March, 2011

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Guy Kawasaki Podcast Interview on Enchantment

Closing Bigger

'To directly download the Enchantment Podcast Click Here. I first met Guy Kawasaki at an Olympic Tweetup here in Vancouver a little over a year. My co-author Jay Conrad Levinson had already filled me in on guy, and Jay may have even used the work “enchanting” when he described Guy. He seems to arrive and light up a room and make everyone around him feel at ease, when guy speaks about marketing and leadership business leaders listen.

Sales 87
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Marketing Managers Must Know the Sales Quotas

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Ten years ago I asked an assembled 200 plus marketing managers how many knew the quotas for the salespeople/sales channels that sold their products. Two people raised their hands. I asked the same question last year (I do this at almost every speech) and this time 25% raised their hands. 25% is a common response. 75% didn’

Quota 84
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Keep in Touch! 7 Tips for Staying in Contact with Your Clients | Sell.

Engage Selling

Contact 84
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Facebook Now Allows Profile Pages to Become Business Pages

Hubspot

Businesses on Facebook need to have a Facebook Page. For the past couple of years, many business owners have struggled with using a profile or a business page. Many businesses start marketing on Facebook with a personal profile until they understand its limitations. Then, they have difficulty scraping their personal profile and starting from scratch on a new Facebook Business Page.

Launch 78
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Why Edgy Conversations Will Make You a Better Business Owner or.

Score More Sales

Sales Tips and Strategies to Grow Revenues. Blog. About. Consulting. Training. Press. Speaking. Why Edgy Conversations Will Make You a Better Business Owner or Better Salesperson. by Lori Richardson on March 10, 2011. So many people surround themselves with “me-too” people and “yes” men and women. Do you? Do you have a friend or business colleague who actually challenges you?

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Believe In The Law Of Attraction

Sales Gravy

If you're looking for a way to create the life you know you are capable of achieving, then I highly recommend trying these "4 Secrets to Attracting What You Want." I know first-hand that they work, and I know they'll work for you, too.

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B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?

Pointclear

Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp. , an independent research and publishing firm focused on customer-centric business management, and Founder/Editor-in-Chief of CustomerThink.com , the world's largest community dedicated to customer-centric business. Imagine going into bank to open up a checking account with a few dollars you've managed to scrape together.

B2B 74
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Manager wants to eliminate commissions on repeat sales. Agree or.

Engage Selling

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Google Takes Social Search to the Next Level with +1

Hubspot

Today, Google came out with a counter punch to Facebook's Like button. Earlier today, the search engine giant began rollling out a new button called +1. The +1 button will apear next to search engine results and AdWords advertisements. In the future, website owners and publishers will be able to add a +1 button to pages and articles on their sites. How Google +1 Works.

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Set a Clear ?Next Action? to Grow Sales ? Score More Sales

Score More Sales

Sales Tips and Strategies to Grow Revenues. Blog. About. Consulting. Training. Press. Speaking. Set a Clear “Next Action” To Grow Sales. by Peter on March 21, 2011. Guest post today by Peter Notschke , who runs our outbound prospecting services at Score More Sales. He spent many years in the auto dealership industry, first as a very successful sales person then as a sales leader.

Sales 53
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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CRM: How Important is “Sales Process”

SBI

Having a clear process may be the single most important factor in whether or not CRM – or any other sales tool – is effective. Sales reps and managers will dig their heels in to support their position that one CRM program is better (or worse) than another. Whether they love it or hate it often hinges on one question; “How well thought-out the sales process is and how effectively it’s woven into the CRM” If you’re experiencing a low adoption of your CRM system

CRM 25
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Avoiding the Groupon Effect – Podcast with Bruce Philp Author of Consumer Republic

Closing Bigger

( Download today’s social media podcast directly here ). Today I had the great opportunity to once again have Bruce Philp author of the Consumer Republic on my social media podcast. I was so inspired by our conversation I actually reworked my Socialized! Lunch presentation today to include some very important thoughts that Bruce shared about the future of brands and the true power consumers now hold in their hands.

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Buckle Up! Sales Reps Share Perceptions of Marketing-Generated Leads

Pointclear

A new eBook reports on sales rep perceptions of marketing-generated leads, and the findings run from surprising to shocking to downright scary. Sales Speaks: Perceptions & Ponderings on Marketing Leads from The Bridge Group and Vorsight is based on survey responses from 1,150 sales representatives asked to share their perceptions on lead accuracy, lead scoring, pipeline, and sales and marketing SLAs.

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It all Starts with your Sales Strategy | Sell More, Word Less Blog by.

Engage Selling

Sell 75
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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16 Google Tools to Improve Marketing Effectiveness

Hubspot

Are you one of the people who use the word “Google” as a verb? If so, you surely realize the critical importance the search engine plays in the evolving business environment. But have you considered Google’s power apart from its function as a search engine? Google has many assets that businesses can overlook or forget about. But as a marketer, you cannot afford to make this mistake.

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Why Gary Vaynerchuk Resonates with his Audience ? Score More.

