October, 2023

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The Art of Client-Centric Sales Questions- Transforming Self-Serving Inquiries into Value-Driven Conversations

Iannarino

Bad questions are bad selling. You need a client-centric sales approach, one with effective strategies and a value-driven sales methodology.

Clients 305
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How To Unlock the Power of Generative AI Without Building Your Own LLM

Salesforce

Everyone wants generative AI applications and their groundbreaking capabilities, such as creating content, summarizing text, answering questions, translating documents, and even reasoning on their own to complete tasks. But where do you start? How do you add large language models (LLMs) to your infrastructure to start powering these applications? Should you train your own LLM?

Trust 138
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Trending Sources

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4 Tips to Coach Your Coaches to Higher Team Performance

Membrain

“As goes the manager, so goes the team.” This common sales industry expression is actually more true than we realize, according to Carole Mahoney, author of Buyer First and founder of Unbound Growth.

Growth 149
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Effective Coaching with Sales Performance Metrics

Anthony Cole Training

Sales organizations typically have plenty of sales data due to the growth and usage of CRM systems, critical to capturing the activities that are occurring with the sales team. But effective coaching with sales performance data often becomes the greater challenge with sales managers and leaders. In our coaching platform, we offer several tools to help in this area and one of the most effective, easy to understand and utilize is sales data insight that comes from regular Sales Huddles.

Sales 296
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The CRO Revolution: Bridging the Sales and Marketing Divide

Sales Pop!

Transforming Sales and Marketing Alignment: The Rise of the CRO In the ever-evolving landscape of business, the harmony between sales and marketing departments has been a long-sought-after goal. In this article, we delve into the transformative role of the Chief Revenue Officer (CRO) and how it is reshaping the traditional boundaries between these two crucial pillars of an organization.

Sales 263
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A Comprehensive Guide to LinkedIn InMail in 2023

Veloxy

In the ever-evolving digital landscape, LinkedIn InMail has emerged as a powerful tool for professionals to connect and engage with their target audience. For example, an InMail is 3 times more likely to be accepted than a cold call, and 6 times more likely to be opened than a cold email. But how can you harness the full potential of this feature to boost your networking and business efforts?

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Mirroring

Partners in Excellence

Early in my selling career, I was in a short training class. We were being taught how to “mirror” our customers. The concept of mirroring is it was a means of better connecting with the customer. We learned that if a customer leaned forward in their chair, perhaps indicating interest, we should lean forward. Likewise, if they leaned back we leaned back; if they swore, we swore; if they farted…… OK, I’m getting carried away with this explanation.

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What Is Value in Complex Sales?

Membrain

Sales professionals like to talk about the concept of “value.” “Selling on value,” “Value based sales,” “Sell value not price.” These are important in complex sales , but I’ve noticed that we don’t always agree on what the word “value” actually means.

Sales 149
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7 Sales Coaching Best Practices

Anthony Cole Training

If you are in charge of managing a sales team to reach sales goals, you must ask yourself this critical question; “Am I an effective sales coach?

Sales 173
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Do You Test Novel Ideas for Advancement?

Sales Pop!

Repeatedly using the same strategies because they are easy and work for now will never contribute to advancements. The better approach is to ask ourselves, ‘How long will it continue to work – or is something better awaiting our desire? Today, two common themes in articles are that employees prefer hybrid work versus obeying a mandate to be in the office and that self-care plus meditation empowers our mind, body, and spirit to do our best.

Trust 189
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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How to Define Differentiation that Matters in a Changing Economy

Force Management

Competitive differentiation is at the core of every organization’s sales strategy. It’s why customers choose your solution and why sellers get excited about bringing your product to market. As markets change, though, customer needs change too. It’s possible that your differentiation may need to adapt to fit these changing customer behaviors.

Product 145
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My Sixth Book Day

Iannarino

Today is the release day for The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Technique 301
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Trick Or Treat……

Partners in Excellence

This morning, as a drank my morning coffee, I went through my email and social feeds. You can guess what I encountered. At first I chuckled, I thought, “These people have a great sense of humor and irony! Who could imagine such really awful prospecting. They must be playing with Halloween and “Trick or Treat.” In the spirit of the Holiday, I responded to a few.

Technique 149
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Google says mobile-first indexing is complete after almost 7 years

Search Engine Land

Google’s mobile-first indexing initiative that started just about seven years ago is now complete, according to Google. “It’s been a long road, getting from there to here. We’re delighted to announce that the trek to Mobile First Indexing is now complete,” John Mueller from Google wrote on the Google blog. History. As a reminder, Google started mobile-first indexing over 6.5 years ago , and eventually, after publishing deadline after deadline, Google removed the dea

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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5 Keys to Fixing Prospect Indifference

Anthony Cole Training

Every time we onboard a new client, we have a kickoff event where we lay the foundation of the sales process we teach at Anthony Cole Training Group.Inevitably, at some point during that kickoff event we talk about dealing with the competition, specifically how to differentiate yourself from the competition you will face.

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Mastering Data-Driven Prospecting and Social Selling

Sales Pop!

Are you grappling with the challenge of finding the right prospects for your business? Do you often find yourself overwhelmed by the task of prioritizing and selecting accounts that truly merit pursuit? In this insightful blog post, we will delve into the world of prospecting, account selection, and the transformative impact of data-driven strategies.

