December, 2023

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Maximize Your Sales Impact: Read for Your Clients

Iannarino

Most salespeople read books that promise personal or professional development. It's crucial to work on increasing your potential and continually leveling up. There's no better investment than the one you make in yourself, as you are the source of your results. You may have shelves of books that have helped you develop in some important way.

Clients 304
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Sales Success in the C-Suite

Anthony Cole Training

I am enjoying reading the book Selling to the C-Suite by Nicholas A.C. Read and Stephen J. Bistritz. The book is an excellent summary of how selling to C-Suite executives is so dramatically different from selling in the lower levels of a company. As always, I hope you have developed the habit of reading as it allows you to share fellowship with great minds.

Sales 276
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Your Brain on Zoom Calls: New Research

Neuromarketing

Yale scientists used brain imaging to compare face-to-face meetings with virtual sessions. The post Your Brain on Zoom Calls: New Research appeared first on Neuromarketing.

Meeting 246
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What is Outside Sales? Everything You Need to Know in 2024

Veloxy

The world of sales is vast, and if you’re a sales professional, you’ve likely been exposed to both inside and outside sales roles. However, if you’re considering a transition to outside sales or simply want to elevate your field selling game, you’re in the right place. This blog post will delve deep into the realm of outside sales, exploring effective strategies, essential skills, and tools to help you succeed in this challenging yet rewarding career path.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Unleash Your Inner Business Athlete

Sales Pop!

In the dynamic and ever-evolving world of business, success hinges on the ability to lead with unwavering determination. This unwavering mental fortitude and an unwavering commitment to personal growth. Drawing inspiration from the world of professional sports. Alex Fichera’s groundbreaking book, “The Business Athlete,” delves into the transformative power of adopting a business athlete mindset.

Sports 222
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The “Recipe” Is Just The Starting Point….

Partners in Excellence

Recently, just to try something different, I signed up for a cooking class. The family is getting together for the Holidays, I knew we would be spending a lot of time cooking. Usually, my task is to supply the wine and wash the dishes. I wanted to contribute to preparing the meal, so I decided to take a cooking class. There was a group of about 10 of us, with varying degrees of experience.

Follow-up 149

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What to Keep Doing, Start Doing, and Stop Doing in 2024

Anthony Cole Training

As we head towards the New Year of 2024, with volatile world events all around us, it is a perfect time to think about and focus on what you can affect and act on, in your personal and professional life to improve your relationships and results. This idea of reviewing what you should keep doing, start doing, and stop doing is borrowed from a past client of ours so we must give them credit.

Clients 270
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Mattel Mindflex Game: Brain-controlled Neuro-Toy

Neuromarketing

Who says neuroscience can’t be fun? The toy giant Mattel makes Mindflex, a toy that lets players control a ping pong ball with their brain waves. I wrote about the toy way back in 2009, and was surprised to find it was still selling. It seemed like a gimmick when introduced, and I didn’t expect [.] The post Mattel Mindflex Game: Brain-controlled Neuro-Toy appeared first on Neuromarketing.

Gaming 245
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2023 In Review: Increasing Impact and Lowering Friction During Challenging Times

Membrain

As we wrap up the final days of 2023, I wanted to take a few minutes to review the year and offer my gratitude to everyone who made this the best one yet. Despite a difficult economy that continues to drag on, we doubled revenues from two years ago, launched several major additions to our product, and got in deeper with our partners to deliver big wins for clients.

Launch 147
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3 Ways Small Businesses Can Give Back and Reap Benefits

Sales Pop!

Many individuals choose to give to charities, especially around the holidays. The world becomes a better place when people give to help others, even when there doesn’t seem to be a direct benefit to the giver. If you own a small business, you may be able to enjoy a double benefit by giving back. You can help improve the world for others and help your business grow.

Sports 210
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Customers Need Help, But Do We Want To Be Helpful?

Partners in Excellence

Just finished a fascinating discussion with my good friend, Charles Green , and my new friend, Miles Veth. As our conversations often go, we were talking about the state of selling and how we improve. The conversation got me thinking about the issue: “Our customers desperately need help, but do we want to be helpful, do we know how to be helpful?

Customers 149
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Elevating Business Acumen: The Key to B2B Sales Success

Iannarino

Success in B2B sales requires an increasing amount of business acumen. One reason a salesperson beats their competitors is because they look, sound, and feel like a business advisor.

B2B 295
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Motivating Your Sales Team: A Guide for Sales Leaders

Anthony Cole Training

There are two sides to this topic of motivation. One side is how are your salespeople motivated and what motivates them. The second side is how effective are you as a sales leader at motivating your sales team? Both must be addressed to fully understand this topic of motivation and the impact on sales results.

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2024 Predictions: Better customer experience is on the way

Martech

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Every year the bar gets raised. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge.

Customers 145
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Raising Venture Capital in 2024? The Air is Very, Very Thin Above $200,000,000 Valuations

SaaStr

If I had to summarize venture capital today, it would be like this: There is Very Little Oxygen Today Above $200m Valuations What do I mean? It’s still a weird world in venture: Firms are both shutting down and raising new funds. More entrepreneurs are doing direct investing themselves than ever. Unicorns are hurting, but — Nasdaq is at an all-time high.

Growth 144
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Pipeliner CRM Integration

Sales Pop!

Since we often get questions about how Pipeliner integrates with other applications in a company, we will answer the most frequently asked questions about CRM and integration in this series of articles. Seamless data flow What is it that every company undergoing digital transformation is looking for? Seamless integration of data from A to Z across the enterprise.

CRM 180
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We Are Efficient, But Are We Effective?

Partners in Excellence

Time is a problem. We never have enough. And regardless what we do, we never will. Whatever time we tend free up, is immediately filled with something else and we become time poor, once again. We have endless tools and technologies, increasingly assisted by AI, enabling us to accomplish more in each hour. The goal of each of these is increasing our efficiency.

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Building Unshakable Credibility: The Key to B2B Sales Success

Iannarino

In the realm of B2B sales, credibility isn't just an asset; it's the currency that powers success. There are many ways a salesperson can earn credibility—and there are even more ways to undermine it. To prove to clients that you deserve their trust, consider the following ways to demonstrate your credibility.

B2B 292
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Achieving Sales Team Excellence: The Impact of Supportive Beliefs

Anthony Cole Training

This is what it takes to be successful at building and achieving sales team excellence: You must love coaching and the game of selling. You must thrive on developing others to be the best versions of themselves. It must be about helping others gain the spotlight, success and financial rewards or a job well done. It requires sacrificing ego and the need to be right for the other person to discover their path, develop their skills and become the expert.

Gaming 190
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Breaking down data silos: Overcoming obstacles and planning for the future

Martech

This is the second of two articles exploring data silos in marketing. Part one can be found here. Every company has issues with siloed data. Many companies know this but continue to use systems that provide information to various parts of the organization. This is where organizations face their most significant obstacle — lack of leadership with vision.

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We End the Year at All-Time Lows for SaaS Growth. A Buying Signal — Or The End of an Era?

SaaStr

So 2023 wasn’t a rough year for everyone. Shopify, Canva, Monday and tons of other SaaS leaders less focused on tech and startups had big years. And broader Cloud players had great years too, from MongoDB to Cloudflare to Azure, if not quite as crazy as at the peak of 2021. But overall, overall … well SaaS and Cloud growth hit record lows per the BVP Cloud Index: As you can see, even though 2022 was a tough year in the public markets and for valuations, revenue growth still held up

Growth 140
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The Ultimate Guide To Certificate Management: How To Secure Your Digital Assets

Sales Pop!

Certificate management is one of the fundamental elements of dynamic landscape involving digital security through managing digital certificates. Digital certificates enable secure communication in Internet applications and provide assurance on data integrity and confidence shared through various digital channels. Thus, businesses need to understand what certificate management is and how it secures virtual properties.

Legal 176
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Is Selling Dead Or Dying?

Partners in Excellence

It’s interesting to see continued predictions of the death of selling. There are all sorts of variations. Some focus on PLG types of approaches, where the product sells itself–at least until one wants to scale that to the enterprise level. Others see the preference of buyers for rep-free buying experiences and digital buying processes as evidence that selling is no longer necessary.

Sell 146
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Maximizing Success in New Year's Resolutions: Strategies for Staying Committed

Iannarino

Discover how to beat the odds and maintain your New Year's resolutions with proven strategies and insights.

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Are Your Salespeople Committed to Sales Success?

Anthony Cole Training

Achieving commitment towards sales goals and success is crucial for cultivating a successful sales team. It requires a concentrated effort and the growth of each team member. Dave Kurlan, the founder of Objective Management Group , defines commitment to sales success as “T he willingness to do whatever is required to succeed in sales, at reaching quota, achieving goals and closing a particular deal or account- whatever it takes (ethically).

Quota 188
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6 ways to use generative AI for your marketing

Martech

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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5 Interesting Learnings from nCino at ~$500,000,000 in ARR

SaaStr

So if you are outside of fintech and banking, you may not have heard of nCino. But if you’re in the space, it’s a big player. They’re at almost $500m in ARR, with 1,850 customers, now growing a modest but steady 19% and they have gotten pretty efficient, like most other public SaaS and Cloud leaders. Non-GAAP operating margins are now +17%.

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Unleashing the Power of Positive Reinforcement

Sales Pop!

In the ever-evolving realm of leadership and motivation, Bill Sims stands as a beacon of wisdom. He inspires individuals and organizations to harness the transformative power of positive reinforcement. Recently, I had the privilege of hosting Bill on my podcast. We delve into his groundbreaking book, “The Green Beans and Ice Cream Book: How to Motivate with Positive Reinforcement,” We had the chance to explore the nuances of effective leadership in today’s dynamic workplace.

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“Information, Information Everywhere, But Not A Bit To ………”

Partners in Excellence

The Rime of the Ancient Mariner has a famous line, “Water, water everywhere, but not a drop to drink… ” There’s another saying, “You can lead a horse to water, but you can’t make it drink… ” I’m reminded of variants of these sayings as I see the glut of tools/techniques leveraging the latest generation of AI and generative language tools.

CRM 147
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Mastering Modern Sales: Beyond Pushiness to Consultative Expertise

Iannarino

There are people who talk about sales as if salespeople still sell like they would have in the 1970s and 80s. Those who believe salespeople are generally pushy, self-oriented, and have no real concern other than winning a deal have never experienced a true hard sale, nor will they have experienced the manipulation and pressure strategies that are long forgotten.

Consult 290
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!