August, 2014

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Check Your Selling Gauges

Anthony Cole Training

'Back a few years ago, when I was teaching my daughter how to drive, I tried to teach her good driving habits. One critical habit that I tried to help her recognize was to read the gauges, or what they call in aviation, complete a radial scan. I explained to her that, prior to taking off in a car, you’ve got to make sure that there isn’t a light on telling you that your air pressure is low or that there’s an engine problem.

Sell 187
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Subject Lines That Work For Sales Emails

A Sales Guy

'I thought this was an interesting infographic. As sales people, we spend an inordinate amount of time trying to communicate with our prospects and buyers. Therefore, it seems to me we might want to get it right. This infographic suggests nothing in the subject line get’s open the most. Well duh, any “Re:” suggests the recipient is responding to something they sent out earlier.

Cold Call 152
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Trending Sources

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Migrating to Universal Analytics Using Google Tag Manager

ConversionXL

'As more and more business owners are learning about the benefits of the new version of Google Analytics (referred to as “Universal Analytics”) as well as the utility of Tag Management Systems (made even more popular by the release of the free Google Tag Manager), Peep reached out to me to write an article about moving an inline GA implementation to Google Tag Manager.

GTM 133
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Stop Wasting Time On Forecasts!

Partners in Excellence

'Over the past several weeks, I’ve spent a lot of time talking and corresponding with lots of people on forecasts. An article I wrote several years ago, The Most Used, Useless Metric In Sales has been republished in several venues–creating some discussion. With clients, with people in email (Adam, thanks for reminding me), and others, there have been lots of discussions about forecasting.

Pipeline 125
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Top 5 Mistakes Salespeople Make When Under Pressure

Understanding the Sales Force

'Understanding the Sales Force by Dave Kurlan. Before I unveil the top 5 mistakes, you might be interested to know that last week, Top Sales World Magazine went from monthly to weekly. I was featured on the cover but I''m most hopeful that everyone will read Jonathan Farrington''s interview with me. He got me to be very outspoken about what''s taking place right now in our industry and I believe that everyone will benefit from reading it.

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15 Things Top Sales Managers Do and You Should, Too!!

The Sales Hunter

' What makes someone a great sales manager? What separates them from the rest? Based on 15 years of consulting with sales teams, I have concluded the below list of 15 factors are what the “best of the best” do to be a successful sales manager: 1. Realize their job is not to be a sales […].

Consult 111

More Trending

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Can VS Know

A Sales Guy

'There is a big difference between knowing what to do and being able to do it. You know you have to connect with the CEO to get the deal closed, but can you? You know you have to grow your pipeline by 30% in order to make quota, but can you? You know you have to spend more quality time with the kids and the family, but can you? You know you have to save more money for retirement, but can you?

Pipeline 132
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How To Make Mobile Convert: The Most Common Mobile Store Mistakes

ConversionXL

'This is the first of a two-part series on mobile conversion and how to improve it. It’s based on thousands of user tests conducted by UserTesting , the leading usability testing service for mobile apps and websites. If there’s a consensus about anything in the fast-changing mobile market, it’s the idea that mobile eCommerce conversions are lower than they are on personal computers.

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Who Is The Customer Experience For?

Partners in Excellence

'The answer to this question seems obvious, the customer experience, whether it is buying, post buying, or anytime they engage our company, is for the customer. It’s the experience they should have in every interaction with our organization. When they are looking for information, how do they find it? Is it meaningful, relevant, and timely? When they engage in a buying process, do we align with how they want to buy, creating value in each step of the process?

Customers 124
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Top 10 Reasons Why Inbound Cannot Replace Sales

Understanding the Sales Force

'Understanding the Sales Force by Dave Kurlan Well, it''s really happened now. I was following a discussion in the Hubspot VAR Group on LinkedIn , where the question posed to the group was whether or not the first sales hire should be a sales or a marketing person. [ Disclosure: Hubspot is a client of both Kurlan and OMG ; This blog is hosted on Hubspot''s terrific blogging and lead-gen platform and I was one of their very first customers back in 2006.].

Sales 106
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Should I Talk About My Competitors with My Customers?

The Sales Hunter

'This question comes up in many different forms, but the issue is the same. How should I talk about my competitor when asked by a customer? The quick answer I give to people when asked this question is, “No, you shouldn’t talk about them.” But I admit — that answer does come with some […].

Customers 110
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14 Lessons From My Dad, The Sales Manager

Anthony Cole Training

'In case you missed my previous blog post, I talked about words of wisdom I learned from my dad, Ray Cole Sr. In that post, I covered: He’ll only do that once. Even a blind squirrel finds an acorn now and again. He’s too dumb to pour p**s out of a boot even if the instructions are on the bottom. I started that post with the comment that I thought my dad could have been a good sales manager.

Sales 176
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We’ve All Been Duped

A Sales Guy

'If you missed Venture Beat’s post the other day on these stats you’ll want to go check it out, cause it appears we’ve ALL been duped. I’ve seen these numbers so many times I, like most people, have come to accept them as fact. Haven’t you? Although I don’t believe I’ve blogged about these numbers, I know I have verbally tossed them about with peers and customers.

Cold Call 125
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3 Frameworks To Help Prioritize & Conduct Your Conversion Testing

ConversionXL

'Here’s something scary, according to MECLabs & Magento’s 2014 eCommerce Benchmark, only 13% of those studied base their testing on extensive historical data. The sad part is, the same study found that in almost every revenue group – with the exception the $0-10k group – companies that test changes based on extensive historical data were proportionally the most likely to be more successful.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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LinkedIn Networking Run Amuck!

Partners in Excellence

'I wish I was making this stuff up, unfortunately, the incredibly bad practices of too many on LinkedIn are far more intriguing than anything I could make up. This morning, I get two LinkedIn messages from the same individual. The first was a InMail–it had something to do with effective use of LinkedIn InMails, and email marketing, but he wanted to talk to me about a product he is selling to do this stuff.

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It’s All About the People: A Review of "Never Be Closing"

Pointclear

'I enjoy reading and reviewing books. Recently, someone recommended a book co-written by Tim Hurson and Tim Dunne called, Never Be Closing: How to Sell Better Without Screwing Your Clients, Your Colleagues, or Yourself. Initially I did not care much for the title, much less the sub-heading, as I suspect the number of people motivated by “screwing their clients” is hardly anything to write home about.

Closing 104
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Your Customers Aren’t Cheap. Your Salespeople Are.

The Sales Hunter

' Too many salespeople complain that the only thing they ever hear from their customers is their prices are too high. To these salespeople, the only thing holding them back from making more sales is their company’s unwillingness to be more flexible with price. The argument the salesperson makes is that the competition has never […].

Customers 105
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What Can I Learn From A Sales Fail Tale?

Anthony Cole Training

'A guest blog by Walt Gerano, Sales Development Expert. Welcome to the final in the series, Tale of the Fail. Will Rogers said, “Even if you’re on the right track, you’ll get run over if you just sit there.”. Well, he was right. Welcome to my train wreck. If you have been following the last couple of blogs posts, you have seen Tony and Mark talk about the reasons we let one get away from time to time.

Sales 174
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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The Lie, The Time Waster and the B t (A Lesson for SaaS Sales Teams)

A Sales Guy

'A Sales Guy Recruiting is in the market for a new ATS (applicant tracking system). We’ve reached out to several of the leaders in the space and I have to tell you, if their sales organizations and approaches are any indication of the type of company they are, I’m in a lose lose. One company in particularly, and ironically it’s the front runner, has been the most egregious in their incompetence.

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6 Essential Principles Of Designing a High Converting Site Search Experience

ConversionXL

'A couple weeks ago, we dug into internal site search & found that in some cases , searches performed by only 10% of the site’s total traffic made up nearly 40% of the companies overall revenue. Then we went into my 3 favorite methods for increasing conversions by improving the search experience. But we’ve only just scratched the surface.

Territory 107
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You Have To Start At The Beginning

Partners in Excellence

'The other evening, I was relaxing, watching something on Netflix. It was a mystery thriller, with quite a complex plot that had taken some very interesting twists and turns. I was a two thirds of the way through the movie (70% to be precise), when my wife joined me. She had been busy doing some things, but when she sat down, she immediately started asking: What’s happened?

Up-sell 124
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B2B Mobile Marketing: 15 Ideas You Can Use Today.

Pointclear

'Are you interested in learning more about B2B mobile marketing? If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. The good news is that B2B mobile marketing can be every bit as useful in the business marketplace as it is in the consumer marketplace.

B2B 102
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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VIDEO SALES TIP: Your Social Media Reputation Matters

The Sales Hunter

'Do you think your personal social media accounts have no impact on your sales career? Guess again. Customers are using the internet more and more to decide who they want to do business with. And they aren’t just researching companies. They are researching salespeople. Your social media reputation matters. I wish you could do […].

Cold Call 105
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Don't Pet The Sales Snapping Turtle!!

Anthony Cole Training

'I think my dad would have been a good sales manager, not a great one, a good one. In today’s world, he would have been a little too harsh with the coaching and discipline and certainly he would have struggled with political correctness. Raymond Fredrick Cole Sr., would have been 83 this past Monday. He died almost 7 years ago. I still miss him. My dad was a foreman on a blueberry farm in Hammonton, New Jersey.

Sales 173
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Creativity Strikes Again (On24 Kills it!)

A Sales Guy

'You know how much I love creative s**t. I could talk for hours about creativity AND how creativity is the difference between winning and losing. Creativity is the s**t and the cats over at On24 have lit up the creativity Christmas Tree with this funny and creative video. How to Webinar! Not only is it creative, but it’s not boring. Most companies are boring.

Up-sell 122
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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

'Reducing churn is critical to the success of your SaaS company. David Skok, who is a must read for all startups , explains that as a SaaS company grows, the size of the subscribers/customers/users who no longer do business with the company will also, organically, grow. This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month.

Referrals 106
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Stalled Deals?

Partners in Excellence

'We all have them, we know what they look like. They’re stuck. We look at aging reports and see them staying in the same stage of the pipeline, not moving forward, getting older, moldier as time passes. Sometimes, I see entire pipeline’s clogged up with stalled deals–I feel like calling “Roto Rooter.” The longer a deal is stalled, the less likely it’s going to happen.

Pipeline 123
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Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 3:

Pointclear

'Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Over the course of this three part series, you’ll hear from 15 leading voices in the world of sales, marketing and lead generation, as they share their insight in response to the following questions: Are companies wise to invest money and time to pre-qualify inbound leads from marketing automation systems that have been assigned a “perfect” l

Consult 101
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VIDEO SALES TIP: How To Use Social Media the Right Way

The Sales Hunter

'Are you using social media the right way in your sales process? Unfortunately, many salespeople are not! I meet too many salespeople who spend too much time trying to communicate with prospects and customers through social media – when they really need to be reaching out to those people on the phone or in person. Be […].

Consult 105
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Sales Fail Tales - Asking "Is It Over?" Can Lead To Sales Success

Anthony Cole Training

'A guest blog by Mark Trinkle, Sales Development Expert. As the quote says, “Those who cannot learn from history are doomed to repeat it.”. My blog post today is another in the series of posts about The Tale of the Fail – sales lessons we can all learn from sales that we have lost. One of the most distinguishing traits of successful sales people is that they always learn from the mistakes they make in selling.

Sales 165
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten