblewski highlighted in his talk on mobile design : “Booking a hotel happens in 3 taps and a swipe.

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Slow Markets Don’t Have to Mean Slow Sales

Engage Selling

When all signs are pointing to your market slowing down, it’s important that you don’t give in to a “slow down” mindset! Here’s the thing, most sales professionals will complain about the market, perhaps even your colleagues.

Sales 108
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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46 Bad Ass Sales Podcasts Every Sales Professional Should Follow in 2019

Sales Hacker

The path to sales enlightenment requires continuous self-learning, but there’s a real problem. Salespeople are BUSY. With the insane rise of text based content, we understand that not all salespeople have time to sit and read articles. That’s why we’ve rounded up the complete list of best sales podcasts to turbocharge your journey to achieving sales mastery.

Cold Call 111
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Five “Not-So-Obvious” Sales Trends for 2019

Openview

The end of each year brings a number of end-of-year articles that predict the trends for the coming year. Over the past few weeks, myself and Jeff Rosset have seen our fair share of sales trends for 2019. But, we’ve found that there are some trends that haven’t made headlines, but require the attention of tech sales leaders in the coming year.

Sales 100
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How Do I Motivate My Salespeople?

Anthony Cole Training

Ineffective motivation of the sales team is not uncommon and it is the subject of one of the more frequent questions people ask me: “Tony, how do I keep my salespeople motivated?” My first response is normally a question in return: “Do you know what motivates your people ?”.

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Top 10 Sales Books You Need to Read in 2019

Jeff Shore

By Jeff Shore. ?Mark Twain once said, “Those who do not read are no better off than those who cannot read.”. Have you been thinking that reading is a habit you should develop? Here are ten books to help you on that journey. ?1. Eat Their Lunch! by Anthony Iannarino. The smartest sales thinker around today with his third book in three years, and arguably his best.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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The 10 Most-Read Articles of 2018

ConversionXL

As we wrap up 2018, we went back through everything we’ve published this year to find the 10 most-read articles. Here’s the list: 10. How to Get Started with Machine Learning and AI for Marketing. Artificial Intelligence is powerful and will open doors we don’t even know exist. But there are some steps you can take today to ensure that you’re making the most of this new capability and won’t be left behind. 9.

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Why You Should Apply for that Sales Role You Are Not 100% Qualified For

Women Sales Pros

If you are a woman and have been told by a manager or leader in your company to consider a sales (or sales leadership) role but feel that you are not 100% qualified, I’m suggesting you APPLY ANYWAY. If you are looking at roles at another company in sales or sales leadership and you don’t match 100%, apply anyway. Yes, apply anyway. For three reasons.

Sales 102
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Why are Half of All Sales Reps Still Missing Quota in a Booming US Economy?

Understanding the Sales Force

Around this time ten years ago, the US economy was famously tanking. I remember it well as revenue at Objective Management Group dropped by more than 30%, almost overnight. During 2008 and 2009 more than half of all US sales reps were missing quota and considering the circumstances, that didn't seem to shock anyone. But during a slow crawl back to respectability between 2010 and 2016, and soaring revenue during 2017-2018, the percentage of reps making quota has not only remained flat, but the pe

Quota 101
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The illusion of the expert buyer

Membrain

One of the most dangerous mistakes we can make as sales people is believing that our customer – and particularly the sponsor we have been working with – knows how to buy.

Customers 102
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Motivating Sales People: What Does it Take?

Anthony Cole Training

Frequently I am asked the following question: “How do I keep my salespeople motivated to sell?”.

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Why Emotional Endorsement Must be Key in Your Sales Process

Jeff Shore

By Ryan Taft. Imagine you’re single and that we’re friends. We’re having a cup of coffee together when I say: “So, I hope this is okay…I met someone who kinda made me think of you. I mean I know you’re sort of looking for a relationship and I’m thinking this might possibly work. Again, I hope you aren’t mad at me, but I set up a date for you with this guy/girl on Friday night at Buffalo Wild Wings.

Process 101
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How to Optimize Websites to land B2B Deals with Bill Leake

ConversionXL

Digital Marketers wanting to land B2B deals are often optimizing for the wrong metrics, focused solely on conversion rate and getting low-quality leads. You’re doing it wrong! That’s why I interviewed my friend and seasoned B2B expert, Bill Leake, to discuss the most common mistakes in b2b marketing and how to optimize your website to land b2b deals the right way.

B2B 98
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The New Sales Economy – What’s Influencing Your Buyers? Part 1

Women Sales Pros

Companies are operating in a new sales economy – this chaotic swirl of business dynamics, technology trends, and cultural change. These elements are influencing and shifting what they need to be successful with their customers. This new sales economy is also changing their expectations you. In my research for The Modern Seller, I uncovered some top trends that are influencing your buyers and their expectations of you.

B2C 98
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Great Salespeople Never Pitch for More Than 9 Minutes — Here’s Why

Gong.io

In the Gong Labs series, we publish what we learn from analyzing sales conversations with AI. Subscribe here to read upcoming research. Everything that follows is true. As far as I know. There was once a regional sales manager—a rising star in her company. Everyone knew she was destined to be crowned VP Sales. One of her quirks was that she documented everything.

Pitch 97
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How Getting Feedback and Making Adjustments are the Keys to Sales Improvement

Understanding the Sales Force

Becoming a great at selling - or anything else for that matter - is about making adjustments. In order to make an adjustment you need feedback - something you see, hear or feel that informs your ability to adjust. Take Baseball for example. When I watch my son hit he receives instant feedback from every swing of the bat. He usually crushes the ball and that suggests that no adjustment is needed.

Up-sell 97
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An Important Sales Alignment

Engage Selling

You need to get familiar with this important sales alignment. Did you know that customers that receive exceptional customer service are 86% more likely to reorder than those who have a subpar experience?

Sales 96
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The Social Media Content Calendar Template Every Marketer Needs [Free Template]

Hubspot

"We have a 9 a.m. meeting? Hold on -- let me just click around the internet like a maniac to find something for the morning tweet.". Sound familiar? Scrambling for social content is nothing new. We have meetings. We run late. Things come up. And it's really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How to Take Action on Your Territory Plan for a Successful Year Ahead

Openview

Ahh, the New Year. January is the month we, as sales reps, start anew. Often times, we try to embrace new methods of thinking and better ways of doing things – all with the intention of bigger and brighter things ahead. But instead of setting lofty goals that might not make it to February, focus on refining your skills and setting a clear plan to get to your goal.

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Running conversion optimization experiments the right way with Chad Sanderson

ConversionXL

Learn how to run conversion optimization experiments the right way. In this video, I sit down with Chad Sanderson, Program Manager on the Microsoft Experimentation Platform team, to discuss statistical testing, calculating sample size, and selecting the right tools to help you run statistically significant conversion optimization tests. [This post contains video, click to play].

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How Can My Sales Leadership Roundtable Help You?

Jeff Shore

By Jeff Shore. ?One thing I know about sales leadership – it’s a lonely business. Seriously, there are days when you feel like you are on some kind of weird island where all you do is walk around putting out fires. At the end of the day you are totally exhausted but unfulfilled. This is not a job you want to do on your own. A lack of both coaching and support will only lead to frustration, disillusionment, and a serious case of burnout.

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Is your CRM an Epic-level failure?

Membrain

Atul Gawande is best known for his work in reducing patient death rates by 47% by implementing the simple practice of mandatory checklists among the surgeons.

CRM 99
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten