Iannarino

JULY 23, 2024

In the high-stakes world of sales, the decision between cost-cutting and quality hiring can make or break your business.

Sales 281

Sales 281

Search Engine Land

JULY 22, 2024

Google is reversing course and won’t phase out third-party cookies in Chrome as previously planned, instead opting for a new approach that gives users more control, the company announced today. Why we care. This decision marks a significant shift in Google’s privacy strategy and will come as a relief to many in the advertising industry who have been scrambling to prepare for a cookieless future.

Technology 136

Technology Technology Conversion 136

Martech

JULY 23, 2024

Brands today face a new and formidable threat: AI-powered dupes. These sophisticated copycats are eroding consumer trust, diluting brand identities and damaging bottom lines. The cost? The sale of counterfeit products is a $2 trillion criminal enterprise that impacts virtually every industry, according to the National Crime Prevention Council (NCPC).

E-commerce 124

E-commerce Legal Pharmaceutical Trust 124

Heinz Marketing

JULY 22, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing As part of my Marketing Operations role, one of my focus areas is to understand how our website is performing and where we have opportunities for optimization. But we don’t have a dedicated website team, advanced tools, or even a budget to put toward the effort. In my research, however, it seems it’s not all totally necessary.

Angle 111

Angle User Experience Engineering Start-ups 111

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Iannarino

JULY 22, 2024

Discover how waking up early can transform your productivity and well-being, and learn practical tips to make it a habit.

Product 291

Product 291

Search Engine Land

JULY 25, 2024

OpenAI today announced SearchGPT, its long-awaited search product. SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. OpenAI plans to integrate the “best” parts of the new search features directly within ChatGPT in the future. How SearchGPT works. SearchGPT responds to queries using its AI models plus information pulled from the web.

Launch 128

Launch Start-ups Closing Product 128

Anthony Cole Training

JULY 25, 2024

As sales manager, business line leader, or CEO, is your team finding, qualifying and closing as much business as you think they should? Most say "No" when we ask that question, which means that something in your client outreach and sales process has to change. And that change, we believe, starts at the very beginning. The call or outreach to set up an appointment is key.

Prospecting 275

Prospecting Appointment Clients Start-ups 275

Iannarino

JULY 24, 2024

Discover the secrets to effortlessly displacing your competitors and achieving sales success with these proven strategies.

B2B 278

B2B Sales 278

Search Engine Land

JULY 23, 2024

The short answer is, “no.” Perhaps a more relevant question is: Could AI render human SEO analysis and actions redundant? In other words, will AI eventually replace your job? Early analysis suggests that AI still falls short, particularly in technical SEO analysis. While this study primarily used basic prompts, some users report better results with more detailed prompt crafting.

Non-Profits 108

Non-Profits Technology Technology Government 108

Martech

JULY 23, 2024

Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox. Getting to the inbox is getting tougher. Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders. Fortunately, the requirements help reputable email marketers by making best practices mandatory.

Price 122

Price Follow-up Start-ups Contact 122

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

David Meerman Scott

JULY 22, 2024

Seeing my favorite band at the most technologically advanced music venue in the world was an exhilarating, fascinating, exciting, and just a little frustrating experience. Bobby Weir and Mickey Hart are cementing their legacy by continuing to innovate while performing a Grateful Dead songbook that was mostly written over 50 years ago.

Technology 98

Technology Technology 98

Iannarino

JULY 25, 2024

Losing a client can feel like a major setback, but with the right strategies, you can win them back and strengthen your business relationships.

Clients 276

Clients Sales 276

Search Engine Land

JULY 26, 2024

Some so-called digital marketing experts have said “blogs are dead,” especially in big business. This couldn’t be further from the truth, especially with changes in search like AI Overviews and the endless flow of trust customers now require. Blogs build trust gradually, contrary to what shady marketers claim. Results aren’t instant. It’s a long-term strategy that grows over time.

Trust 114

Trust Objectives and Key Results Real Estate Entertainment 114

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale. However, in large organizations, this isn’t realistic.

B2B 132

B2B Legal CRM Lead generation 132

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Hubspot

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Okay, maybe I'm not always saying that — nor have I ever actually said it word-for-word out loud — but it's still an important sentiment.

Clients 78

Clients Referrals Prospecting Sales 78

Iannarino

JULY 26, 2024

Tired of fake LinkedIn messages cluttering your inbox? Discover how to spot insincerity and build genuine connections.

Sales 274

Sales 274

Search Engine Land

JULY 25, 2024

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) that we’re in. Right now, Google is rapidly changing organic and paid search, causing excitement and confusion. New AI Overviews , leaked information and potential OpenAI search engines are creating distractions in our careers. Additionally, changing privacy laws and attribution challenges add to the complexity.

Objectives and Key Results 110

Objectives and Key Results Start-ups Launch Follow-up 110

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. Blindly repeating them is easy. What’s hard is validating the data, understanding it and then putting it into a meaningful, useable format. Context matters in data analysis “Numbers out of context are just numbers!

Campaign 122

Campaign Manufacturing Technique Presentation 122

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product

Hubspot

JULY 22, 2024

Why would you need a script for making a cold call? Consider this. You have your list of names and phone numbers. Before the end of the day, you need to make 100 calls. Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. Imagine how stressful it would be to go into each of these calls blind. Now, imagine what you could accomplish with a script that’s clear and persuasive.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Iannarino

JULY 21, 2024

Every decision you make shapes your future, whether you realize it or not. The quality of your life is determined by the choices you make.

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263

Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding the exact individuals they aspire to market to. By understanding how and why people make decisions, you can craft strategies that resonate deeply with their audience, leading to better engagement and increased conversions.

Drivers/motivators 126

Drivers/motivators Technique Price Trust 126

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Heinz Marketing

JULY 24, 2024

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Artificial Intelligence tools like language models and image generators have revolutionized business operations. These tools offer unprecedented efficiency and cost-effectiveness, making them an attractive option for many tasks. However, as businesses increasingly lean on AI for content creation, customer service, and other functions, it’s crucial to understand the technical implications of this dependency.

Consult 72

Consult Promote Service Product 72

Iannarino

JULY 21, 2024

Unlock the secrets to unparalleled success in B2B sales by mastering the key attributes of discipline and hunger.

B2B 237

B2B Sales 237

Search Engine Land

JULY 24, 2024

Bing is now testing its new generative search experience that combines the Bing search results and its language models to use AI to generate a different breed of search results, including an AI-generated search results pages. “I’m excited to share an early look at Bing’s new generative search experience. It combines the power of LLMs and SLMs with Bing’s search results to generate a more delightful and efficient UX layout.

UX 99

UX Click Through Rate Engineering Product 99

Martech

JULY 26, 2024

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute. Just over a third of respondents (36%) said AI is now infused into their daily workflows — up 7 percentage points from last year, according to the 2024 State of Marketing AI Report.

Technology 124

Technology Technology Strategize Follow-up 124

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Sales

Partners in Excellence

JULY 24, 2024

Our inboxes, social feeds, text messages, voicemail (does anyone use it anymore), are filled with outreaches. If your experience is anything like mine, 99.9% are a pure waste. Poorly targeted, personalized in the most impersonal manner, AI authored. The volume grows. Fortunately I’ve trained my spam filters to take out a lot, but inevitably a few sneak through.

Cross-sell 143

Cross-sell Territory Follow-up Prospecting 143

Veloxy

JULY 23, 2024

The Predictive AI Market is estimated to reach $108.0 billion by 2033. This remarkable growth underscores the critical role of AI in driving innovation and efficiency across industries. As businesses strive to stay competitive, investing in predictive AI solutions is essential for enhanced decision-making and operational efficiency. When your sales team is stuck with an overflowing pipeline of non-converting opportunities, you know how crucial it is to prioritize the right leads.

Technology 130

Technology Technology Sales Healthcare 130

Search Engine Land

JULY 26, 2024

Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Why we care. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and campaign performance for businesses across various industries. Key features: Mobile-optimized design with auto-populating email fields.

Lead generation 107

Lead generation Launch CRM Represent 107

Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. The 2024 Summer Olympics open in Paris on Friday. Gender parity was a stated goal , giving women athletes a bigger stage than ever before. In the U.S., sports fans will be watching all the competition, and much of this attention will be on the stars of women’s sports. What does this mean for marketers?

Sports 117

Sports Gambling Entertainment Hospitality 117

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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