January, 2022

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4 Cold Calling Tips for Making a Good First Impression

Veloxy

Make a lasting and memorable first impression. Gone in sixty seconds. In addition to being a great Nicolas Cage movie, those four words also demonstrate what your prospect will be if you don’t have the right first impression formula for cold calling. Why do you need a first impression for cold calling ? While some salespeople at companies like Amazon Web Services and ServiceNow can leverage their company’s recognition during the first cold call, most salespeople need to inform and intrigue the

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What Leaders Have to Say on Setting and Achieving Goals

STAR Results

The Power of Setting and Achieving Goals. New Year resolutions are nothing more than rhetoric. Despite the initial eagerness you may feel for the goals you have set, that enthusiasm tends to wane over time, often leaving you right back to where you started. Studies indicate that only 8-12 percent of people fulfill their goal-setting resolutions. Sure, your desire to achieve the goal is real.

Education 277
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7 Lead Generation Statistics You Need To Be Aware Of

ClickFunnels

The post 7 Lead Generation Statistics You Need To Be Aware Of appeared first on ClickFunnels. It’s important to keep up with marketing trends. That’s why today we are going to share seven lead generation statistics that you need to be aware of. We will also discuss what you can learn from this data as well as how you can use those lessons to gain a competitive edge.

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Close More Deals With This Strategy

Engage Selling

If you want to close more deals faster, it’s important to make your buyer part of the solution. Confused about what this means, exactly? Let me explain. Primarily, they want to co-create the solution with you and be a part … Read More » The post Close More Deals With This Strategy first appeared on The Sales Leader.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Top 10 sales methodologies for complex B2B sales

Membrain

Implementing the right sales methodology for your complex B2B team can provide a major boost to sales effectiveness. But choosing the right methodology training company can be a challenge.

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How to Build an Audience with Social Media Brand Marketing

ConversionXL

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 billion. They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. Gong is an excellent example of a company dedicated to finding the best content marketing fit and delivering insights that resonate in formats that engage.

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Need A Cold Call Script? Follow This To Win Sales

The 5% Institute

Cold calling incorrectly can potentially harm your sales efforts – which is why in this article, we’ll go through our recommended cold call script, to help you win more sales. In this article we’ll cover what cold calling is, our cold called script (and structure), and various other handy tips regarding cold calling to help you ethically persuade your potential client and be more successful.

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MY NEW BOOK (sneak peek)

ClickFunnels

The post MY NEW BOOK (sneak peek) appeared first on ClickFunnels. Wanna ‘New Years’ surprise…? Hey – it’s New Years, and everyone is talking about goal setting and resolutions (which is SUPER COOL)… And my next book (I can’t tell you the title yet. But it’s gonna be AWESOME) is actually about how to achieve anything you want in life…. And walks you through my blueprints for success (with doodles and all).

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Professional Character: Define it for Today’s Buyer

Engage Selling

Are you being intentional in how you define your professional character? So far in this series that looks at the four big, cold-hard facts that are radically reshaping the sales landscape today, I’ve talked about time-based branding and why it’s … Read More » The post Professional Character: Define it for Today’s Buyer first appeared on The Sales Leader.

Sales 150
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Win/loss analysis – are you learning as much as you should?

Membrain

I’m always stunned by how little win/loss analysis we do. Of course, when we win or lose a deal, there is some reason code–usually some drop down in CRM that gives us a handful of choices about why we won or why we lost.

CRM 145
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How to build a long-term, search-first marketing strategy

Martech

“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google. The way that consumers are engaging with brands is changing, and it’s doing so rapidly.”.

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There Is No Excuse For Not Doing Your Homework!

Partners in Excellence

To the annoyance of most school children, virtually every night, their parents ask a question, “Did you do your homework?” Growing up, sometimes I would blow off doing my homework, I’d not lie, but I’d find a way not to answer the question. Eventually, that would catch up with me, I’d not be prepared for class, my grades would suffer.

Meeting 139
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How To Increase Your Selling Ability

The 5% Institute

In this article, we’ll explore eight tips that’ll exactly show you how to increase your selling ability; which are used by the top five percent of sales performers all around the world. Many people think that what they’re able to achieve is from pure luck. We’ll explore how this isn’t the case, and what you can do to improve your sales process , as well as your overall selling ability.

Sell 144
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The SCHEDULE For Tomorrow (Ecomm VS Expert)

ClickFunnels

The post The SCHEDULE For Tomorrow (Ecomm VS Expert) appeared first on ClickFunnels. Here is the plan…. AHHH!!! We get started TOMORROW!!! I’m SO EXCITED! Real quick, here is the schedule of events again for tomorrow: We start Thursday January 20th Private VIP Session starts @ 10:00 AM Eastern (With Russell) NOTE: IF YOU DIDN’T UPGRADE TO VIP – THIS IS YOUR LAST SHOT!

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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How AI can automate SEO tasks at scale

Search Engine Land

AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation. Please visit Search Engine Land for the full article.

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The what, why and how of outcome-centric selling

Membrain

I believe that it would be hard to argue that B2B selling hasn't changed significantly in recent times - and equally hard to deny that it will inevitably continue to evolve.

Sell 135
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Virtual events: The ultimate marketers’ guide

Martech

Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium.

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Two Super Simple Actions You Can Do Right Now to Create Fans of Your Business

David Meerman Scott

It’s increasingly clear based on my years of studying fandom that people are attracted to that which is personal to them. An athletic activity, sports team, company, service, rock band, author, or idea that encourages people to be part of a tribe of like-minded people serves to develop fans. However, most organizations don’t communicate in a human way, resulting in a purely transactional business relationship.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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How To Close Deals Faster – 5 x Effective Tips

The 5% Institute

Generally; the longer a sales cycle, the harder it will be to make a sale – which is why we’ll outline in this guide how to close deals faster. In this article, you’ll learn some simple yet effective sales tips to sell more often, and more consistently. Read on to learn how to close deals faster, by implementing our consultative sales tips. How To Close Deals Faster- 5 x Effective Tips.

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Creating a Soap Opera Sequence That Sells [GUIDE]

ClickFunnels

The post Creating a Soap Opera Sequence That Sells [GUIDE] appeared first on ClickFunnels. Russell Brunson first heard of the Soap Opera Sequence from a friend of his, Andre Chaperon. And he loved it so much that he popularized the idea in his book, DotCom Secrets. But what is the Soap Opera Sequence? How can you use it to engage your leads, build rapport, and sell your products or services?

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10 Prospect Rules That Salespeople Must Learn to Break

Understanding the Sales Force

This is not an article about COVID but I will begin by asking which COVID policy you believe is the most stupid. My vote is for the mask requirement in restaurants because the premise is so moronic. While you're alone with your group at the front door and until you reach your table you must wear your mask. Then, when you're seated at your table, among all the other diners, you can remove your mask.

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8 Things That Change When Your Company is Acquired

SaaStr

There’s been a run of incredible M&A, from Salesforce buying Slack for $27B, to Qualtrics’ $8b acquisition by SAP (and later IPO at $20b+), to Github’s $7.5b exit to Microsoft to Mulesoft to Salesforce for $6.5b to Write to Citrix for $2.2b, Plangrid for almost $1b by Autodesk, and so many other incredible deals. It is breathtaking.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to manage customer experience disconnects in your marketing campaigns

Martech

“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. There are several factors that can affect a brand’s ability to attract, convert and keep customers, but virtually all stem from one issue: disconnection.

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How customer reviews can improve your SEO efforts

Search Engine Land

Customer reviews aren’t just for show. At SMX Next, Kyra Sammis explains how marketers can use reviews to improve SEO. Please visit Search Engine Land for the full article.

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How To Succeed In Sales – 8 x Tips

The 5% Institute

In this article, we’ll explore eight tips that’ll exactly show you how to succeed in sales; which are used by the top five percent of sales performers all around the world. Many people think that what they’re able to achieve is from pure luck. We’ll explore how this isn’t the case, and what you can do to improve your sales process , as well as your closing rate.

Sales 136
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16,528 People!?! What’s Your #1 Question?

ClickFunnels

The post 16,528 People!?! What’s Your #1 Question? appeared first on ClickFunnels. Holy moly – did you see this? So, we’ve got over 16k people registered for the “Ecomm VS Expert” SMACKDOWN this Thursday and Friday…! I’m SO EXCITED! Alison is jumping in a plane from Puerto Rico (85-degree weather) and flying to Boise (8-degree weather) so we can serve you for TWO DAYS… for FREE!

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you missed my LinkedIn series last month , here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. . In Summary: . Change Management . Account-Based Retention . Sustainable Marketing . Target Account Precision . Brand & Community Investments .

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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

Humans love shortcuts to decision-making. Brands do that. More than three-quarters of consumers (76%) say they would buy from a brand they feel connected to over a competitor. Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers.

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Marketers: What should you focus on in 2022?

Martech

Happy New Year! Somebody asked me what my predictions for 2022 would be, and I answered, “I don’t know what you can predict because there’s something crazy happening all the time.” Take 2021, the year we thought everything would start getting back to normal. I even suggested dusting off your 2020 marketing plan and updating it.

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Microsoft releases IndexNow plugin for WordPress

Search Engine Land

Microsoft Bing has released a plugin for WordPress to let you easily integrate the IndexNow protocol on your WordPress site. Please visit Search Engine Land for the full article.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten