Anthony Cole Training
SEPTEMBER 30, 2015
There isn’t a single sales manager, sales executive or company president that tells a prospective new hire that the compensation program is poor, there is a lack of support, the company does not occupy a strong position in the market and there is no chance for professional advancement!
A Sales Guy
SEPTEMBER 14, 2015
What do you do when you f**k up? Do you apologize? Do you get defensive? Do you try to minimize it by avoiding the f**k up altogether? How do you handle it when you or your company screw up? There is only one way to respond when you make a mistake in sales or business, s**t in life, in general, and most people don’t do it right. The majority of people (a simple majority it seems) apologize.
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ConversionXL
SEPTEMBER 29, 2015
Reality check: the level of statistical literacy is pretty poor in CRO world. A major portion of your test results are probably invalid. While testing tools are getting more sophisticated, blogs are brimming with ‘inspiring’ case studies, and experimentation is becoming more and more common for marketers – statistics know-how is still severely lacking.
Partners in Excellence
SEPTEMBER 21, 2015
Last week, Tim Ohai and I were talking about the future of selling. We got onto a discussion of the critical skills needed for high performers. I’ve continued to think about this over the past few days. I’ve narrowed things down to the top 3 skills critical for top performers. I’d like your take on it, because most sales training programs don’t seem to include these.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Understanding the Sales Force
SEPTEMBER 28, 2015
During the course of a baseball season, both hitters and pitchers fall into slumps. In baseketball players slump with their outside shots and from the foul line. Football Quarterbacks go into passing slumps. Golf and Tennis pros have swing slumps. Tiger has been in a slump since Thanksgiving of 2009! (I'm sure there must be some kind of a slump that Soccer players can fall victim to but I don't know enough about soccer to weigh in) With slumps being so common, it shouldn't come as a surprise tha
The Sales Hunter
SEPTEMBER 17, 2015
Why would you want to cut your price? Just because your customer is looking for you to reduce your price does not mean you need to do it! Lowering your price is never a “one-time” event. It’s permanent. The money you give up is gone for good and, worse yet, you’ve established in the customer’s mind […].
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
A Sales Guy
SEPTEMBER 1, 2015
I was talking to a young entrepreneur earlier today. We were talking about the progress she was making in her business. She’s killing it. Her most recent “big” win was a deal with the Red Sox. This girl is smart, driven and a hustler, and she’s done amazing things in a tough retail business. As we were talking, I couldn’t help but notice a very common theme in her dialog.
ConversionXL
SEPTEMBER 10, 2015
When you’re putting together copy for a website you may not have the luxury of only having to speak to one audience. In fact, you may have multiple audiences you need to address. Which means you’ve got a juggling act on your hands. Who is most important? What if both audiences require equal attention? How do you write copy that attracts more than one audience on a page without confusing your messaging?
Partners in Excellence
SEPTEMBER 21, 2015
Several months ago, my friends at the CEB sent me a review copy of The Challenger Customer. Just reading the title, I expected an epic confrontation between Challenger Sales and Challenger Customers—perhaps a worthy follow up to the Mayweather/Pacquiao fight. I had images of challenger sales people and challenger customers squaring off with each other.
Understanding the Sales Force
SEPTEMBER 21, 2015
if you have time to read only a single one of my articles this year, read this one on the great business disconnect that was published on LinkedIn. You won't be sorry. And if you want to see just how awful Microsoft's latest Office 2016 for Mac is, read this off-topic post here. I was speaking at the AA-ISP event in Boston earlier this month when I learned something very interesting about how sales leaders feel about coaching salespeople.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
The Sales Hunter
SEPTEMBER 29, 2015
Who among us doesn’t want to save more time, better use time and essentially get more out of our day?! Here are 10 ideas to get you started: 1. Check email using your smartphone. We delete messages much faster when we view them on our smart phone. A key problem everyone has is spending […].
Anthony Cole Training
SEPTEMBER 23, 2015
I’m finally going to finish the book American Icon. It's the story of Ford and how Alan Mullaly helped the auto dealer regain its swagger. Time after time Ford and Mulally have to make tough decisions on underperforming business units and automobiles. If the car or unit isn’t performing, if the buying public is no longer buying and if the manager of the unit isn’t getting progress or growth – they get cut.
A Sales Guy
SEPTEMBER 17, 2015
Let me flip the script on you here. I want you to stop thinking about questions when it comes to selling. I don’t want you thinking about what you want to ask your prospects or customers. Try and abandon the notion of asking questions for just a little bit. Now that you’re not thinking about what questions you’d like to ask prospects and buyers, what are you focusing on?
ConversionXL
SEPTEMBER 30, 2015
You may be wondering, “why should I make my own visualization of my A/B test results?” Because the A/B testing tools in the market already provide you all the necessary tables and graphs, right? They tell you when an A/B test is significant and what the expected uplift is. So why bother? The thing is, these tables and graphs are comprehensible when you – a data driven analyst – take a look at them.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Partners in Excellence
SEPTEMBER 2, 2015
Thousands of posts are written about value propositions and value creation. By now, most people tend to say value is defined by the customer, though most implementations seem to be driven by what we think the customer should value. There’s also a lot written about differentiation, creating superior value, and exceeding customer expectations. There also seems to be a “silver bullet” aspect to value propositions and creation.
Understanding the Sales Force
SEPTEMBER 17, 2015
I live in the Boston area and there are some things that I know will always be true about the seasons. School buses start rolling in September, fall foliage peaks in October, the first freezing cold days arrive in late November, snow storms are routine by mid-December, the coldest, driest days are in January, the snowiest month is in February, the days begin to get longer in March, the snow has melted so that baseball can be played in April, flowers blossom and leaves appear on the trees in May,
The Sales Hunter
SEPTEMBER 15, 2015
Without a doubt, there are things that top salespeople do in order to excel in their professional and personal lives. Top salespeople… 1. Plan their week and work their plan. 2. Do not allow email and other routine activities to consume their time or their mental focus. 3. Have a prospecting plan they follow […].
Anthony Cole Training
SEPTEMBER 22, 2015
I’m reading Fast Company magazine this morning and realize I don’t get out of it what I used to. It’s probably a combination of how I’ve changed, how our company has changed and how the magazine has changed. This got me thinking about articles I’ve ready about how selling has changed and the ‘keys’ to selling in today’s market.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
A Sales Guy
SEPTEMBER 21, 2015
Do you know the difference between a good sales leader and a GREAT sales leader? [link]. What does a GREAT sales leader do that a good one doesn’t? If you’re lucky, you’ve worked for a least one GREAT sales leader, but have you ever stopped asked why she was GREAT and not just good? In most cases we will say it’s because they had vision or were good communicators or because they were great sales people, or because they are fun to be around or they were good motivators.
ConversionXL
SEPTEMBER 9, 2015
As you almost certainly know, copy is what sells. That’s true in print, and it’s equally true on the web. A completely unstyled site with strong copy will sell infinitely more than a beautifully styled site with none. And since the average website is between 90 and 95% text, one leading expert wisely observes that “web design is ninety-five percent typography.”.
Partners in Excellence
SEPTEMBER 29, 2015
I was reading a sales blog post on critical questions to ask the customer. One that jumped out to me was the advice to make sure you ask, “Are you the decisionmaker?” Perhaps I’m being too nit-picky, but it seems to be a terrible question. As I reread it, I thought, what do we learn from the response to the question? First the response can only be “Yes,” or “No.” (I thought it was conventional wisdom that open ended questions tend to elicit more infor
Pointclear
SEPTEMBER 22, 2015
According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
The Sales Hunter
SEPTEMBER 22, 2015
Each week I get at least one or two emails or phone calls from salespeople asking for help in getting prospects to engage. Below are 10 reasons prospects fail to engage. Yes, there are more reasons, but I’ve found these 10 cover a lot of ground: You haven’t given them a reason. Your prospect […].
Understanding the Sales Force
SEPTEMBER 15, 2015
The weather has become quite predictive - if you want to know what it will be like in say, an hour. Meteorologists are still fairly accurate within 24 hours but for the most part, especially where I live in New England, they are challenged to get it accurate beyond a day in advance.
A Sales Guy
SEPTEMBER 24, 2015
If you’re serious about improving your status as a sales professional, if you’re looking for a way to put your career on the fast track, start a sales blog. A good sales blog is a competition killer. It’s a first class seat on the career fast track. Here’s why. Imagine you have a repository of hundreds or even thousands of your ideas, insights, processes and approaches to sales in a place where the world can access them.
ConversionXL
SEPTEMBER 7, 2015
When should you use Multivariate testing, and when is A/B/n testing best? The answer is at once simple and complex. Of course, A/B testing is the default for most people, as it is more common in optimization. But there is a time and a place for multivariate testing (MVT), as well, and it can add a lot of value. Before we get into the nuances, let’s briefly go over the differences.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Partners in Excellence
SEPTEMBER 28, 2015
Earlier today, I was interviewed for an article on “Closing The Sale.” The article is in a publication focused on small business owners. As we concluded the conversation, the interviewer said, “Your answers were completely different than I expected.” I think too many of us–entrepreneurs and sales people, alike, have mistaken impressions of closing the sale.
Pointclear
SEPTEMBER 24, 2015
As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.
The Sales Hunter
SEPTEMBER 8, 2015
Have you ever asked yourself why you can’t close? I imagine you have. I know I have and I’d be willing to say there is not a salesperson out there who has not asked themselves that question. Here’s my quick checklist of questions you need to ask yourself when you can’t close a sale: 1. Is […].
Understanding the Sales Force
SEPTEMBER 24, 2015
Would you put steaks and burgers on the grill before it was hot? Would a pitcher throw as hard as he could without first throwing some long-toss and then pitching 20-30 slower pitches? Would a runner sprint without stretching? If you were in a cold climate in the middle of winter and your car was parked outside overnight, would you shift into drive without letting the engine warm first?
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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