July, 2020

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The Only Thing That Matters When Cold Calling

A Sales Guy

Too many salespeople miss amazing opportunities to improve their cold calling success and conversions. They waste time trying to build engagement or be liked. The key is to establish credibility as someone who can help them as quickly as possible. Cold calling is about establishing credibility as quickly as possible. The post The Only Thing That Matters When Cold Calling appeared first on A Sales Guy.

Cold Call 178
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“Look At Our Dashboards”

Partners in Excellence

Recently, I was having a discussion with an executive team. Proudly, they said they were data driven and bragged about the dashboards they used to manage the business. They asked me to look at the dashboards to provide recommendations about what they might be doing. I looked at the dashboards, at first glance, I was impressed–tracking pipeline, tasks, lead disposition, prospecting, mix, accounts, perormance by sales person, and more.

Territory 167
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Nudge Marketing: From Theory to Practice

ConversionXL

It’s summer in the UK. Two cigarette disposal bins are erected on a littered street. One bin is marked Ronaldo, the other, Messi. The bins encouraged smokers to vote for the best football player with their cigarette butts. After twelve weeks, cigarette litter dropped by 46%. In the United States, a similar experiment reduced cigarette litter by 74% in six months.

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How to make your sales process as compelling as a tree

Membrain

There’s an Oxel tree standing beside an ancient fisherman’s shack on the Swedish island of Gotland. Although the shack is just a single room with no amenities, and the tree is just a tree, there is something about the sight and the energy of the place that compels me.

Process 152
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Why it is so Difficult to Compare Sales Effectiveness from One Salesperson to Another

Understanding the Sales Force

T. Today we'll discuss how to measure sales effectiveness of different salespeople despite there being so many variables to confuse the matter. You can scroll directly to that topic or, if you don't mind, please read my 3 paragraphs of context. In 1990, I founded Objective Management Group (OMG), and now, thirty years later, we are on the verge of evaluating our two millionth salesperson.

Sales 145
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A Framework For Your First SaaS Sales Comp Plan

SaaStr

I’m not ashamed to admit that when I set up our first SaaS sales comp plan, I had no idea what I was doing. In my first start-up, yes I sold to the enterprise. I sold $6m our first year (man, that sounds good looking back on it). But I did all the sales myself, and stupidly, had no sales comp plan at all ??. Then at Adobe Sign / EchoSign I had some good — and painful — learnings.

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It’s Not The Customer’s Job To Figure Out How You Help!

Partners in Excellence

I am looking for some software tools to help our team. After listening to about 4 suppliers, I’m about to give up, it’s probably easier, cheaper to do nothing. As I reflect on our conversations: We’ve talked about our needs, what we are looking for, and what we hope to achieve. Sales people seem to be nodding their heads in the right direction, I take this for understanding.

Pitch 156
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3 Tips for Hiring A Coachable Salesperson

Topline Leadership

This article describes how to hire a coachable salesperson. Here are the tangible qualities that sales managers should look for during the interview process to accurately predict whether or not a sales candidate will be coachable. When hiring a salesperson, sales managers are increasingly telling me that they’re paying more attention to “coachability” — mostly [.].

Process 142
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Answering your customer’s three critical questions

Membrain

In today's challenging and uncertain business climate, your customers have good reason to be cautious. They are unlikely to initiate new projects unless they see them as being strategically relevant, tactically urgent, and capable of delivering rapid time-to-value. The rest can wait.

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8 ways to use pop-ups to generate more sales

PandaDoc

When most people think of pop-ups, they think of unrelated advertisements that appear while they’re in the middle of reading something. But that’s not all they can be! Used effectively, they can be a great way to generate more sales and draw your customers in. But how can you use them effectively? Here are a few initial tips. Place them in context. Pop-ups should always relate to the page on which they appear.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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The “Covid Boost” for SaaS Will Last Years

SaaStr

Q: What impact will the effects of covid have on the SaaS industry? Many of us in SaaS are really struggling now. Restaurants, events, recruiting, and so many other industries are in deep trouble. But on balance, Covid-19 is dramatically accelerating SaaS: During “Shelter Plus” times, in the end, we’ve worked more in the Cloud: More Zooms. You know this, but also.

Up-sell 145
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The Sales Process Template – Win More Sales

The 5% Institute

In this guide, you’ll learn the exact sales process template that works absolute wonders for our Students, Sales Professionals and Business Owners all around the world. Learning and following a sales process would have to be the most important thing you’ll ever learn in sales, because it’ll deliver something you’ll need to thrive in selling. And that thing – is consistency.

Process 144
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Are You Engaging The Real Customers?

Partners in Excellence

I was doing a series of deal reviews–not unlike most of the deal reviews I do. We were talking about the people involved in the buying process. What struck me in each discussion was how few people were being engaged at the customer — and that the right people weren’t being engaged, even by the customer buying group. Typically, the sales team focused their engagement strategy through one person–usually a friend or sponsor.

Customers 152
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Create Winning Conditions for Video Meetings

Engage Selling

Recently, I explained that video is the new default in how we connect and do business with others now. It’s been a huge, rapid shift.

Meeting 155
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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5 tips for working from home when your head and heart are distracted

Membrain

I spent the first six months of 2017 living in the hospital while my 5-year-old son, Ari, waited for, received, and rejected a heart transplant. During that time I’d spend my nights an hour away from him with our 3-year-old daughter and 6-month-old son. Each morning I’d fight Boston traffic to spend my days with Ari on the 8th floor at Boston Children’s Hospital.

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Supporting Remote Teams: 5 Steps to Keep Your Team Thriving

Sales Hacker

As companies continue to return to the office , the demand for remote work is unlikely to disappear. Even before COVID-19, remote work was gradually gaining popularity. In 2019, 3.9 million workers in the US were operating remotely. In 2020, that number increased to 4.7 million employees. However, just because working at a distance is becoming more common, doesn’t mean it doesn’t have its challenges.

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The Friends You’ll Lose. And The Ones You’ll Gain.

SaaStr

Being a CEO changes you. Not at first. The first year or two are a lot like “before”, just more intense. Now it’s all on your back, and your shoulders. But over time, your brain does get rewired. You get focused. And as part of that change, you will lose friends on many levels if you build a successful start-up. One tough part of that is if you co-found a company with friends, it’s likely one of them won’t go the distance.

Start-ups 143
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“I’m Just Looking” – How To Handle The Sales Objection

The 5% Institute

Whether you work in retail, a showroom or generally just in product sales; you’ll most likely and regularly come across the I’m just looking sales objection. In this article, we’ll break down where the I’m just looking sales objection usually comes from, and how to handle it with ease using a step by step framework. The I’m Just Looking Sales Objection – Where Does It Come From?

Retail 144
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Helping Our Customers Face Uncertainty

Partners in Excellence

Probably the single biggest issue anyone and every organization faces today is uncertainty. Each of us faces things few have every experienced in the past–at least at this magnitude. We have a global health pandemic, economic, political and social turmoil. We have businesses that are facing massive disruption. We face impacts personally, to our families and communities.

Customers 138
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3 Ways You Need to Prepare to Sell Moving Forward

Engage Selling

It’s no secret that the selling landscape has changed over the last few months. The entire globe has been impacted, and now is the time to ensure you’re aligned with these three ways to sell moving forward.

Sell 128
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How to create outstanding sales growth with channel partners

Membrain

Channel partners can be a major source of high-profit revenue growth with the right business model. A great channel partner operates as an extended sales team, bringing in new business and nurturing accounts on your behalf, without the payroll.

Growth 149
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Conquer Cross-Departmental Deals With These 6 Key Questions

Sales Hacker

Sellers are having to work harder, get more “yeses,” and get more company stakeholders on the same page about ” why you?” and ” why now ?” than ever before. And that last part is the hardest aspect of just about any sale. In B2B sales, getting multiple decision makers on board is a dream. And these days, it’s becoming more and more necessary. This might sound overwhelming, but it’s doable.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Your #1 Management Hack: Weekly 1-on-1s

SaaStr

Folks. DO YOUR 1-ON-1s. i know they arent always fun pic.twitter.com/Sb1BWxsWj3. — Jason ?BeKind? Lemkin ?? (@jasonlk) July 10, 2020. When I catch up with founders on the march from $1m to $10m in ARR, the number one topic has always shifted to recruiting. Where do i find a great VP of Sales, Marketing, Engineering, Product, Customer Success, etc.?

Meeting 138
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Mortgage Loan Officer Sales Training – Close Easier

The 5% Institute

In this article, you’ll learn about our online sales training program ; which will be perfect for your mortgage loan officer sales training needs. Many sales training programs focus on specific scripts; or are very niche and boxed in to the point that they don’t transfer across multiple service-based industries. That’s why we’ve created something to help new mortgage, loan officer and other related Sales Professionals thrive in sales, by focusing on the most important part of your sales toolkit

Closing 141
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7 stages of sales pipeline every entrepreneur should understand

Salesmate

Successful entrepreneurs understand the importance of generating a continuous stream of leads and turning those leads into customers. This is how your business grows. The amount of time it takes to turn a lead into a customer will depend on the service you are offering, and the price of that service. Sales professionals generally visualize customer acquisition through the stages of a sales pipeline.

Pipeline 126
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36 Tips to Stay Productive While Working from Home

Highspot

Whether you’re a seller, marketer, sales enablement leader, or another role, it can be challenging to achieve focus and stay productive with all of the distractions in the current environment. Here are 36 productivity tips from the Extreme Productivity Benchmark Report to help you succeed. Each of these correlate statistically to Extreme Productivity, and they make up the 9 Habits of Extreme Productivity.

Product 125
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Some customers are more important than others.

Membrain

In sales and marketing, we often talk about customer segmentation in the context of prospecting. The practice often starts with dividing potential customers into groups according to firmographic criteria such as geography, size, and industry.

Customers 135
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Why Sales Leaders Make Sales Call Reluctance Worse (And How to Fix It)

Sales Hacker

Are you one of the millions of salespeople still searching for ways to overcome your phone fears and finally get over your call reluctance? Don’t worry. You’re not alone! In my 22 years in this industry, I’ve found that Telephobia is far more common than you think. Some of the best salespeople on the planet still have moments of fear when they reach for the phone.

Cold Call 125
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4 Signs You Might Have a “Bad” CTO — Or At Least, One That Isn’t Going to Make It

SaaStr

Q: What makes a bad CTO? While there is no legal definition for CTO ?? or bright line between CTO and VPE, I’d suggest a start-up CTO really only has to do a few things — which are very hard: Assemble a small team (3–9) of very good engineers. That are super agile. And can ship a lot of very functional, very clever code that supports early, very rapid growth (from a very small base).

Legal 138
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Sheena’s App of the Week: Toggl

Heinz Marketing

By Sheena McKinney , Executive Assistant at Heinz Marketing. I’ve always been drawn to productivity, time management tools, apps, and hacks. It all started back in the late 1980’s when I was introduced to the Franklin Covey system. See my previous post about the app I’ve used for years for my tasks, reminders, and lists: Awesome Note. .

Product 129
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten