July, 2011

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15 Ways Entrepreneurs Can Benefit from a Sales Strategy Session.

Score More Sales

Sales Tips and Strategies to Grow Revenues. Blog. About. Consulting. Training. Press. Speaking. 15 Ways Entrepreneurs Can Benefit From a Sales Strategy Session. by Lori Richardson on July 20, 2011. Turn your services and products into dollars. Need more sales revenues? We thought we’d share an internal list on how we work 1-on-1 with our coaching clients – this is an idea list of what one can talk about (virtually, by phone, iPad 2 Face Time, or a Skype Video Chat) to a sales strategist to

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Suck It Up, Princess | Sell More, Word Less Blog by Colleen Francis.

Engage Selling

Up-sell 83
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Responding to Leads Within an Hour Generates 7x the Conversations

Hubspot

There was an interesting stat out of Harvard Business Review on the importance of timely responses when it comes to following up with online leads. The data originally came from a study of 2,241 U.S. firms led by a researcher at South Korea’s Sungkyunkwan University. According to the report: “Companies that try to contact potential customers within an hour of receiving queries are nearly 7 times as likely to have meaningful conversations with key decision makers as firms that try to

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Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Pointclear

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius Decisions and others finding that B2B buyers are self-educating and moving through as much as 70% of the sales funnel before connecting with sales. In the most straightforward terms, the risk is that letting high-value prospects progress that far without proactive engagement—and instead relying too heavily on inbound marketing and marketing automation to find, nurture, a

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How to Build a Massive Online Identity – Interview with Patrick Schwerdtfeger

Closing Bigger

'Today’s podcast is an interview with Patrick Schwerdtfeger author of the new book “Marketing Shortcuts for the Self-Employed” (2011, Wiley) and a regular speaker for Bloomberg TV. We talked about how you can take one blog post and repurpose it in at least seven different ways. Patrick shared with us a few simple tips, that can build a MASSIVE online identity while working less than most of our competitors competitors.

Sales 60
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How to Click with Your Social Network Tribe

Sales Gravy

Business networks are the rolodexes of today. It’s not so much who’s in your address book that counts, it’s who is in your business network that counts more. And your value to the network is related to the value of your network.

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A Quick Guide to Pipeline Reviews | Sell More, Word Less Blog by.

Engage Selling

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BREAKING: Google+ Profile Images Now Appearing Beside Search Listings

Hubspot

Google+ has only been out for a few weeks and it is already having major impact on search engine optimization. We shared earlier this week general ideas about how Google+ will impact search , but today we have our first major example. Google has begun to roll out a change to its search engine results page in which an author profile image and name appears at the far right of the individual search listing.

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Let the Flamethrowers Throw Flames: Why sales hunters should not be prospecting

Pointclear

This week's guest blog is co-written by Greg Alexander, Sales CEO of Sales Benchmark Index and John Kearney a Consultant with Sales Benchmark Index focusing on sales force effectiveness and inbound marketing. Hunters are sales people with an instinct for closing deals and acquiring new customers. Instinct cannot be taught so few salespeople become great hunters.

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Social Media Speaker Video: Going Social with CRM #SCRM 41:28

Closing Bigger

'I recently delivered the keynote speaker address to CDC Software’s CRM conference in Las Vegas. This is one of the most recent social media for sales professionals talks I have done and it’ not just a promo clip. Here’s the full 41 minutes on “Going Social with CRM – How Social Media is Turning Sales Upside-down: Here are the slides to go with the presentation: Going Social with CRM: How Social Media is Turning Sales Upside Down.

CRM 59
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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3 Ways to Circumvent That Sales Rut

Sales Gravy

If your pipeline isn’t full, you may be wondering how you can avoid and get out of that “sales rut”? In the age of social media there are more ways and opportunities to make yourself visible to your prospects and convey the value that you can offer.

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Your S.U.I.T.E. Team Can Build Sales in Your Business ? Score.

Score More Sales

Sales Tips and Strategies to Grow Revenues. Blog. About. Consulting. Training. Press. Speaking. Your S.U.I.T.E. Team Can Build Sales in Your Business. by Lori Richardson on July 18, 2011. Put a simple plan in place to build customers, prospective customers, and referral partners’ revenues at the same time – and you’ll create a victorious cycle that grows sales.

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Are You Preventing Sales? | Sell More, Word Less Blog by Colleen.

Engage Selling

Sell 82
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Google+ Attracts 20 Million Users in 3 Weeks [Infographic]

Hubspot

Google+ is hot. We have been blogging about it a ton since its launch. This infant of a social network hit a major milestone today, passing the 20 million users mark. Below is an infographic showing the top 10 countries for Google+ users, courtesy of the Wall Street Journal. To help put this user growth into perspective, Leon Håland created a graph to show the paces at which Google+, Facebook, and Twitter all hit 20 million users.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

Lauren Carlson, an analyst at Marketing Automation Software Guide , recently wrote an article that looks at marketing automation vendors like Marketo and Eloqua who are considering IPOs, their recent venture capital funding, and the type of financial performance they may need to warrant shareholder valuations comparable to publicly-held SaaS companies.

SQL 69
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Social Media Speaker Video: Going Social with CRM #SCRM 41:28

Closing Bigger

I recently delivered the keynote speaker address to CDC Software’s CRM conference in Las Vegas. This is one of the most recent social media for sales professionals talks I have done and it’ not just a promo clip. Here’s the full 41 minutes on “Going Social with CRM – How Social Media is Turning Sales Upside-down: Here are the slides to go with the presentation: Going Social with CRM: How Social Media is Turning Sales Upside Down View more presentations from Shane Gibson Shane Gibson ( @ShaneGibs

CRM 52
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The Best Way to Handle An Email Brush Off

Sales Gravy

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Google+ to Launch Business Profiles with Analytics in Q3

Hubspot

According to VentureBeat , busineses looking to leverage the Google+ networks have a few more months to wait. When Google+ first launched, some businesses used personal profiles to create business profile pages, but Google quick shut them down, and it seems they had a few reasons for doing so. Apparently, when business accounts launch in Q3 2011, they will have analytics as well as more sophisticated sharing options.

Launch 78
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Why Spelling and Grammar Matter in Marketing

Hubspot

It seems like an obvious statement: Spelling and grammar matter in marketing. But in a day when we’re doing 700 things at once and our messages are often sent out to hundreds, maybe thousands, in a matter of seconds it’s a statement that needs repeating. No one is perfect, and by no means is HubSpot exempt from these problems, and it’s the results of which we should be acutely aware.

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8 Key Mobile Marketing Trends

Hubspot

This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. Christine recently published a mobile marketig white paper which we asked her to summarize below. It is a brave new world for mobile marketing , and without a proper guide, you could get lost in all the new developments.

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20 Expert Tips for Better Facebook Marketing

Hubspot

If you've been reading our blog and other marketing blogs out there, hopefully you're convinced that setting up a Facebook Page can be beneficial to your business. With Facebook now amassing over 750 million active users, it's hard to deny that your prospects and current customers are using Facebook to connect with others and gather information to influence their purchasing decisions -- probably about the very products and services you offer!

Promote 78
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11 Things You Don't Know (But Should) About Google+ [Cheat Sheet]

Hubspot

As we discussed in our post yesterday, Google+ is growing rapidly , and it seems that Google has opened up the invite flood gates to allow more people to join. But once you get invited and actually set up a Google+ account, then what? Beyond deciding if and in what ways you plan to use Google+, you still need to know the mechanics of the social network and how to actually do the tasks you want to do.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to Deal With Negative Nancy's Comments in Social Media

Hubspot

No matter who you are or what business you're in, you're always going to run into naysayers, especially on the web. You could be the most saintly non-profit in the world, and you'll still run into the occasional Negative Nancy. While brand-bashing is nothing new, the tools of the web and social media make the comments from these meanies even more lasting and impressionable.

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Top Reasons Why People Follow Brands on Facebook [Infographic]

Hubspot

A new infographic was published this past week by Get Satisfaction and Column Five Media around why people choose to follow brands on social networks. It confirmed much of what we already know about Facebook and Twitter's power, but it also led to some new insights around marketing online through social channels. Here are some key takeaways I think are especially important for marketers.

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40 Brilliant Work Hacks to Improve Your Marketing Productivity

Hubspot

A marketer's day is littered with distractions. In the fast-paced world of inbound marketing , we usually have a million different projects and campaigns either underway or in the works, which can often make it difficult to buckle down and focus on one thing. Not to mention the bajillion office distractions at any given moment. So.why not hack it ?!

Product 78
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10 Terrific New Twitter Infographics in 2011

Hubspot

In the world of the web where we're inundated with tons of text, infographics can be such a refreshing way to absorb new information. I've noticed there have been some truly awesome new Twitter infographics out there lately, so I wanted to share them with all you marketing folks. From usage statistics to Twitter marketing tips , these new Twitter infographics are sure to stimulate the nerdy designer in you!

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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5 Ways Google+ Will Influence Search Results

Hubspot

Google+ is not even a month old yet, and marketers everywhere are trying to uncover the relationships between Google’s new social networking product and their search results. Here at HubSpot , we’ve picked out five of the ways that Google+ will influence how you will get traffic from Google’s search engine, whether by boosting you in the search results or increasing the chances that people will click into your site. 1.

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Facebook Partners With Skype to Unveil Awesome New Video Calling Feature

Hubspot

It was a big news week for Google last week, and the announcement of its new Google+ social network had a lot of us wondering, "How will Facebook respond?". Well, our questions were answered yesterday. Facebook unveiled its new partnership with Skype to launch a new video calling feature within Facebook , which has already begun rolling out to users.

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11 Must-Subscribe Marketing News Blogs and Websites

Hubspot

The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? Keeping up-to-date with marketing news can help you stay ahead of the curve in your own marketing and keep ahead of competitors in your industry. So where can you go to make sure you're in the know? Subscribe to these blogs and websites via email or add them to your favorite RSS reader to stay on the cutting edge of all things marketing!

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10 Consumer Behavior Secrets to Grow Your Sales

Hubspot

This is a guest blog post by Jamie Turner, co-author of “How to Make Money with Social Media” and in-demand keynote speaker for events, trade shows, and corporations around the globe. Are you interested in increasing sales and revenue ? Most people in your position are. Unfortunately, many executives don’t understand the secrets behind why people decide to pick one brand over another.

Sales 78
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten