Iannarino

APRIL 28, 2024

Discover how increasing your business contacts can drive larger deals and deeper engagement in enterprise clients.

Contact 251

Contact Clients Sales 251

Partners in Excellence

APRIL 30, 2024

All credit for this post goes to Scott Gillum and his fantastic post: Why Relying on AI Won’t Improve Customer Experience. Reading it caused me to start reflecting on how much we misunderstand about AI and how we leverage it in selling. Without a doubt, AI will have a huge impact on both how we manage/lead our organizations and on how we effectively and efficiently engage our customers in their buying process.

Represent 135

Represent Presentation Up-sell Start-ups 135

Neuromarketing

MAY 3, 2024

Roger Dooley, international keynote speaker and author, just launched a new, three-minute speaker reel video featuring highlights of his Neuro-Loyalty speech based on the ideas in his award-winning book, FRICTION. The post Neuro-Loyalty: New Speaker Reel For Roger Dooley appeared first on Neuromarketing.

Launch 130

Launch Customers 130

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. As e-commerce competition intensifies, particularly on platforms like Amazon, companies are finding innovative ways to leverage different social media channels to attract and retain customers.

E-commerce 130

E-commerce Niche Launch Education 130

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Iannarino

MAY 3, 2024

A deep dive into the perils and promises of technology from the lens of a tech enthusiast.

Technology 250

Technology Technology Sales 250

Partners in Excellence

MAY 1, 2024

Andy Paul and I were having what I’ve labeled “The Old Fart Conversations About Selling.” Neither of us feel we are out of touch with modern selling, the challenges both buyers and sellers face. Both of us embrace all sorts of technologies very quickly, as an example we both are actively developing AI based tools. Each of us talk to thousands of sellers and customers every year, and Andy’s podcasts reach 10s to 100s of thousands more.

Technology 133

Technology Technology Pipeline CRM 133

Sales Pop!

MAY 2, 2024

New businesses often have a lot to deal with. Aside from establishing your business as a legal entity, you must make yourself known to your target customers and build credibility. One effective way to achieve these goals is digital marketing. In 2023, there were around 5.4 billion internet users worldwide. This number presents the vast audience you could connect with through online marketing channels.

Campaign 130

Campaign Legal Presentation Price 130

Iannarino

APRIL 29, 2024

Discover how to thrive in the unpredictable terrain of modern sales by mastering decision making.

Sales 240

Sales 240

Search Engine Land

MAY 2, 2024

HouseFresh, a small, independent product review website that called out Google after being consistently outranked by larger publishers – has lost 91% of its Google traffic following the March 2024 core update. In a new blog post, HouseFresh has virtually disappeared from Google Search results. Now what? , Gisele Navarro highlighted ongoing issues with Google’s product search results favoring “affiliate-focused SEO content” from big media brands, what they’ve learned and w

Niche 128

Niche Follow-up Product Customers 128

Martech

APRIL 30, 2024

Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Among the areas of change: Data privacy regulations, which remain a patchwork on a global and national level in the United States. New email regulations from companies like Google and Yahoo, which are trying to reduce spam and protect their email revenue stream.

Strategize 127

Strategize B2B Conversion Process 127

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Sales Pop!

MAY 2, 2024

If you’re like many small business owners, you may be worried about inflation and its impact on your company. Inflation affects every aspect of the economy, but there are steps you can take to minimize adverse effects and continue growing despite tough times. From protecting yourself with a commercial general liability insurance policy that will allow you to bounce back following unexpected events to diversifying your products, we’ll explore actionable strategies for growth during inflation. #1

Profit margin 130

Profit margin Price Service Growth 130

Iannarino

APRIL 30, 2024

Discover how to thrive in the unpredictable terrain of modern sales by mastering decision making.

B2B 224

B2B Sell Sales 224

SaaStr

APRIL 30, 2024

So averages can be a bit misleading, especially once you are looking at the Best of the Best. The SaaS companies that actually IPO’d. But those ones are the ones we have great data on. And how old is the average SaaS CEO at … founding? The answer is 33: Some were younger, some older, of course. Scott and Michael were 22 when they started Atlassian.

Engineering 124

Engineering Technology Technology 124

Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers value their privacy. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.

Trust 125

Trust Consult Conversion Customers 125

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales

Sales Hacker

APRIL 30, 2024

Eric Gilpin is Chief Revenue Officer of G2, the world’s largest and most trusted software marketplace. In this role he oversees all aspects of G2’s revenue generation, including global sales and customer success, enablement, partnerships, and revenue operations. An experienced leader with 20+ years of experience building and scaling large technology businesses, Eric joined G2 from Upwork, where he oversaw a global team of 400+ and helped lead the company to a successful IPO in 2018 (NASDAQ

GTM 121

GTM Customers Contract Go To Market 121

Iannarino

MAY 1, 2024

In The Only Sales Guide You’ll Ever Need , you will find the idea that success is individual. This is why you see salespeople who work for the largest and most successful companies fail to succeed. When you consider success to be connected to an individual, it is easier to understand why a salesperson with the best solution may not find their way to success.

Sales 223

Sales 223

SaaStr

MAY 3, 2024

What are the three most under-discussed metrics on social media, with VCs, and especially with founders? SaaStr founder and CEO Jason Lemkin shares his top three SaaS metrics that matter in 2024: Net new customer count Growth vs. efficiency The bar to IPO Net New Customer Count is Your North Star One of the most important metrics in SaaS today is net new customer count.

E-commerce 122

E-commerce Profit margin Growth Start-ups 122

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what’s new. This month’s releases bring you some awesome tools like predictive deal scoring to prioritize sales efforts, along with tools to elevate the customer service experience and smarter, automated conversations powered by AI.

Service 122

Service E-commerce Strategize Campaign 122

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Search Engine Land

MAY 1, 2024

Statcounter has updated its search engine market share stats for April – and the results are shocking. If they’re true. I’m doubtful – but hoping Statcounter will confirm whether these numbers are indeed accurate. By the numbers. Google’s U.S. search market share in the U.S. fell to 77.52% in April, down from 86.94% in March and down from 88.8% in April 2023.

Market share 117

Market share Territory Engineering Start-ups 117

Iannarino

MAY 2, 2024

Nurture Customer Relationships in Sales Environments : In a world where sales strategies lean toward transactions, fostering strong customer connections sets you apart. Your triumph hinges on these relationships. In an era dominated by digital screens, the profound advantage of investing time with your contacts cannot be overstated. As artificial intelligence reshapes industries, relationships reign supreme.

Clients 222

Clients B2B Contact Follow-up 222

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. PST. While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too. The three topics we’ll focus on are: The importance of staying focused and how to say no.

Go To Market 122

Go To Market GTM X-functional Objectives and Key Results 122

Martech

APRIL 29, 2024

The age-old marketing question: Should we prioritize activity or results? It’s been the topic of heated discussions in boardrooms and around water coolers for as long as anyone can remember, and people have some pretty strong opinions on this one. In pursuit of activity In the activity corner, we’ve got the folks who believe that consistent effort is the secret sauce to long-term success.

Strategize 122

Strategize Negotiate Follow-up Technology 122

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

GTM

G2

MAY 1, 2024

For decades, marketers have thrived on a seemingly endless supply of user data. Third-party cookies, once the cornerstone of targeted advertising, are crumbling under growing privacy concerns and stricter regulations.

117

117

Iannarino

APRIL 27, 2024

Discover how evolving from a traditional salesperson to a consultative business advisor can drastically improve your B2B sales success.

Consult 194

Consult Technique Sell B2B 194

SaaStr

MAY 1, 2024

So Zoom is just that crazy outlier in SaaS. Covid fueled it to insane growth like we’d never seen before, going from $1B ARR to $4B ARR … in one year. Yes, one year. But it wasn’t a gift. As the world reopened, we didn’t need quite as much Zoom. And the enterprise business, while starting to taking off, couldn’t overcome the gravity from so many small customers that didn’t need quite as much Zoom as they did during lockdown.

Growth 121

Growth Contact Start-ups Customers 121

Martech

MAY 3, 2024

Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs. Boathouse’s CMO Insights study (registration required) noted several sobering conclusions: 34% of CEOs have great confidence in their CMOs. 32% of CEOs trust their CMOs. 56% of CEOs believe their CMO supports their long-term vision.

Trust 121

Trust Objectives and Key Results Campaign Finance 121

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

Search Engine Land

MAY 3, 2024

Google’s March 2024 core update will hands down be one of the most talked-about SEO topics of the year, if not the last few years. There’s so much around the update, from its length to the death of the helpful content update (HCU) to all of the quality issues on the SERP (talking about you, Reddit ). There is going to be a lot said about this update.

Construction 115

Construction Follow-up Presentation Start-ups 115

G2

MAY 1, 2024

The commitment to good corporate citizenship has taken a firm footing in today’s business environment. The landscape of corporate social responsibility (CSR) is rapidly evolving to meet the challenges of our world. With overwhelming issues like war, public health crises, and rapid climate change afflicting people across the globe, corporations have come to realize they have a growing moral and ethical obligation to take action.

Meeting 112

Meeting Networking Product 112

SaaStr

MAY 1, 2024

Dear SaaStr: What Was Your #1 Hack to Increase Trial Conversions to Paid? The quickest hack I did was answer all calls and chats immediately. I opened up a remote phone bank / set of agents just to answer trial users’ questions; and I made sure every chat that was in a trial was answered in real-time where practical. There are many product-level things you can do.

Conversion 116

Conversion Presentation Prospecting Start-ups 116

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying group, buying committee or buying center — to evaluate options and make the decision. This group can comprise anywhere from a handful to over a dozen members, each with their own roles, responsibilities and agendas.

B2B 117

B2B Drivers/motivators CRM Contact 117

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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