Iannarino

JULY 23, 2024

In the high-stakes world of sales, the decision between cost-cutting and quality hiring can make or break your business.

Sales 240

Sales 240

Anthony Cole Training

JULY 25, 2024

As sales manager, business line leader, or CEO, is your team finding, qualifying and closing as much business as you think they should? Most say "No" when we ask that question, which means that something in your client outreach and sales process has to change. And that change, we believe, starts at the very beginning. The call or outreach to set up an appointment is key.

Prospecting 261

Prospecting Appointment Clients Start-ups 261

Veloxy

JULY 23, 2024

The Predictive AI Market is estimated to reach $108.0 billion by 2033. This remarkable growth underscores the critical role of AI in driving innovation and efficiency across industries. As businesses strive to stay competitive, investing in predictive AI solutions is essential for enhanced decision-making and operational efficiency. When your sales team is stuck with an overflowing pipeline of non-converting opportunities, you know how crucial it is to prioritize the right leads.

Technology 130

Technology Technology Sales Healthcare 130

Search Engine Land

JULY 22, 2024

Google is reversing course and won’t phase out third-party cookies in Chrome as previously planned, instead opting for a new approach that gives users more control, the company announced today. Why we care. This decision marks a significant shift in Google’s privacy strategy and will come as a relief to many in the advertising industry who have been scrambling to prepare for a cookieless future.

Technology 143

Technology Technology Conversion 143

Speaker: Jamie Bernard

Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.

Product

Iannarino

JULY 25, 2024

Losing a client can feel like a major setback, but with the right strategies, you can win them back and strengthen your business relationships.

Clients 232

Clients Sales 232

Martech

JULY 24, 2024

Lately, it seems like everyone is focused on AI. To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. The reality is that, at least in marketing, AI is not new. We’ve been using it for years and its use continues to grow as new opportunities for automation appear with each advancement in AI capabilities.

Campaign 126

Campaign Strategize Launch Up-sell 126

Search Engine Land

JULY 25, 2024

OpenAI today announced SearchGPT, its long-awaited search product. SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. OpenAI plans to integrate the “best” parts of the new search features directly within ChatGPT in the future. How SearchGPT works. SearchGPT responds to queries using its AI models plus information pulled from the web.

Launch 139

Launch Start-ups Closing Product 139

Iannarino

JULY 22, 2024

Discover how waking up early can transform your productivity and well-being, and learn practical tips to make it a habit.

Product 251

Product 251

Partners in Excellence

JULY 24, 2024

Our inboxes, social feeds, text messages, voicemail (does anyone use it anymore), are filled with outreaches. If your experience is anything like mine, 99.9% are a pure waste. Poorly targeted, personalized in the most impersonal manner, AI authored. The volume grows. Fortunately I’ve trained my spam filters to take out a lot, but inevitably a few sneak through.

Cross-sell 113

Cross-sell Territory Follow-up Prospecting 113

Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding the exact individuals they aspire to market to. By understanding how and why people make decisions, you can craft strategies that resonate deeply with their audience, leading to better engagement and increased conversions.

Drivers/motivators 116

Drivers/motivators Technique Price Trust 116

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Sales

Search Engine Land

JULY 24, 2024

Reddit has updated its robots.txt file, preventing Bing and many other search engines from crawling the site. “Bing stopped crawling Reddit after they implemented their updated robots.txt file on July 1, which prohibits all crawling of their site,” a Microsoft representative told Search Engine Land. What happened. On July 1, 2024, Reddit updated its robots.txt file preventing many search engines and AI tools from crawling the site.

Engineering 138

Engineering Represent 138

Iannarino

JULY 24, 2024

Discover the secrets to effortlessly displacing your competitors and achieving sales success with these proven strategies.

B2B 240

B2B Sales 240

Partners in Excellence

JULY 22, 2024

This is one of those more reflective posts. I don’t know that I have solutions or ideas about what we might do. I’m not even sure if I understand the issue or the problem. I’ve written a little bit about it before, “Something’s Happening Here…” But I find more people talking to me about this issue, with the same confusion.

Technology 113

Technology Technology Closing Growth 113

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. Blindly repeating them is easy. What’s hard is validating the data, understanding it and then putting it into a meaningful, useable format. Context matters in data analysis “Numbers out of context are just numbers!

Campaign 116

Campaign Manufacturing Technique Presentation 116

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customers

Search Engine Land

JULY 25, 2024

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) that we’re in. Right now, Google is rapidly changing organic and paid search, causing excitement and confusion. New AI Overviews , leaked information and potential OpenAI search engines are creating distractions in our careers. Additionally, changing privacy laws and attribution challenges add to the complexity.

Objectives and Key Results 130

Objectives and Key Results Start-ups Launch Follow-up 130

Iannarino

JULY 26, 2024

Tired of fake LinkedIn messages cluttering your inbox? Discover how to spot insincerity and build genuine connections.

Sales 234

Sales 234

Partners in Excellence

JULY 23, 2024

We are constantly preoccupied. We have “to-do” lists filling our heads. We endless tasks and project that have to get done. Others have expectations on us. Whether it’s our managers, people we work with, customers, our families. Sometimes, we create it ourselves. I’ve lost track of the number of times I’ve been so preoccupied with something that I’ve lost track of time, I’ve been late to meetings, I’ve missed other things that are important.

Meeting 109

Meeting Product Customers Trust 109

Martech

JULY 23, 2024

Google said yesterday that it will not deprecate third-party cookies in the Chrome browser, an about face that has left the advertising industry stunned. It will, however, continue to develop Privacy Sandbox alternatives, enabling Chrome users to make an informed choice about whether or not to accept cookies when browsing. The U.K.’s Information Commissioner’s Office (ICO), which had said Google could not deprecate cookies until it met a long list of concerns, said: We are disappoint

Growth 114

Growth Campaign Market share Start-ups 114

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Search Engine Land

JULY 26, 2024

Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Why we care. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and campaign performance for businesses across various industries. Key features: Mobile-optimized design with auto-populating email fields.

Lead generation 128

Lead generation Launch CRM Represent 128

Iannarino

JULY 21, 2024

Every decision you make shapes your future, whether you realize it or not. The quality of your life is determined by the choices you make.

200

200

SaaStr

JULY 22, 2024

So lately I’ve watched a lot of new VPs of Sales crash and burn when they start. Is it their fault? The CEO’s? The VCs? It really doesn’t matter in the end. One thing I do know is a lot of mistakes are avoidable. You’re going to possibly laugh at a few, but here are the Top 10 Mistakes I’ve Seen New VPs of Sales Make The First Week on the Job.

GTM 111

GTM Territory Start-ups Sales 111

Martech

JULY 26, 2024

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute. Just over a third of respondents (36%) said AI is now infused into their daily workflows — up 7 percentage points from last year, according to the 2024 State of Marketing AI Report.

Technology 109

Technology Technology Strategize Follow-up 109

Speaker: Conrado Morlan

In this engaging and witty talk, industry expert Conrado Morlan will explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, he’ll uncover how AI can be the ultimate sidekick, aiding in data management and reporting, enhancing productivity, and boosting innovation.

Product

Search Engine Land

JULY 23, 2024

The short answer is, “no.” Perhaps a more relevant question is: Could AI render human SEO analysis and actions redundant? In other words, will AI eventually replace your job? Early analysis suggests that AI still falls short, particularly in technical SEO analysis. While this study primarily used basic prompts, some users report better results with more detailed prompt crafting.

Non-Profits 129

Non-Profits Technology Technology Government 129

Iannarino

JULY 21, 2024

Unlock the secrets to unparalleled success in B2B sales by mastering the key attributes of discipline and hunger.

B2B 197

B2B Sales 197

G2

JULY 22, 2024

AI in sales has taken off since the advent of ChatGPT. But how are salespeople actually using it? Let's find out how they’re using AI in their outreach.

Sales 115

Sales Networking 115

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. The larger of the two acquisitions was announced on Thursday, when Publicis Groupe said it entered into a definitive agreement to acquire Influential, the largest influencer marketing platform in the world in terms of revenue.

Launch 106

Launch B2B Campaign Follow-up 106

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly

Campaign 120

Campaign Objectives and Key Results Price Finance 120

SaaStr

JULY 21, 2024

Does SEO still work? As someone who has written relatively highly cited, highly linked, highly read, etc. content since 2011 … I’ll say … “Yes But” Yes But What do I mean? Well yes content marketing and SEO still clearly are the magic and miracles of the internet. Google and now other GPT-related engines will find your content on their own, and if it’s truly high value, ultimately promote it for you.

Promote 105

Promote Engineering Follow-up Customers 105

David Meerman Scott

JULY 22, 2024

Seeing my favorite band at the most technologically advanced music venue in the world was an exhilarating, fascinating, exciting, and just a little frustrating experience. Bobby Weir and Mickey Hart are cementing their legacy by continuing to innovate while performing a Grateful Dead songbook that was mostly written over 50 years ago.

Technology 98

Technology Technology 98

Martech

JULY 24, 2024

Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. This is based, in part at least, on Channel99’s “view through” technology where a “smart pixel” is used to measure and verify B2B advertising performance.

B2B 104

B2B Launch Pipeline Technology 104

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote