Sat.Jul 06, 2024 - Fri.Jul 12, 2024

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Effective Sales Meeting Strategies

Anthony Cole Training

Every salesperson has attended sales meetings and left thinking “Why do I have to go to these meetings? They are a waste of time and not helping me get better at selling.” Sales leaders and managers must own and address this problem.

Meeting 249
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Eat Their Lunch: Proven Strategies and Real-Life Examples

Iannarino

In 2018, I published Eat Their Lunch: Winning Customers Away from Your Competition. I still believe in that mindset and skills you find in The Only Sales Guide You'll Ever Need and The Lost Art of Closing: Winning the 10 Commitments That Drive Sales. All of these books aim to help readers lead their clients at a time when many salespeople instead try to comply with their clients.

Clients 228
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Trending Sources

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Why B2B marketers get their signals crossed

Martech

Did you know that you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. You just know where and how to look for it. Once you find it, you will realize that what has been sold or said to you about “signals” isn’t exactly true. The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their

B2B 133
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Internal linking for bloggers: 9 mistakes to fix immediately

Search Engine Land

Internal linking is one of the most under-utilized arrows in the quiver of a site owner. Although inbound link building gets all the press, it’s the correct use of internal linking that can really move a site algorithmically when done strategically. Need to provide increased UX to users accessing content ? Use internal linking. Need to promote an inclusive, accessibility-compliant experience ?

UX 131
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Prepare Now: 2025's Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Thinking About Retention, Renewal, Expansion Differently

Partners in Excellence

It is human nature to look at things from our own points of view. But it’s restricting our thinking in those ways that blinds us to things that are changing around us, threats, opportunities, challenges, disruptions. Retention, renewal, expansion is key to our success with customers. We want to create customers for life! We want to have the continue to buy from us.

Customers 116
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How to Elevate Your Sales Strategy: Shift from Solution Selling to Strategic Empathy

Iannarino

Unlock the secret to skyrocketing your sales by shifting your focus from showcasing solutions to demonstrating strategic empathy.

More Trending

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Google AI Overviews only show for 7% of queries, a new low

Search Engine Land

Google’s AI Overviews now appear less than 7% of the time. This is one of 10 noteworthy findings from a new analysis of AI Overviews. This trend or less visibility for AI-generated answers started in mid-April, when the number of Google Search results without SGE jumped to 65% , up from 25%. Google then announced the rollout of AI Overviews in the U.S. at Google I/O in May, and the trend continued.

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“Relationship” Selling….

Partners in Excellence

I was listening to a webcast recently and the “new” concept of “Relationship” selling came up. Apparently the speakers were noticing the fact that to develop trust and confidence with our customers, we have to build some sort of relationship. The discussion went further, discussing concepts around FOFU, sensemaking, decision confidence, all requiring some level of relationship in helping the customer understand and move forward.

Sell 113
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Sales Success: Master Elite Sales Strategies for Value Creation and Consultative Selling

Iannarino

Transform your sales game by leveraging the One-Up approach, a method that ensures you always stay ahead of your clients' needs and expectations.

Consult 214
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Why brand trust is declining and how marketers can earn it back

Martech

Brand trust is on the decline. The combination of rapidly emerging technologies, an abundance of misinformation and unethical data use have put consumers on edge. The trust metrics are proof. Only 30% of consumers trust companies highly, and only 61% trust business leaders to tell the truth. Trust is integral to long-term consumer loyalty. Without a relationship with a brand, what keeps customers returning or motivates them to advocate for your brand to their friends and family?

Trust 128
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Dont Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Google Ads makes broad match default for new search campaigns

Search Engine Land

Google Ads made broad match the default setting when creating new Search campaigns, a departure from its previous default of having broad match turned off. Why it matters. This change could significantly impact campaign performance and budget spend if advertisers aren’t vigilant. Key details: Broad match is now enabled by default for new Search campaigns Could lead to increased costs if proper negative keywords aren’t in place Between the lines.

Campaign 117
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“This Is What We Do….”

Partners in Excellence

So many of our prospecting and initial conversations start with a variant of “This is what we do… ” It may be phrased as a question, “Do you need solutions that help you do these things… ?” Or it may be more directly tied to our products, “Our product will help you achieve this… ” However we phrase it, from the outset of the conversation, we are focusing the attention on us, our company, and our products.

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How Technology is Destroying Relationships and What You Can Do About It

Iannarino

Discover the hidden ways technology is eroding our personal connections and learn actionable steps to reclaim meaningful relationships.

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Essential KPIs to measure generative AI’s success in marketing

Martech

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on socia

Clients 128
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Increase Revenue With Better, Faster Sales Onboarding

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

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Hidden Google tool reveals GA4 and Google Ads discrepancies

Search Engine Land

Google Analytics 4 (GA4) contains a concealed report that allows users to compare conversions exported to Google Ads and explains discrepancies between the platforms. Why we care. This hidden feature provides advertisers with a valuable tool to reconcile differences in conversion data, potentially improving campaign accuracy and performance. How to access: Start with your standard GA4 property URL Append “/advertising/key-event-differences” to the URL The full URL should resemble: &#

Campaign 116
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Dear SaaStr: How Can You Ensure a Smooth Transition When A New Team Member Takes Over a Customer Account?

SaaStr

Dear SaaStr: How Can You Ensure a Smooth Transition When A New Team Member Takes Over a Customer Account? Add value in the first interaction. There’s nothing more frustrating than getting a random email, “Hi, Tony is gone from the company. I know nothing about you, but I’m your new rep. Can we schedule a call?” Find some way to add value.

Customers 104
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OutBound 2024: The Return of Cold Calling and All-Bound Sales Strategies

Iannarino

Unlock the secret to mastering cold calling and all-bound sales strategies with OutBound 2024!

Cold Call 225
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Black women founders have to keep pushing

Martech

Entrepreneur and author Octavia Goderema When it comes to securing funding for a tech startup, we all know the depressing statistics. Men do better than women, white men do better than Black men, they both do better than Black women, and if you’re a Black woman who openly identifies as lesbian or queer, you’re likely at the bottom of the pile.

Legal 116
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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The SEO’s guide to Google Search Console

Search Engine Land

Google Search Console (GSC) is a free gift from Google to SEO professionals that tells you how your website is performing. With data-packed amenities, SEOs can scavenge through GSC to locate stashes of hidden nuggets like clicks and impressions from search queries, Core Web Vitals and whatever other surprises lay within your website. Custom regex filters take you around your million-page website.

CTR 110
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GTM 102: Building Trust, Embracing Old-School Tactics, and Scaling Sales Teams with David Greenberger

Sales Hacker

David Greenberger leads CHEQ’s North America sales team. CHEQ is a cybersecurity platform primarily focused on protecting the Go-to-Market organization (preventing fake leads to sales team, skewed analytics from bots/malicious users etc). David is well-versed in building and perfecting Go-To-Market processes both from $0 and at 100 y/o companies. CHEQ is David’s 5th startup.

GTM 106
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What Does it Take to Get to the Next Level of Funding After Series B with Scale Ventures’ Stacey Bishop

SaaStr

How do you raise funds beyond Series B? If you’ve made it that far, congrats! You’re one of the lucky 15% that raised seed funding and made it to Series B. It also means you’re highly likely to get an exit at some point. There’s only a small chance that it’ll be an IPO exit, and Stacey Bishop with Scale Ventures shares what it takes to get to that next level of funding.

Growth 101
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Avoid customer journeys becoming a bad trip – be position-less by Optimove

Martech

Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely. Then on top of that, imagine you are also responsible for their comfort and responding to their every need to make their journey fantastic. As a marketer, you are. Today, you can microsegment based on customer preferences. Essentially, all those “like-minded people” are on the same buying journey.

Customers 117
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Building Your BI Strategy: How to Choose a Solution That Scales and Delivers

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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OpenAI is ‘going to build a search product’

Search Engine Land

OpenAI didn’t launch its heavily rumored search product earlier this year, but it’s coming. This was confirmed in a new interview with The Atlantic’s CEO Nicholas Thompson. The quote. ChatGPT search could become “an important way that people navigate the internet,” so it would be “better for us to be in it than to not be in it, and also to help shape it than not help shape it,” Thompson told The Verge.

Product 100
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The Need and Benefits of Digital Assessment Simulations

The Advantexe Advisor

Over the past year, Advantexe has had the privilege of working on several unique assessment simulation projects helping our clients reach new levels of effectiveness and efficiencies in their talent assessment processes. During the past long weekend, I took a moment to reflect on some of the key learnings to share with subscribers of this blog as there are some interesting insights that can be gained and used by our various business audiences.

Clients 94
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65% of You Pay Your SF and NY Reps More

SaaStr

So I wondered how many of us still pay sales reps in SF and NYC more than the rest of the country. Or put differently, pay reps outside of the top most expensive tech centers … less. There are arguments on both sides on whether to pay reps the same everywhere across U.S. … or not: SF and NYC are much more expensive in terms of cost of living.

Quota 95
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Alphabet’s acquisition of HubSpot isn’t happening

Martech

Sources have told Bloomberg that Alphabet’s potential deal to acquire HubSpot has been shelved. “Parties didn’t get to due-diligence stage in deal talks,” said the report. Early rumors about the talks seemed to solidify at the end of May, when CNBC’s David Faber reported the companies continued to have discussions and an all-stock deal was on the table.

Negotiate 115
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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

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Google Ads unveils tCPA Insight Box for Demand Gen campaigns

Search Engine Land

Google Ads introduced a new tCPA (target Cost Per Action) Insight Box for Demand Gen campaigns, following a similar feature for Performance Max and Standard Shopping campaigns. Why it matters: This new feature can help you quickly assess advertising campaign performance and make data-driven decisions to optimize your ad spend. Key features: Shows if Actual CPA is within the expected range.

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Creating Core Memories: How to Build Emotional Connections with Customers

G2

It isn’t called the attention economy for nothing. Today’s brands don’t just compete with their products or services – they’re vying for a spot in the lives of their customers. One of the most powerful ways to achieve comes down to crafting core memories , those deeply emotional moments that stick with customers long after they’ve interacted with a brand.

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Do Spiffs Really Work in Sales? 71% of You Say “Not Really”

SaaStr

Most sales leaders and sales teams talk about using Spiffs to hit certain goals. To incent a certain revenue goal this month, to try to incent selling a new product, a new add-on, etc. Sometimes, to incent folks to help others on the team. A spiff — an extra bonus for achieving a goal beyond just their core bookings targets. “Let’s Do a Spiff!

Sales 97
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TikTok tightens restrictions on teen ad targeting, boosts AI transparency

Martech

TikTok implemented new restrictions on ads targeting U.S. teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. It’s also an example of a social platform choosing to build stronger guardrails for user privacy rather than having those guardrails imposed on them by legislators.

Follow-up 115
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Using Generative AI in Sales: Pros, Cons, and Considerations According to Sellers

Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A