Sat.Jun 01, 2024 - Fri.Jun 07, 2024

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Rules For Using Artificial Intelligence in B2B Sales

Iannarino

Everywhere you look, you find artificial intelligence. No other technology has been adopted faster than AI. Unfortunately, some sales organizations and their leaders use the technology in ways that cause side effects that make it difficult for salespeople. We need a set of rules that may reduce the damage it might create.

B2B 261
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3 Keys to Increase Customer Acquisition & Deposit Growth

Anthony Cole Training

Working with community banks across the country, we understand that now is an important time to have the right people in the right place, asking the right questions, to address the flow of deposits. In this high interest rate environment, consumers are moving excess amounts from checking accounts to higher yielding CDs and alternative products. This presents problems and opportunities for every bank.

Growth 248
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Explore Our 16 Strategies for Improving Salesforce Adoption

Veloxy

Did you know that around 77% of sellers cannot efficiently complete their tasks? Lack of productivity can result in lost sales, poor customer relations, and inability to complete everyday tasks. Many organizations devote a large portion of their budget to tools and programs designed to streamline their operations. However, one of the main hurdles facing CEOs and sales executives is failing to onboard their teams adequately.

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Google won’t index sites that do not work on mobile devices after July 5th

Search Engine Land

Google’s mobile-first indexing initiative started just seven and a half years, while we thought it was completed last October , it is now really going to be fully done after July 5th. “The small set of sites we’ve still been crawling with desktop Googlebot will be crawled with mobile Googlebot after July 5, 2024,” John Mueller from Google wrote on the Google blog.

Product 145
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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Uncover Hidden B2B Sales Insights Within Your Organization

Iannarino

Unlock the secret sales potential hidden within your company's walls.

B2B 238
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Maybe Only 10%-15% of VC Backed Startups Can Raise Another Round Right Now

SaaStr

So we took a look at some of the data from Emergence Capital’s survey of 600+ venture-backed software startups the other day , and they updated it with a bit more data on the Top Decline of Venture-Backed Startups Here: The summary data of the Top Decline leads to a rough conclusion: only the top 10% or so of venture-backed start-ups can likely raise another VC round.

Growth 141

More Trending

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Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains

Search Engine Land

Can you rank in the top 10 of Google with very few links? Not according to a new analysis published today by Internet Marketing Ninjas. It found that: Over 96% of websites ranking in the top 10 of Google had more than 1,000 backlinks from unique domains. Only 0.3% had less than 100 backlinks. Why we care. Google has been saying that links are no longer one of the top three ranking signals and needs “very few links to rank pages.” However, clearly, websites that rank well tend to have

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Consultative Selling: Listening Closely with Interest

Iannarino

If you ask a non-salesperson whether salespeople tend to be better at speaking or listening, most will answer they are more adept at speaking. They may also suggest that salespeople are not good listeners. If you want to improve your ability to practice consultative selling, you need to listen closely and with interest.

Consult 235
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Gone in 30 seconds: Marketing in an increasingly distracted world

Martech

In the movie “Gone in 90 Seconds,” Nicolas Cage and his crew have to steal 50 cars in a night. The goal is to steal the car in less than a minute and a half to reduce the chances of getting caught. The car is there one minute and literally gone the next. It’s eerily similar to visitors on your website. They’re there, and then they’re gone. You just have to look no further than your Google Analytics report to see it.

Follow-up 136
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“We Are Human Beings First, ….

Partners in Excellence

One of my favorite musicians is Yo Yo Ma. I was listening to an interview of him, he was reflecting on his mentor, Pablo Casals. Casals was probably the best cellist of his time. Yo Yo Ma quoted Casals, “I think of myself as a human being first, a musician second, a cellist third.” It’s something we must reflect on and constantly remind ourselves of.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Going Upmarket and “More Enterprise” is Great. But Don’t Let It Be an Excuse to Hide From Slowing Customer Growth.

SaaStr

So this may seem like a pretty specific post, but it’s a big and real issue I see so, so often these today in SaaS companies at scale, from $20m-$200m+ ARR: They’re reacting to tougher times by going “more enterprise” That can make a lot of sense. But they’re using bigger deals to hide the fact they aren’t growing new customers enough.

Growth 130
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Mastering B2B Sales: Essential Changes Sales Leaders Must Implement Now

Iannarino

If you're struggling with abysmal win rates and failing to meet quotas, it's time to make significant changes to your B2B sales strategy.

B2B 232
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The marketer’s guide to state data privacy laws

Martech

The 118th session of the U.S. Congress is drawing to a close and the legislators have again failed to pass a national data privacy law. This means marketers will soon have to comply with the regulations in 17 different states. Five are already in effect, 12 more will come online by October of next year. That’s 17 slightly different headaches for marketers to deal with.

Contract 133
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Latest Podcasts: Scaling Sales Teams

Force Management

This month's Revenue Builders Podcast guests shared the kind of lessons you can only learn from experience. From startups to enterprise, these leaders have failed and iterated to find what works - and they joined John Kaplan and John McMahon to share the wealth. Dig in below for stories about founding and scaling startups, growing as a sales leader, hiring and implementing new product models, and establishing a winning sales discipline.

