ConversionXL
SEPTEMBER 10, 2019
I love running growth teams. It’s everything I could want from a job. It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. I’ve spent years running these teams—but I don’t know if I’ll ever build one again. I doubt that I’ll even have a growth team at any company I’m managing in the future.
SalesforLife
SEPTEMBER 20, 2019
For years, the above has been a recurring question that I’ve received from sales executives, business owners, and sales leaders. They often misunderstand the word ‘social’ in ‘social selling’ by connecting social media with what their children do on Facebook, Snapchat, and Instagram, instead of correlating ‘social’ as a mechanism to do two important things: 1.
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Membrain
SEPTEMBER 18, 2019
Have you ever had a slip of the tongue that reveals an insight? On a call with one of my team members recently, we were talking about the sales world’s overly complex landscape of technologies, and I wanted to talk about point solutions, but what I said was, “point pollutions.”.
A Sales Guy
SEPTEMBER 23, 2019
Sales is suffering from 9 brutal ills: Number 5 in this 9 part series. The Bro Culture , . Lack of Coaching. Too Product-Centric and Not Problem Centric. Not enough salespeople understand the game/rules of sales. Too much reliance on selling tools. Upcoming: Not enough training in the industry/space. Too much activity management. Little respect for prospects and buyers time.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Sales Hacker
SEPTEMBER 11, 2019
Negotiating is one of the most important skills salespeople can develop, yet it’s often overlooked. Which is a real problem… Because after you’ve put effort and resources into researching and creating a solid pitch and proposal, it only makes sense to come to the table prepared to negotiate with the prospect. The key is to create a negotiation strategy in advance, which helps you talk about price and other important elements of the deal.
SaaStr
SEPTEMBER 26, 2019
So, despite SaaS multiple and the public markets being at near record highs, we’ve seen things start to … wobble a bit overall in tech: The WeWork IPO simply failed , and the Peloton and Direct Smile IPOs were broken. No one really expected this. Having a high profile IPO like this fail is a bit scary. The Fed’s Repo market had to essentially be bailed out by the government.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SalesforLife
SEPTEMBER 18, 2019
I was recently on a call with a prospective customer working on a global project scope, and they asked me a question that made me stop and think. They asked me what makes us at Sales For Life bold and different? It was a unique question that quite frankly, I wasn’t used to answering. Here at Sales For Life, we rarely encounter alternatives to modern, digital selling because our competition has always been the status quo, or alternative training programs.
Membrain
SEPTEMBER 25, 2019
In ancient English lore, a Will-o-the-wisp is a mischievous spirit of swampy and dark places that uses a lantern-like light to lure unwary travelers off the path. Travelers may mistake the Will-o-the-wisp for a fellow traveler leading the way or for a kindlier spirit, such as a Leprechaun, who might lead them to treasure.
RAIN Group
SEPTEMBER 18, 2019
Everybody's brain has two different processing centers: emotional and rational. The emotional brain is old. It developed millions of years ago, first with raw instincts—like fight or flight—that all animals have, and then into more complex emotions for us humans like anger, aggression, desire, fear, hatred, passion, love, disgust, sympathy, and so on.
Sandler Training
SEPTEMBER 25, 2019
One of the most important ways to retain clients is to view an honest understanding of their interactions with your company. What are the different touch points and how well does your company act and react at all those points along the way? Read Time: 6 Minutes.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Gong.io
SEPTEMBER 11, 2019
It’s Monday morning, and that can only mean one thing – it’s time for your pipeline review. Your team shuffles in reluctantly, yawning, coffee in hand. . Within minutes, most of them are on their laptops or phones, zoned out and waiting to update you on their deals. Everyone rattles off the same thing: a list of their deals, next steps, and forecasts for the month. .
ConversionXL
SEPTEMBER 30, 2019
As Peter Drucker famously wrote, “The aim of marketing is to know the customer so well the product or service fits them, and sells itself.” In conversion optimization , we talk about the importance of knowing our customers a lot. But we rarely talk about the process of strategically segmenting our audience so that our products and services can sell themselves. ??????
The 5% Institute
SEPTEMBER 27, 2019
Insert Video. Tie down sales techniques are one of the commonly proposed sales techniques that came out of the 70’s and 80’s. Made famous by Speakers from that era such as Tom Hopkins, they served as a key ingredient and a part of your everyday sales conversation toolkit. Do tie down sales techniques still work though? In this article we’ll look at: What tie down sales techniques are.
Understanding the Sales Force
SEPTEMBER 9, 2019
You're famished and someone suggests that you go on a 2-day fast! You're late, it's a two-hour ride by car to your destination and someone suggests that you walk! You're exhausted and ready for a nap and someone suggests you should clean our your basement! You've decided to eat better and lay-off carbs, and someone suggests ordering pizza! These are all crazy opposites of what you were focused on and they cause you to ask, "whaaat?".
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Sales Hacker
SEPTEMBER 4, 2019
It’s a healthy question and one that has strong opinions on both sides… . Does swag work? Promotional products (AKA swag, tchotchkes, freebies, branded merchandise, you name it) have been around for some time. In fact, they date all the way back to George Washington’s campaign in 1789. . More recently, companies have started to integrate swag into their sales sequences, driving healthy growth for the entire industry.
SalesforLife
SEPTEMBER 30, 2019
I’m noticing a big disruption in “the Force” – and it’s a disturbing trend. Maybe I’m getting older, or becoming more aware, or turning cynical – but the disruption in the Force that I’m seeing is that year by year, more and more sales professionals – whether they’re account executives, customer success leaders, or business development reps – seem to be losing the skill and art of prospecting.
Hubspot
SEPTEMBER 2, 2019
With more than 500 million monthly active users , TikTok is taking app stores by storm and serving as a worthy competitor to apps like Snapchat and Instagram. While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. The best way to learn more about the app, its user base, and the type of content that engages audiences is to start producing your own posts on a personal or business account.
ConversionXL
SEPTEMBER 3, 2019
Humans are value-rating machines. Every day, all day long, we size up different decisions by appraising the value proposition of that action. Should I buy this product? Sure, that’s the obvious one. But also: Should I go to lunch with this person? Should I open this email? Should I even spend the time to ponder this decision? When most marketers think about a value proposition, they’re thinking of the 10,000-foot-view—an overall company value proposition.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
The 5% Institute
SEPTEMBER 26, 2019
Sales training is an important ingredient when you’re building a sales team that’ll perform time and time again. But how do you measure the impact of sales training ? Whether in person or online; there are so many different types of sales methodologies to choose from. In this article, we’ll look at the five key areas to measure the impact of sales training you’re conducting (or having conducted) with your team. 5 X Ways To Measure The Impact Of Sales Training.
Membrain
SEPTEMBER 4, 2019
A Google search for “What is CRM?” returns a whopping 37 million unique results, each of them focusing on a different aspect of CRM or attempting to unify all the different purposes and meanings of Customer Relationship Management into one, and usually failing.
InsightSquared
SEPTEMBER 4, 2019
One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. This is no small feet. Even with the seemingly infinite amount of data spilling from your Salesforce instance, even with the growing number of available marketing enablement technologies, marketers are struggling to prove out their revenue impact. .
Partners in Excellence
SEPTEMBER 22, 2019
We and our customers live in worlds of paradox, uncertainty, confusion, complexity, overwhelm, overload, and constant change. Organizationally and individually, we are afraid of missing something—FOMO. We constantly move from one thing to another and then to the next. We see the latest technique, strategy du jour, technology, competitor and want to do the same thing.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Hubspot
SEPTEMBER 4, 2019
Earning high-quality backlinks is probably the most challenging part of SEO. That's because a link to another website is more than just a link -- it's a vote of confidence, a recommendation, a way for publishers to say to their readers: "Here's a source I trust. Go check it out yourself.". It's incredibly difficult to get that kind of endorsement, especially for small businesses or startups.
ConversionXL
SEPTEMBER 25, 2019
Like many marketers, you may fantasize about the amazing things you could do if you learned to code. But before you get there, you need to decide which language to learn. Several languages come up : Python, SQL, Bash, JavaScript. But only two are full-fledged programming languages—JavaScript and Python. If you’re interested in programming, these are the two languages that you should compare.
The 5% Institute
SEPTEMBER 16, 2019
Building sales relationships and rapport is an absolutely crucial part of the sales process, because it can be the difference between winning the sale, or going back to the drawing board and starting the prospecting journey all over again. Zig Ziglar famously said , “If people like you they’ll listen to you, but if they trust you they’ll do business with you” ; and that couldn’t be more spot on.
Membrain
SEPTEMBER 1, 2019
Big ones, little ones, sharp ones and stubborn ones. I was pulling weeds from the garden when it became crystal clear to me. The various weeds were like the many types of opportunities in most sales pipelines.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Miller Heiman Group
SEPTEMBER 30, 2019
Today we are announcing a landmark moment in the sales performance marketplace: Miller Heiman Group will join Korn Ferry to create an unprecedented force to deliver the most comprehensive solutions ever offered to the market. As a 20+ year veteran of the sales and service performance market, I could not be more excited for our employees, our clients and our Independent Sales Consultants to be a part of this next phase of Miller Heiman Group.
Partners in Excellence
SEPTEMBER 20, 2019
Innovation is important. We all know there is a limit to doing the same old things, over and over. Even though we may do them in greater volume or greater velocity, over time they become…… well old… and not very effective. So we struggle to innovate. We think of the great new revolutionary or disruptive idea. We reflect on people like Thomas Edison and his inventions (like the light bulb), or the invention of the internal combustion engine, or Al Gore inventing the internet (so
Hubspot
SEPTEMBER 11, 2019
There's almost nothing more gratifying than the feeling you get when you accomplish a goal. Whether you're pressing "Publish" on a blog post or collecting initial analytics on a campaign months in the making, it's undeniably satisfying to know you've successfully finished a task. When you're not chasing a clear goal, though, work can feel like a never-ending grind.
ConversionXL
SEPTEMBER 5, 2019
Customer personas are often talked about in marketing and product design, but they’re almost never done well. [This post contains video, click to play]. There are certainly companies doing them well, but not a lot of detail goes into instruction, and the blog posts out there on how to build personas are generally pretty bad. I recently created robust user personas for CXL Institute (on inspiration from a course in our CRO certification program taught by Stefania Mereu and Eric Taylor ), an
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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