December, 2009

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Hootsuite for the iPhone – Social CRM Just Went Mobile!

Closing Bigger

Those of you who follow me on Twitter will know I’m a big Hootsuite fan. I interviewed Ryan Holmes CEO of Invoke Media (the company that made Hootsuite) a few months ago about the Twitter app and I’ve been a loyal user ever since. It is a web based Twitter app, and actually if fully used to it’s capacity could be considered a Social CRM tool.

CRM 52
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The Shocking Truth about your Image: Four bizarre reasons customers may not like you

Sales Gravy

Ironically, when corporations bring me in to speak at conventions on how to boost customer retention, I often find that there’s been little or no professional training for employees about personal image.

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Dr. Denis Cauvier author of Hired 2.0 Podcast Interview with @shanegibson

Closing Bigger

Today’s podcast interview is with Dr. Denis Cauvier bestselling author of the ABCs of Making Money. The podcast interview is on his new book “ Hired 2.0 – Recruiting Exceptional Talent at the Speed of Lig ht ” and explores how social media, social networking and Generation Y has changed the way we need to approach recruiting, hiring and keeping great staff.

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Dr. Denis Cauvier author of Hired 2.0 Podcast Interview with @shanegibson

Closing Bigger

Today’s podcast interview is with Dr. Denis Cauvier bestselling author of the ABCs of Making Money. The podcast interview is on his new book “ Hired 2.0 – Recruiting Exceptional Talent at the Speed of Lig ht ” and explores how social media, social networking and Generation Y has changed the way we need to approach recruiting, hiring and keeping great staff.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Dr. Denis Cauvier author of Hired 2.0 Podcast Interview with @shanegibson

Closing Bigger

Today’s podcast interview is with Dr. Denis Cauvier bestselling author of the ABCs of Making Money. The podcast interview is on his new book “ Hired 2.0 – Recruiting Exceptional Talent at the Speed of Lig ht ” and explores how social media, social networking and Generation Y has changed the way we need to approach recruiting, hiring and keeping great staff.

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Podcast: 10 Things That Will Not Change About Social Media in 2010

Closing Bigger

Today’s podcast is about 10 Things That Will Not Change About Social Media in 2010. There have been 1000’s of bloggers who have put fingers to keyboard and pounded out their predictions for social media in 2010. While there’s many predictions about future technology advancements, new demographics and debatable Twitter growth there are many things that are not going to change.

Clients 40

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Podcast: 10 Things That Will Not Change About Social Media in 2010

Closing Bigger

Today’s podcast is about 10 Things That Will Not Change About Social Media in 2010. There have been 1000’s of bloggers who have put fingers to keyboard and pounded out their predictions for social media in 2010. While there’s many predictions about future technology advancements, new demographics and debatable Twitter growth there are many things that are not going to change.

Clients 40
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Podcast: 10 Things That Will Not Change About Social Media in 2010

Closing Bigger

Today’s podcast is about 10 Things That Will Not Change About Social Media in 2010. There have been 1000’s of bloggers who have put fingers to keyboard and pounded out their predictions for social media in 2010. While there’s many predictions about future technology advancements, new demographics and debatable Twitter growth there are many things that are not going to change.

Clients 40
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10 Social Media Tips Under 140 Characters

Closing Bigger

Here’s a summary of social media tips I have posted on Twitter over the past week. They’re usually inspired by conversations, client questions or things I have observed that work well or don’t work at all. I like to archive them for those of you who don’t want to sift through my very noisy Twitter stream to find the gems. Here they are: 10 Social Media Tips Under 140 Characters.

Pitch 40
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Selling Yourself Short? How to stand-out without lowering your price

Sales Gravy

Rather than describing yourself in terms of a generic label, you can instead refer to the ultimate benefit that you deliver. If you sell liability insurance for example, you could describe your service in terms of reducing risk for business owners.

Price 40
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Why Social Media ROI is NOT as Important as ROR

Closing Bigger

Today’s social media podcast is on social media ROI or return on investment and why it’s not nearly as important as ROR. ROR is a term introduced to me by Darcy Rezac author of Work the Pond. From a social media perspective and a general marketing perspective most people are nearsighted and have serious tunnel vision when it comes to social media ROI.

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Why Social Media ROI is NOT as Important as ROR

Closing Bigger

Today’s social media podcast is on social media ROI or return on investment and why it’s not nearly as important as ROR. ROR is a term introduced to me by Darcy Rezac author of Work the Pond. From a social media perspective and a general marketing perspective most people are nearsighted and have serious tunnel vision when it comes to social media ROI.

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Why Social Media ROI is NOT as Important as ROR

Closing Bigger

Today’s social media podcast is on social media ROI or return on investment and why it’s not nearly as important as ROR. ROR is a term introduced to me by Darcy Rezac author of Work the Pond. From a social media perspective and a general marketing perspective most people are nearsighted and have serious tunnel vision when it comes to social media ROI.

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Overcome Last Minute Price Objections By Making Tradeoffs

Sales Gravy

For years I’ve warned companies that this day would come. It had to. It was inevitable. The price of labor, raw materials, and overhead was going up. Eventually, those increases would have to be reflected in the price of goods and services.

Price 40
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Creating a Customer Feeding Frenzy: 4 tools that make you simply irresistible

Sales Gravy

Stories about your personal experiences with your products or services give you tremendous credibility. When I bought a mountain bike at Ridley’s Cycle in Calgary, it wasn’t because of a brochure that described the bicycle’s features.

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Only Losers Cut Their Prices

Sales Gravy

I am not offering specific steps a salesperson can do to alter a customer's behavior. Rather, I'd like to focus on the steps a salesperson must take in how they view their role in the sales equation.

Price 40
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How to Build Trust and Rapport Quickly

Sales Gravy

There is absolutely no substitute for a positive first impression. Research clearly indicates that we decide in the first few minutes whether we like someone or not. Yes, we also judge a book by its cover too.

Trust 40
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Getting Commitment Through Out the Buying Process

Sales Gravy

Ask direct, specific questions that require your prospect to either commit to what’s next, or that get your prospect to reveal that the sale might not go through (I know you hate to hear that, but it’s better to find out sooner rather than later).

Process 40
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Body Language Predicts Success or Failure of Sales Pitch

Sales Gravy

Body language, vocal pattern and vocal pitch principles apply to the negotiation phase of the sales process as well. Conveying a negative message during negotiations could kill a perfectly good deal!

Pitch 40
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Hootsuite for the iPhone – Social CRM Just Went Mobile!

Closing Bigger

Those of you who follow me on Twitter will know I’m a big Hootsuite fan. I interviewed Ryan Holmes CEO of Invoke Media (the company that made Hootsuite) a few months ago about the Twitter app and I’ve been a loyal user ever since. It is a web based Twitter app, and actually if fully used to it’s capacity could be considered a Social CRM tool. I use Hootsuite to monitor 15 niches’ of clients, stakeholders, influencers and friends.

CRM 40
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Hootsuite for the iPhone – Social CRM Just Went Mobile!

Closing Bigger

Those of you who follow me on Twitter will know I’m a big Hootsuite fan. I interviewed Ryan Holmes CEO of Invoke Media (the company that made Hootsuite) a few months ago about the Twitter app and I’ve been a loyal user ever since. It is a web based Twitter app, and actually if fully used to it’s capacity could be considered a Social CRM tool.

CRM 40
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Seven Ways to Use Smart Connecting Skills to Become a Mompreneurial Maven

Sales Gravy

As the economy struggles and household incomes fall, “mompreneurs” are picking up the slack. How can these busy, busy women win the constant battle for time? It’s all about making connections—and here are a few tips on doing just that.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Free Audio Download of Chapter 1 – Sociable! by @shanegibson and @sjagger

Closing Bigger

I have posted this file to our Sociable! FaceBook page but have yet to post it for non-members in my podcast feed for iTunes until today. This is a free audio preview of Sociable! How Social Media Is Turning Sales and Marketing Upside-down by Stephen Jagger and myself ( Shane Gibson ). Also below is a link to Sociable ! on Scribd if you haven’t read the PDF yet.

B2B 40
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Free Audio Download of Chapter 1 – Sociable! by @shanegibson and @sjagger

Closing Bigger

I have posted this file to our Sociable! FaceBook page but have yet to post it for non-members in my podcast feed for iTunes until today. This is a free audio preview of Sociable! How Social Media Is Turning Sales and Marketing Upside-down by Stephen Jagger and myself ( Shane Gibson ). Also below is a link to Sociable ! on Scribd if you haven’t read the PDF yet.

Sales 40
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Human Behavior Responds to Deadlines

Sales Gravy

Most of us are easily sidetracked by distractions disguised as work activities. When we have a clear understanding of where each activity fits into our priority hierarchy we know which to do first, second and third.

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It Ain't the Price, It's the Cost - Stupid!

Sales Gravy

Discuss preferential treatment with the TCO suppliers. Purging high cost suppliers saves money. We thus have an economic motive to increase our spend with a low cost supplier. What’s in it for them?

Price 40
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Simple Tips and Tricks to Help You Connect

Sales Gravy

Pretend that every single person you meet has a sign around his or her neck that reads, “Make me feel important.” This was the life philosophy of Mary Kay Ash, the well-known cosmetics mogul.

Meeting 40
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Serendipity and Intuition are Not Random

Closing Bigger

Today’s podcast is on the connection between serendipity and discipline as well as the connection between training and intuition. I’m also going to talk about why very few people experience high levels of positive serendipity or tap into their intuition because they quit too soon. I’d love your feedback and thoughts on this topic. This applies to social media, sales, traditional marketing and even networking activities.

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Serendipity and Intuition are Not Random

Closing Bigger

Today’s podcast is on the connection between serendipity and discipline as well as the connection between training and intuition. I’m also going to talk about why very few people experience high levels of positive serendipity or tap into their intuition because they quit too soon. I’d love your feedback and thoughts on this topic. This applies to social media, sales, traditional marketing and even networking activities.

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Your Revenue and a Harsh Fairytale: When Building a Good Sales Team, You Kiss A Lot of Frogs

Sales Gravy

Undoubtedly, the business owner is always the best sales person. It is very difficult to find a sales person who is as knowledgeable, passionate, and emotionally invested in your business as you are.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten