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'In my previous post, I discussed the cause and effect of hiring better sales people and generating sales growth. I took a dive into the first step of correcting that recruiting problem by creating a profile that attracts more of the right people. This next part will deal with finding those people. In today''s world, communicating nearly everything is done online.
'In a study by Google in August of 2012 , researchers found that not only will users judge websites as beautiful or not within 1/50th – 1/20th of a second, but also that “visually complex” websites are consistently rated as less beautiful than their simpler counterparts. Moreover, “highly prototypical” sites – those with layouts commonly associated with sites of it’s category – with simple visual design were rated as the most beautiful across the b
'If you are the sensitive sort, particularly about this topic, you may just want to skip this post, I’m a little angry. After writing, Who Benefits Most From Coaching , I was deluged with emails and comments on various forums. All had the same basic theme: “The managers in my company don’t seem to care about coaching.” Or, “It is non existent in my company, how do I get coaching when managers don’t want to coach?
'Understanding the Sales Force by Dave Kurlan Did you happen to see the movie Gravity? Early in the movie the two astronauts, played by Sandra Bulluck and George Clooney, lose communications with Houston. From that point on, they don''t stop talking to Houston, they don''t stop reporting in, they don''t change protocol. What they do change, is they add a phrase to the beginning of each message.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
'You want a killer way to know if you’re talking to an “A” player during an interview? There is one thing that the best of the best sales people do during an interview that others don’t. They ask the questions that matter. Let’s stop and think about it for a minute. What is an interview? An interview is a way for an employer to evaluate the ability of a candidate to do a job.
'Today’s Podcast is on the power of intent in sales, leadership and marketing. We are being constantly told that what we focus is on is vital, yet the intention behind that focus determines the quality of our results. In his life-long study of Micro-Expressions Paul Ekman, Ph.D has proven that whether we realize it our not we are constantly telegraphing our intent and emotional state to those around us.
'One of the best ways I’ve found to motivate myself is to spend time motivating others. When we focus on helping others succeed, it is amazing how it rubs off and winds up impacting us. Putting effort into someone else requires focus and attention. If you think about it, these are two requirements when it comes to motivation. Being motivated means you’re focused and giving a significant amount of attention to a dedicated outcome.
'One of the best ways I’ve found to motivate myself is to spend time motivating others. When we focus on helping others succeed, it is amazing how it rubs off and winds up impacting us. Putting effort into someone else requires focus and attention. If you think about it, these are two requirements when it comes to motivation. Being motivated means you’re focused and giving a significant amount of attention to a dedicated outcome.
'2014 is almost here. How to make much more money in the coming year? Here are my 10 rules for #winning in 2014. This post is based on my keynote presentation at Mesh Marketing last week. Question: what do these 4 things / people have in common? The awesome book (and mediocre movie) Moneyball. Barack Obama. Jeremy Lin. Nate Silver. Any guesses? Moneyball was a story about a mediocre, under-funded baseball team achieving great things when managed by looking at the data.
'Today, we are all trying to engage our customers with Insight. But so much of what people think of as Insight ends up prompting no reaction from the customer. Perhaps, they might say, “Thanks for sharing.” Maybe you’ve gotten them more interested and they respond, “That’s interesting stuff.” Or you’ve gotten them hot and lathered and they say, “Wow, I’ve never heard that before!
'Understanding the Sales Force by Dave Kurlan One of the many things that hold salespeople back, prevents them from reaching their potential, stops them from crashing through quotas, doesn''t allow them to exceed expectations and never has them succeeding beyond everyone''s wildest dreams is their fear of failing. Fear of failing doesn''t affect everyone that sells.
'We’ve all been there. Prospects say they will buy or they want your service or they will call you back and they don’t. They just disappear, in spite of their promises. Ray is a sales person with a client and he was struggling with this very challenge. I asked him to share his experience with this community, because his story is solid. You’re going to enjoy this.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The agency came with all the right people: the creative director looked appropriately creative, the account manager appropriately agreeable, the agency founder and CEO appropriately serious and driven by a combination of the other two.
'Voicemail messages are a powerful tool if done right! There are 6 things you should definitely not do when leaving a voicemail message, regardless of whether it is a prospecting voicemail or a message for your best customer. Definitely DON’T: 1. Speak with a bland voice. It’s amazing the number of voicemail messages I hear where the person leaving the message has zero energy and a totally bland voice. 2.
'It took us 6 rounds of tests until we landed on a variation that was doing 79.3% better than the version our client had before coming to us. Background. TruckersReport is network of professional truck drivers, connected by trucking industry forum. It’s a great community for drivers to share information and assist each others careers. I guess it’s what you would call a niche site – but that niche is bringing them over 1,000,000 visits each month (close to 5 million pageviews).
'I’m often amazed by the discussions–or absence of discussions on differentiation. In order to win, we have to differentiate our solutions, but we have to differentiate them in the areas the customer cares about. Most of the time, it’s long lists of features, comparing our solutions to the competition–with the goal being more boxes checked in our column than the competitors.’ We overwhelm and confuse customers with long lists of features, benefits, and whatever we
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
'Understanding the Sales Force by Dave Kurlan I''ve heard this stated so many ways and so many times. "Dave, you need to know that our business is all about relationships!". There are four possible relationship scenarios: Strong relationship and you have the business. Strong relationship but you don''t have the business. Lack of relationship and you have the business.
'Deals get stuck for one reason and one reason only. Someone doesn’t believe what your selling is worth the effort, time or money at the moment. Deals get stuck because they lack urgency. Yes, your product or service solves a problem. It may make your customer’s world easier. It may help them launch a new product, reduce profits, minimize waste or whatever, but regardless of all that the buyer or someone else just doesn’t think that’s enough.
'Who has control over when a sale is complete? Is it the salesperson? The marketing team? The client? Every situation is unique. But for a strategy to be consistently successful, a company’s sales and marketing teams need to be operating with shared goals — which is easier said than done, says my latest guest and longtime friend, Matt Heinz, president of Heinz Marketing.
'Regardless of how you felt your last sales call went, there are a few things your customer just called me about and asked me to share with you. The customer said there’s no need to say “thanks,” but they do want you to adhere to these things the next time you come by: 1. Next time you visit me, would you please shut up and quit talking so much?
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
'It takes time to build trust. That’s why there is a buying cycle– why most people don’t buy on the spot. Buyers and sellers are doing a dance where the buyer has gotten research and ideas online or through another trusted source – perhaps even narrowed their choices down, and now work to find what they believe is the best value for them. If you are selling remotely – by phone, email and even video chat – you need to demonstrate to your potential buyer that your solution will
'I actually wanted to title this, “Let’s See How Much We Can Screw With Our Customer’ Minds,” but decided against it. I know no company would purposefully try to confuse it’s customers, making it very difficult for them to understand their offerings and buy. Unfortunately, that’s an unintended consequence of a lot of what I see happening in too many Go To Customer Strategies.
'Understanding the Sales Force by Dave Kurlan One of the findings in the most recent Sales Performance Optimization Study , from CSO Insights, revealed that the win rate for deals has reached an all-time low. Does that surprise you? Does this represent a change in buyer behavior? Is it a result of more competition? Are salespeople less effective ? Is it the economy?
'Last week I bought a new dining set for my home in the mountains. Because I’m not there often, I didn’t schedule a delivery date. I wasn’t sure when I was going to be up there to take delivery. The salesman told me that wasn’t a problem and to just call at least two days in advance to schedule the delivery. Well, I’m going this weekend, so I called them on Wed.
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
'Do you measure success on the basis of your cost per lead (CPL)? If so, you might want to think again. Measuring success through CPL is a mistake for three reasons. First, you can’t create the same umbrella lead for different solutions. Second, not everyone who visits your website and fills out a form is a lead. Third, actively nurturing long-term leads can halve your cost per deal closed.
'We all know how important sales motivation is. The level of sales motivation a person has is going to be reflected in the level of sales they make. Conversely, the more sales a person makes, the greater their level of motivation. This time of year it seems as if there is some holiday we have to work around, whether it be due to days off or a complete closing of a business.
'Click here to view the embedded video. There has been a lot of talk about the value of social business lately from a lot of sources. One sales expert I know recently went on a rant about how social selling has not affected KPIs in any of the companies they have talked with. They went so far as to say that many of us “other sales experts” don’t know what we are talking about when it comes to understanding business improvement and revenue increases.
'Depending on the research you look at, “No Decision Made” has a huge impact on results we produce. The lowest levels I’ve seen with leading market research firms is a little more than 20% of forecast deals end in no decision made. Other reports have it going up from there, some as high as 50% of forecast deals. Recently, I’ve noticed a weird kind of psychology around these types of deals.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
'Understanding the Sales Force by Dave Kurlan As you probably know, many people have been writing premature obituaries about the impending death of selling. Of course, that''s been going on since at least 2006 when I posted my first rebuttal to this silly claim, and as recently as last month when I posted my latest rebuttal. It''s being perpetuated by extremist marketers who are claiming that inbound will become the be-all end-all.
'Quick, name 4 blogs you subscribe to and read frequently. Me: Seth Godin . Partners in Excellence (David Brock). Sales Solutions Architect (Townsend Wardlaw). The Sales Blog (Anthony Ianarino). Jill Konrath. Now quick, name just two sales webinars you attended in the last 3 months: Me: Forecasting Accuracy Savo Group. Inside Sales Virtual Summit. Now, what are the last 5 videos’ you watched?
'Too often, sales leads are dropped and business isn’t closed. 70-94% of all leads generated are ignored by sales reps because few leads sent to sales are sales-qualified. In all this marketing and sales chaos, little to no ROI can be measured from marketing investments. In an optimized salesforce, however, sales executives focus on closing business rather than finding business and virtually 100% of leads sent to sales are sales-qualified.
'I’m continuing on my quest to tell you 14 things great salespeople do. 2. Great salespeople don’t settle for average. They are continually looking to not just make a number but blow past the number. At the end of a year, they don’t shut down because a number is in the bank. They keep going! It’s the last quarter of the year and you know you are going to make your number.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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