Anthony Cole Training
JULY 12, 2024
Every salesperson has attended sales meetings and left thinking “Why do I have to go to these meetings? They are a waste of time and not helping me get better at selling.” Sales leaders and managers must own and address this problem.
Iannarino
JULY 8, 2024
In 2018, I published Eat Their Lunch: Winning Customers Away from Your Competition. I still believe in that mindset and skills you find in The Only Sales Guide You'll Ever Need and The Lost Art of Closing: Winning the 10 Commitments That Drive Sales. All of these books aim to help readers lead their clients at a time when many salespeople instead try to comply with their clients.
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Partners in Excellence
JULY 8, 2024
It is human nature to look at things from our own points of view. But it’s restricting our thinking in those ways that blinds us to things that are changing around us, threats, opportunities, challenges, disruptions. Retention, renewal, expansion is key to our success with customers. We want to create customers for life! We want to have the continue to buy from us.
Search Engine Land
JULY 10, 2024
Internal linking is one of the most under-utilized arrows in the quiver of a site owner. Although inbound link building gets all the press, it’s the correct use of internal linking that can really move a site algorithmically when done strategically. Need to provide increased UX to users accessing content ? Use internal linking. Need to promote an inclusive, accessibility-compliant experience ?
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Salesforce
JULY 10, 2024
As magical as artificial intelligence (AI) feels when it pumps out recommendations, recipes, or works of art in seconds, its greatest trick may be helping humanity build a more sustainable future. Experts are still trying to understand the true energy cost of training and deploying AI, but there is no question we must act now to scale this technology responsibly and minimize environmental impacts.
Iannarino
JULY 9, 2024
Transform your sales game by leveraging the One-Up approach, a method that ensures you always stay ahead of your clients' needs and expectations.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Veloxy
JULY 11, 2024
Unlocking the power of your data is crucial to making informed decisions and driving growth. You may have a plethora of information sitting in your database, but being able to interpret the data into meaningful insights to create strategies is a different ballgame. Salesforce Reports offers a robust set of tools that your business can use to delve deeper into your data to gain insights and take decisive action.
Martech
JULY 8, 2024
Email marketers are losing ground in the battle for the inbox, thanks to technology changes that give mailbox providers more control over everything from message design to longevity. Marketers have never had 100% control over how an email message appears in an email client. Right now, I’m tracking four changes that take away even more control over our messages and how our recipients can view and act on them.
Iannarino
JULY 11, 2024
Unlock the secret to skyrocketing your sales by shifting your focus from showcasing solutions to demonstrating strategic empathy.
Partners in Excellence
JULY 11, 2024
We know retention is critical to every business strategy. Somehow, the SaaS crowd thinks they’ve invented the concept, but the reality is that it’s been a business fundamental since the foundation of business. Dig into any earnings report of any organization in the world. Look at the portion of revenue from net new logos versus current customers buying again.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Search Engine Land
JULY 9, 2024
Google Ads made broad match the default setting when creating new Search campaigns, a departure from its previous default of having broad match turned off. Why it matters. This change could significantly impact campaign performance and budget spend if advertisers aren’t vigilant. Key details: Broad match is now enabled by default for new Search campaigns Could lead to increased costs if proper negative keywords aren’t in place Between the lines.
Martech
JULY 10, 2024
No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on socia
Iannarino
JULY 10, 2024
Discover the hidden ways technology is eroding our personal connections and learn actionable steps to reclaim meaningful relationships.
Sales Hacker
JULY 8, 2024
David Greenberger leads CHEQ’s North America sales team. CHEQ is a cybersecurity platform primarily focused on protecting the Go-to-Market organization (preventing fake leads to sales team, skewed analytics from bots/malicious users etc). David is well-versed in building and perfecting Go-To-Market processes both from $0 and at 100 y/o companies. CHEQ is David’s 5th startup.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Search Engine Land
JULY 11, 2024
Google’s AI Overviews now appear less than 7% of the time. This is one of 10 noteworthy findings from a new analysis of AI Overviews. This trend or less visibility for AI-generated answers started in mid-April, when the number of Google Search results without SGE jumped to 65% , up from 25%. Google then announced the rollout of AI Overviews in the U.S. at Google I/O in May, and the trend continued.
Martech
JULY 12, 2024
Brand trust is on the decline. The combination of rapidly emerging technologies, an abundance of misinformation and unethical data use have put consumers on edge. The trust metrics are proof. Only 30% of consumers trust companies highly, and only 61% trust business leaders to tell the truth. Trust is integral to long-term consumer loyalty. Without a relationship with a brand, what keeps customers returning or motivates them to advocate for your brand to their friends and family?
Iannarino
JULY 12, 2024
Unlock the secret to mastering cold calling and all-bound sales strategies with OutBound 2024!
SaaStr
JULY 8, 2024
Dear SaaStr: How Can You Ensure a Smooth Transition When A New Team Member Takes Over a Customer Account? Add value in the first interaction. There’s nothing more frustrating than getting a random email, “Hi, Tony is gone from the company. I know nothing about you, but I’m your new rep. Can we schedule a call?” Find some way to add value.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Search Engine Land
JULY 11, 2024
Data gathering through original research has long been hailed as the ultimate tool for link building. As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. In a world where unique content reigns supreme, you can’t beat the value of first-party data collection. It’s more than just link bait; it’s future-proofing your SEO strategy.
Martech
JULY 11, 2024
Did you know that you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. You just know where and how to look for it. Once you find it, you will realize that what has been sold or said to you about “signals” isn’t exactly true. The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their
The Advantexe Advisor
JULY 12, 2024
Over the past year, Advantexe has had the privilege of working on several unique assessment simulation projects helping our clients reach new levels of effectiveness and efficiencies in their talent assessment processes. During the past long weekend, I took a moment to reflect on some of the key learnings to share with subscribers of this blog as there are some interesting insights that can be gained and used by our various business audiences.
SaaStr
JULY 11, 2024
How do you raise funds beyond Series B? If you’ve made it that far, congrats! You’re one of the lucky 15% that raised seed funding and made it to Series B. It also means you’re highly likely to get an exit at some point. There’s only a small chance that it’ll be an IPO exit, and Stacey Bishop with Scale Ventures shares what it takes to get to that next level of funding.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
JULY 11, 2024
Google Analytics 4 (GA4) contains a concealed report that allows users to compare conversions exported to Google Ads and explains discrepancies between the platforms. Why we care. This hidden feature provides advertisers with a valuable tool to reconcile differences in conversion data, potentially improving campaign accuracy and performance. How to access: Start with your standard GA4 property URL Append “/advertising/key-event-differences” to the URL The full URL should resemble: &#
Martech
JULY 10, 2024
Sources have told Bloomberg that Alphabet’s potential deal to acquire HubSpot has been shelved. “Parties didn’t get to due-diligence stage in deal talks,” said the report. Early rumors about the talks seemed to solidify at the end of May, when CNBC’s David Faber reported the companies continued to have discussions and an all-stock deal was on the table.
Partners in Excellence
JULY 10, 2024
Deal slippage is a huge issue for all sellers, but also for buyers. Let’s dive into what drives deal slippage. Most deal slippage is not really deal slippage. Let me call it “faux slippage.” This slippage has nothing to do with the buyer, their sense of urgency, or when they need to have a solution in place. Faux slippages is a result of seller error.
G2
JULY 10, 2024
It isn’t called the attention economy for nothing. Today’s brands don’t just compete with their products or services – they’re vying for a spot in the lives of their customers. One of the most powerful ways to achieve comes down to crafting core memories , those deeply emotional moments that stick with customers long after they’ve interacted with a brand.
Speaker: Evelyn Chou
Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.
Search Engine Land
JULY 8, 2024
Google Search Console (GSC) is a free gift from Google to SEO professionals that tells you how your website is performing. With data-packed amenities, SEOs can scavenge through GSC to locate stashes of hidden nuggets like clicks and impressions from search queries, Core Web Vitals and whatever other surprises lay within your website. Custom regex filters take you around your million-page website.
Martech
JULY 8, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
SaaStr
JULY 12, 2024
So I wondered how many of us still pay sales reps in SF and NYC more than the rest of the country. Or put differently, pay reps outside of the top most expensive tech centers … less. There are arguments on both sides on whether to pay reps the same everywhere across U.S. … or not: SF and NYC are much more expensive in terms of cost of living.
Membrain
JULY 10, 2024
When I set out to build Membrain , it wasn’t just about adding another tool to the sales team’s toolbox. I was on a mission to elevate the sales profession. As an entrepreneur and sales professional myself, I saw a need for a powerful human and process-centric platform that would serve as more than a database and instead drive behaviors, skills, and processes to help complex B2B sales teams become more effective.
Speaker: Brendan Sweeney, VP of Sales at Allego
Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.
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