Anthony Cole Training
JUNE 21, 2022
Many people prefer purchasing things online nowadays. In fact, three-quarters of surveyed buyers prefer virtual sales over traditional sales. If virtual selling is already part of your business strategy, you might want to ramp your efforts up. Here are 5 proven tips to help you increase virtual sales.
Martech
JUNE 22, 2022
There are many reasons marketing technology fails to deliver on its promise. Among the biggest are the questionable tactics of some vendors’ sales teams and customers who aren’t prepared for them. What follows is a way to be sure you’re prepared. In 2020, Real Story Group managing director and analyst Jarrod Gingras wrote about martech vendor bullying.
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Iannarino
JUNE 20, 2022
A sales manager needs to be seen and heard if they are going to lead their sales force. One of the downsides of our technologies is that the salesperson can monitor their sales force's results over long distances. For as long as there have been CRMs, salespeople have feared their sales manager would act as Big Brother, monitoring their every move, tallying up their activities, and micromanaging their efforts.
Veloxy
JUNE 21, 2022
Before the pandemic, Salesforce found that most customers were demanding a team selling approach to satisfying their needs. Fast forward to today’s post-pandemic business world, and our research shows that sales teams are starting to put the customer experience first—and team (or collaborative) selling is an integral part of that sales plan. What better way to satisfy the rising standards of customers than by inviting more trusted advisors from other departments into the sales process , such as
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Anthony Cole Training
JUNE 24, 2022
Knowing and understanding your prospect's buying motives allows you to make better decisions on whether to engage and pursue a potential sales opportunity.
The 5% Institute
JUNE 23, 2022
In this article, we’ll uncover five powerful critical selling skills to help you consistently close more sales. Whether you’re a Sales Professional, Business Owner or Entrepreneur; these details will help you win more sales in a consultative way. Read on to learn our recommended critical selling skills, and how and why you should implement this into your sales strategy.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Partners in Excellence
JUNE 20, 2022
Predictable Revenue, a concept popularized by Aaron Ross in the first edition of Predictable Revenue (2011), is important. It’s important to us, perhaps to forecast commission earnings and when we might buy that new car or go on the big vacation. It’s important to our managers to know whether we are going to make our revenue commitments in the organization.
SaaStr
JUNE 21, 2022
Almost every category of SaaS exploded during the lockdown, but three saw just crazy boosts: Zoom went from $1B to $3.5B in a year! Shopify accelerated to 110% growth at $3B ARR! DocuSign’s billings growth accelerated to 61% at %1.5B ARR ! Incredible boosts, and their stock prices went on a tear. We’d never seen revenue acceleration like this ever in B2B software.
Membrain
JUNE 19, 2022
Here’s a startling fact you may not know: Salespeople who uncover budgets are 172% more likely to close business than those who do not. This stat drives home the point that you must have a sales process that includes money discussions early in the conversation and you must help salespeople sell value by being more comfortable having those conversations.
Iannarino
JUNE 23, 2022
The primary challenge in sales today is that the legacy approaches don't position the salesperson appropriately in the first meeting. Instead of positioning the salesperson as a business advisor with expertise in their industry, legacy approaches position them as someone who provides information about their company and their products.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Partners in Excellence
JUNE 23, 2022
Reading an outstanding article by Reid Hoffman, False Choices , one term leaped out to me—flexible persistence. It’s such an important and powerful concept. As sellers and managers we get, possibly to a fault, the concept of persistence. We know that success is based on constant and consistent execution of our strategies. We know we will face challenges and resistance–from our people and customers, but that we can’t give up.
SaaStr
JUNE 19, 2022
Dear SaaStr: What Was The Best Advice You Ever Got From an Angel Investor. The best advice I ever got from one of my angel investors: Stop feeling sorry for yourself. I went to meet with one of my angels and mentors when things were probably toughest at my last start-up. My co-founder had walked out the door. We had about 4 months left of cash. I was out of ideas.
Martech
JUNE 23, 2022
Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products with the right customers in the right game environments.
Iannarino
JUNE 22, 2022
The concept of being One-Up means you believe your client is One-Down as it pertains to decision-making and the better results they need help producing. It doesn't mean that your client isn't One-Up in other areas, and it doesn't suggest that you are always and forever One-Up, as you are One-Down in all the areas where you lack the knowledge or experience that would make you One-Up.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Spiro Technologies
JUNE 23, 2022
Sales has a high turnover rate, in part because it’s a difficult job that quickly weeds people out. Additionally, there are usually quite a few opportunities available to anyone considering making a change. Unlike other professions, nearly every company has a sales force. Any salesperson looking to move up in their career needs to understand how to nail a job interview.
SaaStr
JUNE 22, 2022
Mutiny is putting on a focused and exciting digital event on July 13 on the latest in funnel conversion, and how marketing connects to revenue. I’ll be leading a deep dive with the CMOs of Salesforce, Box and Attentive (wow) and the rest of the sessions are strong. Sign up for FREE here : What is The Second Lever? The biggest challenge marketers face is the disconnect between marketing activities and revenue.
Martech
JUNE 21, 2022
Yahoo and DIRECTV announced a partnership for advertisers looking to bridge the linear and CTV divide, making 25 million TV households addressable for advertisers using the Yahoo DSP. The partnership includes DIRECTV Advertising, DISH Media and Fios, adding to Yahoo’s CTV reach of 80 million households in the U.S. DIRECTV Advertising will be available through Yahoo beginning in Q4 2022.
Iannarino
JUNE 19, 2022
There must be something in the water that is causing salespeople to suggest in writing their new desire to avoid persuading or convincing their clients to do something. Let's call this phenomenon "the super conscious salesperson." This newfound morality sounds nice, but it undermines a salesperson's obligation to provide the counsel, advice, and recommendations that would ensure the client succeeds in improving their business results.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
SalesProInsider
JUNE 21, 2022
You may hear these questions in your sales conversations: Why is that? What does the research show? These are two questions a buyer who is in the Commander Tribal Type may ask during your sales interactions. And they are the focus for this installment of the series: Convert Consistently with Customs and Connections. This is your introduction to the Commander Tribe, including the descriptors, clues to look and listen for, and tips for selling with them.
SaaStr
JUNE 24, 2022
Q: What are some common misconceptions about funding a startup? A few: Things are magically better when you get funded. It helps a bit, but in the first few rounds, you rarely raise enough to let you hire everyone you want, do every campaign you want, etc. It helps, but it’s not a radical change. You often overspend after raising your first round. Startups that have never raised a funding round often overspend right after.
Martech
JUNE 22, 2022
Facebook’s parent company Meta will revamp its targeted advertising system following accusations it allowed landlords to run discriminatory ads. This is part of a sweeping settlement to a Fair Housing Act lawsuit announced Tuesday by the U.S. Justice Department. This is the second time the company has settled a lawsuit over adtech discrimination issues.
Iannarino
JUNE 24, 2022
Every day, many thousands of salespeople send emails to their prospective clients. Their sales leaders allow their teams to send these emails, and what is worse, many count those emails as a prospecting activity. It is counted even if the message found its way to the contact's spam filter or was deleted without as much as a cursory glance.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Partners in Excellence
JUNE 23, 2022
I’m starting to get “those” calls. Execs are asking for advice. They are expecting difficult times, they are trying to figure out how to deal with the uncertainty in the economy that all of us face. We’re already seeing the early signs of it. Layoffs, before unimaginable, are happening and more are preparing for reductions. Where a few months ago we were scrambling for talent, comp was skyrocketing to attract the right people; now we are seeing job offers being withdrawn.
SaaStr
JUNE 18, 2022
These are Strange Times Indeed in SaaS and Cloud. The best SaaS companies from Datadog to Snowflake to HubSpot to Salesforce are growing faster than ever, even past $1B or more in ARR. And yet, the stock market has taken a big tumble, leading among other things to dramatic change in the VC ecosystem. Venture funding almost overnight gotten twice or more as hard, often at half or less the valuation.
Martech
JUNE 24, 2022
Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. Based on a survey of more than 1,700 sales, marketing and operations professionals, the results showed that, despite all the talk of digital transformation, the number two challenge for revenue teams was too many manual processes and not enough automation (the number one challenge was insufficient pipeline).
Iannarino
JUNE 18, 2022
The Consumer Price Index (CPI) reached 8.6%, the highest inflation recorded in the last four decades. Energy prices are up by more than 34%, food is up more than 10%, and the average price of an apartment just reached $2,000. The Federal Reserve has raised rates twice, each time increasing it by 0.50, with another increase of 0.75 announced on June 15, 2022.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Sales Gravy
JUNE 23, 2022
Are you willing to do whatever it takes to reach your goals and dreams, build your business, climb the sales leaderboard at your company, or bounce back from failure? Lot's of people have dreams but few actually grind it out and turn those dreams into reality. The good news is that you can defy the odds to get everything that you want in business and in life if you are willing to do whatever it takes.
SaaStr
JUNE 19, 2022
Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 5 Interesting Learnings from Sprout Social at $240,000,000 in ARR. 16 Rookie Errors Founders Make Pitching to VCs — And Passing the “20 Minute” Test.
Martech
JUNE 21, 2022
The lack of clean data is one of the main issues affecting digital brands today, making it difficult for marketing teams to effectively target and engage with audiences. In his recent presentation at The MarTech Conference (scroll down to watch the video of their session), Jack Pritchard, account manager at Peachtree Data, highlighted the necessity of organizing this information. “You need data quality and hygiene to be closer to where that marketing strategy is,” he said. “The
Force Management
JUNE 22, 2022
Companies that drive significant growth in their markets all have one thing in common — cross-functional alignment around buyer value and solution differentiation. Through a conversation on the Revenue Builders podcast , Chief Marketing Officer at TripActions, Meagen Eisenberg shares why generating this company-wide alignment is critical, “To fight for larger players and enterprise deals, the entire company needs to know the value your solutions drive for your customers and understand how to dev
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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