ConversionXL
MARCH 29, 2017
Sean Ellis coined the term “growth hacking” way back in 2010. Since then, the term has taken on a life of its own. It’s the focus of dozens of books, new roles, new departments and teams, new methods of thinking, hundreds of articles, hundreds of guides, hundreds of webinars… you get the idea. Yet, it still feels very elusive.
Anthony Cole Training
MARCH 29, 2017
Even if you are not in “sales”, you’ve actually been in sales your whole life and you’ve had sales get stuck in the pipeline. No? You don’t think so. Well, let me provide a few examples to clarify.
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The Sales Hunter
MARCH 7, 2017
What does your sales funnel look like? Is it full of junk? What is the % of leads at the top of your funnel that actually become customers? I see way too much time being spent on keeping names in a sales funnel just for the sake of keeping a sales manager happy. It’s time […].
Engage Selling
MARCH 16, 2017
Does your sales team know the difference between conversation and combat? Far too often, salespeople will get into verbal hostilities with their potential buyers. They hear a question or an objection and automatically go on the defensive!
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Hubspot
MARCH 24, 2017
Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday. Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen. Have you ever had this experience -- when you see an obscure holiday or observance day trending, and you think to yourself "Yup, I'm celebrating that"?
A Sales Guy
MARCH 14, 2017
If you’re a sales person and you give a s**t about your clients, your personal development, your career, and your company, then I have a message for you. It’s 2017, and we’re failing our customers, prospects, the companies we work for and ourselves. In the past 15 years, there have been crazy advancements in the area of sales tools, from CRM’s that do just about everything except your laundry to data or insights applications that deliver a full dossier of your client̵
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Anthony Cole Training
MARCH 20, 2017
Here’s the problem: Sales results are not what you expected.
Understanding the Sales Force
MARCH 15, 2017
Image Copyright Bluberries. These days, changes happen faster than ever and the same can be said about professional selling. Selling is evolving, the rules of business are changing, there is more information available on line than there was last week and sales organizations must evolve accordingly. Back in 2014, I introduced what was then the most current version of Objective Management Group's 21 Sales Core Competencies.
Partners in Excellence
MARCH 8, 2017
We know the importance of differentiating ourselves in attempting to win business. We try to do this at our web sites, often posting comparisons and charts showing how we have more features and functions than the alternatives. Too often, we think differentiation is about checking more feature boxes, having a richer product, than the competition. Web sites are filled with pages of, “Our Value Proposition.” Only when you compare competitors side by side, they say the same things̵
Hubspot
MARCH 23, 2017
If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai. It's pretty simple: the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticable improvements in customer experience, conversion rates, and ultimately, your sales revenue.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
A Sales Guy
MARCH 2, 2017
I knew Not Taught could help people. That’s why I wrote it, but I’m blown away by how much. That was my motivation for writing Not Taught. I wanted to help people to find success. I wanted people to know that times had changed. I wanted them to know that we had left the Industry Age and entered the Information Age and because of that the approaches and methodologies they were using no longer worked.
ConversionXL
MARCH 14, 2017
When creating landing pages, marketers tend to focus all their efforts on optimizing page elements — making sure the headline engages the visitor, testimonials speak to your unique value proposition, the lead capture form is correctly formatted, and the CTA button jumps off the page. That’s all marketers need to generate high quality leads, right? Then why is it that professional landing pages — getting decent traffic numbers — don’t produce conversions a lot of the time?
Anthony Cole Training
MARCH 1, 2017
MANAGEMENT RESPONSIBLE FOR A $450 BILLION PROBLEM.
Engage Selling
MARCH 7, 2017
Is your sales team actively seeking out referrals from your current client base? According to recent studies, 78% of happy clients want to give out referrals. Yet only 8% of salespeople actually ask for them. Can you see the disconnect?
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Partners in Excellence
MARCH 31, 2017
We design our organizations to be lean mean selling machines. Each step of our sales process is optimized to maximize the results our sales people get. We recognize different skills and capabilities are needed in different stages of the sales process. Prospectors prospect, account managers account manage, product line specialists are expert in their product lines, and on and on… Each role is precisely defined, we have the metrics to by which we constantly measure performance.
Hubspot
MARCH 20, 2017
The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?". But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. In fact, it's actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting th
A Sales Guy
MARCH 10, 2017
The hard work mantra, I think we all get it. At least we’ve all heard it. Hustle and grind, seem to be the key theme of today’s social memes. And it’s true, you have to work unreasonably hard to make it, and to achieve the success you want. The problem with today’s emphasis on hard work, hustle and grind memes is they don’t give us much indication on what we should be grinding on.
ConversionXL
MARCH 10, 2017
There’s no such thing as a perfect email subject line. No one can give you a formula that will work every time. However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. It’s an iterative process though, so you’ll need to put in the work to reap the rewards. 1.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Anthony Cole Training
MARCH 30, 2017
START WITH "WHY".
Score More Sales
MARCH 27, 2017
Best selling author, journalist, and speaker Malcolm Gladwell wrote a book in 2000 called The Tipping Point. It is a great read for anyone in business, and one of the things it covers is different archetypes of people, including mavens and connectors.
Partners in Excellence
MARCH 7, 2017
I am fuming at one of the most amazingly naive posts about “the Death Of Sales.” Ironically it’s written by a sales leader at one of the leading Marketing and Sales Automation company. Even more ironically, the call to action at the end of his post is to recruit partners to sell his company’s products. And his products are focused on helping sales people become more effective!
Hubspot
MARCH 20, 2017
There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency. At least, that's what the folks at Nielsen and Google have found in their research.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Engage Selling
MARCH 23, 2017
It’s frustrating. When you see a sales rep struggling month after month, and missing target after target, it’s enough to make any sales leader uneasy. The problem is most leaders handle poor performers the wrong way.
ConversionXL
MARCH 22, 2017
Today, there are more than 2.32 billion smartphone owners around the world. These devices aren’t just for browsing social media, texting, and making calls. They take owners beyond mere communication and act as resources for consumers who are finding and researching products – and in more and more instances, making purchases. Mobile Commerce to Take Over as Primary Checkout Point.
Anthony Cole Training
MARCH 14, 2017
I'm sure someone from the Harvard Business Review or the University of Pennsylvania Wharton School of Business could prove otherwise, but when it comes to defining success, I don’t believe there is an art to it.
A Sales Guy
MARCH 17, 2017
The tell me economy consists of expressions of your worth and capabilities. It’s your resume, your static LinkedIn profile, a referral from a friend, your personal elevator speech, etc. The tell me economy is how we used to promote ourselves. We or someone we know would tell everyone how good we are, how we need to be hired, booked, connected or whatever.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Partners in Excellence
MARCH 13, 2017
Sales and marketing are data/numbers driven, at least they should be and sometimes we pretend they are. But too often, sales people and managers don’t really understand the data/numbers. Some of you are probably thinking, “Dave you are really off base here, of course we understand them, we know we have to make our numbers!” Too often, however, we aren’t looking at the right data/numbers or we aren’t looking at them in the right way.
Hubspot
MARCH 14, 2017
Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives.
Engage Selling
MARCH 30, 2017
You could be the world’s greatest salesperson selling the world’s best product, but if you can’t connect with your prospects, will your sales results reflect your expertise?
ConversionXL
MARCH 21, 2017
Influencer marketing is the talk of the town right now. Everyone from the scrappiest startups to the biggest household name brands are investing in it. But if you want to get into it, how do you do it right? And to take a step back, what is influencer marketing in the first place? What Is Influencer Marketing? At its core, influencer marketing is the development and delivery of promotional messages through influencers instead of the brand itself.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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