December, 2024

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Why Salesforce Adoption Fails and How to Fix It

Veloxy

The average American spent over $77,000 on goods and services in 2023, according to the U.S. Bureau of Labor Statistics. Would you like to tap into this revenue? You’ve invested in Salesforce , hoping to streamline your sales process, improve customer relationships, and more. Despite this, you might be frustrated by underwhelming results and a lackluster adoption from your team.

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2024's Top Sales Training & Management Content

Anthony Cole Training

As 2024 comes to a close, were sharing our most read and favorite sales training and management content that helped sales teams thrive this year. Whether youre focused on leadership, skill development, or strategic planning, you can use these resources to help drive sales success in 2025. Don't miss our top videos and free downloads at the end!

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The Nature of Being One-Up

Iannarino

The concept of being One-Up in sales isn't just about knowing more than your client; it's about knowing the right things to guide the client through their decision-making process. To do this, you must create value for your client and position yourself as a trusted expert. This concept is crucial for effective sales conversations , especially when your clients are making high-stakes decisions and lack the experience to confidently choose the best option.

Clients 244
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Losing sales because buyers see you as a commodity? Do these 3 things!

Cerebral Selling

One of the biggest problems I hear consistently from my clients (even big, established companies) is that they get stuck in a sea-of-sameness and struggle to differentiate themselves from their competition. “We have a unique solution, leading technology, and an amazing, experienced team, but our customers still see us as a commodity! In the end, we have to give deep discounts to drag deals over the finish line.

Pitch 130
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Best Free Online Courses For Small Business Owners

Salesforce

When you run a small business or startup, you may feel like you need to be great at sales, marketing, finance, and customer service, right? You’re not alone. As a small and medium-sized business (SMB) owner, you have to manage multiple jobs. That’s why it’s so important to keep learning, so your business can keep growing. And, the good news is that you can get free online courses (for small business owners) on demand, whenever you carve out time to learn.

CRM 106
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Minimum Viable Metrics

Partners in Excellence

One of the key strategies for very early stage companies, for new product developers, or lean practitioners, is the concept of the “Minimum Viable Product.” It’s a very customer centric approach in launching new products. It seeks to minimize the risk to the company by introducing a product with just enough functionality to gain interest, then to learn from that, quickly improving and enhancing the product.

More Trending

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Build a Sustainable Sales Goal Plan for 2025

Anthony Cole Training

We know that salespeople who accomplish their goals do these things consistently: Their goals are written down and they have a plan to achieve them. They have a timeframe that they stick to and their goals are defined and measurable. Lastly, they have an accountability partner or a coach to keep them on track. A sustainable sales goal plan is more than just thinking about and writing down goals.

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Mastering B2B Sales Training: Leadership, Productivity, and Overcoming Challenges

Iannarino

Navigating the modern world of B2B sales feels like solving an ever-evolving puzzle. The challenges we face are shaping how we succeed in sales leadership and productivity.

B2B 250
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Our Most Popular Resources for Sales Leaders in 2024

Force Management

As we wrap up another year, it's time to reflect on the resources that have resonated most with our sales leadership community. From actionable strategies to insightful discussions, these pieces have provided valuable guidance to help leaders navigate the complexities of sales leadership. Check out our top visited resources of 2024.

Sales 126
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Six Reflections on 2024 and Some Predictions for 2025

Membrain

Its hard to believe were already at the end of another year. 2024 has been an extraordinary one for Membrain, for the industry, and for the world. For this holiday article, I want to share with you some of the years highlights from inside Membrain, as well as a few predictions for 2025.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Most SaaS Apps Are Just Getting Starting With AI. 2025 Will Be Radically Different.

SaaStr

So I caught up the other day with the CTO of a leading SaaS company with tens of thousands of customers, growing quickly. AI is all over their homepage and website and comms. I asked him about a particular use case for AI, and his answer shocked me a bit: Honestly, our AI is basically still in beta. Its rolled out to about a tenth of the customers we plan to, and the uses cases are pretty simple today.

B2B 114
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A co-pilot approach to genAI (with prompt examples)

Martech

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Below the surface of these concerns is the fear that AI might eventually replace human marketers altogether.

Angle 112
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Expert Closing Techniques

Anthony Cole Training

In the old days of selling, closing was about what happens at the end of a client or prospect meeting did we get them to sign something, give us the green light, or seal the deal? The activity was about applying pressure on the buyer to make a decision NOW. Lets pause and think about how we, as buyers, feel when a person is pressuring us to make a buying decision now.

Technique 261
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How to Displace Competitors and Win High-Value Enterprise Clients

Iannarino

Discover a proven insight-based sales approach to win over high-value enterprise clientseven those currently working with your competitors.

Clients 240
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Latest Podcasts: Delivering Value

Force Management

This month's Revenue Builders Podcast episodes shared a central theme of delivering value. In sales we often think about value as something we deliver to our customers, which is true - but value is also something delivered to teams by their leaders, to reps by their organization and to sales organizations by their customers. In the below episodes, we were joined by some highly accomplished guests who shared new ways of thinking about value and how we can become the most valuable leaders, service

Service 127
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Our Top 10 Most-Read Posts of 2024

Membrain

Its hard to believe were at the end of another year already. Its been an eventful year for the world and our company. Im proud of everything we accomplished and excited for the new year. Through it all, every week, we send this blog out to followers.

