The Truth About Sales People #2 - They Need To Change Their Focus
Anthony Cole Training
AUGUST 9, 2013
'Your sales people are probably focusing on the wrong thing(s) when meeting with new prospects. But.it isn''t their fault. From the time they join your organization, you teach them, or reinforce with them, that in order to persuade a prospect to buy, they must be able to effectively communicate a unique selling proposal, a competitive edge, or a dazzling 30-second commercial.
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