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Sales Training Tips to Help You Reinforce MEDDICC

Force Management

It’s easy to find a sales training company to help you enable your teams. Google it and you’ll find plenty of options that run the gamut of experience and cost. The challenge lies in finding the right sales transformation solution to help you solve the challenges you’re currently facing and drive the outcomes you need.

Sales 143
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Structured for Success: Sales Meetings That Boost Accountability

Iannarino

You cannot enforce accountability among your staff without reviewing the outcomes each member of your team self-reports. Even though you have a CRM that reports each member’s activity and outcomes, you are better off with each person directly reporting how they did in the last week. Your meetings should boost accountability, while also helping salespeople see what is possible and what it takes.

Meeting 299
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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We Need To Think About Retention Differently!

Partners in Excellence

We all know customer retention is important. Creating great customer experiences, making sure we deliver on our commitments, keeping them happy are critical. We are all familiar with the “bow tie” chart, showing the importance of not only retaining, but growing and upselling. And most of the strategies seem built around customer retention.

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Google October 2023 Core Update rollout is now complete

Search Engine Land

Google has confirmed that the October 2023 Core Update – the third core update this year – has completed rolling out. The update started on October 5, 2023, a day after the October 2023 spam update was released, and completed 14 days later on October 19, 2023. Lots of volatility. This update, like most previous core updates, felt big in terms of the number of sites that saw ranking volatility and the complaints from SEOs I spotted over the rollout.

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Coaching and the Importance of Constructive Sales Feedback

Anthony Cole Training

The Coaching Competency is the most critical part of a sales manager's responsibilities; it is also the most difficult skill set to learn and master. There are many aspects that make up an effective coach including coaching consistency, asking enough questions, the ability to stay in the moment while coaching, having a passion and supportive beliefs for coaching, not rescuing salespeople and being effective at getting commitments from salespeople.

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Unlocking the Art of Generating Referrals Without Asking

Sales Pop!

In the world of business, referrals are often hailed as the golden ticket to growth and success. However, many individuals and companies find themselves wrestling with the challenge of generating referrals. It can be a perplexing endeavor, leaving you wondering why your efforts aren’t yielding the expected results. In this blog post, we’re going to delve into the art of generating referrals without resorting to traditional tactics and asking for them.

Referrals 173
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Trick or Trailhead: Mystery at AI Manor

Salesforce

For Trailhead’s 9th annual Trick or Trailhead celebration, you’re invited to complete the first-ever hands-on mystery module. Attend a mysterious dinner party where you’ll get hands-on with flow and help solve a classic whodunnit. Uncover the culprit, and you’ll earn a spooky limited-edition Trick or Trailhead badge and a whopping 2,500 points. Trick or Trailhead at AI Manor How to participate Join the Trick or Trailhead Quest Trick or Trailhead at AI Manor You are cordially invited to join Astr

Start-ups 142
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Advanced Discovery-The Discovery Compass-Navigating Toward Value

Iannarino

You win and lose deals in the discovery process. This is part of your audition for a prospective client, when they will verify that you can create value for them as they pursue a change to improve their results. Most salespeople do a surface-level discovery, as they have been taught to elicit a problem and the client’s pain points.

Clients 299
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Let’s Banish The Word “Pitch” From Our Vocabularies!

Partners in Excellence

The word “Pitch” has dominated selling language. We are constantly subjected to pitches through email, social channels and in the media. We seek, overtly, to pitch our offerings and products to prospects and customers. Recently, my good friend, ChatGPT had a discussion about pitches. I asked her the origin of this concept: The word “pitch” in the context of selling comes from the Old English word “pician,” which means “to throw” or “to thrust

Pitch 149
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How to fix unassigned traffic in GA4

Search Engine Land

Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure the success of your marketing efforts. This article covers the common causes of unassigned traffic in GA4 and tips to ensure your campaigns are accurately tracked and optimized.

Referrals 142
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Two Keys for Successful Sales Presentations

Understanding the Sales Force

Team Photo of the American League Champion 1967 Boston Red Sox I frequently write about taking a consultative approach, where listening and asking questions are the keys for successful sales presentations. I’m not referring to the presentation step of the sales process, as much as I am using “sales presentations” as a replacement term for “sales calls.” While watching game 2 of the 2023 World Series, it occurred to me that while I still remember and can name every

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Where Do We Find Sales Ethics and Wisdom?

Sales Pop!

As we carry on with our sales and ethics series, let’s pose this question: What is ethics, really? We can begin by pointing that ethics isn’t found only in the mind, or strictly in the heart, but in both. Real ethics requires a 2-way highway between the mind and the heart. The mind contains the understanding of what is correct, right, or wrong, and the heart, through emotions, usually follows.

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Sales Objections? Move from Concerns to Conversations

SalesProInsider

“ You get what you’re looking for.” It’s just one of dozens of “Jeanette-isms” I heard from my mom when growing up. And now as an adult, I can see how true this statement is. We do get what we’re looking for in many life circumstances, and in sales efforts. Here’s how I see it coming into play in sales situations, especially when faced with concerns or objections during our sales conversations.

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The Resurgence of Eat Their Lunch

Iannarino

Recently, there has been a resurgence of interest in Eat Their Lunch: Winning Customers Away from Your Competition. Several companies have recently bought copies and requested a keynote speech and workshop. Displacement may be back in vogue, as there are too many companies in every industry, something you will see and feel over the next decade, as globalization as we know it ends.

Customers 295
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!