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You’re A Loser—-And That’s A Great Start!

Partners in Excellence

“WTF! What’s this guy talking about???? We don’t want losers, we want winners……” A lot of you are scratching your heads, thinking, “Dave’s really gone off the deep end, this time!” Hang in there, let’s talk about losing! But first, let’s talk about winning. We put winners on pedestals. we revere them, we aspire to be like them.

GTM 97
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Why personality data is key to scalable B2B marketing

Martech

“You’re damned if you do and damned if you don’t.” This expression applies when trying to create and execute personalized campaigns. If you go too deep into understanding prospects’ or customers’ needs and preferences, you can’t scale the campaign. If you go too shallow, then the message lacks relevance and connection to buyers. It’s a challenge we’ve faced while working with clients over the years.

B2B 119
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Sales Prospecting Tactics

Anthony Cole Training

'Tis the season for prospecting, right? Actually, 'tis the season for every sales leader and company to wonder: Are my people reaching out to enough prospects and customers so that we can begin the year strong? The runway is shortening, and this can be a challenging time to reach decision-makers because they, too, may be out of the office or otherwise busy.

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How to Embrace Personal Growth, Break Old Habits, and Redefine Leadership for Success

Iannarino

Are you ready to break free from stagnation and embrace the habits that will lead to lasting success and meaningful leadership?

Growth 240
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Leader Strategy for Achieving the Next Growth Milestone

Force Management

The journey from start-up to maturity involves multiple rounds of iteration. Achieving product-market fit and getting your customers to pay and stay are the results of how your product and message adapted to your buyers' needs along the way. Now, reaching that next benchmark means continuing to refine and shift the way your company thinks about and talks about itself in the market.

Growth 132
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Membrain’s Top Ten Most Popular Podcasts From 2024

Membrain

In The Art and Science of Complex Sales podcast , our Head of Revenue Growth, Paul Fuller, interviews experts in leadership, sales, and consulting. They dig into topics of mindset, culture, data, technology, and much more.

Consult 125
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Why Personal Goals are Essential for Sales Discipline (Money Monday)

Sales Gravy

Your personal goals are the aspirations that drive you, inspire you, and push you through the tough days. As you'll learn in this Monday Money podcast episode and article, these goals are essential to helping you maintain sales discipline throughout your sales year. Personal Goal Buckets When developing personal goals, I break them down into three buckets: To-Have Goals These are the things you want to acquire or buy.

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The science behind high-performing calls to action

Martech

Imagine walking through a supermarket. Youve planned to buy bread, but now youre standing in front of a display of snacks with a sign that reads, Limited time only Grab yours now! Without thinking, your hand reaches for the chips. Why does this happen? Its all about how your brain processes information. The same split-second decision-making applies when people encounter calls to action (CTAs) online.

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Why Your Artificial Intelligence (AI) Expert Doesn’t Exist (And Never Will)

Salesfolks

The demand for AI expertise isnt going away, but the way we define expertise needs a serious reboot. Stop chasing the mythical 5-year AI pro and start building a team of curious, flexible, and ambitious learners. They may not have all the answers right now, but give them six months and a budget for professional development, and theyll turn into the experts everyone else wishes they had.

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Transform Your Sales Success: Avoid These Self-Oriented Strategies

Iannarino

Discover how to shift from a self-focused sales approach to one that builds trust and long-term success.

Trust 193
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Salesforce: Actually We’re Going to Hire 2,000 Sales Execs Now To … Sell AI

SaaStr

Salesforce, Nov 2024: We're hiring 1,000 new sales execs to sell AI! … Salesforce, Dec 2024: Now we're hiring 2,000 new sales execs to sell AI — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 19, 2024 So it was just the other day Salesforce somewhat stunned the tech world by announcing it would hire 1,000 folks in sales and marketing to sell AgentForce and its AI products — while keeping other hiring, including engineering, flat.

Sell 99
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Your Sales Success Depends on Your Decision-Making Context

Membrain

Every sale, in the end, is a decision. To make more sales, salespeople need to understand how their customers make decisions. In order to understand how they make them, they need to understand the context in which they are making them.

Sales 127
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Building Better Humans

Partners in Excellence

We are, as we should be, enamored with the potential of AI, particularly LLMs. Every day, we discover something new that we can do with these tools. How we eliminate work our people have to do. How we improve our people’s productivity. How we eliminate our people and fully automate interactions with customers and each other… Hmmmm? We are learning how to deal with and minimize hallucinations, making these tools much more accurate.

Intrinsic 103
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2024 holiday sales live up to the record-breaking projections

Martech

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. Cyber Week, the period just concluded from Thanksgiving to Monday, brought in $41.1 billion in U.S. online sales, up 8.2% year-over-year. Last year, the five-day period saw a 7.8% YoY increase , with $38 billion in U.S. ecommerce sales, according to Adobe.

Retail 103
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.