Sales 123
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Perplexity Pages showing in Google AI Overviews, featured snippets

Search Engine Land

AI-powered search engine Perplexity introduced a new product – Perplexity Pages – to select free and paid users on May 30. Content from these Pages has started appearing in Google’s AI Overviews and featured snippets. What are Perplexity Pages. Perplexity called it a way to share your knowledge with the world, via in-depth articles, detailed reports or informative guides.

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Master Consultative Selling with High Gain Questions: Techniques for Effective B2B Sales

Iannarino

Unlock the true potential of consultative selling by mastering high-gain questions that drive meaningful client conversations.

Consult 231
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8 tips to adopt vertical marketing and drive SaaS growth

Martech

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should consider adapting your horizontal software to attract vertical buyers, plus essential tips to help you go vertical.

Growth 130
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When You Want to Hire a VP From a Big Tech Company, What Are You Competing With? $800,000 a Year

SaaStr

So recently I’ve had conversations with several VPs and senior Directors at leading tech companies. I almost never ask anyone how much they make. I don’t care and it’s not me. But in this case, I was talking with folks thinking of making the jump to startups. Usually more scale-ups, at $20m+ ARR or later. But looking to make the jump.

Price 120
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How the Google leak confirms the significance of author and publisher entities in SEO

Search Engine Land

The May 2024 Google leak has shed light on the growing importance of author and publisher entities in SEO. This article explains how the Google leak confirms that the search engine can identify content creators and website owners. It also shows why this is a great opportunity for SEOs to optimize author and publisher entities in their strategies. Expanding SEO: Beyond websites to publishers and authors For over 30 years, SEO has focused on website and content-level optimization.

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Why Compelling Change in Sales Conversations is Crucial: Strategies for Success

Iannarino

Discover how mastering the art of answering "Why change" can transform your sales conversations and close more deals.

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Marketers, it’s time to walk the walk on responsible media

Martech

As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into actionable strategies. While many have been vocal about these issues, implementing responsible media practices is proving more complex than anticipated.

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When The #1 Sales Rep Stumbles

SaaStr

So several times now I’ve seen the #1 sales rep that was just crushing it for quarter after quarter … then a few years down the road … later become one of the lowest performers. From #1 to the bottom of the leaderboard. And the fall often happens pretty quickly, even if at the time, it’s hard to see clearly. Not usually. Usually, the top reps, the #1 and #2 reps, they hit sort of an elite level of understanding of the process, prospects, and industry.

Sales 119
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Google launches Accelerate with Google resource hub for advertisers

Search Engine Land

Google launched a new marketing resource hub called Accelerate with Google as part of a “Summer of AI Essentials” program aimed at helping advertisers supercharge their campaigns with AI tools. What’s happening. Accelerate with Google will serve as a central destination rooted in Google’s AI Essentials resources for ads products like Search and Performance Max.

Launch 120
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Appointment Booking Websites: Why Your Business Needs it in 2024

G2

Learn essential features, best practices, and software options for appointment booking websites to streamline appointment scheduling and boost efficiency.

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How to transform martech and multichannel marketing for the AI era

Martech

Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. So, how do marketing leaders make the case for expensive new tools while being pressured to produce profitable growth? Creating value from technology investments requires coordinating both martech and multichannel strategies. Martech at a crossroads: Rebalancing budgets and adopting generative AI Years of aggressive investment in martech have produced tech stacks that may be replete with capabilities bu

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Doubling Down: Peter Berg, Managing Partner at M12

SaaStr

“Doubling Down” is a new SaaStr series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. In May, we had a great conversation with Karl Alomar, Managing Partner at M13. Check that out here. This week we’re focusing on Peter Berg, Managing Partner at M12! #1. What’s your most recent disclosed investment?

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Google’s documentation leak: 12 big takeaways for link builders and digital PRs

Search Engine Land

Lots of insights and opinions have already been shared about last week’s leak of Google’s Content API Warehouse documentation, including the fantastic write-ups from: Rand Fishkin Mike King (on the iPullRank site and here on Search Engine Land ) Andrew Ansley But what can link builders and digital PRs learn from the documents? Since news of the leak broke, Liv Day , Digitaloft’s SEO Lead, and I have spent a lot of time investigating what the documentation tells us about links.

Trust 118
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Navigating the Pressure Cooker with Poise and Panache

Salesfolks

Sales is a demanding field, but it’s also rewarding. By prioritizing our mental health, setting boundaries, and taking time to recoup, we can maintain high levels of productivity without sacrificing our sanity.

Product 116
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Google launches marketer resource center and AI recommendation tool

Martech

Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” within the Recommendations page of Google Ads. Accelerate with Google What it is. Accelerate with Google is a central destination rooted in Google’s AI Essentials resources for ad products like Search and Performance Max.

Launch 119
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Dear SaaStr: What is a “Good” Exit Strategy for a SaaS Company Raising a Seed Round?

SaaStr

Dear SaaStr: From An Investor’s Perspective, What is a “Good” Exit Strategy/Plan for a SaaS Company That’s Raising a Seed Round? Ok, people are going to tell you not to have a slide or discussion on an “exit strategy” and they are right. An “exit strategy” slide in a VC pitch deck makes you look like someone not going for it, not really.

Pitch 117
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten