Iannarino
APRIL 18, 2023
The strategies you might use when pursuing a small or average-sized company cannot help you win large clients. These large clients have greater needs, spend more money, and meet with multiple sales organizations. These competitive sales scenarios are difficult to win, but they are game changers. Winning one enterprise-level deal can retire your quota for the year.
Force Management
APRIL 20, 2023
Selling to C-level leaders is a crucial skill for your sales force if you want to grow your average deal size. Especially in today’s environment of economic uncertainty, big price tags are not getting approved without skillful execution of these conversations.
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Score More Sales
APRIL 18, 2023
We know how important it is for sellers to be coachable. Coachability, after all, is one of the keys to identifying top performing sales professionals.
Adaptive Business Services
APRIL 19, 2023
I have read literally a ton of articles lately about the latest evolutions in selling. Changes in buyer behaviors. Changes in how we sell. Changes in technology that affect both the buyer and the seller. How to make selling easier while at the same time more effective and efficient. Everyone is looking for the “BBD”. The Bigger Better Deal. Want some?
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Predictable Revenue
APRIL 19, 2023
Josh Schwartz joins Collin Stewart on the Predictable Revenue Podcast to discuss the importance of building rapport with prospects and different social selling tactics to stand out. The post Social Selling Tactics to Stand Out with Josh Schwartz appeared first on Predictable Revenue.
Iannarino
APRIL 21, 2023
A stranger asks you for money. Do you say yes?
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
APRIL 17, 2023
Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., U.K. and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” The predicted increase of over 30% is derived from a survey of 200 U.S. and European marketers, as well as interviews with industry experts.
SaaStr
APRIL 16, 2023
As we gear up for SaaStr Europa 2023 in London on 6-7 June and SaaStr Annual 2023 in the SF Bay Area on 6-7 September , we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. Back at the first SaaStr Annual, in February 2015, we kicked off the day with Aaron Levie from Box — who had just IPO’d a week or so before.
Iannarino
APRIL 15, 2023
U.S. companies spend over $70 billion annually on training their sales teams.
Search Engine Land
APRIL 16, 2023
Google is in the process of building an “all-new search engine” powered by its new A.I. technology while at the same time working on adding new A.I.-based features to its current search engine under the project name Magi. “The new search engine would offer users a far more personalized experience than the company’s current service, attempting to anticipate users’ needs,” the NY Times reports.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Partners in Excellence
APRIL 19, 2023
Let’s try a thought experiment. I’ll start with a bit of background. When I look at a lot of the “expert” advice in my social feeds, the emphasis is on how we reach and engage more and more customers. This is critical, at least in the thinking of these experts, because those customers we are trying to engage aren’t responding in the numbers we need.
Martech
APRIL 19, 2023
Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Across the board, the most successful companies and investors depend on fast and accurate decision-making, ranging from lead nurturing to recruiting and investment decisions.
Iannarino
APRIL 16, 2023
One of the negative outcomes of the pandemic was the shift from meeting with your clients in real life to virtual. It can be difficult to remember to look into the camera instead of the decision maker’s face on your laptop screen. It’s just another way sales is broken.
Understanding the Sales Force
APRIL 18, 2023
As we do each Friday in March and April, my wife and I drove to upstate New York to watch our son's college baseball games. But this article isn't only about normal, it's also about the abnormal in both baseball and sales.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Partners in Excellence
APRIL 21, 2023
Thanks to the outstanding work by Matt Dixon and Ted McKenna in “ The JOLT Effect ,” we are now beginning to understand the impact of “Fear of Messing Up,” or FOMU on buying deccisions. (I need to go on record with my preferred version being FOFU.). But what about Seller FOMU/FOFU? Particularly as we look at these very difficult economic times.
Martech
APRIL 19, 2023
Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. This is changing, albeit slowly. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire. That said, I’m surprised how many CMOs still keep their distance from the tech part of their function.
Iannarino
APRIL 17, 2023
When trying to close more deals and reach your quota, mistakes can be costly. Avoiding common pitfalls can help you improve your sales performance and allow you to achieve your sales goals. Some of these mistakes result from novel sales scenarios you have never experienced. But most of them are known, making them easier to avoid. Doing so will improve your performance and your win rate.
SaaStr
APRIL 17, 2023
So both of SaaStr’s mega events are coming up. First up, the 4th SaaStr Europa is finally coming to London on 6-7 June. 4,000+ of us will get together there to share, scale and learn. Next up is the 9th SaaStr Annual in the SF Bay Area , Sep 6-8, once again in sunny San Mateo on our 40 acre campus right between Palo Alto and San Francisco. 11,000-12,000 of us will gather there this year. 11 stages, 1000 mentoring sessions and braindates, 800+ VCs.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Partners in Excellence
APRIL 18, 2023
We invest billions in developing the competencies of our sellers. We have endless sales training, product training. We have tools giving them the data and information they need to have meaningful conversations with customers. We have conversational intelligence tools, providing “coaching” to improve their ability to talk to customers. We provide role plays and other tools to help them practice these skills in a “safe” environment.
Membrain
APRIL 16, 2023
In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Kent Malinowski , Founder and CEO of Successworks.
Iannarino
APRIL 19, 2023
When we say “ sales is broken ,” we are talking about outdated sales approaches. More sales organizations practice a legacy approach than a modern approach, even though new sales strategies provide better results. It’s difficult to adapt your B2B sales process or adopt a new B2B sales methodology , and many teams struggle to make the crucial pivot. Prospecting is one area where sales teams are on a level playing field, regardless of their approach.
SaaStr
APRIL 16, 2023
So there’s a strategy exercise I like to go through with startups I’ve invested in that are past $20m-$30m ARR or so: Who would you buy with 10% of your market cap? I.e., who would give 10% of your company away to buy? It turns out this is an important threshold. The SEC generally defines this as “material”. It’s also enough of your company that everyone will suffer a lot of dilution, and enough that you can’t do more than a handful of these deals ever.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Partners in Excellence
APRIL 20, 2023
As we face tougher business and economic times, I see too many organizations implementing frenzied strategies of doing more–more prospecting, more outreaches, more activities, more deals. And along with that, more meetings discussing why things aren’t working and trying to figure out what more to do. There are the endless management mantras focused on belt tightening, and “doing more with less.” But these strategies are doomed to failure.
Martech
APRIL 21, 2023
Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. It can also deliver cost reductions as well as a better customer experience. Below, we will introduce some of the basic concepts around marketing automation and ways you can get the most out of it.
Iannarino
APRIL 20, 2023
A senior leader was unhappy with his sales force because they consistently failed to meet their sales targets. To improve their sales results, he ran some calculations that showed his team had a 12 percent win rate. Incidentally, this seems to be an average win rate in B2B sales when companies rely on requests for proposals (RFP). Based on his math, he asked his team to create a sales pipeline that was 800 percent of their individual sales quotas.
SaaStr
APRIL 21, 2023
So we’ve posted a lot on SaaStr on the year on how to understand how VCs think. On how they need to invest in unicorns not just to make money, but just to survive. But what does it take to be a truly elite VC? And if you meet with a truly elite VC, what are they looking for? Truly elite VCs have Billion Dollar Positions. This is a much higher bar, and achievement, than merely a billion dollar sale, or a billion dollar IPO.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Partners in Excellence
APRIL 17, 2023
The other evening, I just wanted to relax, do something mind numbing. I went to Netflix and one of the old Jason Bourne movies was recommended. I’m a spy/action adventure addict. I love watching these movies, as preposterous as the story line might be. I’ve always loved watching Matt Damon in these movies. He is constantly on “high alert.” His head seems to be on a 360% swivel, taking in everything going on around him, developing strategies for dealing with anything that
Martech
APRIL 17, 2023
Migrating from one marketing technology platform to another is exciting and terrifying at the same time. The bigger the organization, the scarier it gets. But no matter the company size, moving from one platform to another is an intricate dance. You have to get all the steps right to succeed from the start. Moving to a new platform can seem daunting because you don’t learn how to do it in college.
Search Engine Land
APRIL 20, 2023
Currently holding strong at just under a 65% market share, WordPress has been the world’s top CMS platform for many years. From novice and experienced bloggers and small businesses to the largest ecommerce and news websites, WordPress has been a popular choice because of its simplicity in set-up, endless customization, and large actively supported community.
SaaStr
APRIL 19, 2023
So one large category of software spend is on Point of Sale systems. The one most of us know best in Toast, because we all use Toast so often when we go out to dinner. And it indeed has strong market share there. And perhaps the one we know second-best is Square. But “POS” systems and software are everywhere, and are a lot more than just Toast and Square.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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