Score More Sales

Sales Tips and Strategies to Grow Revenues. Blog. About. Consulting. Training. Press. Speaking. Why Gary Vaynerchuk Resonates With His Audience. by Lori Richardson on March 24, 2011. Meeting Gary Vaynerchuk. He came to a small town and didn’t make any small town jokes. I first saw Gary Vaynerchuk in person in the college town of Bellingham, WA, where a couple hundred people showed up (in the town’s nicest old theater) to learn more about social media, and this guy known as GaryVee on Twitter.

Consult 52
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Catching Fly Balls: overcoming the dreaded price objection

SBI

When I joined my first little league team, I was filled with fear. Actually, it wasn’t fear so much as dread. I knew I had zero hand/eye coordination and I dreaded the thought of being the “loser” on the team. Until I could learn how to track a ball into my mitt, my coach, Mr. McGrath, did the only safe thing he could; He put me where I would do the least harm – right field.

Price 21
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Guy Kawasaki Podcast Interview on Enchantment

Closing Bigger

I first met Guy Kawasaki at an Olympic Tweetup here in Vancouver a little over a year. My co-author Jay Conrad Levinson had already filled me in on Guy, and Jay may have even used the word “enchanting” when he described Guy. He seems to arrive and light up a room and make everyone around him feel at ease, when guy speaks about marketing and leadership business leaders listen.

B2B 52
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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A 3 Step Process to Make Social Media Produce Sales

Pointclear

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. He blogs at [link]. Follow customers into social spaces. It's a smart idea. But incomplete without a means to capture demand and convert it to sales.

Process 66
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The Best B2B Viral Video Ever

Hubspot

YouTube is famous for funny videos of cats and kids, but what if you are a B2B company? Video can still tell a powerful story. The virality that is possible on video-sharing sites like YouTube adds a new level of reach to compelling video stories. Recently, glass company Corning released a video on YouTube that could arguably be the best B2B viral video ever made.

B2B 78
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Secret Ingredients to Blog Subscriber Growth: Persistence & Promotion

Hubspot

We all know that starting a blog can feel daunting. Most of us aren’t professional writers or communications majors and the combined effort of brainstorming great topics and delivering them in an engaging way can feel pretty overwhelming. Worse yet, starting a blog from zero subscribers can mean a slow onramp and potentially losing the motivation to keep blogging.

Promote 78
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LinkedIn Hits 100 Million Members [Infographic]

Hubspot

LinkedIn is often the first thing that comes to mind when marketers think about social media for business-to-business (B2B) companies. Today, the popular B2B social network announced that it hit a major milestone, surpassing 100 million users. LinkedIn is now growing at about one million users per week, with a new professional joining the site every second.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Seth Godin's Advice For Creating Remarkable Content

Hubspot

This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " You can watch the full interview below. At HubSpot we constantly preach the concept that content is king. I think a lot of our followers take this the wrong way and assume that we are telling everyone to create content in a cookie-cutter manner.

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7 Awesome B2B Facebook Pages

Hubspot

A little while ago I wrote a post about 20 great Facebook Fan Pages. Most of the HubSpot blog readers found the examples eye-catching and inspiring, but many of the comments contained a similar yearning to see if these same concepts could be applied to B2B businesses. Like the general idea of Inbound Marketing can be applied to both B2C and B2B companies, so too can the Facebook marketing techniques portrayed in the previous examples.

B2B 78
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How to Set Social Media Marketing Goals

Hubspot

With social media being the hottest topic on the marketing block these days, companies are finally jumping into this hugely valuable channel. But. why? Yes, I work at HubSpot, and yes, we educate our customers and community about how wonderful social media is and how you're missing out if you're not using it. But before you jump in, I want you to pause and ask yourself: why are you doing it?

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3 Strategies to Get More Sales Referrals With LinkedIn

Hubspot

This is a guest blog post written by Patrick O'Malley, former VP of operations for Google's top competitor and a LinkedIn expert. During the second session of Jill Konrath's Sales Productivity Summit , he'll show you that the real power in LinkedIn is in using clever search techniques. Are you looking for new ways to get referrals from your best clients?

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How to Activate Facebook Insights for Your Website

Hubspot

So by now you've taken a look at some of my favorite B2C Facebook Fan Pages and my favorite B2B ones , and you're probably working hard to implement some of their strategies on your own page. I'm pretty sure that you'll be happy with the improvements you make and that you'll quickly see how more engagement, frequent content updates, and high quality CTAs will lead to more fans.

B2C 78
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10 Rules for Succeeding in a Web 3.0 World

Hubspot

LinkedIn Founder Reid Hoffman took the stage at South By South West Interactive to discuss the future of the Internet and how data is the next major evolution of the social Web. Today, the future is being invented faster than most could have imagined only a few decades ago. Previous Internet Eras. Web 1.0 - Web 1.0 was an era of low bandwidth. It was a time when users would search for files and bring them back to the desktop.

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LinkedIn Launches "LinkedIn Today" - Tips Marketers Need to Know

Hubspot

Today LinkedIn launched a new news aggregation and curation service called LinkedIn Today. Here is a short video from the company explaining what it is. (Check out the news article featured in the video, look familiar?). Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more.

Launch 78
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Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia

Hubspot

Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release. Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. Why Raise More Money? Before this round of financing, we had already raised three previous rounds, totaling $33 million of investment.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten