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As a leader, have you ever wondered why your salespeople don't adapt to and follow the new guidelines you have established? Often, managers focus their energy on defining procedures and identifying expectations during times of change. However, they fail to understand the impact and personal needs of the employees that are responsible for following these new requirements.
No one has missed the global crisis we are in right now. A crisis that caused countries to completely close their borders, caused the worst stock market crash in modern history and where large parts of the economy are completely shut down. This is happening for real. But it is also a fact that there are factors that separate winners from losers in a situation like this.
The world has changed and sales has changed. Throughout the past several months, since the dawn of the pandemic, I’ve shared countless resources, ideas, and tips on succeeding in this new landscape.
I wrote, The Future Of Selling Isn’t What You Think It Is. Basically, it was a retort to those who think the future of selling is about the technology and tools we leverage. Whether it’s Zoom, social networking, CRM, messaging apps, AI/ML, or any of the 1000’s of technology solutions sales people leverage. Technology is part of our future, but it misses the core of what selling is really about.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Here’s my list of the best golden advice I was given as a first-time — and second-time — CEO: Manage People — In General, and Earlier. The earlier in your career you can learn how to manage people, the faster you can excel in learning to scale. Managing people isn’t always fun. But embrace it if you want to be a CEO, a founder, and/or be a part of something bigger.
By Lauren Dichter , Marketing Consultant at Heinz Marketing. How cool is it that the most effective way to market your B2B company is also the most cost-efficient way to market it? If this sounds too good to be true, let me explain. Word-of-mouth marketing is the single most compelling marketing tactic to date , and it always has been. As a consumer, don’t you feel great about making a purchase when your close friend has told you all about the product?
People are buying differently now, during the pandemic, than they were before. You probably know that already, but something you may not have realized is that people will buy differently post-pandemic as well. The landscape is shifting, making business as usual anything but that. Pre-quarantine pitches and campaigns won’t appeal to prospects who are cost-sensitive and hesitant to buy.
People are buying differently now, during the pandemic, than they were before. You probably know that already, but something you may not have realized is that people will buy differently post-pandemic as well. The landscape is shifting, making business as usual anything but that. Pre-quarantine pitches and campaigns won’t appeal to prospects who are cost-sensitive and hesitant to buy.
Convincing someone to spend their valuable money is a tough job, especially when you are operating on a recurring revenue model. Making a buying decision is tough in SaaS sales. Businesses have to think about their budget as it isn’t just a one time purchase but a long-term commitment. As SaaS sales rep, you need to gain trust and persuade potential prospects to convert them into paying customers.
Q: Which merger and acquisition trends, if any, do you expect to unfold in the next 12 months? I expect more mega-mergers: $2b-$10b+ deals. Why? These are the Best of Time in Cloud and SaaS, as odd as that still seems. Multiples and share prices are at all time highs. Public SaaS companies are now worth more than $1 trillion collectively , and Apple alone $2 trillion: With those massive valuations generally come insane expectations of growth, not just for now, but for a decade to come.
By Payal Parikh , Director of Client Engagement at Heinz Marketing. Working on projects and managing deadlines while juggling work and kids and cooking is stressful. Throw in interdependencies with the scattered remote teams, projects with lots of moving parts, and it gets daunting! Project management tools come in handy for small or large teams, in office setting or remote setting or even for globally scattered teams.
Sales contests are a great way to get your reps hustling and keep their heads in the game. But if you’re only leveraging them for short-term results, you’re majorly underestimating the heavy lifting they can do for your team, your sales org, and ultimately, your bottom line. The perfect sales contest does two things: Create an immediate impact where you need it most.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Not long ago, I read an exchange about how we should talk to our customers about out competitors. Some felt we should take a “leadership” position offering our views and insights to the customer. Frankly, I was appalled with some of the opinions in that discussion. We have no business talking about our competitors products and business. I don’t make that statement around any sort of high-minded position about fair play, it’s simply a no-win discussion for us to conduct.
Recently I was catching up with a good friend who used to be CEO of an enterprise-y SaaS social networking company — and the usage and engagement numbers of his business were just awful. Customers bought because they thought their organizations needed this functionality, and so they wrote the checks for Year 1, and even Year 2. But the end-user usage just never appeared … In SaaS, it actually takes until Year 3 for your customers to churn out from low engagement / low usage.
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
Failure in sales is real. Calling a customer by the wrong name. Forgetting who you’re calling. Having that pitch, you’ve practiced for so long, fall flat. It happens to all of us. As salespeople, we have dozens of scenarios that we can bucket into the failed calls category. They’re embarrassing, and most of the time, we just want to sweep them under the rug.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
The RAIN Group Center for Sales Research has kept its finger on the pulse of what’s happening in the world of sales as we transition to virtual selling. Since beginning our research in Q2 2020, we’ve surveyed 528 sellers and buyers on their virtual buying and selling experiences. Our analysis has uncovered the top challenges of virtual selling , many of which buyers themselves have said are a deciding factor for purchase decisions.
Q: What are the signs that an entrepreneur will always be small time? “Always” is a bit extreme. But let me share what I’ve learned are signs an entrepreneur likely won’t be going for it / won’t build something big. And so, these also probably are start-ups you shouldn’t join, IF you want to be part of something that could be big: Talks a lot about selling the company for “say $20m-$30m”.
When it comes to SEO, it all starts with keyword research. Before you kick off a link-building campaign or invest in creating quality content, you need to understand where the volume is, how competitive terms are, and the intent behind those queries. But what does an effective keyword research strategy look like? For SaaS companies, there are the obvious ones, like your brand name and product category (e.g., “email marketing software,” “accounting software”), but Google processes more than 40,00
On this Sales Gravy Podcast episode Jeb Blount (Virtual Selling) and Anthony Iannarino (Eat Their Lunch) get down and dirty about why salespeople need to adopt a phone first approach to outbound prospecting sequences. Three Reasons Salespeople Default to Email for Outbound Prospecting There is no tool in your sales arsenal that is more powerful than the phone.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
InsightSquared , a leading provider of revenue intelligence solutions, today announced it has appointed Todd Abbott as chief executive officer. Fred Shilmover has transitioned to the role of President and will continue to serve as Chairman of the company’s Board of Directors. Abbott brings a wealth of experience in sales, marketing and operational excellence to the role.
End of an era. I am sad today [link]. — Rashmi Sinha (@rashmi) August 11, 2020. Money matters. Money is part of why we do this, maybe more in the early days than later. It’s not just about building software and the journey. It’s about turning your shares from $0.00001 into … something. So when should you sell your company — if ever?
People often choose to believe in things that are just not true. The Great Wall is the only human made object viewable from space. All Vikings helmets had horns. Vaccines cause Autism. 5G causes causes cancer. You get the idea. Here are 11 things that a lot of us in marketing believe, but shouldn’t. 1. [Insert celebrity name here] endorses product X, so it must be good. “Research has shown that we automatically assign to good-looking individuals such favorable traits as talent, kindn
This week on the Sales Hacker podcast, we’ve got a fantastic episode for you. We’ve got an interview with Brandon Meyers , the chief revenue officer of ADARA. Brandon worked his way up from the very bottom to the very top. He even managed to help pivot the company from a programmatic transactional revenue model to a subscription model over the course of, not just the last three months during COVID, but over the course of the last few years.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Having a culture-driven organization is nothing if you do not have practical leadership skills to keep workplace performance culture alive. The post 5 Steps to Become an Effective Leader of a Culture-Driven Organization appeared first on Predictable Revenue.
Q: Is it hard to become a venture capitalist? It is hard to become a venture capitalist. It is very hard to become a successful one and make a lot of money. Why? First, there aren’t that many VC firms. There are probably only 150 firms with > $250m. These are the ones that can train you and provide entry-level positions: Second, most VC firms only have a few non-partner opportunities.
Both managers and the people they coach often have the wrong impression of coaching. Too often, we go to our managers looking for answers. Great managers tend not to give answers. As people looking for coaching, too often we go to someone asking, “What should I be doing? Should I do this? What am I missing? As coaches, we tend to feel we have to provide answers, “Go do this… Try this…This has worked for me before, try it… ” Usually, that’s followed by, &
Whether it is sports, politics, or business, there is a podcast for everything. 16 million people in the US are “avid podcast fans”. Are you one of them too? If yes, then here’s the good news. The sales podcast offers a wealth of information that can help you level up your sales game. These podcasts can help you in improving your sales approach and conversion rate.
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
In today’s world, everyone is seeing significant changes in their sales funnels. For some organizations, opportunities are being frozen or postponed, and it’s hard to find new opportunities to replace them in the funnel. On the flip side, some industries have way too many deals flowing in. COVID-19 has created a perfect opportunity for sellers to re-engage with their stakeholders—their buying influences.
At the recent SaaStr Summit: Bridging the Gap, Stewart Butterfield, CEO of Slack, shared a funny story. He said with work-from-home, he was able to talk to a lot more customers. A lot more. And that was Zoom’ing with a smaller enterprise customer they’d just closed, who told him “She was worried about Slack.” “Why are you worried about the company,” Stewart asked?
Nathan Latka explains how he grew his dorm room business to $5M in revenue when he was 21, and the key to launching a successful podcast. The post Utilizing Audience Engagement to Boost your SaaS Company Revenue appeared first on Predictable Revenue.
The results of the Sandler Research Center survey The Essential Components for Sustaining Overachieving Sales Performance are out. The post Three Critical Takeaways for Overachieving Sales Performance: Sandler Research Center Findings appeared first on Sandler Training.
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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